Company Name: Isagenix
Costs: Monthly: $29 membership fee (with autoship), Starter Packs $269, $559, or $1099,
What Is It
Isagenix is an MLM company that sells weight diet shakes, AKA meal replacement shakes and other weight loss + health supplements.
As far as the actual diet plan goes, there is no proof that this system works better than any other out there. Taste and food type preference will vary.
Regarding the biz op portion, there also seems to nothing unique. If you are looking for an MLM business in the diet industry, Isagenix is a very popular one.
Let’s make one thing clear from the beginning. Isagenix doesn’t work any better or worse than any other diet plan out there. In fact, there are several downsides to using the Isagenix diet versus other diet meal plans.
First off, if you are looking for something that doesn’t contain whey, dairy, or gluten, you’re out of luck. These are very common allergies, and Isagenix doesn’t offer any options for celiacs, and only some options for those with lactose intolerance. The product also contains a lot of fructose, which may scare off some people.
On the nutrients side of things, it's received poor ratings from independent reviewers, and any sign of negativity towards the company is met with this (more to come below).
Does Isagenix Really Work?
As an ex-fat person, I know that you anyone can lose 5 lbs in 1 week, so any diet plan that uses this as their cornerstone proof that it works is pulling your chain. Those 5 lbs are water weight, and though the scale says you’re lighter, that weight will come back on as soon as you resume your regular eating/exercise habits.
Also, any diet that asks you to consume fewer calories while being more active is going to produce a success story. That’s the core concept of how dieting works. You could eat nothing but twinkies all week, and if you at fewer calories than you burned, you would lose weight.
Meal shakes are also a sketchy way to diet in my opinion because they are liquid, which makes you feel full for a shorter period of time. I can consume a shake with 50+ grams of protein, go to the gym, and be starving after. You will feel more full for longer if you are consuming REAL food in moderate amounts rather than high sugar content meal shakes.
How Does Isagenix Compare?
Compared to companies in the diet meal plan industry, Isagenix seems to offer a lot less for a similar price.
Nutrisystem is one such company at $260 per month, which is pretty much what Isagenix offers as far as price goes. That is the basic plan which gets 3 weeks of meals delivered to your door. Compared to the 30 day plan that Isagenix offers that only includes some powdered shake mixes and cleansing pills.
More expensive programs like Jenny Craig not only offer actual meals delivered to your house, but they include a personal diet coach to talk to and help track your progress. At around $125/week, $500 still cheaper that the $743 Presidents Pak from Isagenix.
Does Detox Work?
I know I’m going to upset a lot of people here, but there’s really no evidence that detox diets actually work. Or if they do “work”, it’s unclear as to which reasons people feel “cleaner”.
I won’t dig into it too much, but it’s my personal believe that many of these cleanses are based off of pseudo-science, i.e. clean-eating hippie types that ignore real science in favor of what they “feel”.
Can’t Deny The Taste
Since I didn’t buy the product and actually try it, I can only refer to what others are saying. There is a very positive review from Meal Replacement Shake Reviews that says the shakes taste good. From other comments on Amazon and individual blogs, the taste seems to pass.
Based on that alone, Isagenix diet shakes might be worth selling. But there are many other, cheaper brands to choose from. So if you plan on selling these things, you’d better get sales plan ready as to why someone should spend more money on your products when they could get something similar, with a larger variety, available online. (being part of a biz op doesn’t count as a positive).
However, I strongly encourage you to read the comments at that link above. They are filled with typical MLM trash, people getting upset that someone is reviewing their product and not expounding the amazing benefits of the compensation plan. For Christ’s sake, the lady gave it a positive review and people are still ripping on her in the comments calling her ignorant (among other names).
You see this all the time in the MlM industry, and it’s what happens when you open the door for anyone with a couple hundred bucks to represent your company. It’s one of the main reasons I recommend people stay away from network marketing.
As mentioned above, any diet plan that has you exercise and cut calories is going to work. One group of people went so far as to do their own case study and actually track the results. Like real scientists, they didn’t jump to conclusions.
The Isalean group reportedly reduced their total daily calorie intake from 1708 to 1255, and we can calculate that a reduction of 500 calories a day should result in a weight loss of one pound a week without any need for fasting days, meal replacements, or supplements.
The funny part that really caught my attention was the commentary near the end of the article, speaking to the results achieved by the paid-for-by-Isagenix study.
The results are uninterpretable.
These types results are all too common in the MLM industry (and advertising in general). Studies paid for by the company, promoted by paid-for doctor testimonials without the proper credentials, and a whole lot of advertising spin to distract you from the real story. I will admit, that I am guilty of being taken in by similar products, like when I bought my brain enhancing supplements last week.
Sorry to ruin the fun, but keep a skeptical eye out whenever purchasing any product that promises results with ‘proof’.
Assuming you love their product and want to start selling, Isagenix offers a pretty standard MLM compensation plan. If you’re familiar with MLM, you know the deal. If this is your first pony show, here’s the breakdown.
- Buy products at wholesale $, sell at retail $
- Recruit 2 distributors to fill your “legs”
- Get paid bonuses based on group sales volume
- Other bonuses available
The main downside to selling any MLM products is that, as with Isagenix, you are expected to purchase a minimum amount of product each month.
This means that every month you business starts in the red. To be a seller for this company, you must purchase 100 points of personal volume each month. They do not tell us the dollar value of this “PV” as they call it. It’s a tactic to remove any indication of COST to you from their comp plan, and focus on how much you MAKE.
We’ll assume it’s that the 30 day weight loss pack for $272 (wholesale) fulfills this 100PV. There is also a 9 day cleans pack for $148, but I don’t know if it fulfills your 100PV monthly requirement.
So in order to just break even, you need to earn more than $300 in a month (consider shipping costs and other misc expenses related to promoting these products).
Depending on which starter pack you purchased ($269, $559, $1099), you’ll also need to recoup those costs to actually start earning a profit.
There are also various rank advancements, cycle bonuses, and other incentives involved. Most of these will not be achieved within your first months of operation, and in my opinion, should not be focused on.
If you are going to sell product, your focus should be on how to sell THAT product, not how to recruit more people to fulfill cycle bonuses.
Thus, we reach the main issue with Isagenix and most MLM companies in general. Too much attention is paid to how to recruit people into the company rather than sell the socalled life-changing products they produce.
I think starting a diet website, or a shake review website is a great idea, and could potentially be a very profitable business.
MLM VS Affiliate Marketing
Instead of getting tied up in MLM and trying to recruit friends and family into your diet shake biz op, why not reach out to people that actually want to get on a diet? Instead of trying to sell people on the idea of making money, why not actually sell them a diet plan?
That is the awesome thing about affiliate marketing – no recruiting!
Instead of selling a biz op, you sell a product. You can sell all the diet shakes you want, giving dieting advice, and write positive or negative reviews based on your own experiences + opinions.
There’s no monthly autoship, joining affiliate programs are 100% for free, and the only cost to start your business is a domain name and hsoting to start your website.
Whatever type of product you decide to promote, it's important to own your own website to grow your business.
Parties only work if you have a network of friends with money in their pockets. Network marketing only works if your friends are interested in joining business opportunities.
With a website you can reach the entire world, and only promote great products to people interested in what you have to say. Plus, you open up doors to multiple streams of revenue like affiliate sales, ad click revenue, paid advertising, and even selling your own digital products.
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