The United States spends more than $10 billion a year on exercise equipment. The total fitness industry was worth around $94 billion in 2018, and it’s projected to reach $106 billion in 2020.
That’s a lot of money spent on fitness, and the industry continues to grow. Digital devices and the availability of online workouts are allowing people to exercise more from home, traveling, or wherever it suits them best. More young people are exercising now, too (81% of millennials, vs. 61% of baby boomers), so it’s likely that the trend toward purchasing digital workouts will continue.
If you’re interested in starting to promote with this industry, read through this list of the top 10 workout affiliate programs. Most of them are designed for on-the-go people or those who want personalized workouts they can do from home. You’ll probably think of some great ways you can use these programs for your affiliate websites. At the end of the article, I’ll share a few of my own ideas, as well.
Plus, there's a lot of crossover, but some unique affiliate programs you can also check out in this extensive list of 50 fitness affiliate programs as well.
Table of Contents
Workout Affiliate Programs
- Workout Anywhere
- Life Fitness
- Workout Warehouse
- Caveman Training
- Yoga Download
- Perform Better
1. Workout Anywhere
- URL: https://workoutanywhere.net/affiliate/
- Commission: 30-50%
- Cookie: Unknown
Workout Anywhere offers training plans, meal plans, and e-books to help customers get fit. The program starts with a $9/month main offer, with an additional $29/month upsell and a $197/month upsell.
There are two types of main products: downloadable plans, or monthly app subscriptions. The app includes features such as custom daily workouts, meal plans, challenges, the ability to create and track goals, mobile coaching, and even rewards.
Affiliate marketers make a 30% commission on recurring subscription plans. E-books and training plans bring in a commission of 50%. This works out to be around $30-$150 for each CPA.
Why You Should Promote Workout Anywhere: Workout Anywhere works for all fitness levels, and there’s no need for customers to buy bulky workout equipment. The commission rate is great, too.
2. Life Fitness
- URL: https://lifefitness.com/avantlink-affiliate-marketing
- Commission: 8%
- Cookie: 30 days
Life Fitness provides high-end exercise equipment for both home workouts and athletic facilities. Products include cardio equipment such as treadmills, arc trainers, and ellipticals, as well as benches, racks, cable-motion machines, and other strength training equipment.
The average order value is around $3,000, so even with just an 8% commission, affiliate marketers could make around $240 per sale.
Why You Should Promote Life Fitness: Life Fitness offers bonuses and incentives to high-performance affiliate marketers. The high average order value could really boost affiliate earnings, too. Some full-price products also come with free shipping and installation, which could help convert shoppers.
3. Workout Warehouse
- URL: https://www.workoutwarehouse.com/affiliates-sign-up
- Commission: 8-11%
- Cookie: Unknown
Workout Warehouse sells treadmills, exercise bikes, ellipticals, strength training equipment, rowers, yoga supplies, and more. This company stocks home exercise equipment from several name-brand companies such as NordicTrack, Health Rider, and Gold’s Gym.
Treadmills, which can cost up to $2,000 each, are some of the biggest sellers.
Workout Warehouse provides tiered commissions for its affiliate marketers. The commission rate is 8% for affiliates whose efforts sell up to $10,000 in merchandise. For sales of $10,000-20,000, the commission rate is 9%, and it’s 10% for sales of $20,000-30,000. Affiliates who sell more than $30,000 in products get an 11% commission rate.
Why You Should Promote Workout Warehouse: The tiered commission structure and high order value could mean more affiliate earnings. The wide variety of home workout products could attract and convert shoppers, too.
- URL: https://www.ibodyfit.com/affiliates.php
- Commission: 10-20%
- Cookie: 90 days
iBodyFit, which was founded by one of SHAPE magazine’s top 50 trainers in America, provides custom online personal training workouts, custom fitness plans, and online diets. This company also provides a network of personal trainers that can provide feedback and advice to customers.
The affiliate program is administered by ShareASale, and affiliate marketers are provided with text links, banner ads, and other promotional materials.
iBodyFit has been featured on several media outlets, including Muscle & Fitness, WebMD, and SparkPeople.
Why You Should Promote iBodyFit: This company has a great reputation, which could convert shoppers, as well as the ability to get training sessions at home and while traveling through tablets, mobile phones, and television sets. The commission rate and cookie length are both decent, too.
- URL: https://www.fitbit.com/us/partners/affiliates
- Commission: 3% base rate
- Cookie: Unknown
Fitbit, which accounts for 72% of the connected health and fitness market, sells smartwatch devices to help customers track their fitness goals. The devices are diverse enough to meet several types of budgets and fitness needs, from simple tracking with the Inspire model to continuous heart-rate monitoring with the Versa model.
The base commission rate is 3%, but high-volume affiliates can earn higher commission rates. Fitbit runs its affiliate program through Commission Junction, and affiliate marketers get banner ads and text links to help promote Fitbit products.
Why You Should Promote Fitbit: Fitbit is the #1 seller of connected fitness devices on Amazon, and it has a great reputation. It’s also compatible with several different platforms, including iOS, Windows, and Android, and that could be a converting factor, too.
6. Caveman Training
- URL: https://www.cavemantraining.com/affiliate-program/
- Commission: 15-40%
- Cookie: Unknown
Caveman Training is all about kettlebell workouts, courses, books, and articles that can help newbies make the most of their kettlebell equipment. Kettlebell starter packages range from $45-65. Streamed training videos start at around $15, but there are some relatively high-priced products, too. For example, the Kettlebells Fundamentals Trainer costs $349.
The base commission rate starts at 15%, but affiliate marketers are bumped up to the 20% tier once their sales reach $1,000. The top tier commission rate is 40%.
Why You Should Promote Caveman Training: The tiered commission structure is generous, and there’s a nice range of products to fit a variety of budgets. This company could also fit well with some niche market strategies.
- URL: https://www.udemy.com/affiliate/
- Commission: Unlisted
- Cookie: Unknown
Udemy is an online learning platform that includes courses from individual teachers in a variety of disciplines. Categories range from business and financial accounting to music and photography. Customers browsing through the health and fitness category can find several home work-out options, including Pilates, yoga, golf, tennis, soccer, strength training, ballet, salsa dancing, and more.
Udemy uses LinkShare to administer its affiliate program. Affiliate marketers are provided with promotional links and a Udemy blog, which they can use to help market the courses and workouts they like best. Affiliate marketers also have access to special promotions and discounts that they can share with potential customers.
Why You Should Promote Udemy: Although the commission rate isn’t listed, there are a lot of different workouts to try on this platform, and that could attract some shoppers. Because there are thousands of courses in many different categories, shoppers could branch out beyond health and fitness, too, and that could boost shopping cart totals.
- URL: https://www.bodybuilding.com/store/affiliate.htm
- Commission: 2-8%
- Cookie: 7 days
Bodybuilding.com is a complete information and nutrition website for people looking to build their muscles. One of the primary products is a subscription-based digital training app called BodyFit. BodyFit provides customers with access to more than 60 expert-designed fitness plans.
This company also has a store that sells dietary supplements such as protein drinks, pre and post-workout support, appetite control pills, and vitamins.
Affiliates can sign up to promote either BodyFit or the online store. There’s a base commission rate of 8% for new customers and a repeat-customer commission rate of 3% if the repeat orders fall within the 7-day cookie length. Coupon websites earn a 2% commission rate on everything.
The affiliate program is administered through Impact Radius. Affiliate marketers are supplied with everything they need to promote the products or BodyFit online. This company provides free shipping on orders of $75 or more.
Why You Should Promote Bodybuilding.com: The short cookie length makes it challenging to earn repeat-customer commissions. However, the base commission rate is decent, and the website is full of converting factors, including great information and the opportunity for free shipping.
9. Yoga Download
- URL: https://www.yogadownload.com/Footer/AffiliateProgram.aspx
- Commission: 12%
- Cookie: 30 days
Yoga Download offers classes for yoga, meditation, Pilates, and general fitness. The website also has links for full programs and packages and for retreats. Customers can browse through the classes, by the type of yoga they’re looking for, and by the instructor that they’re most interested in learning from.
The affiliate program is run through ShareASale, although this company also has unique tools to help affiliate marketers make use of traffic through other programs such as VigLink and SkimLinks. Affiliate marketers are given all the promotional materials they need, including information about special sales, so they can do a good job of marketing the company.
Why You Should Promote Yoga Download: Its firm basis in yoga could attract some niche shoppers, and the ability to get other types of classes could expand the customer base and bump up shopping cart totals. The commission rate is generous, too.
10. Perform Better
- URL: https://www.performbetter.com/affiliate-program
- Commission: 10%
- Cookie: 60 days
Perform Better offers several types of online fitness training information ranging from metabolic stability to plyometric training, balance workouts, and bodyweight training. The information includes articles as well as demonstration videos to help customers understand how to do the exercises correctly.
The website has an online store where customers can find exercise equipment as well as books and DVDs. Products in the books and DVDs section range from $20-$300. This company also has tabs with registration links for full-day seminars and 3-day training summits.
Why You Should Promote Perform Better: The combination of exercise equipment, how-to information, and training summit opportunities makes this a one-stop-shop for customers. The prices are reasonable, and the cookie length and commission rate are decent, too.
Affiliate Website Ideas
Now that you’ve read through this list of the top 10 workout affiliate programs, do you have any ideas for how you could incorporate them into your affiliate market strategies? I have a few ideas to share here that could help get you off the ground.
For example, you could start a website that focuses on helping baby boomers retain their health as they age. A website like this one could promote most of the workout programs listed above, as well as nutrition supplements, medical vacations, and home health equipment. It could also feature mental health support such as happiness coaching programs, or anti aging products.
A second idea is a website for outdoor runners. This type of website could promote sneakers, apparel, and outdoor running gear. It might also benefit from including some of the programs listed above, which could help runners build speed and endurance through different types of workouts.
A third idea is a website that focuses on fitness for children. Kid-friendly workouts, mom-and-tot workouts or activewear, exercise apparel, shoes, and child-attracting accessories could be promoted here. A website like this one could also feature activity-based rewards for meeting goals, such as Disney cruises, favorite team fan apparel, or laser tag equipment.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!