WordPress themes allow you to change the layout, design, and features of your website. WordPress is used by over 80% of websites online because of its easy to use admin dashboard. Though some platforms like Wix and Weebly are favored due to their “drag and drop” interface, WorPress SEO is on point. After helping my g/f with her Wix website for a year, I'm confident that if you are not using WordPress you're treading water with one arm.
Anyway, back to WordPress themes! Most themes do not require any coding experience to customize your website. Web developers created and sell their theme templates to help you create the perfect website to promote your business. Popular features to look for when choosing a theme is customization, if it’s SEO friendly, load speed, customer support, responsiveness, widgets, and page styles. Here are 10 great WordPress themes affiliate programs, but also keep your eye on page builders, since they are super popular and allow for more newbie-friendly customization (with more features).
Most WordPress themes are going to have an affiliate program. The ones in this list are the most popular I could find, but there are tons more out there. Finding affiliate programs isn't hard! Finding relevant offers to your audience is where the challenge lies.
WordPress Theme Affiliate Programs
- Elegant Themes
- StudioPress (& WP Engine)
- Envato Market (Theme Forest)
- URL: MyThemeShop Affiliate Program
- Commission: 55%, 10% lifetime 2nd tier
- Cookie: 60 days
MyThemeShop creates WordPress themes and plugins that solve problems and offer a great user experience. Their unique, SEO friendly websites offer incredibly fast load times and optimized performance. They have over 400,000 happy customers and have been featured on WordPress, Entrepreneur, and The Huffington Post.
Their affiliate program is managed in-house. MyThemeShop offers very high conversion rates on their high-quality themes. Affiliates have access to optimized creatives and state of the art reporting tools.
Why Should You Promote MyThemeShop: Premium WordPress themes, industry-leading commission rates, high conversion rates
Affiliates also have a 15-day user-affiliate relationship which means potential additional commissions during that time period.
- URL: Elegant Themes Affiliate Program
- Commission: 50%
- Cookie: 6 months
Elegant Themes was started by a group of WordPress enthusiasts who wanted to build beautifully designed WordPress themes for their customers. They have grown into an industry-leading company known for their advanced functionality features and amazing customer support. They offer a 30-day money-back guarantee for a risk-free buying experience.
Their affiliate program is hosted on their website. Elegant Themes supplies their affiliates with a wide variety of banner ads and text links to add their website or blog. Their program does not require any technical skills to promote. Affiliates also receive fast commission payouts.
Why Should You Promote Elegant Themes: 87 powerful WordPress themes, renewal commissions, pays their affiliates over $3 million per year
Affiliates earn residual income every year their customers renew as well.
- URL: CyberChimps Affiliate Program
- Commission: 40%
- Cookie: 90 days
Over 10 million websites have used CyberChimps themes since their launch. They have over 20 themes on WordPress.org including the popular Responsive theme. All of their themes are search engine optimized and come with drag & drop page builders and advanced customization tools.
They partnered with ShareASale to run their affiliate program. CyberChimps provides their affiliates with banners, text links, comprehensive reporting tools, and exclusive coupons to share with their viewers. They also provide article content, landing pages, and expert affiliate help.
Why Should You Promote CyberChimps: Best value themes, generous commission rates, lots of marketing materials
Affiliates earn 100% commissions for the first two sales and an additional 35% commission for bringing in over 20 sales per month.
- URL: CSSIgniter Affiliate Program
- Commission: 50%
- Cookie: 180 days
CSSIgniter releases a new WordPress theme every month. Customers receive premium support, mobile-optimized themes, and automatic updates. Their membership programs give you unlimited access to their catalog of fully functional, premium themes.
Their affiliate program is managed in-house. CSSIgniter gives their affiliates access to a large library of creative materials including customizable affiliate links, text links, and banners in a variety of sizes. Affiliates can monitor their sales and commissions with their real-time tracking tools.
Why Should You Promote CSSIgniter: Affordable WordPress themes, detailed statistics, recurring commissions
Affiliates earn commissions every time their members renew their subscription.
StudioPress (& WP Engine)
- URL: StudioPress Affiliate Program
- Commission: 35% on StudioPress themes, $200 on WP Engine sales
- Cookie: 60 days for Studio Press, 180 for WP Engine
WPEngine & StudioPress uses their expert design, SEO, and performance knowledge to help their customers build reliable, functional WordPress sites. The Genesis framework powers over 500,000 WordPress websites. WPEngine offers worry-free, lighting fast WordPress hosting. I use Genesis and StudioPress to run my own websites (although I host at Kinsta)
The StudioPress affiliate program is powered by ShareASale. Affiliates can utilize any of their professional design creatives, co-branded landing pages, and exclusive discounts. Their bonus commission structure rewards affiliates with up to 25% more in commissions for referring more customers.
Why Should You Promote StudioPress: World-class WordPress products, two great programs in one, bonus commissions
Affiliates can also promote that WPEngine users get Studio Press Themes for free when they sign up which is a $2,000+ value.
- URL: GeneratePress Affiliate Program
- Commission: 35%
- Cookie: 60 days
GeneratePress is the creator of the secure, high-speed GeneratrePress theme which has been downloaded over 1 million times. They offer a free and premium version that provides high-quality features to upgrade your site and save you time. Over 40,000+ customers renew their premium themes services each year.
Affiliates can sign up for the GeneratePress affiliate program on their website. They provide their affiliates with all the marketing materials and tools they need to get started. All affiliates have to do is share their affiliate links with their audience to start earning great commissions.
Why Should You Promote GeneratePress: Free and premium theme options, best-supported WordPress themes, easy to use affiliate program
Their dedicated affiliate management team is available to help answer any questions and offer suggestions on how to get the most out of their program.
Envato Market (Theme Forest)
- URL: Envato Market Affiliate Program
- Commission: 30%
- Cookie: 90 days
Envato Market is a creative ecosystem for digital assets and professionals to help develop your ideas. Users can buy everything from advanced WordPress themes and plugins to video footage. They also offer Envato Sites, a website builder that doesn't require any coding or design skills.
They use Impact to oversee their affiliate program, and the themes from Envato are specific from “ThemeForest”. Envato Market created a library of high performing banners, text links, and other marketing materials. Their easy to use affiliate tools allow you to set up affiliate campaigns in just a few minutes.
Why Should You Promote Envato Market: Creative ecosystem, advanced themes, optimized creatives
Affiliates receive a 30% commission on the first purchase their referrals make.
- URL: AThemes Affiliate Program
- Commission: Up to 50%
- Cookie: 365 days
AThemes is committed to developing easy to use, professionally designed themes. They are always improving their themes with frequent updates and awesome customer service. All of their themes are can be used for a lifetime with unlimited domain usage and are backed by a 30-day money-back guarantee.
Their affiliate program is managed in-house. AThemes provides their affiliates with unique tracking codes and robust reporting tools. Their easy to use themes paired with their great customer support makes them extremely easy to promote.
Why Should You Promote AThemes: Well designed themes, detailed statistics, year-long cookie life
Affiliates earn commissions on all purchases their referrals make for 365 days.
- URL: UpThemes Affiliate Program
- Commission: 30% on themes, $50 on hosting
- Cookie: 90 days
UpThemes offers stunning themes, incredible customer service, and reliable WordPress hosting. They have created some of the finest WordPress themes on the market and have a 98% customer happiness rating. All of their themes come with automatic updates and one year of support.
They've partnered with ShareASale to run their affiliate program. UpThemes supplies their affiliates with all the creatives and marketing tools needed to promote. Their responsive affiliate management team is available to assist with everything from setup to optimizing your campaigns.
Why Should You Promote UpThemes: Beautiful themes, high customer satisfaction rates, multiple ways to earn commissions
They also create special holiday discount codes for their affiliates to share with their audience.
- URL: TeslaThemes Affiliate Program
- Commission: 25%
- Cookie: 90 days
TeslaThemes helps their customers find the right theme for their website. They develop cutting edge WordPress themes packed with advanced features. Customers can buy single themes, access to all their current themes, or lifetime access to all their current and future themes.
Your TeslaThemes account is also your affiliate account so affiliates can easily manage all their accounts in one place. They provide their affiliates with banners and ads to post on websites or blogs. Affiliates can withdraw their earnings at any time with only a $1 minimum.
Why Should You Promote TeslaThemes: Cleanly designed themes, withdrawal commissions at any time, equal profit split
They split their profits equally with their affiliates to reward them for their hard work.
Affiliate Website Ideas
Now that you've learned about 10 great WordPress themes affiliate programs, it's time to start thinking about what niche you want to target. You could promote SEO friendly WordPress themes. MyThemeShop develops unique WordPress themes that are optimized for performance. Affiliates earn 55% commissions and 10% lifetime 2nd tier commissions. Most themes are somewhat SEO friendly already, but a niche website that specializes in WordPress SEO is bound to be popular – I read those sites all the time!
Responsive WordPress themes and mobile website optimization is another great niche. A large portion of successful webmasters is completely blind to what's going on with their mobile site, including me. Though over 50% of my traffic comes from mobile, I had a janky menu for 4 years and only recently discovered it. If you know about SEO and CSS, then mobile optimization could be a cool niche. CyberChimp is famous for its Responsive WordPress theme and has developed over 20 optimized themes. They offer their affiliates a 40% commission rate.
You could also focus on affordable WordPress themes. CSSIgniter releases one new affordable, high-quality theme every month. Affiliates receive 40% commissions on all sales. Some themes like StudioPress cost $100+, while other themes cost less than $20, sometimes even $5!
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!