If you’ve ever wandered through an anchor store in a shopping mall, you know how the inside of a department store is organized. Women’s clothing is separated from men’s clothing. Children’s clothing, shoes, home décor, luggage, and jewelry all have their own departments.
There are different types of department stores that cover everything from fashion and home essentials to electronics and do-it-yourself supplies. Department stores make it easy for customers to find what they want. They’re great for affiliate marketers, too, because many of the best department store affiliate programs go through stores with a strong online presence.
You might be wondering whether it’s possible to promote department stores on your affiliate websites. The short answer is yes, and I’ll share some ways to do that at the end of this article.
For now, you can get your creative juices flowing by reading through the following list of the top 10 department store affiliate programs. As you read, brainstorm some ways that these could fit with your favorite niche affiliate websites.
Table of Contents
Department Store Affiliate Programs
- Bealls Florida
- Old Navy
- Hudson’s Bay
- The Hut
- Century 21
- The Home Depot
- URL: https://shop.nordstrom.com/c/affiliate-program
- Commission: Unlisted
- Cookie: Unknown
Nordstrom is a high-end fashion department store that carries clothing for men, women, and children, as well as items for the home and beauty products. Customers can shop by brands or designer collections, and there’s a sales tab for people shopping on a budget.
Nordstrom provides free shipping and returns on all orders. This company also offers a loyalty program called Nordstrom Rewards. A program called Nordstrom Cares takes care of this company’s charitable giving efforts.
The affiliate program is administered through Rakuten. Affiliates receive a monthly newsletter with upcoming promotions that can help them promote the store.
Why You Should Promote Nordstrom: There are a lot of perks for customers, including the rewards program and free shipping. The products are a little on the expensive side, which could bump up average order values. However, Nordstrom doesn’t disclose its commission rate or cookie length on the affiliate information page.
- URL: https://www.macys.com/campaign/affiliate.jsp
- Commission: Unlisted
- Cookie: 10 days for return visitors
Macy’s department store carries more than 14,000 different products for men, women, children, and the home. This company is well-known for carrying a wide selection of items from top designer brands, including Calvin Klein, Guess, French Connection, Waterford, and more.
Macy’s runs its affiliate program through LinkShare. The average order value is $120, and the company runs weekly sales and promotions that affiliates can use to market the company.
Why You Should Promote Macy’s: The cookie length is short and the commission rate isn’t listed, but the average order value is decent. The nice selection of designer products could help convert some shoppers.
3. Bealls Florida
- URL: https://www.beallsflorida.com/online/affiliate-program
- Commission: 10%
- Cookie: Unknown
Bealls Florida is a Florida-based department store that sells goods in categories such as home, bed and bath, women’s clothing, men’s clothing, kids, shoes, swimwear, lingerie, and accessories. The store carries more than 50,000 items. Customers can get free shipping on orders of $75 or more.
Varying free shipping offers, dollar-off, and percentage-off sales are some of the special promotions that affiliates can use to market the store. Affiliate marketers are also given access to daily product feeds, high-resolution creatives, and text links.
Bealls Florida runs its affiliate program through Pepperjam.
Why You Should Promote Bealls Florida: This company carries a nice selection of name brands, which could attract some shoppers, and the free shipping opportunity is nice, too.
- URL: https://affiliate.target.com/
- Commission: Up to 8%
- Cookie: 7 days
Target carries more than a million products in several different categories, including apparel, sporting goods, home décor, baby items, and more.
The base commission rate starts at 5% for ten or fewer monthly orders for most products, and it goes up to 8% for more than 10,000 orders in a month. Some categories, such as health and beauty or baby gear and furniture, have less lucrative commission rates, and some products, including groceries, are excluded from earning commissions.
Target runs its affiliate program through Impact Radius. Affiliate marketers have access to banners, widgets, text links, and other promotional tools. Affiliates can be located anywhere in the world where Impact Radius is allowed to operate, as long as they focus their marketing efforts on consumers in the United States.
Why You Should Promote Target: Target has a great reputation for nice merchandise and affordable prices, which could attract and convert shoppers. The large selection of merchandise could bump up shopping cart totals, too. However, the commission structure is complicated, and some items are excluded from the affiliate program.
- URL: https://oldnavy.gap.com/customerService/info.do?cid=3000
- Commission: 1-2%
- Cookie: 1 day
Old Navy is an apparel department store with products for women, men, expectant mothers, girls, boys, and babies. The clothing is relatively affordable and stylish, and there are plenty of fashions to choose from. Old Navy ships orders of $50 or more for free within the United States.
The affiliate program is run through Impact. Old Navy affiliates are encouraged to sign up for four other Gap brand affiliate programs, including Banana Republic, Gap, Athleta, and Hill City. Since Old Navy only ships orders within the United States, affiliates must live in the United States.
Why You Should Promote Old Navy: The apparel is good quality and affordable. However, the commission rate and cookie length are both on the low side.
6. Hudson’s Bay
- URL: http://www2.thebay.com/affiliates/en/default.html
- Commission: 5%
- Cookie: Unknown
Hudson’s Bay is a Canadian-based department store that carries merchandise in categories that include women’s clothing, shoes, handbags and jewelry, beauty, men’s clothing, children, and home. Products are listed from top brands, such as Michael Kors and Polo Ralph Lauren, as well as from the Hudson’s Bay Company Collections.
This store runs its affiliate program through Commission Junction. Affiliate marketers are supported by a dedicated affiliate management team and are given all of the banner ads, text links, and other promotional materials they need.
This company accepts affiliate websites in either French or English languages, as long as the main source of traffic is Canadian. Hudson’s Bay is one of Canada’s oldest department stores.
Why You Should Promote Hudson’s Bay: The commission rate is higher than with some other apparel department stores, and the company carries top brand names.
7. The Hut
- URL: https://www.thehut.com/articles/affiliate-program.list
- Commission: Up to 10%
- Cookie: Unknown
The Hut is an online luxury department store based in the UK. Departments cover fashion, home, beauty, electronics, and more. Customers can browse through the categories the brands they like. The website also has a tab for special offers.
Orders of £50 or more can get free shipping in the UK, but the company also ships worldwide. One nice thing about this company is that it offers student discounts on items such as bedding, bath items, and kitchen essentials.
Affiliates have access to a weekly newsletter that lists current deals.
Why You Should Promote The Hut: The commission rate is decent and the weekly updates are helpful. While the main traffic is centered in the UK, this company does ship across the globe, and that sets it apart from many other online department stores.
- URL: https://www.sears.com/en_us/dap/sears-affiliate.html
- Commission: Up to 7%
- Cookie: 48 hours
Sears is a well-known retail department store and the third-largest appliance retailer in the United States. Sears offers a wide variety of categories beyond appliances, including fitness equipment, automotive repair, mattresses, clothing, shoes, jewelry, and more.
Website traffic for Sears comes mostly from America and Canada. The Sears affiliate program is administered by Commission Junction. The average order value is $203.
Why You Should Promote Sears: This company has a long history and a good reputation in some departments, which could convert some shoppers. The high average order value could mean more affiliate earnings, and the wide variety of products could increase shopping cart totals, too.
9. Century 21
- URL: https://www.c21stores.com/affiliates.html
- Commission: Up to 4%
- Cookie: 30 days
Century 21 is a department store based in New York City that offers top designer brands at affordable prices. Customers can shop by designers they’re interested in, or they can browse through departments such as women’s fashions, men’s clothing, kids, home, and beauty. Some of the top brands are discounted by as much as 65%.
The affiliate program is administered by Gen3Marketing. Affiliate marketers are provided with a variety of banners, text links, and other promotional materials. They’re also given performance incentives.
The average order value is $150. Customers in the United States get free shipping on orders of $75 or more.
Why You Should Promote Century 21: Unlike some apparel-focused department stores, Century 21 has a decent cookie length and commission rate as well as a high average order value. The free shipping option is nice for customers. This company ships products internationally as well.
10. The Home Depot
- URL: https://www.homedepot.com/c/SF_MS_The_Home_Depot_Affiliate_Program
- Commission: 2-8%
- Cookie: 1 day
The Home Depot is a department store for do-it-yourself home enthusiasts. There are several brick and mortar stores, as well as a strong online store that sells more than 500,000 products.
Departments include categories such as appliances, hardware, heating and cooling, kitchen, paint, building materials, outdoor living, and more. Many of the products can be shipped for free to customer’s homes or to local stores.
Affiliates don’t earn commissions on custom products, special orders, in-store purchases, gift cards, and installation services, but they do earn commissions on other products. Appliance sales provide a 2% commission, while home décor items bring in a commission rate of 8%. Most other products have a 3% commission rate.
The affiliate program is run through Impact. Affiliates are provided with a daily data feed of promotional materials.
Why You Should Promote Home Depot: The cookie length is short, but that could be offset by the daily data feed. The commission rates are decent for the high-ticket items, too, and the great product selection could boost shopping cart totals.
Affiliate Website Ideas
Now that you’ve read about the top 10 department store affiliate programs, it’s time to see how they can be used in affiliate marketing. It helps to choose a niche or two and build your favorite affiliate programs into those niches.
For example, a website on dream kitchens could incorporate the home décor sections of several department stores, as well as appliances from Sears or The Home Depot. This type of website could also promote outdoor cooking and patio furniture, meal kit delivery services, and eco-friendly cleaning supplies.
Another idea is a website that targets living high with limited financial resources. Budget-friendly department stores like Century 21 and Target would be a good fit here, as well as financial software, home organization systems, and credit repair programs.
Some programs, such as Bealls Florida or The Hut, have local or regional appeal. They could fit well with websites describing the local culture. A website like this one could feature department stores along with small restaurant chains, hiking adventures, guided tours, and unique home-based businesses.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!