Company Name: Gano Excel
Do I Recommend Gano Excel?
The simple answer is yes, you can make money with Gano Excel. In fact, the amount you earn per sale is relatively high. Even so, I don’t recommend the company. The main problem is the products. They simply aren’t competitive enough to sell well. There are even other MLMs with similar product lines, not to mention all the regular coffee companies out there. You’d find much more success picking competitive brands and focusing on affiliate marketing instead.
What Products Does Gano Excel Sell?
Gano Excel offers two different ranges of products and both are meant to boost health. The first one of these is GanoCafé. The company promotes this line as such:
Basically, these are simply hot drinks that have some herbs added to them. All of the products include Ganoderma lucidum, which is where the company gets its name from. But, there are some other ingredients as well. The full range of drinks is as follows.
- Tongkat ali. Tongkat ali is a popular type of tea. But, the drink from Gano Excel is actually instant coffee with Tongkat ali and Ganoderma lucidum
- Mocha. As the name suggests, this is a combination of coffee and cocoa. It also contains 16 grams of sugar per 28-gram serving.
- 3-in-1. Coffee, sugar and non-dairy creamer. Basically, this is instant coffee that you just need to add water to.
- Hazelnut. This one is just hazelnut-flavored coffee.
- Classic. This is just the basic coffee with Ganoderma lucidum.
- Rooibos tea. This product is simply rooibos tea with the added Ganoderma lucidum.
- C’real. The company describes this as including cereal (they mean steel cut oats actually) and spirulina, along with non-dairy creamer and ‘subtle sweetness’. It’s meant to be a healthy option, high in protein and fiber. But, a 30-gram serving has 16 grams of sugar, along with just 4 grams of protein and 1 gram of fiber. That’s not a healthy nutrient balance at all.
- Schokolade. This is hot cocoa. It uses both non-dairy creamer and skim
The company provides nutritional details for the drinks but there aren’t any obvious ingredients lists on the site. So, it’s not clear whether or not there are any added ingredients.
At first glance these all sound appealing. After all, coffee is an incredibly popular drink. Many people drink tea and cocoa as well. So, adding health benefits with Ganoderma lucidum should create a powerful product. Many people do want to improve their health and these drinks offer a tasty way to do so.
But, there are some issues.
The first is Ganoderma lucidum. Despite the rhetoric, the evidence of health benefits isn’t amazing. There may be some advantages but there have only been one or two studies in most areas. Even if there are benefits, they’re likely to come from supplements, not from coffee. And, any advantages probably aren’t large.
It’s not clear how much Ganoderma lucidum you’re getting in each cup anyway.
That aside, Gano Excel is far from unique. The company GanoLife takes the exact same angle, with a very similar product selection. The same is true for Organo Gold. There are also companies like Javita and Valentus that sell coffee with added herbs.
Focusing on hot drinks is also an issue. People tend to drink coffee, tea and cocoa for enjoyment. Most of us have specific brands and styles we like, along with ones that we hate. We’re often particular about our coffee too. Many people won’t be willing to switch brands, especially if they’ve found something that they love.
For people that like instant coffee, Gano Excel may be fine. Even so, it’s hard to imagine anyone drinking it regularly unless they enjoyed the flavor. This means that the products may be much harder to sell than they seem.
One final thing. This range looks really nice on the site and the company has made them look professional.
But, images from their compensation plan and from Amazon look very different. It’s not clear which style you end up with but it is an important area to consider. That second style is less likely to sell in the United States, simply because it makes the products look budget and low-quality.
The second product line on offer is GanoDaily and you can see those items in the image above too. These are daily use products and they’re mostly just basic supplements. There is no alternative design for these ones, so what you see is what you get.
The basic issue here is that the products aren’t unique. There are so many supplements already on the market, what’s a few more? You can even find Ganoderma lucidum supplements by just doing a basic search on Amazon.
Reviews And Prices
Overall then, the products aren’t unique and they’re not especially exciting. You’d have considerable work ahead of you if you wanted to make sales.
Gano Excel doesn’t offer details about the pricing on their site. But, their price sheet shows that retail prices of around $25 to $32 for most of the main products. Many of these offer 20 servings for that price.
This means an average of a little above $1 per cup of coffee. That’s fairly expensive but people do pay more. After all, you could easily pay that much for Nespresso or Keurig coffee, while ordering at a café costs much more.
Still, this is instant coffee and related products. Personally, I’d rather buy high-quality coffee and get a Ganoderma lucidum supplement if I really wanted the proposed benefits.
That being said, the reviews are surprisingly positive. Some of these probably come from distributors. But still, there are fewer negative reviews that I’d expect.
This may suggest that maybe people who actually try the coffee love it. Even so, be wary. There aren’t that many reviews, so there may simply be few people buying the coffee.
I’m sure you could still make sales. Paying $1 per cup is reasonable for many people, especially if they expected health benefits. The products are consumable, so people would buy more once they ran out.
Personally though, I don’t see the point. You’d need to put considerable time in to be successful. Why do all of that for a set of products that are mediocre, at best? You would have much more potential with affiliate marketing, especially as there are many coffee affiliate programs to choose from.
With those, you could promote coffee that tastes good and is competitive. There are also many related tools to focus on, including the various home coffee machines.
If you do go in this direction, stick with regular coffee. The extra herbs just seem to raise the price and make the coffee more difficult to sell. That’s just not worth the hassle. As Gano Excel points out, coffee really is a booming industry. But, that only helps if you’re selling good coffee.
Is Gano Excel A Good Business Opportunity?
So then, the products aren’t unique or competitive. But, you could still sell them. What about the rest of the opportunity? Thankfully, Gano Excel provides considerable detail on precisely what they offer.
The first thing to mention is sales. Gano Excel is a purchase first company. This means you buy the products and then sell them on. For a single box of the coffee, this breaks down as such:
The amount is decent. $8 a box is a rate of around 32%. That’s pretty high. Most MLMs start off at a lower commission rate.
But remember, this is the suggested retail price. Your actual commission is going to depend on the price you sell the coffee for. So, if you can get sales at the $25 mark, you’ll get a decent commission. If you find you have to lower the price to get sales, your income will decrease as well.
Personally, I hate this style. You have to spend money to get the products initially and then turn around and resell them. If you don’t make enough sales, you could end up spending more than you earn.
I get it. The buying and reselling model works. Many people find success this way, including through Amazon FBA and conventional businesses. But, the techniques take time to learn. You have to get to the point of anticipating what people are going to want and making your orders strategically.
For a beginner, the idea is risky, there is too much to lose and it’s far too easy to end up out of pocket.
If you’re interested in Gano Excel anyway, the next step is the other ways you make money. These all involve building a team in some way. Unlike other companies, there are no bonuses simply associated with sales or with hitting specific sales volumes.
The concept of a team is simple. Recruit people who then recruit others and so on. These people become your downline. The larger your downline is, the more potential for income.
Gano Excel uses a binary structure to pay out commission. That structure looks like this:
Basically, you have two teams under you and it keeps splitting out like that. The two teams are important, as some of your income comes from how they perform.
With Gano Excel this is simple. One of your two legs is a Power Leg, the other is a Pay Leg. You earn 15% commission on the total sales of the Pay Leg, which is the weaker of the two teams.
This structure means that you really need two well-performing teams to make a decent income. If one does well and the other poorly, you’re not going to earn much at all.
You also need to have a $100 monthly autoship to be eligible for the bonus. That’s not an exceptionally high requirement, as you are reselling those items. Still, it’s a monthly cost that you have to meet, regardless of what’s going on in your life.
The other way to earn from the binary structure is based on the total number of people. This seems to be a weekly payment and it’s relatively small, unless you end up with a very large team. For this one, you need a $50 autoship.
The main other way to make money is the company’s Fast Start bonus. This doesn’t run through the binary structure at all. Instead, it’s associated with enrollment packs. To get the bonus, you need to enroll as an ESP member, with one of their three product packs.
From there, you earn a bonus each time you recruit someone who buys a pack. You get $25 from ESP-1, $75 from ESP-2 and $150 from ESP-3. There is a downline component to this bonus too. So, if someone you recruited gets another person to buy a pack, you get a commission. The structure looks like this:
I’m not sure why they call it a fast start bonus, as there seems to be no time component involved. It’s also not as good as it sounds. The extra income is nice, sure. But, recruits buy these packs directly from the company. So, you’re not getting a regular commission from them.
To put that in context, you earn 32% commission from a regular sale. Yet, if you get someone to buy ESP-3, you only earn $150. That’s closer to 15%.
This is it for the basic ways to earn money. But, Gano Excel actually has an entirely separate compensation plan that offers many other bonuses if you can progress far enough. That includes a rank-based system, where you’re trying to get promoted through ranks in the company.
I’m not going to go into those aspects in detail – partly because the general pattern is the same. Basically, there is potential for income and you do earn a decent amount per sale. Even so, most of the bonuses come from team building and that’s a much harder process than it seems.
Gano Excel is yet another company with herb-enriched coffee. It isn’t special or competitive and the compensation plan isn’t amazing either.
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