Personal Development is the process of enhancing your quality of life and setting goals to maximize your potential. Around $500 million is spent on personal development products each year. Nearly $11 billion is spent yearly on other forms of personal development like personal coaching, motivational speakers, and inspirational websites.
If people think a product or service can help them with depression, boost their business earnings, or make them a happier person, they'll pay the big bucks. Just look at how much Tony Robbins makes.
Here are 10 great personal development affiliate programs to start with, but there are many more out there that you'll discover once you find a more specific niche. I've also written a post on self-help affiliate programs, and education affiliate programs that also could fit your niche site.
Table of Contents
Personal Development Affiliate Programs
- INeedMotivation
- Forward Steps
- Hay House
- Self Development
- Higher Awareness
- Real Subliminal
- Optimal Thinking
- Brian Tracy
- NLP
- Tony Robbins
INeedMotivation
INeedMotivation offers more than 650 self-help and personal development courses
- URL:INeedMotivation Affiliate Program
- Commission: 45-50% based on performance
- Cookie: 50 years
INeedMotivation has over 650+ health-related courses to help motivate people to improve and enrich their lives. Their courses include weight loss, positive thinking, improving focus, improving your health, work-life balance, and much more. Customers can request their courses in CD or downloadable MP3 format.
Repeat customers make up more than 40% of their business so there is a high potential for recurring commissions. Affiliates have access to banner ads, text links, product pages, and real-time user statistics. Affiliates can contact their affiliate managers anytime to learn how to make their program as profitable as possible.
Why Should You Promote INeedMotivation: Over 650+ courses, lots of repeat customers, extremely long cookie life
Affiliates earn commissions on all sales even from mail, phone, or fax with an incredible 50-year cookie life.
Forward Steps
Forward Steps helps people take the steps they need to get what they want out of life
- URL: Forward Steps Affiliate Program
- Commission: 70%
- Cookie: Lifetime, first click
Thea Westra is the creator of the Forward Steps personal development blog and author of “Time For My Life: 365 Stepping Stones”. Her goal is to help you discover and take the right steps to get closer to what you really want in life. She publishes positive, self-help content including ebooks, free gifts, and free daily emails.
Preferred affiliates own their own high-quality self-improvement blog or website and have a confirmed opt-in subscriber email list. The Forward Steps affiliate program is managed on ThriveCart. Affiliates are given a great selection of products and tools to help them promote including free gift pages for their viewers.
Why Should You Promote Forward Steps: Positive self-help content, high commission rate, lots of ways to promote products. First click is also an interesting strategy, meaning whoever piques a lead's interest first is the one who gets the sale. Most affiliate programs do “last click” since it would mean you wrote the most convincing argument to sign up, but both strategies have their advantages/disadvantages.
Affiliates can also promote their books on Amazon or ClickBank even if they don't join their affiliate program.
Hay House
Hay House is the top publisher of self-improvement books, courses, lectures, and more
- URL: Hay House Affiliate Program
- Commission: up to 50%
- Cookie: 30 days
Hay House is the largest publisher and producer of self-improvement, inspirational, and transformational books and products. They also offer a great selection of workshops, lectures, videos, audios, and online courses. They have more than 200 authors including best selling authors like Suze Orman, Dr. Wayne Dyer, Gregg Braden, and Louise Hay.
Affiliates can share their links on their website, social media pages, or email lists. Hay House provides banners, text links, and reporting tools to track sales and commissions. They manage 8 websites so affiliates always have new content to promote.
Why Should You Promote Hay House: Top self-improvement publisher, more than 200 authors, 8 sites to promote
Affiliates earn 10% commissions on books and products, 20% on lectures and events, and 50% on online courses.
Self Development
Self Development is a leading online destination for personal development products and resources
- URL: Self Development Affiliate Program
- Commission: Up to 50%
- Cookie: 2 months
Self Development is the top online source for self-development products. Their site is for people who are serious about their personal development and want to make changes in their lives. They have over 100 unique products with new products released every month.
Their affiliate program is run by Kaleidoscope Global. Self Development offers a streamlined affiliate process that is easy to use while still maintaining extremely accurate tracking. Affiliates benefit from their ongoing offer optimization and internal testing.
Why Should You Promote Self Development: Leading self-development product site, new products releases every month, optimized affiliate offers
They have over 9+ years of on-time payment history and issue payouts twice a month.
Higher Awareness
Higher Awareness has hundreds of resources to help you know, grow, and flow through life
- URL: Higher Awareness Affiliate Program
- Commission: Up to 50%
- Cookie: 6 months
Higher Awareness offers over 50 years of personal and spiritual growth experience to help support and empower people. They have hundreds of resources and tools along with 20 online personal development products. Their day by day support helps you discover your true self and achieve the goals you may think are beyond you.
They have one of the highest conversion rates in the industry. Higher Awareness uses Post Affiliate Pro to run their affiliate program. Affiliates have access to all the marketing materials and tracking tools they need to get started.
Why Should You Promote Higher Awareness: Over 50 years of personal growth experience, high conversion rates, long cookie life
Higher Awareness always has something new for their affiliates to help them succeed.
Real Subliminal
Real Subliminal offers the largest selection of subliminal MP3s and CDs
- URL: Real Subliminal Affiliate Program
- Commission: 35%
- Cookie: Lifetime
Real Subliminal is the largest online supplier of subliminal CDs and MP3s. They have a wide selection of more than 240 personal development and self-help albums. Popular topics include confidence, motivation, financial success, positivity, and weight loss.
Their conversion rate is 4%+ with top affiliates converting at 5-8%. Real Subliminal uses ShareASale to manage their affiliate program. Affiliates have access to banners, text links, free content, high-quality articles, discount codes, and tracking tools.
Why Should You Promote Real Subliminal: Top subliminal CD website, lifetime cookie, free promotional content and articles
Real Subliminal provides frequent updates to help their affiliate improve conversions including sales, promotions, and new product launches.
Optimal Thinking
Optimal Thinking empowers individuals and organizations to be their best.
- URL: Optimal Thinking Affiliate Program
- Commission: 30%
- Cookie: 1 year
Optimal Thinking empowers individuals and organizations to optimize their life, career, and business. They offer resources coaching, seminars, assessments, books, newsletters, and more. Their clients include major universities, Fortune 500 companies, government, and non-profit organizations.
The Optimal Thinking affiliate program is managed on their website. Affiliates have access to links, banners, HTML codes, and real-time statistics. You can share your links on your website, blog, emails, and forum signatures.
Why Should You Promote Optimal Thinking: Services used by top universities and Fortune 500 companies, worldwide product promotion, year-long cookie life
Optimal Thinking promotes their products throughout the world for maximum exposure and to help their affiliates attract new clients.
Brian Tracy
Brian Tracy helps individuals and business owners increase time management, profitability, and personal effectiveness.
- URL: Brian Tracy Affiliate Program
- Commission: 25%
- Cookie: 120 days
Brian Tracy is the CEO of Brian Tracy International which specializes in the development and training of individuals and organizations. He has addressed more than 5,000,000 people and consulted for over 1,000 companies. His goal is to help you achieve your personal and business goals faster than you ever imagined.
Their average order value is $140. Brian Tracy uses Commission Junction to run their affiliate program. Affiliates have access to their product catalog, banners ads, text links, email copy, and tracking tools. Brian Tracy also provides product packages and special offers.
Why Should You Promote Brian Tracy: Helped over 1,000 companies, high average order value, monthly bonuses
Affiliates can earn monthly bonuses and 30% commissions per action for total sales amount equal to $2,500
NLP
NPL offer products and seminars to help people enhance their emotional state
- URL: NLP Affiliate Program
- Commission: 10% seminar registration, 20% on product sales
- Cookie: 1 years
The Mastery Insight Institute of NLP, short for Neuro-Linguistic Programming, helps people enhance their communication skills and emotional state. NLP is behind most of the self-help authors' program methods. Their website offers products and seminars along with free gifts to let people explore some of their material before purchasing.
Their program is owned and managed by their J. Altfeld's Mastery InSight Institute. NLP provides their affiliates with all the marketing materials and reporting tools they need to get started. Their affiliate managers are available to help you customize your links and provide example HTML code to add to your website.
Why Should You Promote NLP: Enhance communication skills, long cookie life, lots of affiliate help
Affiliates earn great commissions even on seminars registrations.
Tony Robbins
Tony Robbins has empowered more than 50 million people with his personal and professional development program.
- URL: Tony Robbins Affiliate Program
- Commission: 15%
- Cookie: 45 days
Tony Robbins is the creator of the #1 personal and professional development program. He has empowered more than 50 million people from 100 countries. His products include best selling books, audiotape products as well as public speaking engagements, and live appearances.
They offer many big-ticket items of $500+. Coupon and discount site affiliates can sign up with Commission Junction. Bloggers, publishers, and content sites are encouraged to sign up with Avantlink. Tony Robbins provides their affiliates with creatives, coupons, sales, and tracking tools.
Why Should You Promote Tony Robbins: #1 personal development program, big-ticket items, two affiliate programs
Affiliate Website Ideas
Now that you've read about 10 great personal development affiliate programs, it's time to pick a niche to target. You could focus on self-help courses. INeedMotivation offers more than 650+ health and self-help related courses. Affiliates receive 45-50% commissions based on performance with a very long 50-year cookie life.
Another niche idea is subliminal self-help. Real Subliminal is a top supplier of subliminal CDs and MP3s. Affiliates earn a 35% commission rate with a lifetime cookie.
You could also target people looking to achieve business goals. Brian Tracy helps individuals and organizations increase their personal effectiveness and time management skills. They offer 25% commissions with a 120-day cookie duration period.
I recommend finding a niche within the personal development industry to focus on. A person looking to have a better work-life balance will have different needs for content than someone just trying to be a better family man. A woman trying to recover emotionally from a divorce will have different expectations from a website than some young dude just trying to hack his brain with nootropics. Find your niche, then get programs that fit.
What's your niche and I'll do a Top 10 list for you!
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
Which one would you recommend for a newbie? No established list yet. Finding this discouraging about starting out.
No single affiliate program will be “better” than another. It’s more important to look at your niche, your audience, and what products would resonate with them.
Thanks for this list. I love this niche but haven’t started a site in it yet. Time to change that today!
Hi Nathaniell,
That’s very kind of you to include my site in this collection. One of my newest affiliates made me aware of the mention on your list.
You do not need to leave this next link in my reply if you wish to remove it (I’m assuming you can edit comments), however, I too have a list of personal development affiliate programs here: https://www.forwardstepsblog.com/affiliate-programs which might also be handy for visitors to this post of yours.
Thank you again and wishing you great success!
Cheers,
Thea
Great list Thea!
Hi Nathan,I really liked this article as it has given me some more in depth ideas on affiliate marketing that i am currently involved in.Great work here friend,keep it up :))
Hi Nathaniel,
I was reading your WA affiliate page and had a question. I started my website 2 months ago and am starting to generate traffic from social media etc. I don’t want to be too “spammy” but so far I have around 40 new visitors per week, a few affiliate links in articles, and even have a “favorite products” page, but haven’t made any sales. I have tried educational training programs in the past and have found that everything hinges on marketing. Does the WA course teach heavy marketing? I don’t need the basics on how to start/host a WP website, develop content, use a VA, install shopify, etc.
Thank you for your time!
Sincerely,
Sarah
It depends on what you mean by “heavy marketing”. WA teaches the basics, but also teaches how to get traffic. That being said, they don’t focus on Shopify stores and ecommerce – mostly affiliate marketing.
As for what type of traffic, they focus on organic search results, e.g. finding keywords, writing content, SEO, and some social media marketing. They don’t go into a lot of paid advertising (there is some good training). So my original answer was going to be ‘yes’, they do teach you how to market your website by getting organic traffic from Google. However, you mentioned in your comment that you aren’t looking for training on how to develop content.
What type of marketing are you talking about?