Color Street Review
Color Street is a very popular MLM company that sells a unique kind of nail art product you can put on your nails. It's a great way to save money versus getting your nails done at a salon, and can be a fun project to do with friends.
However, my interest in whether or not you can actually profit from this type of business, and that's what this review is going to focus on.
Can You Make Money With Color Street?
I think Color Street offers a decent product selection and a good compensation plan. In fact, I it’s one of the better MLMs out there in my opinion.
However, most people will not make enough money to stay in business. In fact, Stylists earn an average of $113 per month. "Income" doesn't really start until you get to the Senior Director level, and that's still just around $2k/month. You'd better believe those people are hustling, building a team, and who really knows what their cost of doing business is, since you are encouraged to host "nail parties", which you would have to cater.
The thing that bugs me is that it's still network marketing, which means you need to network, and that usually translates to selling stuff to friends and family. Let's be honest: those "parties" gets annoying real fast.
That's why I quit "direct sales" (AKA network marketing) many years ago and started working working for myself using this system.
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Average Earnings From Stylist To Sapphire
What Products Does Color Street Sell?
Color Street sells nail polish strips for decorating your nails. It's a simple idea, and you could definitely find some repeat customers. So far, I like the idea!
You basically get a package that contains the wraps, then you then cut them to size and apply them to your nails.
This allows you to get more complex patterns than you could ever achieve yourself. In theory, it’s much easier to get the wraps right than regular nail polish, so there's less risk of screwing things up.
Once applied, the strips are meant to stay in place for roughly two weeks. Each set comes with 16 strips. Reviewers suggest that you can get either three or four manicures or pedicures from each kit, depending on the size of your nails and how carefully you cut.
For the most part, reviews on the nail polish strips are positive. It does take a while to learn how to use them efficiently and it might take you a while the first couple of times. Still, most people seem to enjoy them once they get to that point.
The pricing is also reasonable. Most of the patterns cost just $13 each. That’s pretty good for a product you’re going to get at least two uses out of, probably more. The pricing is also less expensive than Jamberry, which is a bonus.
There is also a variety of patterns to choose from, including many fun ones. Their selection should vary over time as well.
Another interesting thing is that the mails range in complexity. So, you have the patterns like the ones above but there are also cheaper sets that have solid colors. Other styles include glitter nails, French nails and ones that are holiday themed. That means there's something for everyone, and for every occasion.
After all, some people enjoy funky styles and unique patterns, while others are looking for something more professional or elegant.
I like the choice of styles overall. There are enough products to keep people interested but so many that they’re overwhelming. In total, I counted 95 different sets on the site, although the exact number may vary over time. In contrast, Jamberry had more than 600 products last time I looked.
Personally, I like that idea. Nail polish can be purchased in many different places, so why try to sell it? The wraps are much more unusual and these would get people interested in the company.
There is one other thing to mention - visitors aren’t able to see any of the products listed on the website for Color Street. Instead, you have to find a distributor first! This is common in the network marketing industry, because they want to funnel people to distributors instead of the main website.
This inconvenient ordering system is why a lot of customers fall off over time, and one more reason you should be running your own website instead of just selling stuff in person.
Is Color Street A Good Business Opportunity?
There are two basic ideas of how you can make money with Color Street. One is to make sales of products, the other is to build a team of distributors. In this section, we’re going to look at each idea and how they stack up.
The first thing is that you earn 25% for sales that you make. This is paid out weekly. 25% is actually a really good commission rate. I'm usually happy with 10%, so double and a half more sounds great!
There are also bonuses for sales volume. Hitting monthly targets gives you the ability to earn up to 10% in extra commission. The lowest target is $600, which is pretty high when you consider that each set of nails sells for $15 or less. Still, at least there is a bonus for sales, and some companies won’t even offer that.
People who buy from you can become Preferred Customers with the company. To be "preferred" means they'd be making automatic monthly orders (receiving a 10% discount. With that happens, your commission drops to 15%, which is disappointing. I thought Color Street would encourage us to promote automatic payments?
Your Color Street Website
I said you need a website, right? Well, you get a free one with Color Street! There are good and bad things about this.
The good news is that you have a way to make online sales. You can share your site on Instagram, Facebook, and other social media. You can send your link via email, or just text it to a friend. Super easy!
The downside is that your website is basically a carbon copy of every other Color Street website online, and they don't give you proper training on search engine optimization or how to actually get traffic to your website. Without this type of training, your site is basically dead in the water, and is going to rely on social media promotion alone.
Instead, I recommend that you can build your own website and use that to direct traffic to your Color Street store. This way you can promote other nail art products in addition to your Color Street products. In the future, if anything happens to this company, YOUR COMPANY will survive. You do not want to be dependent on this one product to earn money!
There are many products you can promote in the makeup or the fashion industries to help your website earn money, PLUS, you can put Google Ads on it to earn money just from people viewing your website.
Color Street Parties
Color Street also has a party component, meaning that you can host events at the your house as a way to get sales.
The process is more demanding and stressful than Color Street implies, but it's not just Color Street that does this. Most network marketing companies downplay the fact that these parties cost time and money. In fact, many people lose money throwing a party because people expect drinks, food, and maybe even games if they are going to be sold to!
When was the last time you invited someone over to your house without entertaining them, but instead tried to sell them some stuff? That sounds like a horrible friend!
Also, any items used will come out of your own pocket. If you do throw a party, keep an eye on your expenses.
Recruiting A Team With Color Street
The next aspect is making money from a building out a team of sellers. This means recruiting other people into the company, and getting them to make sales. As with any MLM or direct sales company, the people making the big money in the industry are the ones with big teams.
If you had dreams of getting rich with passive income, skip the sales part and go directly to team building.
The reason for this is that there is more potential for income from your team. In fact, it would be almost impossible to earn a full-time wage (or even a part-time one) from sales alone. You would need an extremely large audience and people who frequently purchase many kits at a time.
With a team, you get to earn a little bit from each of their successes. So, your team members are going out, hosting events and making sales. The ideal situation would be that you are able to coach them on how to be effective sales people, then you earn a slice of what they sell.
As your team grows larger, the number of people you can earn from increases. The larger and more successful your team becomes, the more potential there is for bonuses.
For example, Color Street uses a rank system. As you progress up through the ranks, you earn more bonuses from recruiting others and you get Leadership Level Bonuses, which are in the image below.
The levels here refer to how far people are below you. So, Level 1 is someone you recruit, Level 2 is someone they recruit and so on. You’re earning 3% of the sales from each of those levels, not counting other bonuses.
This idea always sounds amazing on paper, but, you need to think about it in reality. To grow a large team, you would need to recruit at least a few people, ideally a dozen or more. At least some of them would need to be successful and recruit others into their downline as well. Everyone needs to keep recruiting and making sales in the long-term.
That’s tough. Most people who join an MLM drop out in the first year, many in the first few months. The people you recruit often come from the same social circle too. This often creates a situation where everyone is competing against one another. Those patterns suck for long-term sustainability of your business.
Final Review Of Color Street
Color Street is one of the better MLMs out there because the products are decent, and the price point is reasonable. However, it still has that complex commission structure and a focus on team building. Like most MLMs, the big earners are the ones who build big teams.
As a side income, Color Street isn't a bad product to sell. Personally, it's not my thing, but I get why some people want to sell it.
Personally, if I'm going to dedicate myself to growing a business, I'd rather have more control over the products I sell and the quality of the website I build. If you agree with my points here about the product and biz-op side of Color Street, you can learn how I make money online, or if you think my review is totally incorrect, leave a comment and let us know how your business is going!