Isagenix is a weight loss network marketing company. Like most similar companies, the Isagenix focuses on fast and easy weight loss. The idea is that customers should rely on the smoothies from Isagenix, along with various nutritional powders and supplements, metabolism boosters, snacks, and related items.
Reviews for the products are mixed, which shouldn't come as any great surprise. After all, eating more nutrients tends to be good for health. If you replace one (or more) of your meals with a protein shake then yes, you probably would lose weight.
As for whether the products from Isagenix are better than what is already out there – I'll leave that for you to decide. Everyone has their own preferences.
Using a company like Isagenix for income does have some advantages. There is always a strong demand for weight loss products. You can even use your own personal story as proof that the products work if you see benefits.
Two Ways To Make Money With Isagenix
As a network marketing company, Isagenix follows some familiar patterns.
The first way to earn is to simply sell the products. Most people using their friends and family as their main customer base. Making consistent sales will normally involve expanding out beyond this initial audience.
The other technique is to recruit others into the company. You still end up selling products, but you're also trying to get a team under you. Doing so involves time and effort, but your income potential ends up higher.
In this post, I'm taking a look at these two angles. I'll also close by considering whether you can realistically earn money as an Isagenix consultant.
Let’s make one thing clear from the beginning. Isagenix isn't unique. The company offers a very common selection of weight loss products. You'll find similar items in countless other locations, just with a different combination of ingredients.
This pattern mightn't be too bad if the products from Isagenix were well priced or were healthier than normal. That's not the case. For that matter, some of the products are a bit concerning.
The core Isagenix shake (IsaLean) is a good example. The shake has 24 grams of protein, which isn't too bad. It is also free from gluten and soy, and there are some dairy-free versions.
The problem is sugar. The Dutch Chocolate flavor has 11 grams of sugar. Some of that is added in as fructose. That amount of sugar is counterproductive in a weight-loss shake.
Other products have the same problem. The IsaLean Chocolate Peanut Crunch Bar, for example, contains 17 grams of added sugars and ends up being 270. That's no better than a candy bar.
On the nutrients side of things, the products have received poor ratings from independent reviewers, and any sign of negativity towards the company is met with responses like this.
Here's the thing. You don't need to be an expert to be able to read and compare nutrient labels. The products from Isagenix simply aren't as healthy as they claim to be. The sugar alone is a reason to avoid many items that Isagenix sells.
As other reviewers have pointed out, there are some artificial ingredients in Isagenix's products too. These may be an issue for some people and not for others. Regardless, the ingredients are an odd choice for a company offering health and weight loss products.
There are other Isagenix products too, which I'm not going to get into here. The basic pattern is that the products tend to be overpriced (compared to a non-MLM company) and don't offer many clear advantages.
Does Isagenix Really Work For Weight Loss?
As an ex-fat person, I know that you anyone can lose 5 lbs in 1 week, so any diet plan that uses this as their cornerstone proof that it works is pulling your chain. Those 5 lbs is water weight, and though the scale says you’re lighter, that weight will come back on as soon as you resume your regular eating/exercise habits.
Also, any diet that asks you to consume fewer calories while being more active is going to produce a success story. That’s the core concept of how dieting works. You could eat nothing but twinkies all week, and if you at fewer calories than you burned, you would lose weight.
Meal shakes are also a sketchy way to diet in my opinion because they are liquid, which makes you feel full for a shorter period of time. I can consume a shake with 50+ grams of protein, go to the gym, and be starving after. You will feel more full for longer if you are consuming REAL food in moderate amounts rather than high sugar content meal shakes.
Besides, if you're going to rely on protein shakes, there are many high-quality brands out there that are much less expensive. You can probably find some at your local grocery store. Just make sure to read the labels carefully and know what you're looking for.
How Does Isagenix Compare?
The products from Isagenix end up being pretty expensive, especially if you wanted to rely on their system to lose weight. For example, the image below shows one of their packs. The product selection is meant to last for 30 days. It retails at close to $380!
Imagine paying that much for a month's worth of weight loss products. What about trying to get customers to do so? Besides, you're not even getting much for that price.
More expensive programs like Jenny Craig not only offer actual meals delivered to your house, but they include a personal diet coach to talk to and help track your progress. At around $125/week, $500 still cheaper than some of the packs from Isagenix.
Does Detox Work?
I know I’m going to upset a lot of people here, but there’s really no evidence that detox diets actually work. Or, if they do “work”, it’s unclear as to which reasons people feel “cleaner”.
I won’t dig into it too much, but it’s my personal belief that many of these cleanse are based on pseudo-science, i.e. clean-eating hippie types that ignore real science in favor of what they “feel”.
Can’t Deny The Taste
Since I didn’t buy the product and actually try it, I can only refer to what others are saying. There is a very positive review from Meal Replacement Shake Reviews that says the shakes taste good. From other comments on Amazon and individual blogs, the taste seems to pass.
Based on that alone, Isagenix diet shakes might be worth selling. But there are many other, cheaper brands to choose from.
So if you plan on selling these things, you’d better get sales plan ready as to why someone should spend more money on your products when they could get something similar, with a larger variety, online (being part of a biz op doesn’t count as a positive – many people will only be interested in products).
Isagenix offers two ways to make sales. The first is through retail profits, where you are buying the products at a discount and then reselling them. Under this model, any purchases that you make are counted as your own personal volume, regardless of whether you resell the items or not.
The second way is called retail direct sales. This approach involves referring people to a replicated Isagenix site. You earn the difference between the wholesale and retail price again, but an administration fee is taken out as well.
The website approach is certainly the most powerful of the two. This allows you to reach a wider audience and means that you don't need to worry about buying and then reselling. Not having to resell is especially good, as that approach always involves risk. It's far too easy to end up with excess products that you can't sell.
The team aspect of Isagenix follows a binary model. This means you're developing two teams – a left team and a right team. Each is headed by someone who you have personally recruited. If you grow your team significantly, it starts to look a little like this:
The amount that you earn isn't just based on how well your team does. It is also influenced by how each team compares to the other.
This can be seen in the way that basic team bonuses are calculated. To get a team bonus, you need to have at least 900 Business Volume (BV) in total. Each of the two sides must hit at least 300 BV. Hitting this goal once is considered a Cycle and there can be multiple cycles in a day and in a week.
The style means that you need both sides of your team to perform relatively well and at a similar level to each other. If one side is weak and the other is strong, your income will be limited by the weak team. Getting the right balance takes time and practice. You might need to coach or provide additional support to team members who are struggling too.
There are other bonuses as well and various complexities within the system. For example, some volume may be held over and there are processes like a MegaCycle and Re-Entries.
My biggest issue is that the process makes earning money more complicated than it needs to be. You're spending far too long jumping through hoops. Wasn't this whole system meant to be about the products?
Isagenix also uses a rank system. There are just five ranks: Associate, Consultant, Manager, Director, and Executive.
Your income is influenced by your rank. Higher ranks have more income potential and access to extra bonuses. Progressing through the ranks involves getting a certain number of Personally Enrolled Consultants in your team (they all need to be active at the same time).
Speaking of being active, Isagenix has activity requirements. To be considered active on a given day, members need to have hit 100 Personal Volume (PV) in the previous 30 days. PV refers to any sales that you have personally made and/or to your own purchases.
If you fail to remain active, you won't get any bonuses from your team. You also lose any volume that is held over, which is a double blow.
Your PV can come entirely from sales, so you don't need to purchase products if you don't want to. However, there is often a temptation to purchase items if it doesn't look like you'll make enough sales within the required window. This pattern can mean that you end up spending more than you mean to, so it takes longer to actually make money.