Company Name: b:hip
Do I Recommend b:hip?
I’m sure some people make money with b:hip. But, this is one company I wouldn’t ever recommend. The products aren’t great but the biggest issue is the compensation plan. Even if you love MLMs, the plan is simply weak and doesn’t offer much potential at all. Personally, I’d say skip it. Go with affiliate marketing instead. There is less complexity and much more income potential.
What Products Does b:hip Sell?
I would define b:hip simply as a health company. They offer a fairly small range of health-related products, including some skincare items, supplements and protein shakes.
My very first thought when looking at them was simply – meh. That’s not very helpful but the items just aren’t very exciting. Instead, they look like countless other products in the industry.
Most of the items would probably offer some benefits but they’re also overpriced and overmarketed. For example, one product type is the meal replacement shakes. These come in chocolate and vanilla.
The company says that the key ingredient is rice protein concentrate, although this isn’t even the main source of protein. The shakes would work for weight loss and as a snack but they’re average, at best.
The recommended serving contains 15 grams of protein, 5 grams of fiber and 7 grams of sugar. The protein total is low and sugar is high for a weight loss shake. The ingredient choices are also odd. For example, the shakes include whey protein and plant-based proteins. They also use both stevia and sugar to sweeten. That pattern is unusual, as many groups of people are avoiding at least one of those ingredients.
Each bag of mix costs $65 retail and contains 15 servings. This price point isn’t unusual for an MLM. However, you can find better shakes for a fraction of the price. Just look at what GNC offers or any local health food store.
The same pattern is present for other products too. Another example is Fix, which is a supplement designed to increase metabolism. The ingredients include various plant-based compounds and related items. Most don’t have much scientific support.
Does the supplement work? Maybe. As with any supplement, there’s a chance that you’ll see benefits and a chance that you’re just getting snake oil.
There are other ones too, which I’m not going examine in detail. These include some gender-specific supplements, an antioxidant juice, some lube and a general supplement. None seem especially radical and are simply more of the same.
Even with the high demand, you need something competitive and appealing if you want to make consistent sales. b:hip’s supplements don’t fit those criteria. You would have a much better chance selling supplements online, perhaps through your own website.
You don’t have to stick with supplements either. There are many different affiliate programs operating in the health field. These allow you to earn from similar products, with much less complexity. You also get to pick the products yourself and you can even promote multiple brands at the same time.
Is b:hip A Good Business Opportunity?
Sales with b:hip are made using an online retail store. In other words, you have a replicated website from the company that you use to make sales. There is some personalization but, for the most part, the website will be identical from one member to the next.
The online component also gives you advantages. For example, you could build your own website to drive traffic to the site from b:hip. You could also turn to social media to promote b:hip.
You earn a percentage for sales on your site, beginning at around 10%. But, it’s not clear how the precise rate is calculated. The company just says ‘up to’ 10% in the compensation plan, which isn’t all that helpful.
There aren’t any bonuses for hitting particular sales volumes. However, members earn a small bonus if one of the packages is purchased.
This brings up another important point. The early ranks in the company are Associate, Partner, Executive and Professional. You would start at Associate by default and work your way up. But, you could also buy one of the packages to start at the associated rank.
The idea is that this earns you more right from the beginning. Of course, you do have to pay that initial cost, which means the risk is higher. b:hip also doesn’t say anything about the pricing for the packs.
You can also earn from your team. Here, b:hip uses a binary model for payment, operating through a weekly cycle. This structure means that all new recruits are placed into one of two teams, like this:
The main way to earn is to hit 500 Business Volume on each team. Whenever you do so, you earn $50 outright. Members can earn up to $30,000 per week this way, if their teams are effective enough.
The model is a common one but it can still be frustrating. The biggest problem is that both teams need to be successful. If one of your teams performs well and the other poorly, your income will be limited by that poorly performing team.
In many ways, this makes you more dependent on your team. After all, you need two different groups that perform consistently well. If a member drops out or stops performing well, they could dramatically impact your income potential. This effect is much stronger than with other models.
As with other MLMs, b:hip works off a rank system. You have to progress through the ranks to be able to earn a decent income. With most companies, you start to earn from your team in the second or the third rank. That’s true here too but b:hip does operate a little differently.
In particular, you’re not earning residential commissions from your team as a whole. Instead, your income mostly comes from hitting that 500 BV cycle mentioned earlier.
To get anything else, you need to reach the fifth rank in the plan. Even then, you’re just earning 10% from the people you personally recruit and it’s not an outright commission.
This is an incredibly weak compensation plan. With most MLMs, people never get past the first few ranks. There are simply too many requirements. If this is the case for b:hip too, then most people would be limited in their earnings. The exact outcomes for the early ranks break down like this:
- Associate: Up to 10% profit
- Partner: Up to 20% profit
- Executive: Up to 25% profit
- Professional: Up to 30% profit
- Manager: 10% from Level 1
- 2 Star Manager: 10% from Level 1
- 3 Star Manager: 10% from Level 1, 10% from Level 2
There are other ranks beyond these. They allow you to earn up to five levels down. The amount you earn is 10% consistently, which is nice. The plan doesn’t state, but every rank past professional probably has the same maximum of 30% profit.
Even so, you’re not earning from the commission of your entire team. Instead, the percentages are match bonuses and are related to how your two teams perform.
This is unusual. Many companies use a binary plan for regular commissions and some bonuses. But, team residuals don’t normally fall under this model. In most cases, this would mean that you earn less from your team wit b:hip than with other MLMs.
There are some other bonuses that you can earn. As always, these increase as you progress up the ranks. The bonuses are desirable but they’re not particularly unusual.
Another issue here is the commission rate. You earn up to 10% at the first rank and up to 20% at the second. Those are really low rates, especially as you might actually earn less than this.
For the most part, b:hip is a typical MLM and it follows the same approaches as many other companies. But, it does have a few interesting quirks. I mentioned some already and there are a couple of other areas worth highlighting.
One is that b:hip is an international company. This means you’re not just limited to customers in the United States. Instead, you can promote to many other countries. Of course, you have to make the connections to do so, which isn’t always easy.
A related aspect is the Vietnamese market. The company states that anyone in Vietnam will receive 50% of the volume for any orders for other countries. In a similar way, those outside of Vietnam get 50% of the volume for orders to customers in Vietnam.
No explanation is provided about why. But, it is probably due to local laws or regulations. Either way, the rule won’t affect many people.
There is also a 70% cap rule. This allows the company to, at any time, restrict commissions to 70%. If this happens, members would receive 70% of the income they’ve earned for that period, rather than the full 100%.
The idea seems to be a way to protect the company and make sure it stays afloat. b:hip also says that they take steps to make sure this doesn’t happen.
Still, it’s concerning. For one, it means you might not get all you earn. It also means the company is worried enough to put the rule in place. There’s also no indication about how often this cap is used or how dramatic the impact is financially.
This aspect makes me pause. Building a successful team in an MLM can take years and considerable effort. You don’t want to be doing this in a company that collapses. And the idea of potentially getting paid less than you earn is just awful.
There are also ongoing requirements to consider. To remain a member, you need access to the Global Software System, which costs $49.95 per year. Having to pay a yearly membership is frustrating. But, at least b:hip isn’t charging you monthly for your site. Many companies do, often averaging around $10 a month.
You do also need to be qualified to earn. This requires having two active recruits, one on your left team and one on your right. You will always need at least one in each team to make money. As a result, it’s worth increasing your team size as soon as possible.
To earn bonuses and team income, you need to put 18 PV every period. You get six weeks for the first period and four weeks for every subsequent one.
The company doesn’t describe what 18 PV is in sales, so it’s not clear how much you have sell. Regardless, you have to make those sales consistently.
This is always a problem because real life isn’t predictable. You’ll typically have some months where sales are very easy and others where they aren’t. To make matters worse, the team volume doesn’t carry over. So, if you miss the goal for a period, you don’t have the chance to get it later.
b:hip is a company to avoid. They have one of the weakest compensation plans that I’ve seen yet, along with products that are average, at best. Give this one a miss. There are many better options out there.
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