According to the National Survey of Fishing, Hunting, and Wildlife-Associated Recreation completed by the U.S. Fish and Wildlife Service in 2016, more than 45 million people in the United States like watching birds. It’s a hobby that can range from simple backyard birdfeeders to buying bird identification books, hiking through wetlands, and even taking vacations based on bird watching.
Bird watchers spend nearly $41 million on birding trips and equipment every year, which indicates that bird watching affiliate programs may be a great investment for some affiliate marketers. The best bird watching affiliate programs include everything from backyard feeders and birdbaths to binoculars and bird books.
If you’re interested, read through this list of the top ten bird watching affiliate programs. At the end of this article, I’ll share some ideas with you for ways you can incorporate these programs into your affiliate websites.
Table of Contents
Bird Watching Affiliate Programs
- Binoculars World
- Plow And Hearth
- Troyer Systems
- Orion Telescopes And Binoculars
- URL: Bird.com Affiliate Program
- Commission: 6%
- Cookie: Unknown
Bird.com carries a wide variety of products related to bird keeping and bird watching. Customers can shop in categories such as cages, health and grooming, litter and cleanup, perches and ladders, toys, treats and gifts, and bird food.
The website contains a separate section for wild birds, which includes products such as bird feeders, birdhouses, and birdbaths that can draw wild birds into your yard for easy bird watching experiences.
The affiliate program is run through Commission Junction, with an average order value of $75. Affiliates are given access to banners, text links, and a full product catalog.
Why You Should Promote Bird.com: Bird.com carries a nice selection of products for both bird keepers and wild bird watchers. This company also provides everyday low shipping costs and includes a clearance section on its website, which could help bump up the shopping cart total.
2. Binoculars World
- URL: Binoculars World Affiliate Program
- Commission: 5%
- Cookie: Unlisted
Binoculars World supplies customers with professional binoculars for activities such as bird watching, hunting, and astronomy. This store also carries night vision binoculars, infrared binoculars, thermal binoculars, and binoculars with cameras and offers products from 35 different brands of binocular manufacturers.
Prices for the specialty bird watching binoculars start at around $37 and go up into the thousands range, with many decent binoculars priced at around $120-$140. This company offers free delivery on all orders of more than $200 in the United States. There’s also a loyalty program.
Binoculars World runs its own affiliate program, and it pays affiliates by check, bank transfer, or PayPal.
Why You Should Promote Binoculars World: Binoculars World carries 35 brands of binoculars, including binoculars sold specifically for bird watching. Product prices can fit a variety of budgets, and there’s a free shipping option.
3. Plow And Hearth
- URL: Plow And Hearth Affiliate Program
- Commission: 5-10%
- Cookie: 20 days
Plow And Hearth is a home and garden store that sells everything from fireplace toolsets to quilts and bedspreads. Customers can shop in categories such as outdoor living, indoor living, yard and garden, fireplace and hearth, and style. The website also contains tabs for seasonal items and sales. This store carries more than 2,000 items.
When it comes to bird watching, Plow And Hearth offer a nice selection of birdbaths, feeders, and houses. Some of the birdhouses are fancy, with lights and decorations. There are more than 200 items in the ‘birds and nature’ section of the store.
The affiliate program is administered through LinkShare. Affiliates are provided with marketing support, along with banners, graphics, and text links to help promote the products.
Why You Should Promote Plow And Hearth: Plow And Hearth offer a nice selection of backyard birding supplies, including fun options for feeders and houses. The commission rate and cookie length are decent, too.
- URL: Petco Affiliate Program
- Commission: 4%
- Cookie: Unknown
Petco is a pet store focusing mostly on domestic animals such as dogs, cats, birds, fish, and house-friendly reptiles. However, this store also includes a section for wild bird watching. The wild bird shop includes 70 different items ranging from specialty bird food to bird feeders, waterers, and treats.
There are also some birdhouse options such as nesting boxes, basket nests, and hardware to hang or post birdhouses and feeders. Petco also offers a loyalty program that gives customers a 5% discount on future purchases, as well as free shipping on orders of $35 or more.
The affiliate program is administered through Impact Radius. Affiliates get a monthly newsletter and other marketing support.
Why You Should Promote Petco: Besides wild bird watching items, Petco offers pet foods and supplies as well as indoor pets, and this could boost sales totals. The loyalty program free shipping options are nice, too.
5. Troyer Systems
- URL: Troyer Systems Affiliate Program
- Commission: $25-$30
- Cookie: Unknown
Troyer Systems makes and sells birdhouses specifically for birds called Purple Martins, which tend to live in colonies and can be established in yards for easy bird watching. The Troyer Systems birdhouses are gourd-shaped or condo-style birdhouses mounted in groups on poles. These are high-ticket items, with some birdhouse systems priced at around $1,150. These birdhouse systems are only sold in the United States.
Troyer Systems runs its own affiliate program, and affiliates can sign up directly through the affiliate webpage. Affiliates also have the option to sign up as a Troyer Systems installer, through which they can charge customers $200-$300 for each installation they do.
Why You Should Promote Troyer Systems: Troyer Systems pays affiliates quarterly by check and also offers them a way to make cash by becoming a Troyer Systems installer. The products are built specifically for Purple Martins colonies.
- URL: Bookshop Affiliate Program
- Commission: 10%
- Cookie: Unknown
Bookshop is an online bookstore offering books in several different categories, including books on bird-watching, building birdhouses, and other birding activities. This company uses 10% of each sale to support local independent bookstores, and so far, Bookshop has raised more than $8.8 million for bookstores throughout the United States.
This store lists more than 500 titles related to bird watching. Bookshop only ships within the United States. The affiliate program is run in-house, and affiliates are allowed to have their own Bookshop storefront. Affiliates begin the sign-up process by creating an account with Bookshop.
Why You Should Promote Bookshop: Bookshop pays a nice commission rate and matches it with donations to support local bookstores and authors.
- URL: Lowes Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Lowes is a home improvement department store with both brick and mortar stores and an online storefront. There are more than 20 different categories that customers can shop in, including building supplies, cleaning supplies, home décor, lighting, furniture, and outdoor living.
Lowes has a handful of items in the bird watching department, including some high-end bird platforms and feeders as well as some books about birds. This store also carries a nice selection of birdbaths, and even some of the home décor features bird watching activities.
Besides the great selection, Lowes offers a store credit card, installation services for some products, gift cards, and a military discount. The affiliate program is run through Commission Junction. Lowes
Why You Should Promote Lowes: Lowes doesn’t list its affiliate commission rate or cookie, but it’s a well-known name with a huge selection of products extending far beyond bird watching. The military discount is a nice touch.
- URL: Cabela’s Affiliate Program
- Commission: Up to 5%
- Cookie: Up to 14 days
Cabela’s is an outdoors department store with a strong online presence and stores in several locations. Departments include hunting, fishing, shooting, boating, camping, ATV, outdoor clothing, and footwear. The website includes a ‘bargain cave’ and a section for home and gifts.
Cabela’s will ship items to local stores for free pickup. This store also offers free shipping on orders of $50 or more in the contiguous United States.
A quick store search for ‘bird watching’ pulls up results for 96 types of birdhouses, as well as feeders and bird food.
The affiliate program, which was previously run through AvantLink, is now being administered through Impact. Affiliates have access to high-quality creatives, newsletters, pre-written context, and a dedicated management team.
Why You Should Promote Cabela’s: Besides bird watching supplies, Cabela’s offers a wide range of outdoor products that could boost the shopping cart total. The commission rate and cookie length are decent, and this store provides free shipping options.
- URL: PetSmart Affiliate Program
- Commission: 2%
- Cookie: 15 days
PetSmart is a pet store with more than 1,650 stores in the United States and Puerto Rico. Besides pets and pet products, this company offers pet services such as grooming or training. As far as bird watching goes, PetSmart offers several types of wild bird food as well as feeders and birdbaths.
Online, PetSmart shoppers can browse for products by the type of pet or brand. There’s also a sales tab on the website. This company offers free standard shipping on all orders of more than $49.
The affiliate program is run through Impact. PetSmart only currently accepts affiliate marketers from within the United States.
Why You Should Promote PetSmart: PetSmart has a wide variety of pets and pet products, including items to lure wild birds for bird watching. There’s a free shipping option, as well.
10. Orion Telescopes And Binoculars
- URL: Orion Telescopes And Binoculars Affiliate Program
- Commission: 1-8%
- Cookie: Unknown
Orion Telescopes And Binoculars sells telescopes, binoculars, tripods, and other accessories. While many of the products are meant for astronomy hobbies, the binoculars can be used for bird watching, as well. In fact, this website carries 39 different birding binoculars.
All of the items come with a 30-day money-back guarantee and same-day shipping, and there’s a 30-day price match guarantee, as well. The affiliate program is administered through three networks: Pepperjam, Commission Junction, and LinkShare.
Why You Should Promote Orion Telescopes And Binoculars: This store carries several types of birding and astronomy binoculars, and they come with a money-back guarantee. Affiliates can sign up through one of three affiliate networks.
Affiliate Website Ideas
Now that you’ve read through this list of the top ten bird watching affiliate programs, it’s time to decide how you will put them to work for you. There are a couple of great ways you can do this.
For example, you might run a website focused on activities for families during the coronavirus pandemic. Birding is a great family and individual activity, so any of the programs listed above could be featured here. Board games, multi-player video games, and gaming equipment crafting supplies, and online painting programs could be promoted here, too.
A second idea is a website for married retirees looking to get to know each other again. Programs for bird watching, gardening, and other hobbies could be included here, as well as airline tickets, travel insurance, and cruises.
A final idea is a website for people who embrace outdoor recreation. Besides birding programs, a website like this one could feature camping equipment, hiking boots, kayaks, sky watching equipment, rock climbing classes, and mountain biking.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
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