Company Name: Poofy Organics
Do I Recommend Poofy Organics?
The products are decent enough and some people probably do make money with Poofy Organics. Even so, the company isn’t one I recommend. It exists in a crowded industry and simply doesn’t stand out enough to ever be very effective. Instead, you’d find much more success promoting green products through affiliate marketing techniques.
What Products Does Poofy Organics Sell?
Poofy Organics is a small family-owned company that focuses on a range of (mostly) USDA organic certified products. These include multiple different ranges, such as cosmetics, facial care, body products, essential oils and items for around the home.
The product selection varies, with some of the categories offering more individual products than others. For example, there are only six items in the home category and one of those is simply the company’s catalog. On the other hand, the baby products range offers 15 items and the eye makeup range contains close to 50.
Collectively, the selection is decent. This is a clear advantage.
When you’re promoting a broad selection like this, there is a greater chance that your audience will be interested in some of the items. After all, some people may want to buy cosmetics and facial care items, while others might focus on essential oils instead.
The prices vary across the products, but many items are on par with the industry. For example, you’re looking at $18 for shaving gel and the same for makeup remover. Some of the items are cheaper still, while others are more expensive.
On average, the prices are higher than regular products. But, they’re still lower than what many other organic brands offer. This could make sales easier. It’s also normal for organic products to be more expensive than regular ones. Most customers will already expect that pattern.
But, what about the products themselves? They might look good enough on the site – but that doesn’t say anything about what customers actually think of them.
There isn’t a large number of reviews online and the ones that I did find were mixed. Some people do absolutely love the products and find that they work well.
However, others complain about regular price increases as well as significant shipping fees. There are also some people who didn’t get the item they ordered or found that it did not survive shipping well.
The balance of reviews suggests that the products themselves tend to be good but the prices can be on the high side. This is a problem for sales. After all, there are countless organic brands currently on the market and you’re competing against all of them.
The Organic Label
Despite the name and concept, not all of the products are USDA certified. As the company explains, this is partly because of the certification rules and is a common issue for products like makeup.
Even so, the decision is frustrating and could make people trust the company less. To make matters worse, non-certified products make up a major portion of the range from Poofy Organics. Plus, the company does strongly focus on the term organic in their marketing, which does feel slightly misleading.
Whether this is an issue really depends on your priorities and your audience. But regardless, it is something worth considering before you get involved.
Is Poofy Organics A Good Business Opportunity?
The products from Poofy Organics are appealing enough and there is demand for organic and green products. But, this is only part of the story. The compensation plan is what truly influences your potential to make money.
Commissions start off at 25% of the sales price and the percentage can increase to 30% if you make high enough sales each month. There is also a second sales bonus (not in the image), which is based on rank. For that, you get between 1% and 6% extra on your sales if you are in the higher ranks of the company.
Being able to increase your income through sales alone is a nice touch. Many other companies don’t let you do this.
Even so, you do need at least $1,000 in commissionable volume in a month to even get that first bonus. This is a high goal – and Poofy Organics doesn’t encourage you to sell in retail stores.
A base rate of 25% commission isn’t all that bad. This is more than what some other programs offer. If you could make enough sales, then your income could easily add up.
Beyond this, you can earn money from recruiting. The idea is to get other people involved in the company and then they do the same. You can earn some income from their success, along with bonuses from the sales of your downline as a whole.
To do this, Poofy Organics offers a rank based system. As you progress up through the ranks, you get access to various bonuses and extra chances for commissions.
With each new rank, requirements increase as well. For example, the amount of personal sales you need to make is $200 initially. Later ranks have requirements of $300, $500, $600 or $1,000. Sales requirements for your team increase as well and you need to hit certain goals for your team structure and how many people you have recruited.
This same pattern happens with most MLMs. You can make money from the style but building and managing a team is much more complicated than it sounds. You also need decent sales and recruitment success to hit those high ranks. I’m still not convinced that you could do that with Poofy Organics. The company doesn’t seem to have enough going for it.
There also aren’t that many bonuses for Poofy Organics and it takes longer to earn from your downline than with other companies. This means that the compensation plan isn’t all that powerful. That aspect could limit your long-term income potential.
To make money with the company, you must stay active. This includes making at least $200 in personal sales for each four-month period. You also need to pay for a replicated website from the company, which costs $9.95 each month.
Unlike most companies, the volume requirement only refers to sales that you make. This means that you cannot buy products to make up that total. In fairness, $200 in sales every four months isn’t an excessive requirement. If you can’t hit that target, then direct sales may not be the right field for you anyway.
The ongoing website fee is more frustrating. The fee is only around $10 so again, it’s not horrible. But, the cost does add up, especially if you’re not making that many sales.
This site is just a replicated one. So, you’re not getting the benefits that come with building your own website and wouldn’t be able to rank it through Google. Instead, you’d need to drive traffic to it through social media, in-person referrals and/or your own site.
Like many companies, Poofy Organics does have a non-compete policy. Specifically, you cannot sell home care or personal care items through any other company, including other MLMs. This also means you cannot have a website that promotes both Poofy Organics and other brands.
This type of policy isn’t unusual or unreasonable. Still, it suggests that you should think seriously about whether Poofy Organics is the right fit or not.
The Company Itself
One other aspect worth mentioning is Poofy Organics itself. The problem is that the company simply feels low quality. There aren’t any major issues to speak of but there are many little things.
For example, the company’s website is somewhat simplistic. Many of the areas aren’t quite right either, such as images having an off-white background rather than being transparent. The spacing between elements isn’t always correct and every so often there is an image missing entirely. The image below is one example and the border around the circle ends up looking low-quality.
I know this sounds like nitpicking and honestly, the issues are minor. But, they do indicate a larger problem. After all, a company’s website plays a key role in how it is viewed. This makes it critical to get the site right.
If Poofy Organics doesn’t have the ability to do this, they may not be any good at other areas either. And that really does matter. For one thing, the way a company appears is going to impact how others view it. If the website seems low quality to someone else, that could decrease your sales potential.
A similar pattern is true for the products too. Their ingredients may be appealing but the overall design looks like something you might find at a local market. Again, the issue could make sales more difficult.
This pattern seems to be because the company is on the small side and is family run. In fact, there is even a local store that they sell from first and foremost. This partly explains why the products and the marketing are less professional than other companies.
Even if the style is justifiable, it’s not great news for sales. After all, earning money through Poofy Organics takes time and energy. You have to develop your income stream and grow your team over time.
With all that work, you need to be sure the company will stick around and that the products will sell. The quality issues with the site are one indication that it may not endure and the small size is another issue. The company is also relatively obscure. Many of your potential customers may not have even heard about it previously.
If nothing else, green products is a huge industry with many competing companies. I’m not convinced that Poofy Organics has what it takes to be successful in the long-run.
Finally, the company does receive bad reviews for online customer service. Some people find that they don’t get what they ordered or that the products are poor quality. The company also seems to offer fewer refunds than most others.
Issues like this are extremely relevant if you plan to be a distributor. You want your customers to be happy and to make regular purchases. Poor customer service and issues with product quality could easily stop people from buying items.
Making Money With Organic Products
Green living is a booming industry and organic products are a key part of this. So, the income potential does exist. You may already be passionate about green products yourself or know friends or family members that are.
In many ways, the industry is amazing and is likely to get more popular as time goes on. You can also make money in other ways, like through your own website and affiliate programs. In that case, you’d be focusing on an online audience and you might promote products from multiple companies at once.
On the other hand, relying on a single company (like Poofy Organics) has considerable risks. A key reason is that the company’s success heavily depends on the way that it is viewed. After all, customers have to trust that the products are as healthy and clean as the marketing suggests. If a company’s reputation is tarnished in any way, it can dramatically impact sales or even destroy the company.
That pattern is what happened with Ava Anderson Non Toxic. That crash partly occurred because of the actions of outsourced manufacturers, rather than any intent from the owners of Ava Anderson Non Toxic. The issue shows how much of an impact reputation can have.
If possible, it’s always best to have multiple income sources, rather than relying on just one single company. If you’re going to stick with just one company, you need to be certain that it will stick around. For Poofy Organics, it’s not clear whether this will be the case.
The small nature and product selection of Poofy Organics may appeal to some. But, as a money-making venture, the company just isn’t powerful and doesn’t seem to have long-term potential.
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