Company Name: Color Street
Do I Recommend Color Street?
I honestly think you could make money with Color Street. The business won’t be a good fit for everyone, so but I hope to break down the company in this review today to help you decide if you should join or not.
As opposed to many other network marketing opportunities out there, this company does offers a decent product selection and a good compensation plan. If nothing else, it’s one of the better MLMs out there. That says a lot, coming from me, a person who rates 90% of the MLMs I review as not worth your time.
Despite these advantages, I still think most people would be better off with affiliate marketing instead. Color Street may be a decent MLM but it’s still an MLM and you would have to jump through many hoops to be successful. With affiliate marketing, you have a lot more autonomy as a business owner, and don't have to deal with the baggage that a lot of direct sales companies come with.
Still, I know that a lot of folks like this business model, so I'm going to be as objective as possible when looking at their product selection and compensation plan.
What Products Does Color Street Sell?
Color Street sells nail polish strips, in much the same way that their competitor Jamberry does. The idea is that you get a package that contains the wraps. You then cut them to size and apply them to your nails.
This allows you to get more complex patterns than you could ever achieve yourself. In theory, it’s much easier to get the wraps right than regular nail polish. So, less risk of screwing things up.
Once applied, the strips are meant to stay in place for roughly two weeks. But, they will still chip and can sometimes be removed. This makes them better for some people than for others.
Each set comes with 16 strips, which are longer than you’d need for your nails. Reviewers suggest that you can get either three or four manicures or pedicures from each kit, depending on the size of your nails and how carefully you cut.
For the most part, reviews on the nail polish strips are positive. It does take a while to learn how to use them efficiently and it might take you a while the first couple of times. But, most people seem to enjoy them once they get to that point.
The pricing is also reasonable. Most of the patterns cost $13 each. That’s pretty good for a product you’re going to get at least two uses out of, probably more. The pricing is also less expensive than Jamberry, which is a bonus.
There is also a variety of patterns to choose from, including many fun ones. Their selection should vary over time as well.
Another useful aspect is that the mails range in complexity. So, you have the patterns like the ones above but there are also cheaper sets that have solid colors. Other styles include glitter nails, French nails and ones that are holiday themed.
This selection should make the products appealing to more people. After all, some people enjoy funky styles and unique patterns, while others are looking for something more professional or elegant.
I like the choice of styles overall. There are enough products to keep people interested but so many that they’re overwhelming. In total, I counted 95 different sets on the site, although the exact number may vary over time. In contrast, Jamberry had more than 600 products last time I looked.
The difference in choice isn’t just related to styles either. Jamberry offers many related products, including nail lacquers and gel enamels. Color Street seems to just have the nail polish strips.
Personally, I like that idea. Nail polish can be purchased in many different places, so why try to sell it? The wraps are much more unusual and these would get people interested in the company. But, if you’re interested in variety, Jamberry is a better option.
There is one other thing to mention, which is basically a personal gripe. Visitors aren’t able to see any of the products listed on the website for Color Street. Instead, you have to find a distributor first.
You might get lucky (like I did) and find a link to a distributor’s store on a different site. But, having to do that is annoying. I’d want to know whether the products were decent before I tried to contact someone about them.
Is Color Street A Good Business Opportunity?
There are two basic ideas with Color Street. One is to make sales, the other is to build a team. In this section, we’re going to look at each idea and how they stack up.
The first thing is that you earn 25% for sales that you make. This is paid out weekly. 25% is decent enough for the industry. I’ve seen some MLMs with higher rates and many others with lower.
The one catch is that the products are inexpensive. So, you have to make more sales to earn a decent level of commission.
There are also bonuses for sales volume. Hitting monthly targets gives you the ability to earn up to 10% in extra commission. The lowest target is $600, which is pretty high when you consider that each set of nails sells for $15 or less. Still, at least there is a bonus for sales. Some companies won’t even offer that.
People who buy from you can become Preferred Customers with the company. To do so, they’re making automatic monthly orders and receiving a 10% discount. With that happens, your commission drops to 15%, which isn’t appealing. But, the sales are pretty hands off. Some customers may simply stay a Preferred Member for months or longer and you automatically get commissions from each sale.
Effectively Making Sales With Color Street
A related aspect is how you actually make sales with Color Street. Direct marketing companies use different techniques and some are more powerful than others.
In this case, you get a replicated website from Color Street, which customers can buy directly from. These sites are mostly the same for each distributor, although they do contain a little bit of personal information, like this:
Because the sites are mostly identical, you can’t hope to rank them on search engines and get sales that way. But, you do still have tools. For example, you can build your own website and use that to direct traffic to your Color Street store. You could also use social media marketing to gain interest.
This can work well but you’re not likely to get the training you need from Color Street. Companies like this often provide basic training about getting the website running and sharing on social media and that’s about it.
You’re never going to get detailed information about SEO or how to rise above the competition. So, you get the tools to reach a much wider audience but not the training needed to excel at doing so.
Myself, I’d rather just skip all the hassle and use my own site to sell products directly. That involves much less legwork and you get to avoid dealing with a complex compensation plan too. You can also pick products to promote from many different affiliate programs, like those in the makeup or the fashion field.
Whatever direction you choose, websites do work well for selling products. They mean you don’t need to keep any physical products in stock. You have the chance to reach a wider audience and the idea is much more convenient for customers too.
Oh – remember that gripe I had earlier about how you can’t directly see the Color Street products on their website? That’s still annoying but it is useful from the sales perspective.
Many other MLMs allow people to purchase off their website, bypassing distributors altogether. This isn’t an option with Color Street. So, if you get someone interested, they’re likely to keep buying products from you.
Speaking of sales, you are facing competition but not as much as with other industries. For example, Jamberry sells nail wraps and there are less well-known brands being sold on Amazon and similar locations. Your local store may even have some.
Still, this is nothing compared to if you were trying to sell eyeshadow or necklaces. The nail sets from Color Street are more expensive but not excessively so. Honestly, they’re pretty competitive and people will pay more for a brand that they trust.
Color Street does also have a party component. This means that you host events at the houses of friends and use these as a way to get sales.
The process is more demanding and stressful than Color Street implies. But, in fairness, parties can work well for sales. That’s especially true for Color Street, as the events would let you show that the products actually work as advertised.
Just be wary. Most parties will involve you showing off the products and letting people try them out. Any items used will come out of your own pocket. That expense could add up if you few people purchased from your party.
All-in-all, the nail polish strips wouldn’t be the easiest product to sell and you would need an interested audience. But, the sales potential is higher than many other companies. You’re also promoting a consumable product – one that is also fairly inexpensive and a little bit of fun.
So, it’s easy to see how you could make sales, as long as you put the work in.
The Team Building Aspect
I may have rambled on about sales but honestly, if you can’t make sales regularly, the rest of the compensation plan doesn’t matter at all.
The next aspect is making money from a team. As you probably know, this means recruiting others into the company and getting them to do the same. According to the design, your focus should shift from making sales to managing your team over time, as your team grows larger.
The reason for this is that there is more potential for income from your team. In fact, it would be almost impossible to earn a full-time wage (or even a part-time one) from sales alone. You would need an extremely large audience and people who frequently purchase many kits at a time.
With a team, you get to earn a little bit from their success. So, your team members are going out, hosting events and making sales. You’re basically making money from their work. As your team grows larger, the number of people you can earn from increases. The larger and more successful your team becomes, the more potential there is for bonuses.
For example, Color Street uses a rank system. As you progress up through the ranks, you earn more bonuses from recruiting others and you get Leadership Level Bonuses, which are in the image below.
The levels here refer to how far people are below you. So, Level 1 is someone you recruit, Level 2 is someone they recruit and so on. You’re earning 3% of the sales from each of those levels, not counting other bonuses.
This idea always sounds amazing on paper. And yeah, it is.
But, you need to think about it in reality. To grow a large team, you would need to recruit at least a few people, ideally a dozen or more. At least some of them would need to be successful and recruit others. What’s more, everyone needs to keep recruiting and making sales in the long-term.
That’s tough. Most people who join an MLM drop out in the first year, many in the first few months. The people you recruit often come from the same social circle too. This often creates a situation where everyone is competing against one another.
Those patterns suck for long-term sustainability.
Also, most of the bonuses are associated with those ranks. So, you need to move up them to make decent income. Each rank comes with specific requirements and these get challenging fast. They related to team structure and overall sales, along with the ranks of your team members.
The end result is that income potential is very high – but only if you can progress far enough. Most people can’t.
Color Street is one of the better MLMs out there. But, it still has that complex commission structure and a focus on team building. If you have a network of friends that you don't mind leveraging to sell to, Color Street could work for some side income. If you have a website or online brand that you'd like to include Color Street as a part or your sales, I think that could work too. I would recommend that you do not make direct sales the full focus of your business though!
Whatever type of product you decide to promote, it's important to own your own website to grow your business.
Parties only work if you have a network of friends with money in their pockets. Network marketing only works if your friends are interested in joining business opportunities.
With a website you can reach the entire world, and only promote great products to people interested in what you have to say. Plus, you open up doors to multiple streams of revenue like affiliate sales, ad click revenue, paid advertising, and even selling your own digital products.
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