In 2016, the hobby games industry generated over $1.4 billion in sales in the US and Canada which was 21% higher than 2015. Hobby games can include board, card, collectible, and dice games. There has been increased interest in table top socials games even in an age known for video games. Here are 10 great board games and deck building affiliate programs to target this growing market:
Board Games and Deck Building Affiliate Programs
- Noble Knight Games
- Entertainment Earth
- Board Game Creation
- Galactic Toys
- The Chess Store
- URL: https://www.gammonvillage.com/shop/affiliates.cfm
- Commission: 10%
- Cookie: 60 days
GammonVillage is the #1 backgammon retailer in the world and one of the largest retailers of mahjong, chess, dominoes, and classic board games. They only sell the highest quality board games and carry over 1,500 products. Along with selling board games they also offer their customers backgammon news, information, and tutorials.
Affiliates have access to eye catching banners and text links to place on their websites. They allow you to place more than one ad or text link on your site for maximum exposure and more potential commissions. GammonVillage uses ShareASale to run their affiliate program and provide their affiliates with professional tools and support.
Why Should You Promote GammonVillage: High commission rate, lots of marketing materials
Affiliates earn commissions on all items except game room furniture such as game tables, bar stools, and chairs.
Noble Knight Games
- URL: https://www.nobleknight.com/AffiliateSignup
- Commission: 6% cash, 10% trade
- Cookie: 7 days
Noble Knight Games has been serving gamers since 1997. They specialize in new and out of print board games, RPGs, war games, collectible card games, and all things game related. They have over 250,000 unique products including out of print books and games that customers can't easily find anywhere else which leads to more sales.
Affiliates can share their links on their website, emails, newsgroups, message boards and more to receive credit for all sales. Noble Knights Games manages their own affiliate program. They provide their affiliates with graphical artwork and tagged links to provide accurate tracking and reporting.
Why Should You Promote Noble Knight Games: Over 250,000 game products, hard to find items, two ways to receive affiliate payouts
Affiliates can earn commissions in cash or in store credit. Store credits are issued monthly. Cash commissions are issued quarterly, so you might want to consider joining a few other programs to help supplement with monthly payouts.
- URL: http://www.areyougame.com/interact/html.asp?html=affiliate.html
- Commission: 7%
- Cookie: 30 days
AreYouGame.com was founded in 1998 by gamers with a combined 100 years of experience. They credit this as their secret formula to their incredible selection and excellent customer service. They carry everything from popular games and puzzles to difficult to find games. You can also find games based on ages and interests like strategy card, sports, logic, and more.
They partnered Commission Junction to provide their affiliates with tracking, real time reporting, and issue monthly commission checks. Affiliates have access to marketing materials including AreYouGame.com's data feed with over 3000 products to promote.
Why Should You Promote AreYouGame.com: Industry leader, Over 3000 items to promote, select games based on age and interest
Affiliates can promote the great product selection and industry leading status of AreYouGame.com to help convert leads and increase commissions.
- URL: https://www.entertainmentearth.com/affiliates
- Commission: 7-10%
- Cookie: 60 days
Entertainment Earth is the top internet retailer for toys, gifts, action figures, and collectibles. They carry thousands of licensed products from hit TV shows and movies, board games, apparel, gifts, and more.
Affiliates are assigned a personal affiliate representative to help them succeed. Entertainment Earth gives their affiliates access to online reports, links and graphics, and special sales tools to help you increase traffic and conversions.
Why Should You Promote Entertainment Earth: High commission potentials, great selection of board games, personalized affiliate assistance
Affiliates can earn 7-10% commissions based on sales or 10-15% in store credit.
Board Game Creation
Cookie: 60 days
Board Game Creation tutorials teaches you the process of designing, creating, and selling your own board games. Their step by step guide teaches you game mechanics for creating a highly playable games. They also provide you with stunning art resources, video tutorials, and a 60 day money back guarantee.
Affiliates can promote their links on their website or newsletter. They use Clickbank to manage their affiliate program. They provide tracking tools and issue commission checks twice a month.
Board Game Creation offers a very high commission rate, but it's important to note Clickbank charges a handling commission of 7.5% + $1 for each sale that is divided between the vendor and the affiliate.
Why Should You Promote Board Game Creation: How to create your own board games, even beginners can learn from their tutorials, Very high commission rate
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=13625&storeID=4
- Commission: 8%
- Cookie: 30 days
TSCToys has all the toys you need ranging from pedal cars to board games. Their team is always looking for the newest and highest quality toys at the lowest possible prices. They have over 1,000 toys and games to choose from and offer their customers a 30 day satisfaction guarantee and full support by email or phone.
Affiliates can sign up for their affiliate program with ShareASale. TSCToys provides their affiliates with daily, weekly, and monthly coupons to help them convert leads. Their conversion rate is 8% or higher on a regular basis and an incredible 15-20% on their coupons.
Why Should You Promote TSCToys: High quality affordable toys, great customer service, lots of coupons and deals to promote
Affiliates can take advantage of their high coupon conversion rates that are updated daily.
- URL: https://galactictoys.com/pages/affiliate
- Commission: 3%
- Cookie: 2 days
Galactic Toys specializes in pop culture toys, trading cards, games, model kits, and apparel. They started in a garage in 2013 and have grown into a 20,000 square foot warehouse. Some of their products include Funko Pop Vinyl, Marvel / DC action figures, board games, collectibles, and pop culture related products.
They have partnered with Refersion to manage their affiliate program. Galactic Toys provides their affiliates with all the marketing, tracking, and reporting tools to help them start earning commissions. Affiliates can also promote their pre-order items and frequent giveaways.
Why Should You Promote Galactic Toys: Huge selection of pop culture toys and games, TV and movie related games and toys, frequent giveaways
Galactic Toys has the shortest conversion rate of only 2 days so it might be worth joining a few other affiliate programs that give you more time to convert leads.
- URL: https://www.fun.com/affiliate-info.html
- Commission: 10%, 5% for coupon publishers
- Cookie: 30 days
Fun.com is the online destination for stand out gifts for your friends and family. They have gifts for men, women, and kids along with clothing, toys, games and home products. Customers receive excellent customer service and lightning fast shipping.
Affiliates can sign up for their affiliate program with AvantLink, Commission Junction, LinkConnector or ShareASale. All programs provide updated banner ads, and a product feed that is updated daily. International affiliates are welcome to apply and they ship to over 200 countries.
Why Should You Promote Fun.com: Thousands of unique products, great selection of board games, four affiliate programs to choose from
Be sure to check out all the affiliate programs to find the one that works best for you.
- URL: https://www.ozgameshop.com/page/affiliate
- Commission: 5% new customers, 2% returning customers
- Cookie: 30 days
Ozgameshop.com is a UK based retailer that sells video games, board games, card games, gadgets, and more. They deliver worldwide and offer some of the best prices in the industry. Their customers love their prices, customer service, and industry leading rewards program, Players Points. They offer free shipping on orders over $50 and 98% of stock orders are shipped the same day.
They offer competitive pricing which leads to high conversion rates. Affiliates can sign up with Commission Factory and receive access to exclusive discount coupons and other marketing materials. Affiliates earn commissions even on pre-orders and hardware.
Why Should You Promote ozgameshop.com: Some of the best prices and deals in the industry, over 40,000 products to promote, high conversion rates
Affiliates earn 5% commission for new customers and 2% for returning customers with high conversion rates and exclusive coupons to help them increase commissions.
The Chess Store
- URL: https://thechessstore.com/affiliate-programs/
- Commission: 8%
- Cookie: 30 days
The Chess Store started in 1999 and has grown into one of the largest chess retailers in the world. They carry thousands of chess products and other games. Customers can take advantage of their high quality products at unmatched value and excellent customer services.
Affiliates can sign up for their affiliate program with ShareASale or Linkconnector. Both programs provide affiliates with access to their data feed, banners and text links, and coupons to help them promote.
Why Should You Promote The Chess Store: One of the top chess retailers in the world, higher commissions for top affiliates, lots of marketing materials
Top affiliates earn higher commissions of 12% per sale.
Affiliate Website Ideas
Now that you've learned more about 10 great board games and deck building affiliate programs, it's time to pick a niche to target. One idea you could focus on is collectible card games. Noble Knight Games offers their affiliate 6% commission or 10% in store credit on their great selection of games.
Another niche to target is classic board games. GammonVillage offers their affiliates 10% commission on their classic board games.
Out of print board games is a good niche for people searching for hard to find games. Areyougame.com has a great selection of hard to find games and offers their affiliates 7% commission for 30 days.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!