These days, earning money doesn’t have to be difficult. There are many opportunities for people to develop their own income streams, ones that aren’t bound by the traditional 9-to-5 grind.
For many women, selling baby products online might seem like an ideal way to earn. This gives you the chance to focus on an area that you are passionate about. You can also tailor the business around your own needs.
For example, a stay-at-home Mom with young kids might focus on a relatively small business, one that just earns a little extra money on the side. Someone with more time might expand the business further, potentially turning it into a full-time income.
There are multiple approaches that you can take to earn with baby products. We’re highlighting the main options in the sections below. They’re all viable approaches, but some may be more appealing to you than others.
Sell Through eBay
eBay is often the first choice for selling online. The site does have a large audience and it’s relatively easy to list products. The auction style also means that you can often get more for the item than you originally expected (although the reverse can happen too).
You can sell new or used items on eBay, depending on what you have. To be successful, you need to be selling at a competitive price. It can take a little time to get used to the process and the best practices for pricing. You can look at past auctions to help in this area.
While eBay has many advantages, there are some serious issues with it too. The biggest one is the way that they treat sellers. Most of the time, eBay will prioritize buyers over sellers, even if the buyer seems to be running a scam. This can mean that you’re forced to accept a return and pay shipping for that return, even if you didn’t do anything wrong.
That pattern is frustrating at the best of times. It’s so much worse when you’re trying to run a business through eBay.
For that matter, there’s even the risk that eBay will close your account entirely. You could dispute that action. But ultimately, they’re the ones with all the control. Some sellers have had this experience, even when they followed every rule that eBay has.
Develop An eCommerce Store
eCommerce is a direct way of selling online. This means that you’re not going through an external site like eBay or Amazon. Instead, you have your own website and you make sales through that. In most cases, you’ll physically stock the products that you’re promoting (unless you’re operating through a drop shipping model or selling digital items).
The process works well because you have control over everything. As such, there’s no risk that your store will get removed due to bad feedback. You also have many more options for getting traffic, including SEO techniques and social media marketing.
This idea can sound overwhelming at first because you do need to build a store and then manage it. But, there are various tools that make this much easier, including eCommerce platforms like Shopify. With this type of platform, you don’t need any specialized knowledge or skills. In fact, Shopify can be used by complete beginners without any issues at all.
Still, there are key challenges with eCommerce. For one thing, you need to manage stock effectively. This includes shipping the products out when you make sales and ensuring that the website correctly reflects whether you have stock.
It’s also important to promote yourself well. You’re going to be competing against many larger companies. Customers are also hesitant about small sites when it comes to purchasing online. When you consider how many scams are out there, that’s hardly surprising. As a result, you’ll need to make sure your site looks professional and that you have a solid marketing strategy.
One final aspect is sourcing the products. You need to turn a profit on sales, which means you can’t be paying too much for whatever you’re selling. If you want to promote new items, you may need to buy through wholesale stores. Second-hand products are easier to find. But, with those, you may need to do more legwork, especially if you want items that are likely to sell.
Rely On Affiliate Marketing
Affiliate marketing is another way to sell baby products online. The difference here is that you don’t need to physically own any items. This also means you don’t have to worry about sourcing products, which automatically decreases your risk.
The basic idea is that you’re the middleman between the company and potential customers. Your job is to convince people that they should buy the products. If they do so, then you earn a commission.
In most cases, your commission will be a percentage. Some programs offer low rates, like 2% to 5% on a sale. You’ll also see some programs with much higher rates, like 20%. Regardless of the rate, your income can add up over time. Affiliate income can grow quickly because you don’t have to make the sales directly.
You don’t need your own website for affiliate marketing. But, building a website will give you the best chance of success. A website gives you a single base to focus on, something that you can grow and develop over time. You might use other tools too, like social media, to get people interested in the site.
Be A ‘Mommy Blogger’
This isn’t a different technique to earn, just another angle. The term Mommy blogger often applies to the blogs that stay-at-home moms run. The site Wellness Mama is one example and there are hundreds of other ones out there.
Mommy blogs all have their own approaches, but most focus on multiple aspects of motherhood. This might include children’s clothes and toys, along with baby products. Other areas include food, essential oils and natural home products.
The cool thing about this idea is that you get to focus on the parts of your life that matter the most to you. You’re also not just limited to a single type of product. So, if you did affiliate marketing, you might promote products in some of those categories or even all of them.
There is also the potential to promote some big-ticket affiliate items, like baby cribs and strollers. Expensive items like this always seem harder to sell and you would make fewer sales. But, you don’t need to make as many sales either, as you’re earning a percentage of the price as a commission.
If you do take the mommy blogger idea, it’s worth thinking about what makes you stand out. Many of the best blogs have an overall theme, such as homeschooling, a healthy environment or food. I’ve also seen some that follow the challenges of motherhood directly, talking about aspects such as sleepless nights and potty training.
There are countless angles that you can take. The idea is to figure out something that you can get passionate about – and that’s going to stand out among the other blogs.
Affiliate marketing is a natural fit for this type of site. But, some bloggers also make additional income by including ads on their website or selling their own products (eBooks and cookbooks are especially common).
Combine The Approaches
These various methods of making online sales aren’t mutually exclusive. For example, some affiliate bloggers do maintain eCommerce stores on their pages. Another approach would be to sell physical products via eCommerce and also through eBay.
Each combination comes with challenges of its own. For example, if you sold through a site and eBay, you’d have to be good at keeping track of your stock. Otherwise, you risk selling the same item twice, which isn’t a good look. For eCommerce and affiliate marketing, you’d need to be sure you weren’t breaking any terms and conditions for the affiliate programs.
Combining approaches does make things more difficult. But, the idea can work well for some people. Regardless of what you do, a key aspect is simply to plan well. Take a look at the various sites out there and think about what you could do. Consider the types of products that you’d actually like to promote as well.