Affiliate Programs, Keyword Lists, and Niche Research for Martial Arts
While you certainly could start a general website on “martial arts”, it’s probably a better idea to narrow it down to a specific style (Muay Thai, Karate), target audience (kids, women), or reason for learning (fitness, self defense).When most people hear the words martial arts they think of Kung Fu movies and well-known artists like Bruce Lee or Jackie Chan. But martial arts is so much bigger and wide-spread than karate style movies, so let’s dig in and find a website topic that would be great for an online business for you!
More and more people are engaging in martial arts in some form or another. I know an instructor on the east coast that owns a training facility where he teaches people of all ages the martial art of Krav Maga, which was developed as a self-defense training for the IDF (Israeli Defense Forces). Techniques are derived from aikido, judo, Muay Thai, boxing and wrestling, along with realistic fight training.
Krav Maga is just one of the current forms of self-defense martial arts people are learning today. But there are many other areas of this niche that will generate some huge profits for you. One must not forget all of the MMA (Mixed Martial Arts) sports that fall under the broad martial arts umbrella such as, Boxing, Brazilian Jiu-Jitsu, Judo, Karate, Kickboxing, Muay Thai, and Wrestling.
Being that martial arts is practiced for a variety of reasons including self-defense, physical fitness, entertainment and competition, it will be necessary for you to narrow down this niche into a more focused sub niche that will lead to higher profits. To do this you will first need to decide which kind of martial art to promote and then dig down deeper to find that sub niche.
One way to narrow down your niche is to focus on one aspect of the more-broader niche. For example in the graph above we see how popular boxing gloves are, each with slightly different styles which cater to the specific form of MMA. Another way to break down a niche is to focus on a particular type of popular martial art like Brazilian Jiu-Jitsu.
But probably one of the most popular of all of the mixed martial arts is that of Muay Thai, which uses punches, kicks, knees and elbows in forming an attack. The interest in this particular kind of martial arts sub niche is strong, and has been creating a big buzz for almost 10 years. Promoting apparel, gear, and equipment in this category alone can be quite profitable.
There are just a ton of products you can promote in this niche, and once you narrow it down to your desired sub niche, you can have the beginnings of a profitable online business in martial arts. Creating content should not be a problem, especially when it comes to finding both high search and low competition keywords. I had no problems finding many of both.
The only challenge you will face is finding a sub niche in this very broad category of martial arts. But no need to worry, in just a bit I will be offering you some help in that regards if you should need some guidance. But for now let me give you a list for some of the sub niches you could consider promoting to make some nice money in this popular niche.
- Boxing and/or MMA gloves
- Protective gear like headgear, shin guards, body pads
- Grappling and throwing dummies
- Uniforms & Belts
- Instructional online or in-person courses
- Martial arts DVDs and movies
- Martial arts shoes
- Heavy bags
- Mats and flooring
- Training weapons
- eBooks and books
- Cages and rings
Top 3 Affiliate Programs
With this research into the martial arts affiliate niche, I knew going in that the hottest segment of martial arts comes from MMA (Mixed Martial Arts). The majority of martial arts affiliate programs cater to this segment. Fortunately I was able to gather an even mix of programs catering to both segments, general and mixed martial arts. This will give you a wide range of options to choose one or two programs to generate high profits in a popular niche market.
The choices I made for the top three affiliate programs below cover all areas of martial arts, even certification for becoming a martial arts coach. Their websites are filled with all kinds of products that will be sought after from your website visitors and with a decent commission percentages across all programs, can generate nice monthly revenue for you.
Especially with my number one selection below, you will be able to offer everything from apparel, accessories and equipment for men, women and kids as well as instructional DVDs and programs to more advanced items for those who compete in mixed martial arts. Though I found MMA dominated the affiliate program landscape, they all seem to provide a quality program. So here are my top three.
- Signup URL: http://www.revgear.com/affiliate
- Focus: All kinds of gear and apparel for martial arts, boxing, kickboxing, Jiu Jitsu, wrestling, weight and resistance training, cardio kits
- Commissions: 10%
Comments: Revgear was founded in 1996 by Paul Reavlin, and it is the leading innovator of martial arts equipment headquartered in Van Nuys, California. While training for his black belt, Paul grew frustrated with the existing training equipment on the market. Tired of false claims of quality and poorly designed products, he decided that creating a quality branded product line was the only alternative, and Revgear was born.
I have chosen Revgear as my number 1 selection because of their extremely large inventory of apparel, gear, accessories, instruction, and equipment that meets the training needs into all forms of martial arts. In addition the Revgear affiliate program details, which are easy to find, offer an above average 45 day cookie. With their cutting edge technology in their products, Revgear is devoted to provide quality products for martial arts, boxing and fitness training.
- Signup URL: http://www.mmawarehouse.com/pages/affiliates
- Focus: Every kind of apparel and accessories for mixed martial arts
- Commissions: 10%
Comments: MMAWarehouse LLC, which was established in 2004, is one of the most trusted retailers in the mixed martial arts and Brazilian jiu-jitsu industry. Through their flagship websites, they curate merchandise from around the world, giving you the best selection and the best price. Their website provides detailed descriptions, photos, sizing charts and reviews so you can make an informed purchase. Because of these factors I have chosen this affiliate program as my number 2 selection.
I found the MMAWarehouse website to be very user friendly and visually appealing. The display of all their products on their website is very informative with color availability and rating stars on the previews and full details inside the product descriptions. Finding the affiliate program details was very easy and with an average 10% commission, 30 day cookie, and large catalog of MMA merchandise, this will be a great program to join.
MMA Conditioning Association
- Signup URL: http://mixedmartialartsconditioningassociation.com/affiliate
- Focus: Certification Program to become a Certified MMA Conditioning Coach (CMMACC)
- Commissions: 30% sale & 30% on monthly membership
Comments: As my number 3 selection I have chosen the Mixed Martial Arts Conditioning Association (MMACA), which was developed to bridge the gap between sports conditioning science, MMA training methods, and direct application from the ring, octagon, mat or cage. The MMACA is the Mixed Martial Arts certification division of NESTA (National Exercise & Sports Trainers Association).
There are two reasons why I have chosen the MMACA as a top three selection. Unlike any other affiliate program here, this money making opportunity is based on the certification of becoming a conditioning coach and not just on apparel, gear and equipment like many others. Also because of the above average two-tiered commission structure and 90 day cookie. I feel this is a unique opportunity and a nice addition to consider.
Other Affiliate Programs
Kerwin Benson Publishing
- eBooks and books
John Spencer Ellis
- 20% to 30% depending on product
- Programs and products from NESTA (National Exercise & Sports Trainers Association)
- A wide assortment of martial arts DVDs covering all forms and instruction, that start in price from approximately $24.95 and up
- 5% to 10% depending on products
- Everything for martial arts like DVDs, books, eBooks, accessories, apparel, equipment, weapons
- All gear and apparel for mixed martial arts with emphasis on boxing, wrestling, and Brazilian Jiu Jitsu
Martial Arts Keywords Breakdown
10 Low Competition Keywords (Searches/QSR)
- learn taekwondo from home – 88/1
- free karate training online – 96/4
- boxing amp martial arts accessories – 284/5
- what is commando krav maga – 290/19
- what is the difference between muay thai and kickboxing – 104/21
- online karate training videos – 136/23
- mixed martial arts training gear – 160/56
- krav maga training videos – 854/66
- mixed martial arts insurance – 5400/68
- martial arts training for beginners – 104/79
10 High Traffic Keywords (Searches/QSR)
- what is martial arts – 139763/230
- training for martial arts – 135000/244
- kwon martial arts – 40500/144
- martial art shoes – 14800/174
- martial arts magazine – 8100/209
- what is mixed martial arts – 5275/206
- karate for kids – 5243/274
- martial arts dummy – 4400/168
- extreme martial arts – 3600/220
- impact martial arts – 2900/152
Why Is This Different From Google’s Number?
Though Google’s Keyword Tool has improved in recent years, it still gives inflated (inaccurate) traffic numbers. The keyword tool I use takes data from a variety of search engines, not just Google. Remember that Bing + Yahoo own 30% of the search market.
Other Great Keywords (high traffic, low competition)
- world taekwondo federation
- boxing martial arts
- brazilian jiu jitsu techniques
- martial arts movies
- what is kickboxing mma
- free online aikido lessons
- taekwondo vs karate
- martial arts schools
- brazilian jiu jitsu belts
- muay thai shin guards
- taekwondo training for kids
- martial arts weapons
- kickboxing martial art
- how many belts in karate
- krav maga training dvds
- martial arts training
- aikido uniforms
- brazilian jiu jitsu for beginners
- boxing martial arts equipment
- martial arts instruction
- taekwondo equipment
- krav maga classes near me
- muay thai techniques
- martial arts equipment
- full contact karate
- learn taekwondo online
- brazilian jiu jitsu clothing
- martial arts supplies
- boxing mixed martial arts
- muay thai for women
Affiliate Marketing Action Plan For Martial Arts
With the wide selection of different approaches one might take in tackling this niche of martial arts, remember that you want to focus in on one particular aspect of you selected sub niche. To do so you need to first determine what interests you the most and run with it. From just the research I have done above, I know how I would start my website in a style of martial arts that personally interests me.
There is no denying when it comes to martial arts sports and competition, Muay Thai is one of the most popular. It also seems to be a type of martial art that immerses people. Some people travel to Thailand specifically for “real” training that you can find there. There are even travel packages you can pick up that include hotels, tours, and training sessions with world class trainers.
I don’t know if they have affiliate programs, but you could absolutely promote plane tickets to thailand, hotels or hostel stays, and other types of tours.
Of course, regular items like protective gear, online training videos, and self-teaching tools would be part of my promotion as well. Since I’m a newbie, I would take the angle of “learn with me”, but if you are more familiar with this style of martial art you could write from the perspective of an expert.
Thousands of people are into martial arts, both as spectators and those who actually participate. These people are going to need quality information on these products before they buy and that is the purpose of your website, to educate and help them to make an informed purchase.