The auto parts store industry is a 61 billion dollar industry in the US. Online auto parts sales alone take up almost 9 billion dollars of it. Auto DIYers or people just looking to save money on car parts are turning to online auto parts stores to save them money.
This list of affiliate programs focuses on auto parts and fixing your car, but you don't have to monetize your car website with just parts! If your blog is more about car appreciation, there are many options out there as well. I'll add a link here when we publish something relevant, but until then, Amazon Associates is a great place to start.
For those that are in the DIY, repair, etc style niche, here are the top 10 car and auto parts affiliate programs:
Car and Auto Parts Affiliate Programs
- JC Whitney
- Tire Rack
- Advance Auto Parts
- Pep Boys
- Vivid Racing
- URL: JC Whitney Affiliate Program
- Commission: 8%
- Cookie: 30 days
JC Whitney has been providing customers with the parts they need at the lowest prices for almost 100 years. They house the most comprehensive collection of parts and accessories in the world. Their huge warehouse has 1.2 million parts for over 25 million different vehicles. They offer the lowest prices anywhere backed by their lowest price policy. They also have a 100% satisfaction policy, expert customer service, and really fast delivery.
Their affiliate program is great for sites about cars, motorcycles, car parts, accessories, and auto DIYers. Affiliates receive up to 8% commissions with a few category exceptions. You earn 0% net sales on MAP Brands, JCW Tires 2017, and JCW Wheels 2017. The cookie's life is 30 days. JC Whitney uses Impact Radius to manage their affiliate program. They provide you with all the tools you need to start marketing and track your results.
Why Should You Promote JC Whitney: High commission rate, month-long cookie life, huge product selection
JC Whitney offers their customers the lowest prices anywhere and their affiliates a very high commission rate on almost all sales.
- URL: AutoBarn.com Affiliate Program
- Commission: 8%
- Cookie: 45 days
AutoBarn.com has a huge inventory of over 100,000 name brand auto parts, car care items, and accessories that they sell to their customers across the US, Canada, and beyond. Superior customer service is their number one priority. Customers can call their toll free phone line to talk to their knowledgeable sales associates and they offer a 30-day satisfaction guarantee policy. They also offer free shipping on orders of $69 or more.
Affiliates earn 8% commissions with a premium payout for top performers. The cookie life is 45 days with unlimited occurrences. The average order size is $70 and the average conversion rate is 1.67%. Autobarn.com uses Commission Junction to manage their affiliate program and provide you with everything you need to create your own automotive store on your website including graphics and text links.
Why Should You Promote AutoBarn.com: Long cookie life with unlimited occurrences, generous commissions, premium payouts for top performers.
AutoBarn.com offers their affiliates a generous commission rate with unlimited occurrence within the cookie life for maximum sales potentials.
- URL: BuyAutoParts.com Affiliate Program
- Commission: 5-8%
- Cookie: 7 days
BuyAutoParts.com specializes in replacement parts and carries over 200,00 products. They have AC compressors, steering racks, turbocharges, suspension parts, and more. Over 25 years of painstaking research went into creating their own auto parts catalog. This has allowed them to make searching for car parts as simple as possible. Which leads to less customer confusion and more conversions.
Affiliates earn a 5-8% commission on all orders. The cookie life is 7 days, but 95% of their customers complete the purchases within 3 days. Their dedicated marketing team is constantly creating new creatives and better-converting checkout pages, and landing pages. Affiliates can join their affiliate program through AvantLink or Commission Junction.
Why Should You Promote BuyAutoParts.com: Competitive commission range, dedicated marketing team, lots of marketing materials
Be sure to check out the terms and conditions for both AvantLink and Commission Junction to find the program that works best for you.
- URL: Autozone Affiliate Program
- Commission: 3%
- Cookie: 45 days
Autozone is the nation’s leading retailer and a top distributor of automotive replacement parts and accessories. They have more than 5,200 stores in the US, Puerto Rico, Mexico, and Brazil. Autozone has an extensive catalog of brake pads, shocks, performance gear, interior accessories, how-to guides, and much more. They also offer free shipping on all orders over $100.
Affiliates receive a strong commission structure with a 3% base commission. Affiliates are rewarded with performance incentives as your monthly sales grow. You also earn commissions on gift cards which are a popular gift for any occasion. The average order value is over $75 and the cookie life is 45 days. AutoZone recently did a complete overhaul of their website and rolls out new features and functionality often. This means you’ll benefit from their efforts to constantly optimize conversion rates. AutoZone uses Commission Junction to manage their affiliate program and provides frequently updated creative, affiliate promotions, and monthly newsletters.
Why Should You Promote AutoZone: Well respected brand, performance incentives, gift card commissions
Affiliates with high sales are rewarded with performance incentives and all affiliates receive commissions on gift cards which are a popular gift for any occasion.
- URL: Tire Rack Affiliate Program
- Commission: 6%
- Cookie: 60 days
Tire Rack has been revolutionizing tire buying since 1979 and has grown into an industry leader. They sell tires, wheels, suspension, brakes, accessories, and more. You’ll get nothing but the best from them because they carry products for the top brands to go along with their great service. Tire Rack has developed the most sophisticated website in the industry and continues to enhance it for better conversion rates.
Affiliate receive 6% commissions on sales with a very long 60-day cookie life. The average order size is over $400 so the commission can add up very quickly. Tire Rack uses Commission Junction for their affiliate program. They provide you with all the tools you need including graphics, links, tracking tools, and online reports.
Why Should You Promote Tire Rack: Very high average order size, competitive commission rate, long cookie life
Tire Rack's very high average order size combined with their competitive commission rate makes them worth checking out.
Advance Auto Parts
- URL: Advance Auto Parts Affiliate Program
- Commission: 4%
- Cookie: 30 days
Advance Auto Parts has over 6,000 stores in 40 states and is one of the nation’s largest auto parts retailers. They have millions of loyal customers with 5 Billion dollars in annual sales. Their full catalog has replacement and aftermarket auto parts for all types of vehicles including cars, trucks, motorcycles, and even marine vessels. Customers always get free shipping on orders over $75 which is conveniently less than their average order size to help increase sales totals. Customers also have the ability to buy online and pick up at a nearby store in 30 minutes or less which is their most popular fulfillment method.
Affiliates earn 4% commissions on all revenue generated from your links. The cookie duration is 30 days. Advance Auto Parts uses Impact Radius to manage their affiliate program. They provide a great assortment of creative including banners and text links, affiliate promotions, and dedicated support from their affiliate team.
Why Should You Promote Advance Auto Parts: In-store pickup, free shipping on orders over $75, month-long cookie life
Advanced Auto Parts allows customers to shop online and then pick up in-store in 30 minutes or less. This convenience along with free shipping on orders over $75 helps convert leads and increase purchase total prices.
- URL: Pep Boys Affiliate Program
- Commission: 2-5%
- Cookie: 30 days
Pep Boys has been the nation’s leading automotive aftermarket chain since 1921. They have the largest selection of quality auto parts, tires, and accessories. They also offer full-service auto maintenance and repairs by expert ASE certified service technicians. You shop online or schedule service anytime on PepBoys.com
Affiliates earn a 2-5% commission on bases on the sale. Online sales earn 5% commissions. Tire sales earn 2% but the high average order values on tires mean high commissions. Affiliates also receive $2 per service appointment booked and $3 per completed service appointment. The cookie life is 30 days. Pep Boys uses Commission Junction to manage their affiliate program and has a responsive affiliate team to assist you with any questions or requests you might have.
Why Should You Promote Pep Boys: High average order values, additional commission potential, month-long cookie life
Affiliates have multiple ways to earn commissions with Pep Boys including 5% on online sales, 2% on tires, $2 per service appointment booked, and $3 per completed service appointment.
- URL: Vivid Racing Affiliate Program
- Cookie: 30 days
Vivid Racing has developed into one of the most recognized online automotive tuning and parts businesses. They started in 2001 with a $500 investment and a $1500 loan and are now a multi-million dollar company with customers throughout the world. Shipping parts worldwide has allowed them to increase their brand recognition especially in some of the most emerging markets. What has brought them to their success is their customers who continue to be their number one priority. They have over 500,000 products online and keep adding new products to their inventory.
Affiliates earn 4-5% commissions based on sales amounts. Total sales amounts equal to or greater than $20,000 earn 5% per action. The average order is $500-$1000 and the cookie life is 30 days. Vivid Racing uses Commission Junction to run their affiliate program. Affiliates have access to their diverse catalog and RSS feeds along with a large selection of logos, graphics, and banners.
Why Should You Promote Vivid Racing: Very high average orders, competitive commission rate, lots of marketing materials.
Affiliates have to potential to earn large commissions with Vivid Racing's high average order values. Plus total sales amounts equal to or greater than $20,000 earn 5% commissions.
- URL: AutoAnything Affiliate Program
- Commission: 2%
- Cookie: 1 day
AutoAnything was founded in 1979 and is one of America’s largest and fastest-growing online retailers for specialized automotive products. They are committed to providing their customers with top quality products from trusted name brands. They offer a full 1 year lower price guarantee. So if you find a lower price up to a year after purchase, they will refund you the difference plus $1. AutoAnything believes in honesty and integrity and will never surprise you with hidden handling charges or shipping fees. All of their prices are provided upfront.
AutoAnything’s top affiliates earn over $4000 a month. They have a high average order which means a high average commission payout for their affiliates. The commission rate is 2% on sales. The cookie life is 1 day. You can join their program by searching for them on Commission Junction. Affiliate can choose from a wide variety of product links, text links, data feeds, and banners that can add to your site. They also provide you with opportunities to earn more cash with their monthly incentive programs.
Why Should You Promote AutoAnything: Monthly incentives, competitive commission, large selection of marketing materials
AutoAnything offers a competitive auto industry commission rate but offers the shortest cookie life at only one day. Their high average orders will still produce high commission payouts which are why they are still worth checking out.
- URL: Avis Affiliate Program
- Commission: 4%
- Cookie:1 day
Avis is one of the world’s best known and recognized car rental companies. They were founded in 1946 and have over 2000 locations in the US. Avis is one of the world’s top brands for customer loyalty and has a long history of innovation in the car rental industry. They ensure a stress-free car rental experience by providing superior services that are catered to their customers’ needs.
Affiliates can use their exceptional brand and reputation to help drive traffic, conversions, and sales. You can earn 4% commissions on completed rentals within the US (except Alaska). Higher commission rates are negotiable for high performing affiliates. Non-qualifying rentals include rentals outside the US and those made with a corporate rate. The cookie life is 1 day. Avis uses Commission Junction to manage their affiliate program and provide creative, tracking tools, and issue payouts.
Why Should You Promote Avis: Generous commission rate, well-respected company, higher commission rates available
Avis is a great affiliate program to promote along with auto parts affiliate programs because your viewers might need to rent a car while waiting on replacement parts to arrive.
- URL: Wheelzy Affiliate Program
- Commission: 35%
- Cookie: 30 days
Wheelzy Is one of the #1 online car buyer in the United States, operating nationwide. They’ve been in business for over 5 years. Using technology to offer an effortless car selling process along with excellent customer service. They make selling junk cars easy and stress-free. They’ll pick up anything from the rusted old “Clunker” in your backyard to the “Lemon” that just broke down on you on the side of the road. It’s hassle free and the offers are guaranteed, so there’s no haggling the price at the time of pickup.
Affiliates receive 35% of all generated revenue from every car lead that is purchased. The program is free and the cookie’s life is 30 days. A particularly great perk of this program is that Wheelzy thoroughly exhausts every lead. So if a lead is not closed on the first call, they continuously try to convert it. Leads sent here that are 2 weeks and older still convert and sell. They provide everything needed to be successful with their program.
They also have their own in-house affiliate team. Their affiliates work directly with one of the company’s employees that knows the company, opposed to some affiliate programs that outsource their programs. Wheelzy’s affiliate login portal makes it easy to track the progress of every lead sent and see how much commission is earned from each lead that converts.
Why You Should Promote Wheelzy: High commission earnings, dedicated in-house affiliate team, month long cookie life, high-ticketed items.
Affiliate Website Ideas
Now that you've read about 11 great car and auto parts affiliate programs, it's time to decide on a niche to focus on. Discount auto parts are a niche people might look for to save money. JC Whitney offers a huge selection of auto parts all matched with the lowest price guarantee. Affiliates receive 8% commissions on almost all products with a 30 day cookie life.
Tires are another high-value item you can market. Tire Rack has an average order size of over $400 and offers their affiliates 6% commissions on sales with a 60-day cookie duration. You might focus on off-road tires or snowy weather tires.
Personally, I'd focus more on a group of people. WHO is your audience? Rather than off-road tires, I'd build a website about off-road enthusiasts, and car repair will be one piece to the puzzle of how to make money from your website. Rather than snow tires, I'd focus on car maintenance in snowy areas, or even winter camping enthusiasts and snow tires will fit into that picture nicely.
For people who like the convenience of shopping online but need the parts right away, you can promote auto parts in-store pickup. Advance Auto Parts offers 30 min or less in-store pick up on their large selection of auto parts. Affiliates earn 4% commissions on sales with a 30-day cookie life.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!