
Sushi is a growing trend in the United States. Between 2015 and 2020, the market grew around 3.8 % per year. Currently, sushi restaurants bring in revenue of around $22.1 billion per year. It’s expected to increase by another 1.7% in 2020.
There’s room for affiliate growth, as well. While some sushi affiliate programs are linked to sushi restaurants, the best sushi affiliate programs include sushi-making tools, cooking classes, Japanese snack boxes, and even websites for sushi restaurants.

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If you’re wondering whether you could use a program like this with your websites, read through this list of the top ten sushi affiliate programs. At the end of this article, I’ll share some ideas of ways to start implementing them with new or existing affiliate websites.
Sushi Affiliate Programs
- Newegg Business
- Restaurant Engine
- Sushi To Go
- Sushi Pointer
- The Chef And The Dish
- Forget Sushi Kyoto Box
- Zulay Kitchen
- Japan Centre
- Eastern Leaf
- Ali Express
1. Newegg Business

- URL: Newegg Business Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Newegg Business is primarily a global sourcing business to business supplier that’s best known for its hardware and software. However, this company carries a variety of goods, which include more than 480 products specifically for sushi. These products include items like rice paddles, sushi roller molds, bamboo sushi mats, sushi cutters, sushi boats, and sushi serving platters. Many of the items include free shipping.
Affiliate marketers can deep-link to any product. The affiliate program is run through Rakuten.
Why You Should Promote Newegg Business: Although the commission rate and cookie length aren’t listed, this company has a lot of resources to share with other businesses. It’s best known for its hardware and software options, and it primarily serves businesses of up to 500 employees.
2. Restaurant Engine

- URL: Restaurant Engine Affiliate Program
- Commission: $100
- Cookie: Unknown
Restaurant Engine is a website template service dedicated to helping restaurants, sushi bars, pizzerias, food trucks, pubs, and other food establishments easily develop websites that match their feel and message. Customers choose the template they want and then customize it to meet their needs. The website offers free consultations, too.
One of the website templates is set up to show off Japanese cuisine such as sushi. The customer showcase includes Asian restaurants such as Umi, Asian Delight, Chopsticks, and Hibachi Blue, which all used Restaurant Engine themes for their websites.
The affiliate program is run in house.
Why You Should Promote Restaurant Engine: This company provides easy-to-use website templates for restaurants, including sushi bars, to help them advertise online. The flat-rate commission is nice, too.
3. Sushi To Go

- URL: Sushi 2 Go Affiliate Program
- Commission: 5%
- Cookie: Unknown
Sushi To Go is a sushi restaurant located in Palatine, Illinois. The website includes tabs for sushi, tempura, teriyaki, noodles, lunch specials, special dishes, a side menu, and party platters. This company offers food for catering, takeout, and phone orders.
The website is powered by the e-commerce company Open Cart, which allows customers to switch between dollars, pounds, and euros when looking at the prices for menu options. The website also includes a link where store fans can purchase gift vouchers for others. One nice thing about Sushi To Go is that customers can place an order and pay for it online immediately, which speeds up the process of getting their food.
The affiliate program is run by the company rather than being associated with an affiliate network.
Why You Should Promote Sushi To Go: Sushi To Go doesn’t have any dine-in options, but that can be a plus during the coronavirus pandemic.
4. Sushi Pointer

- URL: Sushi Pointer Affiliate Program
- Commission: 20%
- Cookie: 60 days
Sushi Pointer is a sushi directory designed specifically for helping customers find great sushi near them. The directory lists hundreds of sushi-related businesses such as catering, hotels, restaurants, takeout, catering, schools, and stores.
The website includes a search bar so customers can look up nearby establishments. There’s also an events tab for posting festivals, classes, and other sushi-related happenings.
Affiliates are paid monthly through PayPal, with a minimum payout amount of $50. Affiliates are also provided with free banner ads and text links. The affiliate program is run in house, and affiliates earn a 20% commission whenever a customer places an order with Sushi Pointer.
Why You Should Promote Sushi Pointer: This is a worldwide directory, which could make it useful while traveling. The commission rate and cookie length are great.
5. The Chef And The Dish

- URL: The Chef And The Dish Affiliate Program
- Commission: 6%
- Cookie: 45 days
The Chef And The Dish is a cooking class program that offers specialty cooking classes priced at $299 for two people. The cooking classes are private classes taught by a world chef through Skype, and they include 20-minute prep sessions through Skype with a personal kitchen assistant. Customized recipes are available following each class.
This company offers cooking classes in a wide variety of cultures and tastes. For Japanese cuisine, the classes include Mosaic Sushi Rolls, Okonomiyaki, Miso Soup, and more. The Chef And The Dish also offer classes for American, Brazilian, Hungarian, Italian, Spanish, Thai, Turkish, and Vietnamese dishes. Gift certificates are available.
The affiliate program is administered through ShareASale. Besides the base commission rate, VIP affiliates are eligible for monthly bonuses.
Why You Should Promote The Chef And The Dish: These cooking classes have been rated as best gifts and best online cooking classes in prominent media outlets, including Country Living, Forbes, and Chowhound. For affiliate marketers, the opportunity to earn monthly bonuses is nice.
6. Forget Sushi Kyoto Box

- URL: Forget Sushi Kyoto Box Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Rather than offering real sushi, Forget Sushi Kyoto Box is a Japanese candy and snack box company. The boxes range from Halloween-themed candy to Sakura themed packages that include stainless steel Starbucks tumblers. The boxes start at around $38 each. The most expensive box currently listed on the website is $89.
Unlike many Japanese candy and snack boxes, Forget Sushi Kyoto Box allows shoppers to customize their boxes to get the items they’ll enjoy the most. This company doesn’t require subscriptions to buy snack boxes, either.
Affiliate marketers are provided with banners, links, and graphics to help them promote the program. The affiliate program is run in house, and the minimum payment threshold is $20. Forget Sushi Kyoto Box offers free worldwide shipping.
Why You Should Promote Forget Sushi Kyoto Box: The boxes are customizable, no subscriptions are necessary, and shipping is free worldwide.
7. Zulay Kitchen

- URL: Zulay Kitchen Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Zulay Kitchen is a small, family-owned business that sells time-saving, money-saving kitchen gadgets to help busy families who want to prepare delicious, nutritious foods and treats on a budget. The products are of high quality and are tested in real family kitchens.
The affiliate program, which is run by the company, focuses on these gadgets, but the website also shares how-to videos and various recipes to try at home. These include Homemade Sushi Rolls and Veggie Rice Salmon Sushi Rolls. A search for sushi on the Zulay Kitchen site also pulls up a knife sharpener for serrated knives that could be used to cut homemade sushi.
Products range from espresso machines and collapsible straws to milk frothers and bento boxes. Zulay Kitchen offers free shipping on all orders of $25 or more, and all products are backed up with a Kitchen Happiness Guarantee.
Why You Should Promote Zulay Kitchen: The products are high-quality, there is an opportunity for free shipping, and the Kitchen Happiness Guarantee provides a lifetime warranty on all products. The commission and cookie length aren’t listed, so it’s difficult to say how much you could make with this company.
8. Japan Centre

- URL: Japan Centre Affiliate Program
- Commission: 5% for new customers, 1% for existing customers
- Cookie: 30 days
Japan Centre has the largest stock of Japanese products in Europe. The products include food items such as rice, sushi ginger, seaweed, and wasabi paste. There are also sushi-specific products, including a sushi rolling mat, sushi rice paddles, sushi roll molds, sushi rice mixing bowls, a sushi kit, and a sushi press.
Customers can browse through categories that include food, kitchen and bento, drinks and sake, and gifts. The website has an offers tab where customers can shop for deals, too. There are more than 2,700 products listed on the website. Orders of £65 or more get free shipping in the UK.
One nice thing about Japan Centre is that it has a 96% satisfaction rate from customers. The affiliate program is run through Affiliate Window. Affiliates are given access to marketing materials. The commission rates are great, and affiliates can make money on sales from customers they’ve referred to in the past.
Why You Should Promote Japan Centre: The wide variety of Japanese products and sushi items could attract and convert some shoppers. Since it’s based in the UK, affiliates who market in the UK could see good results.
9. Eastern Leaf

- URL: Eastern Leaf Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Eastern Leaf is primarily a bonsai garden shop, carrying a wide variety of starter kits, tree species, gardening tools, and terrariums. This store also carries Japanese teas, beauty products, jewelry, aromatherapy items, and home décor. Eastern Leaf provides free shipping on orders of $100 or more.
This company links to the sushi world primarily through its collection of sushi boats. These decorative boats for serving sushi are like boats found in sushi restaurants. They start at around $10 each. The highest-priced sushi boat on the website is $239.
The affiliate program is administered through ShareASale.
Why You Should Promote Eastern Leaf: The sushi boats sold at Eastern Leaf are a fun way to bring a sushi restaurant experience home. However, the affiliate website page didn’t contain much information about the affiliate program itself, so affiliates may have to sign up through ShareASale to find out more.
10. Ali Express

- URL: Ali Express Affiliate Program
- Commission: Up to 50%; varies by product
- Cookie: Unknown
Ali Express is an online retailer that carries more than 11,800 sushi-related products. These include items such as rice molds, bamboo rollers, rice paddles, tongs, full sushi-making kits, cutters, and decorative sushi platters that are designed to look like bridges.
Ali Express sells millions of products. This company works with more than 130,000 vendors in more than 200 countries, and it pays out around $100,000 per month to its affiliate marketers. Some affiliates earn as much as $20,000 per month. Depending on the product, affiliates can make up to 50% commission. The affiliate program appears to be run in house.
Why You Should Promote Ali Express: Ali Express carries a wide range of sushi-making tools. The commission rate is generous, too.
Affiliate Website Ideas
Now that you’ve read through the list of the top ten sushi affiliate programs, do you have any ideas for how you’d like to use them with your websites? I have some ideas to share that you can use as springboards for your own affiliate strategies.
First, a website for millennials could include full shopping sites like Ali Express. This type of website could also promote meal kit delivery services, gaming sites, streaming services, and computer hardware.
A second idea is a relationship-based website. Dating apps, fashion, self-care, and personal beauty products could be promoted here. The Chef And The Dish from the list above could be promoted here as a unique way to spend time getting to know someone.
A final idea is a website designed to help families get to know the Japanese culture. Any of the programs from the list above could be included here, as well as kawaii subscription boxes, Japanese snack pack boxes, travel booking companies, and language-learning apps.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!

Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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