Personal Development is the process of enhancing your quality of life and setting goals to maximize your potential. Around $500 million is spent on personal development products each year. Nearly $11 billion is spent yearly on other forms of personal development like personal coaching, motivational speakers, and inspirational websites.
If people think a product or service can help them with depression, boost their business earnings, or make them a happier person, they’ll pay the big bucks. Just look at how much Tony Robbins makes.
Starting an affiliate website in the personal development niche can be a profitable and interesting business for several reasons. The personal development niche is highly relevant to a wide audience, as almost everyone is looking to improve themselves in some way. This means that there is a large potential customer base for affiliate products in this niche.
The personal development niche is also a very competitive market, with many different products and services available. This provides a lot of potential for affiliate marketers to earn commissions by promoting the products of other companies. By carefully choosing which products to promote and how to promote them, an affiliate marketer can effectively compete in this market and earn a substantial income.
Additionally, the personal development niche is a dynamic market, with new products and services constantly being developed. This means that there is always something new and interesting for an affiliate marketer to promote, which can help to keep the business fresh and exciting. The constant development of new products in the personal development niche also provides new opportunities for affiliate marketers to earn commissions.
As an affiliate marketer promoting personal development products, you can provide consumers with information about the latest and most effective products and services in the personal development niche. This can help them make informed decisions about which products are right for them, and can also help them avoid wasting money on products that are not effective.
You can also help consumers by providing them with reviews and opinions about the products you promote. By providing honest and unbiased reviews, you can help consumers get a better sense of the quality and effectiveness of the products you promote, and can also help them make more informed purchasing decisions.
As an affiliate marketer promoting personal development products, you can also help consumers by providing them with valuable content and resources related to the personal development niche. This can include blog posts, articles, videos, and other types of content that provide consumers with valuable information and insights about how to improve themselves and achieve their goals.
Overall, starting an affiliate website in the personal development niche can be a profitable and interesting business for anyone who is passionate about helping others to improve themselves. By carefully choosing which products to promote and how to promote them, an affiliate marketer can effectively compete in this market and earn a substantial income, while also helping consumers find the products and services that are right for them.
Here are 10 great personal development affiliate programs to start with, but there are many more out there that you’ll discover once you find a more specific niche. I’ve also written a post on self-help affiliate programs, and education affiliate programs that also could fit your niche site.
Personal Development Affiliate Programs
- Forward Steps
- Hay House
- Self Development
- Higher Awareness
- Real Subliminal
- Optimal Thinking
- Brian Tracy
- Tony Robbins
- URL:INeedMotivation Affiliate Program
- Commission: 45-50% based on performance
- Cookie: 50 years
INeedMotivation has over 650+ health-related courses to help motivate people to improve and enrich their lives. Their courses include weight loss, positive thinking, improving focus, improving your health, work-life balance, and much more. Customers can request their courses in CD or downloadable MP3 format.
Repeat customers make up more than 40% of their business so there is a high potential for recurring commissions. Affiliates have access to banner ads, text links, product pages, and real-time user statistics. Affiliates can contact their affiliate managers anytime to learn how to make their program as profitable as possible.
Why Should You Promote INeedMotivation: Over 650+ courses, lots of repeat customers, extremely long cookie life
Affiliates earn commissions on all sales even from mail, phone, or fax with an incredible 50-year cookie life.
- URL: Forward Steps Affiliate Program
- Commission: 70%
- Cookie: Lifetime, first click
Thea Westra is the creator of the Forward Steps personal development blog and author of “Time For My Life: 365 Stepping Stones”. Her goal is to help you discover and take the right steps to get closer to what you really want in life. She publishes positive, self-help content including ebooks, free gifts, and free daily emails.
Preferred affiliates own their own high-quality self-improvement blog or website and have a confirmed opt-in subscriber email list. The Forward Steps affiliate program is managed on ThriveCart. Affiliates are given a great selection of products and tools to help them promote including free gift pages for their viewers.
Why Should You Promote Forward Steps: Positive self-help content, high commission rate, lots of ways to promote products. First click is also an interesting strategy, meaning whoever piques a lead’s interest first is the one who gets the sale. Most affiliate programs do “last click” since it would mean you wrote the most convincing argument to sign up, but both strategies have their advantages/disadvantages.
Affiliates can also promote their books on Amazon or ClickBank even if they don’t join their affiliate program.
- URL: Hay House Affiliate Program
- Commission: up to 50%
- Cookie: 30 days
Hay House is the largest publisher and producer of self-improvement, inspirational, and transformational books and products. They also offer a great selection of workshops, lectures, videos, audios, and online courses. They have more than 200 authors including best selling authors like Suze Orman, Dr. Wayne Dyer, Gregg Braden, and Louise Hay.
Affiliates can share their links on their website, social media pages, or email lists. Hay House provides banners, text links, and reporting tools to track sales and commissions. They manage 8 websites so affiliates always have new content to promote.
Why Should You Promote Hay House: Top self-improvement publisher, more than 200 authors, 8 sites to promote
Affiliates earn 10% commissions on books and products, 20% on lectures and events, and 50% on online courses.
- URL: Self Development Affiliate Program
- Commission: Up to 50%
- Cookie: 2 months
Self Development is the top online source for self-development products. Their site is for people who are serious about their personal development and want to make changes in their lives. They have over 100 unique products with new products released every month.
Their affiliate program is run by Kaleidoscope Global. Self Development offers a streamlined affiliate process that is easy to use while still maintaining extremely accurate tracking. Affiliates benefit from their ongoing offer optimization and internal testing.
Why Should You Promote Self Development: Leading self-development product site, new products releases every month, optimized affiliate offers
They have over 9+ years of on-time payment history and issue payouts twice a month.
- URL: Higher Awareness Affiliate Program
- Commission: Up to 50%
- Cookie: 6 months
Higher Awareness offers over 50 years of personal and spiritual growth experience to help support and empower people. They have hundreds of resources and tools along with 20 online personal development products. Their day by day support helps you discover your true self and achieve the goals you may think are beyond you.
They have one of the highest conversion rates in the industry. Higher Awareness uses Post Affiliate Pro to run their affiliate program. Affiliates have access to all the marketing materials and tracking tools they need to get started.
Why Should You Promote Higher Awareness: Over 50 years of personal growth experience, high conversion rates, long cookie life
Higher Awareness always has something new for their affiliates to help them succeed.
- URL: Real Subliminal Affiliate Program
- Commission: 35%
- Cookie: Lifetime
Real Subliminal is the largest online supplier of subliminal CDs and MP3s. They have a wide selection of more than 240 personal development and self-help albums. Popular topics include confidence, motivation, financial success, positivity, and weight loss.
Their conversion rate is 4%+ with top affiliates converting at 5-8%. Real Subliminal uses ShareASale to manage their affiliate program. Affiliates have access to banners, text links, free content, high-quality articles, discount codes, and tracking tools.
Why Should You Promote Real Subliminal: Top subliminal CD website, lifetime cookie, free promotional content and articles
Real Subliminal provides frequent updates to help their affiliate improve conversions including sales, promotions, and new product launches.
- URL: Optimal Thinking Affiliate Program
- Commission: 30%
- Cookie: 1 year
Optimal Thinking empowers individuals and organizations to optimize their life, career, and business. They offer resources coaching, seminars, assessments, books, newsletters, and more. Their clients include major universities, Fortune 500 companies, government, and non-profit organizations.
The Optimal Thinking affiliate program is managed on their website. Affiliates have access to links, banners, HTML codes, and real-time statistics. You can share your links on your website, blog, emails, and forum signatures.
Why Should You Promote Optimal Thinking: Services used by top universities and Fortune 500 companies, worldwide product promotion, year-long cookie life
Optimal Thinking promotes their products throughout the world for maximum exposure and to help their affiliates attract new clients.
- URL: Brian Tracy Affiliate Program
- Commission: 25%
- Cookie: 120 days
Brian Tracy is the CEO of Brian Tracy International which specializes in the development and training of individuals and organizations. He has addressed more than 5,000,000 people and consulted for over 1,000 companies. His goal is to help you achieve your personal and business goals faster than you ever imagined.
Their average order value is $140. Brian Tracy uses Commission Junction to run their affiliate program. Affiliates have access to their product catalog, banners ads, text links, email copy, and tracking tools. Brian Tracy also provides product packages and special offers.
Why Should You Promote Brian Tracy: Helped over 1,000 companies, high average order value, monthly bonuses
Affiliates can earn monthly bonuses and 30% commissions per action for total sales amount equal to $2,500
- URL: NLP Affiliate Program
- Commission: 10% seminar registration, 20% on product sales
- Cookie: 1 years
The Mastery Insight Institute of NLP, short for Neuro-Linguistic Programming, helps people enhance their communication skills and emotional state. NLP is behind most of the self-help authors’ program methods. Their website offers products and seminars along with free gifts to let people explore some of their material before purchasing.
Their program is owned and managed by their J. Altfeld’s Mastery InSight Institute. NLP provides their affiliates with all the marketing materials and reporting tools they need to get started. Their affiliate managers are available to help you customize your links and provide example HTML code to add to your website.
Why Should You Promote NLP: Enhance communication skills, long cookie life, lots of affiliate help
Affiliates earn great commissions even on seminars registrations.
- URL: Tony Robbins Affiliate Program
- Commission: 15%
- Cookie: 45 days
Tony Robbins is the creator of the #1 personal and professional development program. He has empowered more than 50 million people from 100 countries. His products include best selling books, audiotape products as well as public speaking engagements, and live appearances.
They offer many big-ticket items of $500+. Coupon and discount site affiliates can sign up with Commission Junction. Bloggers, publishers, and content sites are encouraged to sign up with Avantlink. Tony Robbins provides their affiliates with creatives, coupons, sales, and tracking tools.
Why Should You Promote Tony Robbins: #1 personal development program, big-ticket items, two affiliate programs
Personal Development Affiliate Website Ideas
Now that you’ve read about 10 great personal development affiliate programs, it’s time to pick a niche to target. I recommend finding a niche within the personal development industry to focus on. A person looking to have a better work-life balance will have different needs for content than someone just trying to be a better family man. A woman trying to recover emotionally from a divorce will have different expectations from a website than some young dude just trying to hack his brain with nootropics. Find your niche, then get programs that fit.
Self-improvement through meditation and mindfulness.
This type of website could offer a wide range of products and services related to meditation and mindfulness, including guided meditation courses, mindfulness apps, and books on mindfulness and meditation. The website could also provide valuable content and resources related to the benefits of meditation and mindfulness, such as articles and blog posts on the science behind meditation and mindfulness, and how these practices can improve mental health and overall well-being.
Personal development through fitness and exercise.
This type of website could offer a wide range of products and services related to fitness and exercise, including workout plans, fitness apps, and books on fitness and exercise. The website could also provide valuable content and resources related to the benefits of fitness and exercise, such as articles and blog posts on the science behind exercise and how it can improve physical health and mental well-being.
Personal development through nutrition and healthy eating.
This type of website could offer a wide range of products and services related to nutrition and healthy eating, including meal plans, nutrition apps, and books on nutrition and healthy eating. The website could also provide valuable content and resources related to the benefits of healthy eating, such as articles and blog posts on the science behind nutrition and how it can improve physical health and mental well-being.
Personal development through financial education and wealth-building.
This type of website could offer a wide range of products and services related to financial education and wealth-building, including online courses on personal finance, books on investing and wealth-building, and financial planning tools. The website could also provide valuable content and resources related to the benefits of financial education and wealth-building, such as articles and blog posts on the importance of financial literacy and how to build wealth and achieve financial freedom.
Personal development through travel and exploration.
This type of website could offer a wide range of products and services related to travel and exploration, including online courses on travel planning and budgeting, books on travel destinations and experiences, and tools and resources for travelers. The website could also provide valuable content and resources related to the benefits of travel and exploration, such as articles and blog posts on the importance of experiencing new cultures and places, and how travel can help to broaden one’s horizons and foster personal growth.
What’s your niche and I’ll do a Top 10 list for you!
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!