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Melaleuca Review: Yeah, It’s Actually MLM, Guys

April 22, 2020 by Nathaniell
background image of melaleuca tree known as paper bark, with an overlay text

Melaleuca is an MLM company that sells green home and personal care products. The products are not bad, and I’ve used them before! However, the company and its advocates have a weird obsession about not wanting to be called an MLM.

family farm photo

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In my opinion, it definitely is a multi-level marketing company, but before you fire up your keyboard for the comment section please read my whole Melaleuca review to see why I’m saying, “Yeah, it’s actually MLM guys.”

The main reason people say it’s not an MLM is because you “don’t sell products”. What they don’t understand, is that the membership you sell is the product. 

Melaleuca Review

melaleuca trees forest
Melaleuca tree forest

Melaleuca is a very secretive organization. Product prices not listed on the website, a full compensation plan is not linked, and they deny being an MLM company. Their independent business representatives attitudes give the company a bad name.

There are many green product companies out there which have much more transparent policies, and are not associated with the negativity stereotypes of direct sales and MLM. That’s why I prefer to promote affiliate products instead.

Table of Contents

Toggle
  • What Are Melaleuca Products?
    • Join The Melaleuca Shopping Club Instead!
  • How Does Melaleuca Work?
  • How Much Money Can You Make With Melaleuca?
  • Is Melaleuca An MLM?
  • Melaleuca Reviews
  • How To Turn Green Living Into An Online Business

What Are Melaleuca Products?

green cleaning products

Melaleuca sells natural and eco-friendly cleaning, skincare, and health products. They have a wide range of products, including:

  • shower cleaner
  • tooth paste
  • furniture polish
  • laundry stain remover
  • tea tree oil
  • shampoo
  • lip balm
  • vitamins
  • fiber
  • tub & tile cleaner
  • …many more!

You can purchase Melaleuca products on Amazon (not affiliate link) from their Amazon store. I’d love to show you some of these products, but Melaleuca has attempted to take down this page multiple times with copyright claims, so I won’t be able to show you their products.

According to their website, they have over 400 products, but you can’t actually read about the products on their website. 

Join The Melaleuca Shopping Club Instead!

What is featured very prominently on their website is that you should become a member of the shopping club. The only problem is, you can only become a member if someone refers you to the company.

Thank you for your interest in Melaleuca. Every Melaleuca Member is referred by another member. To learn how you can become a Melaleuca Preferred Member, contact the person who referred you to this site.

In other words, you cannot join unless you have a sponsor, referrer, team leader, whatever you want to call it.

I find it strange that they claim to focus on the products (not recruiting), yet at the same time, they seem to be paying much more attention to the team building aspect, just like MLM companies! As a potential customer, I’d like to know whats inside the products and how much they cost! How can I compare them with other brands?

How Does Melaleuca Work?

melaleuca trees aka paperbark trees australia
Melaleuca trees are also known as paper bark trees and are from Australia

Since you can just purchase Melaleuca products on Amazon or Ebay, if you’re wondering how Melaleuca works, you’re probably wondering about the business building aspect. In other words, how do you make money with Melaleuca?

There are some details about how to earn money with Melaleuca on their income statistics disclosure. However, the stats haven’t been updated since 2018, so it’s unclear if they are still accurate.

Typical of multi-level marketing companies, there are many “levels” of selling Melaleuca products. 

  • Product Advocates
  • Business Builder (Director 1-2)
  • Director 3-9
  • Senior Director
  • Executive Director
  • National Director
  • Corporate Director

As a product advocate, you are simply selling a couple products to people you know. As a business builder, you are still just selling products, but doing it more seriously. 

Once you get into Director level 3+, the multi-level aspect kicks in. You will be required to recruit team leaders who will then have their own teams which operate under your team.

Those who have reached these leadership statuses have not only invested enough time to refer several customers, but they have also helped some of those customers start a business and become Marketing Executives. Those Marketing Executives have, in turn, referred additional customers who purchase Melaleuca products each month.

How Much Money Can You Make With Melaleuca?

According to their income disclosure from 2018, Directors level 1-2 earn an average of about $2,000 per year with 8 customers. As far as I understand it, that means, to add $160 to your monthly household income, you’d need to be selling Melaleuca products to eight people.

However, the average earnings of a company might not give you the entire picture of what’s going on. Median income is much more revealing, but they don’t tell us that.

Why use median income instead of average income?

The classic example is that there are ten people in a room who each earn $1 per day. Bill Gates walks in, and he earns $1,000,000 per day. The average income of the group jumps to $91,000. The median is still $1.

Regardless, it does appear that you can make up to $39,987 (according to their report) as a Director level 1 or 2, without any recruiting at all. They do not say how many customers you’d need to achieve that kind of income, but they do say it’s done with 8-16 Personal Customers, and 8-75 Active Customers. They don’t tell us the difference between Active and Personal customers, so there may be some kind of auto-ship involved there, but that’s just a guess.

Is Melaleuca An MLM?

There seems to be some controversy as to whether or not Melaleuca is an MLM. Honestly, I don’t really understand how it could not be considered one. There are so many similarities, it’s indistinguishable.

You get paid commissions based on recruiting people who want to build their teams, and so on. You market products, and get paid on multiple levels.

Multi. Level. Marketing.

There are also many other similarities as explained in this video from an actual ATTORNEY that has tons of experience and knowledge about MLMs.

Note: They are also part of the DSA (along with Amway and other network marketing companies)! The DSA is an organization that many network marketing companies rely on to (often unsuccessfully) distance themselves from pyramid schemes.

Though people use different terms, and like to be pedantic about the differences, as far as I’m concerned, direct sales, network marketing, and multi-level marketing are all the same thing. Pyramid schemes are a little different, in that they are strictly defined as “having no product”, but there are plenty of similarities, which is why MLM companies often get accused of being pyramids schemes.

Even big, well-know MLMs like herbalife and Mary Kay are regularly accused of this.

The idea that Melaleuca is not an MLM seems to be rooted in how the products are sold. Apparently, you pay to join the Shopping Club, but do not purchase products from the person who invited you. You purchase from the manufacturer. In other words, you are paying to be part of a club, like Costco. This was the same pitch from Wake Up Now, which is a now defunct MLM company.

melaleuca not an MLM comment
melaleuca not MLM 2

My response to this is:

  1. I can go to Costco and become a member any time I want without a referral.
  2. Nobody is paid to recruit for Costco memberships
  3. If I think Costco is a scam, there’s no army of Costco advocates who get pissed off at me

I’m not even kidding with number 3. It was shocking to see the level of rudeness and from Melaleuca members on ANY blog post or video that say anything negative about the company.  Full post from The MLM Attorney, with comments included!

  • Product doesn’t work? You’re using it wrong.
  • Company is MLM? You are an idiot.
  • Didn’t make money? Don’t blame us for your failure
  • Products not green enough? You have wrong information

A sure sign that Melaleuca is an MLM is that the members are rabid advocates, and have almost a cult-like mentality, where they just can’t let it go. 

mlm video comments
not mlm 1
not mlm 2

Melaleuca published a little PDF called Here’s Where We Draw The Line. In my opinion, they conflate. a few different concepts. They emphasize that customers are not required to “invest” (With Melaleuca there is no “investment.” ), but what they fail to distinguish is that buying the products is not part of the money making aspect of the company. The folks who make the money are the ones selling the membership.

Sure, you can purchase products without being a distributor yourself. That part I completely understand. But the top sellers and income earners of the company are managing teams of people who are also selling memberships. The MLM aspect isn’t about the products, it’s about the memberships they’re selling and the downline building you must do to be successful.

Melaleuca Reviews

Melaleuca reviews are all over the place. Some are amazing, some are terrible. They currently have an A+ rating with the BBB, but they also have a lot list of complaints.

melaleuca bbb rating
melaleuca complaints
trustpilot melaleuca review

Some people love it, some people hate it. Whether or not you choose to join the company will depend on your goals. If you would like to be able to purchase green cleaning and health products as part of a membership club, then this could be a good company to join.

If you would like to earn money, then this is not a company that I would personally recommend.

Final Thoughts One More Cup of Coffee

How To Turn Green Living Into An Online Business

Melaleuca Review

Products
Business Opportunity

Final Review

If you love green products and want to live an eco-friendly, healthy lifestyle, that’s awesome. If you want to share that passion with other people and make money doing it, you can definitely do that.

Personally, I think you'd be better off starting an online business so that you can reach millions of people, instead of just your local friends and family.

By starting an independent website and linking to products, you can get paid for each one sold. Publish reviews of the products you love, and get paid to help people live green and healthy! You can recommend products from Target, Walmart, and many small companies that have affiliate programs. In fact, you could even recommend Melaleuca products which are sold on Amazon.com.

This strategy makes much more sense long term because you'll have full control over your website, instead of being locked in as a member of a single company, and limiting yourself to what type of products or services you can promote.

User Rating: 3.38 ( 7 votes)
Nathaniell Bio Image
MLM Critic & Author: Nathaniell

What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. I have to be honest though. I'm not a big fan of MLM. Tried it. Hated it.

Affiliate marketing is cheaper, faster, and easier. See for yourself and join millions of other successful affiliates generating income from their blogs!

No inventory. No fees. No recruiting. 3 BILLION potential buyers online.

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Category: Multi-Level MarketingTag: MLM, Network Marketing Reviews

About Nathaniell

I’ve been building profitable affiliate blogs for more than a decade, and built six-figure blogs in a wide variety of niches, including computer software, self help, and home & garden topics. I do things a bit differently, and I hope you like my perspective and my style of teaching.

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Reader Interactions

Comments

  1. Marilyn Fuentes

    July 1, 2020 at 2:02 pm

    I was referred to your site b/c of CV19 ,I was deemed Non Essential & my job is not paying & my position may not come back ,as a Single Mom , I’m not eligible for unemployment or welfare , we are needing funds for housing & bills that are still due .How quickly does my income start in this online ,would I have to 1099 myself ? No money to join even free training & all expenses paid conferences ,I am hoping to not have any unexpected charges to make this welth you offer as I need to have income to move soon locally or out of state ,with your business .

    Reply
    • Nathaniell

      July 2, 2020 at 11:33 am

      Income from affiliate marketing would not come within the next six months, at least. It’s not a”fast” way to start making money. Selling Melaleuca subscriptions might go faster, but you’ll need people to sell to.

  2. Michael Sassi

    June 12, 2020 at 12:36 pm

    Similar to you, I believe that mlms are not ideal. The business model has never worked long term and never will. However, I would like to request that Melaleuca is removed from your list of mlms. The company does not fit the legal FTC definition. They are listed as a manufacturer and retailer, not mlm.

    Almost all of your own descriptors of mlms that you have in your infographic above do not apply to Melaleuca, except for brand loyalty. That is no different than the type of brand loyalty that people have with the grocery store brands. Over 90% of our customers have absolutely no interest in the business side; they are simply happy to be customers, so your claim that the emphasis is on recruiting is simply false. There is a documented 98.1% monthly reorder rate. Show me an mlm company that has that type of retention. There is none!

    There are no multiple levels of distribution, and there are no distributors. Not only does the company state that they are not multi-level, but unaffiliated sources, including the BBB, Department of Commerce, politicians, and economists, also agree. Please refer to the Drawing the Line brochure that you referenced above. All of the documentation is there for your review.

    Reply
    • Nathaniell

      June 12, 2020 at 2:59 pm

      So why are you paid in a multi-level structure?

  3. Brenda Helm

    June 9, 2020 at 5:39 am

    Meleleuca is not and MLM. The levels of advancement are not levels of products sales…I have never sold an item yet.. I have not recruited either. I have told people about the great products, and they have become shopping club members, so I never need to “SELL” anything to anyone. There is no obligation to ever do amything but buy shampoo and toothpaste. 85% of Melaleuca members are just happy customers, some for over 30 years, and have never ever emrolled anyone to shop. That, my friend, is NOT MLM. Please get your facts straight. Plus, show me an MLM that has a $1 enrollment fee🤔

    Reply
    • Carrie

      June 17, 2020 at 7:02 am

      The product you sell is actually the membership. Do you get commission (referral fee) for everyone you sign up? Do you have the “opportunity” to build a downline if you wish to make it a business?

      Thought so…

  4. Joseph Braithwaite

    June 7, 2020 at 6:01 am

    I’ve been a member of Melaleuca since 2002 and in the early days I did try to do it as a business. It was easy enough, but wasn’t worth the legwork and I’m happy to just buy safer products for my home and family.
    Reading through your article, you clearly don’t like the company and seem bent on just slandering anything they do, as well as the products. Ah, and there it is, the kicker….

    “What is this – the 1950’s selling Tupperware? Gimme a break. It’s 2020. If you want to build a business, you NEED to be online or your business will be dead in less than 10 years.

    You can start an affiliate website T O D A Y and promote any products you want from any company, ”

    with a link to no doubt help you generate some of that six-figure income you claim you make. If you are making that just online, then there’s absolutely no reason why you couldn’t be generating income from Melaleuca in the same way! All the tools are there, and if you’re any good at promoting, people will be happy to click on your link and sign up.

    You also state that you need to sign up under a representative, and this is simply not true.
    There’s nothing to stop a potential new member from just calling Melaleuca Inc direct and signing up, whereby they would be placed in someone’s downline. That’s how I joined way back then.

    Is it a perfect company? Of course not, but it’s a lot more reliable than many of them out there!

    Reply
    • Nathaniell

      June 7, 2020 at 10:27 am

      I’m confused about why you can’t order Melaleuca products on their website.

  5. Maggie

    June 5, 2020 at 4:32 pm

    Wow, just like any other review, this company XYZ is bad but I have got a better opportunity for you.
    I don’t see how sharing how people can benefit from a referral program is a bad thing. Why should we as consumers refer to other brands, good deals, movies, restaurants, and everything else we share and get nothing in return. I would much rather be with a company that rewards me for sharing, offer massive savings, perks, and rewards for just shopping online. Nobody has to become a representative to get those rewards and as far a claiming that a tiny $20 yearly membership (which btw saver its shoppers up to 40% on their purchases) is a product and therefore you call it a scam than maybe you should call Cosco a scam to since you not only have to pay about $60 yearly to shop there.
    Like I said, as per usual tactics on the NET lets trash other companies so you can present people with your pitch. WELL DONE!!!

    Reply
    • Laura Mazerolle

      June 26, 2020 at 11:54 am

      Perhaps you should have enrolled with Melaleuca as a preferred customer, instead of making assumptions on how it works. You still can. Get in touch below, I will teach you on how it really works.

      Please, it honestly isn’t good to promote your own company by falsely representing one, Melaleuca, that you know almost nothing about.

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About Me & My Website! ☕

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I started my first internet business in 2010 for the simple reason that I hated getting up early in the morning to go to work. I never had enough time for a second cup of coffee!

Ten years later, I’m helping other people plug into the same methods I use to make money online with affiliate websites. There’s a vast world of opportunities online, and I want to show you how to access it! …[read more]

Nathaniell
April 22, 2020

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