Top 10 Bookmaker Affiliate Programs To Bet Your Financial Future On

This is a photo of a horse race in which seven horses with jockeys are dashing down a green race track, representing the best bookmaker affiliate programs.

The best bookmaker affiliate programs offer a wide range of activities that bettors can enjoy.

If you’ve ever played keepsies with marbles or trading card games like Yugi-oh, you know the thrill of winning prizes that you can keep. If those prizes are cash, the games can be hard to pass up.

That’s one reason that the betting industry is doing so well. Betting accounts for 30-40% of the gambling industry, which pulls in around $450 billion worldwide each year.

Betting on sporting events, poker, or casino games is entertaining, and it can be profitable, too. A quick online search will bring up a list of bookmaker websites that book bets on a variety of different events and games.

Gambling is more heavily regulated or restricted in the United States versus other countries, so most of the bookmaker websites that come up in searches are located in Europe, the UK, or Australia. However, affiliate marketers who are careful how they run their promotions can join one of the top 10 bookmaker affiliate programs to start winning some extra cash of their own.

Bookmaker Affiliate Programs

BetOnValue
888 Sport
BetFred
Bet365
William Hill
Betfair
Kindred
Bwin
BetVictor
10Bet

1. BetOnValue

This screenshot of the home page for BetOnValue has a white background, a dark filtered photo near the top of the page showing what appears to be a professional soccer player behind some betting information, and black and red text through the rest of the page giving information about current and upcoming sporting events to bet on.

BetOnValue is a website where customers can compare odds from 165 different bookmakers and betting exchanges.

URL: https://www.betonvalue.com/affiliates
Commission: 30%
Cookie: 30 days

BetOnValue is a company headquartered in Romania, with a website where customers can compare odds from 165 different bookmakers and betting exchanges. This company’s mission is to allow customers the opportunity to find and play with the best possible odds.

Sports betting is especially popular. The sports events include football, tennis, basketball, ice hockey, baseball, rugby, handball, horse racing, American football, golf, and 30 other sports. Customers sign up for either the silver program or the gold program with subscriptions that last one month, six months, or 12 months.

With BetOnValue, customers get the best deals by choosing the bookmakers they want to work with and then clicking through to the individual bookmaker websites.

Affiliates get 30% commission on their referrals for as long as their referrals remain active with the bookmaker.

Why You Should Promote BetOnValue: This company’s large directory of bookmakers can be a draw for some bettors who want to try a lot of different types of bets worldwide. The 30% commission is nice, too.

2. 888sport

This screenshot of the home page for 888sport has a dark background and text in orange and gray, with an orange text box containing white writing that invites people to check out NFL specials, along with a green 'click here' call-to-action button.

888sport allows betting on sports events, casino games, poker, bingo, and other games.

URL: http://affiliates.888.com/
Commission: varies based on the activity, location, and tiers
Cookie: Unknown

888sport is one of the top betting sites in the United Kingdom, but it’s based in Gibraltar. This company allows betting on sports events, casino games, poker, bingo, and other games.

Affiliate commissions are based on the number of people that sign up through affiliate links each month. The commissions are tiered, as well. For sports betting, the commission ranges from 20-30%. Bingo commissions start at 20% and top out at 35%. Commissions for casino games range from 20-40%, and poker games have commissions of $64-200 each.

This company has a few different 888 brands, including 888 Casino, which has had around 25 million members and is available in 23 languages. 888Poker has more than 8.2 million players who play with real money. 888sport New Jersey is the 888 branch operating in the United States.

Why You Should Promote 888sport: One nice thing about the 888 brands is that they give affiliate marketers information about the best demographics to target to. There’s also a mobile app for 888sport.

3. BetFred

This screenshot for the home page for BetFred has a dark backtround, a white and gray lower section showing football and tennis current betting options, and an announcement in blue and purple in the upper section for a blackjack weekend.

BetFred is touted as being one of the largest private betting companies in the world.

URL: http://www.bettingaffiliateprograms.com/betfred-affiliate-program/
Commission: varies based on the activity and tier
Cookie: Unknown

BetFred is touted as being one of the largest private betting companies in the world. The company has high retention rates and converts well, with quite a few betting shops in the United Kingdom. BetFred has a strong focus on sporting events.

The affiliate program is administered by Active Wins. One unique thing about this company is that it allows affiliates to sign up on a revenue share basis or on a cost per acquisition basis. Both options have three tiers.

For revenue share, the commission for sportsbook, casino games, poker, bingo, and side games ranges from 20-30%. All other betting avenues start at 25% and top out at 35%. For the cost per acquisition option, the commission ranges include $25-40 for sportsbook and poker games, $75-150 for casino and side games, and $40-75 for bingo.

BetFred can’t be promoted in America, France, Italy, China, and a handful of other countries.

Why You Should Promote BetFred: The tiered commissions can be profitable. However, you have to pay attention to the countries you can promote this company in. If your affiliate websites are geared mostly toward American shoppers, this company probably isn’t the best fit for you.

4. Bet365

This screenshot of the home page for Bet365 has a dark-filtered image of an American football tackle happening in midair, next to text in white lettering that announces Bet365 as the world's favorite sportsbook.

Bet365 stands out because of the detailed and prolific statistics that are available to affiliate marketers.

URL: https://www.bet365affiliates.com/ui/pages/affiliates/affiliates.aspx
Commission: 30%
Cookie: Unknown

Bet365 gives affiliates a 30% commission on the monthly net profit made from referred customers. The company offers betting opportunities for sports, casino games, poker, Vegas, bingo, and other games, and it stands out in the detailed and prolific statistics that are available to affiliate marketers.

For sports bets, this company books bets on football, basketball, baseball, hockey, soccer, tennis, boxing and mixed martial arts, cricket, carts, golf, and several other sports events. The company is based in the United Kingdom, but there’s an American outlet in New Jersey. The New Jersey webpage includes an invitation to get help for gambling problems, along with a phone number that concerned individuals can call.

Why You Should Promote Bet365: The New Jersey outlet makes it possible for affiliate marketers in the United States to promote this company locally.

5. William Hill

This screenshot of the home page for William Hill shows an old black and white photo of men that appear to be watching a sporting event, behind white text that reads "No.1 sports book."

William Hill takes bets on sports, casino games, poker, bingo, and other games and has support in more than 20 different languages.

URL: https://affiliates.williamhill.com/index.html
Commission: varies on the activity and tier
Cookie: Unknown

William Hill takes bets on sports, casino games, poker, bingo, and other games and has support in more than 20 different languages. This company offers multiple payment options to customers and personal account managers for affiliates.

Affiliates can sign up for a 30% commission rate for sports, casino games, Vegas games, and other games, or they can choose a cost per acquisition option. This is the only company that I’ve seen that also offers a hybrid option.

The commission rate for bingo, poker, live casino, and other events is 15%.

Why You Should Promote William Hill: The ability to mix and match cost per acquisition plus revenue share income makes this company stand out.

6. Betfair

This screenshot of the home page for Betfair has a light gray background, with a midsection in black and orange announcing legal horse race betting.

Betfair has a New Jersey-based outlet in the United States that focuses on horse racing.

URL: https://affiliates.betfair.com/
Commission: 30%
Cookie: 45 days

Betfair gives a 30% commission over the active betting lifetime of a referred player for sports betting, casino games, and poker. This company doesn’t carryover negative earnings. Affiliates can also get income from cross-product revenue share.

The company takes bets for sports, exchange, poker, casino, arcade, bingo, and exchange games categories. However, the commission for sports exchange betting goes down from 30% first year to 20% during year two and 15% after that.

Betfair has a New Jersey-based outlet in the United States that focuses on horse racing. The New Jersey website has a free horse racing simulator for newbies to try so they can see how to place bets on horse races.

Why You Should Promote Betfair: The New Jersey outlet is a plus, and the fact that the company doesn’t carry over negative earnings is a big deal for affiliate marketers. The income from cross-product revenue sharing is nice, too.

7. Kindred

This screenshot of the home page for Unibet has a gray background with a forest green header and footer, along with an image of Aladdin's Legacy as the game of the week and several images of other recommended games below it.

Kindred is the affiliate program for Unibet New Jersey, which is the US branch of Unibet.

URL: https://www.kindredaffiliates.com/US/
Commission: Unlisted
Cookie: 45 days

Kindred is the affiliate program for Unibet New Jersey, which is the US branch of Unibet. Unibet is an enormous bookmaker company that’s active in the UK and Europe.

Unibet New Jersey can only accept players who live in New Jersey, so the ability to promote betting on this website is geographically limited. However, this branch sponsors a game-of-the-week casino game. Unibet New Jersey allows betting on casino games, themed slot games such as Aladdin’s Legacy or Anchorman, and table games such a blackjack or roulette.

Unibet European includes betting on sports, casino games, poker, bingo, and other games. There are marketing tools available for affiliate marketers.

Why You Should Promote Kindred: Having a New Jersey branch allows affiliate marketers the chance to market both locally and globally. The cookie length is nice, too.

8. Bwin

This screenshot of the home page for Bwin has a black background with a photo of some professional soccer players in the middle of a game, above a 100% welcome bonus announcement in yellow and black over a photo of some casino games.

Bwin’s affiliate program goes through GVC Affiliates, along with several other gaming brands such as Party Casino, Party Poker, and Cheeky Bingo.

URL: https://www.gvcaffiliates.com/
Commission: 25-35%
Cookie: Unknown

Bwin’s affiliate program goes through GVC Affiliates, along with several other gaming brands such as Party Casino, Party Poker, and Cheeky Bingo. There are more than 5,000 affiliates registered with GVC Affiliates. Commission rates start at 25% for up to 25 sign-ups and top out at 35% for more than 300 sign-ups.

Bwin’s sports betting program includes betting on more than 90 different sports, including football, tennis, basketball, and Formula 1 racing. Betting is live 24 hours per day. This company also offers the ability to bet on casino-style games.

Why You Should Promote Bwin: When you sign up for Bwin’s affiliate program through GVC Affiliates, you are eligible for sign-up offers, promotions, bonuses, free bets, and customized deals for affiliates only.

9. BetVictor

This screenshot of the home page for BetVictor has a black background with a gray, white, and light blue section in the middle with a photo of a man holding up his cell phone as if he's using it to place bets.

BetVictor has a by-invite-only exclusive affiliate program.

URL: https://www.betvictoraffiliates.com/en-gb/home/
Commission: 15-30%
Cookie: Unknown

BetVictor has a by-invite-only exclusive affiliate program, but interested affiliate marketers can still contact the company through the email link on the affiliate website. They will need to provide some documentation papers.

Affiliates with BetVictor choose a primary product when they sign up, and they receive 30% commissions for sign-ups with that product. They also get 15% commissions for cross-over products. BetVictor releases new games every week to keep customers interested in playing.

This company books bets for sports such as football and horse racing, along with casino and live casino games.

Why You Should Promote BetVictor: This company offers customized deals to affiliate marketers and exclusive offers for your website.

10. 10Bet

This screenshot of the home page for 10bet has a graphically-designed image in gray, white, and red of a soccer player on a soccer field, behind an announcement in white text for a welcome bonus.

10Bet has more than 60 different types of sports to bet on.

URL: http://affiliates.10bet.com/
Commission: 10-35%
Cookie: Unknown

10Bet is a UK-based bookmaker that takes bets on sports events and casino games. There are more than 60 different types of sports to bet on, including horses races, racing greyhounds, NBA events, NFL games, volleyball, and virtual sports. This company offers live betting for casino games and sports.

Players can also place bets with an immense array of slot games.

The commission structure for affiliate marketers is tiered. It starts at 10% for affiliates who bring in up to five first-time customers, and it goes up to 35% for those who attract more than 40 first-time depositors.

Why You Should Promote 10Bet: 10Bet offers promotions that can help convert shoppers.

Affiliate Website Ideas

This list of the top 10 bookmaker affiliate programs is just a place to start, and the ways affiliate marketers can use them are as varied as the bets that customers can place. How are you going to use these programs in your niche marketing strategies?

One idea is to set up a website that focuses on betting in the United States alone. A website like this could act as a portal to American-based branches of large European bookmakers, such as the 888sport New Jersey outlet and the New Jersey branch of Unibet. A website like this could also promote Las Vegas, Indian Casinos, and small American-based bookmakers that operate in areas where gambling is legal.

What about a website that focuses on UK-based fun? Besides promoting bookmakers that are headquartered in the UK, a website like this one could promote travel packages that feature tours, cruises, unique restaurants, and shopping experiences.

A website that targets role-playing games, board games, and table games could also promote betting on bingo games or online table games. This type of niche site could also branch out into cosplay accessories based on role-playing games or novelty gifts to use as prizes for local bingo events.

Of course strategy focused websites, or specific types of betting like horse racing are absolutely possible ideas too.

Boost Your Affiliate Earnings

These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.

But what about traffic and conversions? How do you make sure your affiliate links get clicked?

I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!

Nathaniell

What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!