Company Name: Purium
Do I Recommend Purium?
Some people do successfully make money with Purium and the company does have an appealing selection of products. Even so, it isn’t an option that I personally recommend. The main problem is that you’re dealing with a highly competitive industry, while offering products that aren’t particularly competitive. Why not turn to affiliate marketing instead and pick items that are going to sell well?
What Products Does Purium Sell?
The best way to describe Purium would be to call it a health company. But, that’s a little simplistic. As the name suggests, Purium focuses on items that are pure. Or, at least, their products try to be as natural as possible. The company describes their goal like this:
The idea isn’t actually that unusual but it is incredibly popular. The actual products fall into the following categories:
- Weight Loss
If you’ve looked at similar companies in the past, you’re probably already familiar with the types of products. For example, the Cleansing area includes fiber and aloe supplements, along with powders for shakes and for green juice.
The items are fairly expensive, especially as you can buy similar-sized containers of protein shake for roughly a quarter of that price. There are also various kits on sale, although they’re not cheap either.
For the right audience, these prices may not be a problem. Companies that focus on clean and pure products to tend to charge more for their items. And, as expensive as these ones seem, they’re actually not that unusual. Many other companies use a similar pricing structure.
To a degree, the prices may even help. Higher prices don’t mean that a product is better but many people still use price as an indicator of quality. So, the prices could make the products seem more appealing. You do also earn percentages from sales. When the prices are high, you can make more money for fewer sales.
Of course, the obvious catch is actually making those sales.
The products are expensive enough that many people wouldn’t be able to afford them. And honestly, there is little to justify the pricing. Sure, these are clean and green products. But, there are many other such brands out there as well, some of which offer cheaper options.
I’m not convinced that the Purium products would be competitive enough to let you find long-term success.
One final thing to mention is reviews. It’s tough to find objective reviews for any MLM, as there are so many distributors out there. Even so, the reviews I found suggested that the products are popular enough.
I’m not surprised. I would imagine that the items are exactly what they claim to be. The question isn’t really whether they are good or whether they work. Instead, we need to ask whether they are worth the price.
Is Purium A Good Business Opportunity?
The products from Purium are interesting and may appeal to the right audience. This aspect alone means that you can make money. But honestly, that’s not the question. Instead, we need to look at how well Purium works and whether it is a good source of income.
First off, members earn 25% from the initial purchases that customers make and 20% on subsequent purchases. This places unusual emphasis on the first sale and on finding new customers regularly.
There is also a bonus of $50 for every $1,000 in customer purchases. This doesn’t dramatically increase income but it does help a little.
Customers also seem to be ordering through the company, so you don’t have to purchase stock and then resell it. If you managed to get passionate customers, you could potentially get regular orders from them with relatively little work.
The next aspect to consider is recruitment. Purium falls into the category MLM, which stands for multi-level marketing. This style means that you’re trying to recruit a team of people and earn money from their success.
This is sometimes viewed as passive income. After all, you’re earning from sales that you have no direct involvement in. But, it’s not completely passive. Instead, you have to put the work into building your team and also maintaining it. The larger your team gets, the more complex that process becomes.
Purium uses something called a unilevel system to pay team-based earnings. This means that people are placed in your downline just based on how they are recruited. It breaks down like this:
- Level 1: People you recruit directly
- Level 2: People recruited by Level 1 members
- Level 3: People recruited by Level 2 members
- Level 4: People recruited by Level 3 members
- And so on…
If you were a distributor, those levels relate to you. So, the person who recruited you would have different people in each of their levels.
With this system, you earn a percentage of what each level earns. In most MLMs, that percentage decreases as you go down the levels (a handful do the reverse). Purium is unusual, as the percentages stay at 5% in almost all situations. For example, the distribution for the first five ranks looks like this:
The same pattern continues throughout other ranks as well. The one exception is once you get far down the levels. So, at Level 7 and Level 8, you’re earning 3%. At level 9 and Level 10, you’re earning 2%. Anything after that remains at 2%.
Even then, the percentages remain consistent regardless of your rank in the company. I like how this makes the plan much simpler to follow. That’s always great for beginners.
The totals also add up well. Many sites offer lower rates, especially at the deeper levels.
Practically, these numbers may not seem like much. They’re only small percentages of what others earn. But, they are based on the sales of your entire team. So, if you could build a large downline, the potential income is considerable.
The design even means that the number of people should increase as you go down the levels. For example, if you recruit three people, they recruit three people and so on, the system can build quickly. Again, if you’re effective, the potential is considerable.
I’ll come back to how realistic that all is shortly.
A key part of the plan is the idea of ranks. Most MLMs do something similar. Purium has 17 different ranks, broken down into three categories. The income potential increases across these categories, as do the requirements.
For example, the recruitments for the first five ranks are fairly simple and look like this:
The group volume increases dramatically as you go across, but everything else remains simple. You just need to increase the number of people you have enrolled. It becomes more complicated after this. For example, the next of ranks have the following requirements.
Chances for income increase with ranks. This means that if you want to succeed, getting through at least the first few ranks is essential. Ideally, the further you go, the better your outcomes.
There are also other aspects. For example, the Diamond ranks and beyond offer matching bonuses, along with lifestyle bonuses. They also earn from a small percentage of the business volume across the entire American side of the company.
The high-level bonuses sound amazing. But remember, you need to progress far in the company to reach them.
Advantages Of Purium
Despite the complexities of the model, Purium does have some advantages too.
The first is location. Many MLMs only let you sell within a single country, like the United States. Purium sells to 30 countries and recruits from any of those countries can be included in your downline. Most people probably don’t have the connections to try and promote overseas. But, this does mean more potential for growth, especially if can recruit someone in an untapped area.
There is also no membership or autoship component to Purium (although there was in the past).
This means you don’t have to focus on getting people to join memberships. Likewise, you only have one type of customer to worry about, rather than two. I prefer this, as autoshipping and memberships add a layer of complexity that you simply don’t need.
How Realistic Is It?
There are many aspects of Purium that sound amazing. If nothing else, you can make decent income, providing you create a large enough team. So, what are the odds of success?
Well, in general, MLMs are hard work. It takes an incredible amount of time and energy to build a team. You have to find people who are willing to get involved and to be committed to the process. To progress up through the ranks, you will need at least some high performers in your team and decent sales across the team as well.
You also have to maintain your own sales throughout this process.
Most people simply don’t have the skills needed. For example, you need to be effective at sales and recruitment. You also need to be good at managing your team and providing training where needed. Those skills are all very different to one another.
Many recruits won’t be experienced in all of those areas when they begin. Purium may offer some training but it’s unlikely to be in-depth. The end result is that recruits are faced with a difficult model and rarely have the skills or knowledge to fully take advantage of it.
Another challenge is that markets tend to reach saturation. People in your local area will get sick of Purium products sooner or later. What’s more, many of the people you recruit will be in the same local area. This means they’ll be promoting to the same general audience, which hardly helps matters.
Purium’s income disclosure sheds some light on this pattern. Around 77.5% of their affiliates are in the first rank of the company. Their average annual income is just $5.79.
If we just include the active members (people who are making 50 Business Volume in sales each month), then around 41% affiliates are in the first rank and the average income is around $540. Remember, that’s a yearly income. It averages out to around $45 per month.
Regardless of whether we consider just active or all affiliates, the majority of people fit into the first three ranks. This means that most people who are trying to make money aren’t making very much.
There are exceptions, of course. Some people are doing exceptionally well and 0.015% of active affiliates have even made it into the top rank, with an average of roughly half a million in income a year.
But, only a fraction of members ever make it into the higher ranks. Most of those probably got involved early as well. The end result is that you can make money, but the odds aren’t very good.
And honestly, Purium isn’t that unique anyway.
There are countless other health companies out there. In fact, you might have more success focusing on health affiliate programs and marketing online. That way, you could reach a wider audience, while focusing on more competitive products.
Making money with Purium isn’t impossible. I’m sure many people do find success. But, it’s important to seriously weigh up the pros and cons first. Otherwise, you could end up wasting time and money on a company that’s not really going to help you.
As an MLM, Purium is decent enough. You have appealing products and the chance to earn money. Still, a quick glance at the income disclosure statement shows that success is much more challenging than you might expect.
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