Luxury watches have been a classic fashion piece for centuries, especially for men. About 70% of millennials prefer the look of luxury watches to smartwatches even if they can’t afford them. The market is dominated by Swiss brands with Rolex at the top as the most valuable and recognized brand. Boutique and direct to consumer online luxury watch companies have started to offer luxury watches at lower prices to attract more customers.
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A watch is like a handbag, but for men. The right watch, in the right moment, on the right person can say a lot. This is why luxury watches are often promoted on lifestyle blogs as a way to communicate wealth or insider status (e.g. collectible and rare watches). Watches are not really about keeping time any more, because we do that on our phones. There are clocks everywhere. Watches are much more of a fashion accessory and lifestyle choice these days!
Here are 10 great luxury watch affiliate programs, but you may also want to consider products from the wearable tech or luxury goods industry to monetize your website, depending on what your specific niche is.
Luxury Watch Affiliate Programs
- Bob’s Watches
- Watchmaxx
- Filippo Loreti
- LuxChoice
- Ashford
- Ambassador
- Certified Watch Store
- James Free Jewelers
- Invicta Stores
- Jomashop
Bob’s Watches
- URL: Bob’s Watches Affiliate Program
- Commission: 4%
- Cookie: 14 days
Bob’s Watches is the top destination for buying, selling, and trading pre-owned Rolex watches and other luxury watches online. They have been in business since 1999 and have over 2 million monthly page views. Customers receive a great selection of luxury watches with new products added daily, no sales tax (except for California), and free insured overnight shipping.
Their average order value is an extremely high $8,500. Bob’s Watches has partnered with Commission Junction to manage their affiliate program. They provide their affiliates with high-quality banner ads, text links, the product catalog, and tracking tools. Affiliates can also request custom creatives for their marketing campaigns.
Why Should You Promote Bob’s Watches: Leading destination for pre-owned Rolex watches, extremely high average order value, affiliate placement fees
Along with earning commissions, affiliates can also receive a $350 placement fee for each unique mention of their brand in a 300+ word article.
Watchmaxx
- URL: Watchmaxx Affiliate Program
- Commission: 6%, $7-$50 flat fees
- Cookie: 45 days
Watchmaxx offers the best luxury watches at great discounts with superior customer support. They offer luxury watches from some of the world’s most respected brands including Omega, Rolex, Tag Heuer, Oris, Michael Kors, and more. Their site has over 15,000 products to choose from with new products added daily.
Their average order size is $2,000-3,000 with orders ranging from $75 to $60,000. Watchmaxx uses Commission Junction to run their affiliate program. Affiliates have access to their product catalog, banner ads, text links, and reports to track their sales.
Why Should You Promote Watchmaxx: Over 15,000 SKUs, high average order size, lots of marketing materials
Be sure to check out their terms and conditions to learn more about their commission rates and flat fee items.
Filippo Loreti
- URL: Filippo Loreti Affiliate Program
- Commission: 8%
- Cookie: 30 days
Filippo Loreti has set out to change how customers think about watch creation and the online shopping experience. They are a premium, direct-to-consumer watch brand that offers iconic limited edition watches. Selling directly to the consumer allows them to offer luxury products at a fair and honest price.
Their average order value is $350. Filippo Loreti provides their affiliates with all the marketing tools they need to get started including newsletters with updates on promotions, launches, and sales opportunities.
Why Should You Promote Filippo Loreti: Premium limited edition watches, direct-to-consumer prices, dedicated affiliate help
Their award-winning affiliate management team from Acceleration Partners is dedicated to your success and is available to help answer any questions.
LuxChoice
- URL: LuxChoice Affiliate Program
- Commission: 6%
- Cookie: 45 days
LuxChoice it was a well-known distributor of luxury goods with over 10 years of experience. They offer a wide selection of over 2,000 luxury brand name watches and gifts all at greatly discounted prices. Customers receive free shipping and a 30 day 100% money-back guarantee.
Their average order value is over $300. LuxChoice manages their affiliate program on FlexOffers. They provide a great selection of marketing materials including banner ads, text links, promotional coupon codes, product data feed, and customized banners.
Why Should You Promote LuxChoice: Over 10 years of experience, more than 2,000 luxury watches, authenticity guarantee
Along with their great selection of marketing materials, affiliates can also promote LuxChoice’s authenticity guarantee and their two year limited warranty.
Ashford
- URL: Ashford Affiliate Program
- Commission: 6%
- Cookie: 45 days
Ashford offers 100% authentic, brand name, brand new luxury watches, and jewelry all at discount prices. They have been in business since 1997 and are one of the oldest luxury jewelry retailers online. Their large selection of brand name watches includes Calvin Klein, Rado, Hamilton, Bulova, Movado, and more.
They have partnered with Commission Junction to run their affiliate program. Ashford provides their affiliates with their product catalog of over 10,000 items, exclusive coupons, year-round coupons, text links, and banner ads.
Why Should You Promote Ashford: One of the oldest luxury online jewelry retailers, over 10,000 products, lots of coupons and promotions
Elite terms are available for high-performing affiliate partners.
Ambassador
- URL: Ambassador Affiliate Program
- Commission: 8%
- Cookie: 60 days
Ambassador watches exceed the standard and are a testament to exceptional craftsmanship. Their watches are the ideal choice for luxury, fashion, or casual wear. They believe in traditional watchmaking and build watches to last for decades.
They have high conversion rates which mean more profit for your efforts. Ambassador uses an in house affiliate management program to track commissions and issue weekly payouts. Affiliates can get their tracking link and download promotional material like banners, photos, and videos from their affiliate dashboard. They can also track their sales in real-time with Ambassador’s highly accurate tracking software.
Why Should You Promote Ambassador: High-quality classic designs, High conversion rates, retargeting campaigns
Ambassador gives their affiliates a 60-day cookie duration on tracking links with active retargeting campaigns to help maximize conversion rates.
Certified Watch Store
- URL: Certified Watch Store Affiliate Program
- Commission: 6%
- Cookie: 45 days
Certified Watch Store is a family-owned business with 10 years of experience in the industry. They specialize in luxury and designer watches at discounted prices. They offer 100% new authentic products, free shipping on orders over $99, and a 30-day money-back guarantee.
They use AvantLink to manage their affiliate program. Certified Watch Store provides their affiliates with free tracking tools, banner ads, text links, specials, coupons, and more. Their program is professionally managed by AffiliateManager.com.
Why Should You Promote Certified Watch Store: Luxury watches at discounted prices, 100% authentic products, lots of coupons and specials
Affiliates receive lots of tools and promotional materials to help increase conversion rates.
James Free Jewelers
- URL: James Free Jewelers Affiliate Program
- Commission: 5%
- Cookie: 7 days
James Free Jewelers is an official Rolex jeweler. They guarantee the authenticity of each and every part of your Rolex. They also carry other luxury watch brands such as Tag Hauer, Frederique Constant, Alpina, and more. Customers receive a price match promise, free shipping/free returns, no sales tax on orders outside of Ohio, and a free 3-year jewelry protection plan.
ShareASale manages their affiliate program. James Free Jewelers provides affiliates with all the tools and materials they need to get started. Their affiliate management team is available to help answer any questions and offer suggestions on how to increase conversion rates.
Why Should You Promote James Free Jewelers: Official Rolex Jeweler, price match promise, free 3-year jewelry protection plan.
Along with their marketing materials, affiliates can also promote James Free Jewelers’ price match guarantee, free gift wrapping, and a free protection plan (a $199 value).
Invicta Stores
- URL: Invicta Stores Affiliate Program
- Commission: 5%
- Cookie: 30 days
Invicta Stores is the official online retail store of the Invicta Watch brand. They are one of the world’s most recognized and popular watch brands. They offer the best prices and selection on Invicta timepieces including their most popular styles as well as hard to find pieces and brand new arrivals.
Their average order value is $170. Invicta Stores uses ShareASale to run their affiliate program. Affiliates had access to banners, text links, coupons, and their product data feed. They use Auto Deposit for fast commission payouts.
Why Should You Promote Invicta Stores: Official Invicta Watch brand store, best prices, and selection, lots of promotional materials
Affiliates can promote Invicta’s most popular timepieces along with rare and hard-to-find items with coupons to help increase click-through rates.
Jomashop
- URL: Jomashop Affiliate Program
- Commission: 1-5, $5-$40 flat fees
- Cookie: 7 days
Jomashop is the online leader in discount watch sales with over $300 million in annual revenue. They carry top luxury watch brands such as Omega, Rolex, Michael Kors, Citizen, Tag Hauer, and more. Customers can check out their over 500,000 positive feedback ratings and enjoy a hassle-free 30-day return policy and free shipping on all orders over $100.
Their average order value is over $400. Jomashop has partnered with Commission Junction to run their affiliate program. Affiliates have access to creatives and tracking tools. They also run flash sales every Tuesday/Friday, have 3 new deals daily, and offer affiliates exclusive coupons daily.
Why Should You Promote Jomashop: Online discount watch sales leader, over 3 million dollars in annual revenue, affiliate exclusive coupons.
Jomashop receives over 20 million page views monthly which means affiliates can benefit from their great brand recognition.
Bonus!
I always run into new opportunities online, and I’ll continue to add to this list as I find new products to promote.
Affiliates Website Ideas
Now that you read about 10 great luxury watch affiliate programs, it’s time to pick a niche to target. You could focus on pre-owned Rolex watches since Rolex is the most valuable watch brand worldwide. Bob’s watches is the leading destination for pre-owned Rolex watches and has an extremely high average order value. Affiliates earn a 4% commission on sales with a 14-day cookie life.
Another niche idea is classic luxury watches for people looking for timeless pieces. LuxChoice offers a great selection of classic luxury watches at discounted prices. Affiliates earn 6% commissions on sales with a 45-day cookie life.
You could also focus on more fashionable modern luxury watches. Certified Watch Store specializes in designer and luxury watches. They offer a 6% commission rate and a 45-day cookie duration period.
Of course, many of these watches would fit into any lifestyle blog which aims to focus on luxury or exclusive items.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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Scott St. James
Nathaniell,
Great post! Thank you for sharing. What are your top 5 affiliate recommendations?
Nathaniell
There are thousands out there – impossible to narrow down to five unless you know the niche. I personally prefer recurring payments!