Two years ago, the American Homebrewers Association released data showing that approximately 1.1 million Americans make their own home-brewed beer. Around 40% of them had started homebrewing within the previous four years.
In a society where DIY-ing is becoming more a hobby than a necessity, home brewing of craft beers is coming to the forefront. Homebrewing allows people the chance to try new recipes, mingle socially on forums and websites, and feel proud of the beers they create.
If this is an area you’re interested in, dive into this list of the top 10 home brewing affiliate programs. When you’ve got a feel for what’s out there, I’ll share with you some ideas that can help you incorporate these programs in your long-term niche marketing strategies.
Home Brewing Affiliate Programs
- Adventures In Home Brewing
- Northern Brewer
- Home Brew Online
- Williams Brewing
- Brew Demon
- Brewer’s Friend
- Brew & Wine Supply
1. Adventures In Home Brewing
- URL: https://www.homebrewing.org/Adventures-in-Homebrewing-Affiliate-Program_ep_39-1.html
- Commission: 7.5%
- Cookie: Unknown
Adventures In Home Brewing is an online store that carries home brewing equipment. Products include full kits, boiling equipment, fermenters, fermenting equipment, measuring and testing, beer bottling, and sanitizing gear and line cleaners.
Besides the store, the website contains information on how to brew and keg your own beer, as well as information on wine-making. There’s worldwide shipping, and if you live in the contiguous 48 states, you can get free shipping on orders of $49 or more.
This company has a rewards program that allows customers to get back 5% of everything they spend. Every time they spend $200, they can receive a $10 gift certificate, and they can wait to turn in their points until they max out with a $500 gift certificate.
Affiliates can link to specific products or categories, and marketing tools are provided for them.
Why You Should Promote Adventures In Home Brewing: Besides the loyalty program and potential for free shipping, Adventures In Home Brewing has a gift registry. The wide variety of products could be another draw for potential customers.
2. Northern Brewer
- URL: https://www.northernbrewer.com/pages/affiliate-program
- Commission: 6.5%
- Cookie: Unknown
Northern Brewer sells beer-making ingredients, brewing starter kits, fermenting equipment, and more. Some of the most popular products are the one-gallon and five-gallon beer making kits. The company also sells equipment, ingredients, recipe kits, and supplies for kegging and bottling.
The website for Northern Brewer contains a resource page to teach customers how to make beer. There are sections for wine, kombucha, and deals, too.
Shipping is free on orders of $40 or more, and there’s a one-year warranty to replace or repair defective equipment. Affiliate marketers need to have a relevant website or social media channels they can use to promote Northern Brewer products.
Why You Should promote Northern Brewer: The free shipping and warranty could help convert some shoppers.
3. Home Brew Online
- URL: http://www.webgains.com/front/publisher/program/view/programID/2588
- Commission: 3%
- Cookie: 30 days
Home Brew Online is a beer-making website and store that’s based in the United Kingdom. This company sells kits for making beers, ales, ciders, wines, hedgerow, and other spirits.
Besides the kits, individual ingredients are sold here. The ingredients list includes items such as malt extracts (both dried and liquid forms), brew enhancers, yeasts, brewing sugar, hop T-bags, and dried fruit and herbs. There are 11 different books for home brewing ad winemaking, too, and a selection of barrels and accessories.
For customers in the UK, this company offers free delivery for orders of £65 or more. As with Northern Brewers, Home Brew Online has a customer loyalty program that gives back 5% of everything they spend. The affiliate program is administered through Webgains.
Why You Should Promote Home Brew Online: Besides the free shipping in the UK, this company shares information about brewing for newbies. This could help to convert some on-the-fence shoppers. The cookie length is decent, too.
4. Williams Brewing
- URL: https://www.williamsbrewing.com/Williams-Brewing-Affiliate-Program.aspx
- Commission: Unlisted
- Cookie: Unknown
Williams Brewing targets its marketing efforts to homebrewers, home winemakers, and home coffee roasters. This company sells home brewing supplies and equipment, supplies for wine-making, and coffee-roasting supplies. Some products also include equipment for distilling. Williams Brewing also sells ingredients for home brewing.
All of the equipment sold by Williams Brewing is guaranteed for one year against defects. The ingredients are guaranteed to be fresh for six months.
In the lower 48 states, most orders of $99 or more ship for free. If orders are less than $99, they shop for a flat rate of $6.99. However, some orders that are heavy and orders that are being shipped to Hawaii or Alaska may cost more.
Why You Should Promote Williams Brewing: Williams Brewing has a 60-day money-back return policy, as well as gift certificates and gift ideas. Along with free shipping, these aspects could help some shoppers become buyers.
One thing to note is that the commission rate isn’t listed, so affiliate marketers can’t tell how much they can make with this company unless they contact the company to ask.
5. Brew Demon
- URL: https://www.brewdemon.com/affiliate-program
- Commission: 8-12%
- Cookie: 30 days
Brew Demon is another equipment, supplies, and information website. This company specifically focuses on starter kits that help newbies ease into the home brewing process.
The two-gallon kits and six-gallon kits come with everything that hobbyists need. Once the supplies are used up, customers can buy replacement ingredients or kits. The one-gallon starter kits are priced starting at $49.
This company also sells fermenting equipment, bottling supplies, replacement parts, recipe kits, recipe books, and individual ingredients. The website has a section where customers can buy dented or damaged cans or ingredients that have passed their expiration date. Customers can also search the ingredients or refill kits by batch sizes.
Brew Demon offers a 90-day warranty to cover manufacturer defects for home brewing equipment. The affiliate program is run through Avantlink.
Why You Should Promote Brew Demon: The commission is a little higher than with some similar companies. The focus on refill kits and mixes can help to make home brewing easy for customers, too.
- URL: https://www.love2brew.com/affiliate_info.asp
- Commission: 5% CPS
- Cookie: Unknown
Love2Brew is a one-stop-shop for home brewing and wine-making. Customers can use the products to craft high-quality beers, wines, ciders, and meads.
The website contains an enormous free database of homebrew information, which can be found under the Love2Learn tab. This company is fairly social. It sponsors local branches of major homebrew clubs and promotes local homebrew competitions.
The conversion rate is 2.8%.
Why You Should Promote Love2Brew: Love2Brew provides free content to its readers every day. This company also tries to recycle and reuse as much as possible.
- URL: https://www.kegerator.com/support/affiliate-program
- Commission: 2-4%
- Cookie: 10 days
Kegerator is a part of LivingDirect.com, a company that aims to provide affordable and practical products for the home. Kegerator focuses on offering the best kegerators, which are refrigerators specifically for kegs.
Kegerators are sold with 1, 2, or 3 taps. One of the most unique product types on this website are the homebrew kegerators (there are 19 models). The company also sells equipment kits, supplies for kegging and bottling, fermentation equipment, and items for cleaning, sanitizing, and testing.
The kegerators aren’t cheap. They’re priced from around $469 to $4,599. Many of the models come with free standard shipping, although some large or heavy items don’t qualify.
Commission Junction runs the affiliate program for Kegerator.
Why You Should Promote Kegerator: The big draw for affiliate marketers is the high-ticket items, which can result in decent affiliate earnings even if the commission rate isn’t as high as with some other companies.
8. Brewer’s Friend
- URL: https://brewersfriend.postaffiliatepro.com/affiliates/signup.php#SignupForm
- Commission: 30%
- Cookie: 3 months
Brewer’s Friend is a subscription-based recipe service and digital toolkit for home brewers. The tabs include a ‘my brewing’ section with a dashboard, information for brew sessions, recipes, shopping lists, a personal inventory, equipment lists, notes, calculations, reports, and a profile space.
Brewer’s Friend has 137, 632 recipes including vanilla cream ale, Mango Habanero IPA, and Hop Notch Clone. These recipes can be edited, adjusted, and shared online. The company also provides tools like calculators and tracking sheets for brew days, a blog and forum, and a learning section.
Subscriptions cost $24.99 per year or $2.49 per month. There’s also a free trial membership with limited features but no time limit. Brewer’s Friend uses Post Affiliate Pro to administer its affiliate program.
Why You Should Promote Brewer’s Friend: The commission is fairly high. This is also a unique company that focuses more on the recipes than on supplies.
- URL: http://account.shareasale.com/out-viewmerchant.cfm?merchantID=68956
- Commission: 10%
- Cookie: 15 days
PicoBrew (Shareasale) sells award-winning beer brewing appliances. These are high-tech, high-end items costing hundreds of dollars each. The company carries full brewing systems, coffee brewing equipment, a distillery, and kegerators. One bundle combines the Pico C brewing system with the PicoStill for around $772.
The PicoStill can also be used on its own for creating hops, essential oils, and other products. The PicoPro, which is designed specifically for brewing beers, is priced at $599.
PicoBrew also partners with a large number of breweries from around the world and 4,500 craft breweries in the United States. PicoBrew has created PicoPaks, which are home-made ingredient kits for crafting beer recipes from these breweries.
Why You Should Promote PicoBrew: PicoBrew’s relatively expensive prices, combined with the 10% commission, could bring in some decent affiliate earnings.
10. Brew & Wine Supply
- URL: https://brewandwinesupply.com/index.php?route=affiliate/login
- Commission: 5%
- Cookie: Unknown
Brew & Wine Supply carries 81 products for winemaking and 545 products for beer making. The catalog includes items such as issues of Craft Beer and Brewing magazines, bottling equipment, additives and spices, beer yeasts, malts and grains, and brewing equipment. There are also 109 products for distilling liquors.
This company’s offerings are a little more extensive than just beer, wine, and whiskeys, though. Brew & Wine Supply also sells equipment and ingredients for coffees, sodas, teas, sausage, jerky, and cheese.
Why You Should Promote Brew & Wine Supply: This company offers free shipping on most orders of $50 or more. The large selection of products could be another converting factor.
Affiliate Website Ideas:
This list of the top 10 home brewing affiliate programs can give you a feel for the types of companies you’ll be working with, but how will you use them in your niche marketing efforts?
One way is to start a website based solely on man caves. Any of the home brewing and distilling systems could be featured here, but affiliates could also promote big screen televisions or projectors, furniture, stereo systems, gaming consoles, and even subscription-based snack boxes that include items like jerky or cheese.
Another idea is to create a website based on urban homesteading. Besides home brewing equipment, this type of website could promote vertical gardening equipment or aquaponics systems, vinegar pots, composting barrels, canning supplies, and solar electricity systems.
Even just a simple review site reviewing hard to find beers and “clone” recipes would definitely resonate with the homebrew crowd. Nobody likes to pay $20 for a beer that you could make for $2.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!