Company Name: Modere
Do I Recommend Modere?
In all honesty, you could make money with Modere. If nothing else, there is a decent range of products and they are appealing. Some customers would even be willing to pay the high prices.
But, that being said, I don’t recommend Modere. There are many extra complexities with the program, including two distinct rank systems. Why bother with all that when you can use affiliate marketing to promote better and more competitive products? After all, there are plenty of weight loss affiliate programs.
What Products Does Modere Sell?
From a general perspective, Modere is a health and nutrition company. They offer various products that are designed to boost health and generally make people feel better.
Perhaps the most heavily promoted item is the M3 Body System. This is a collection of various Modere products, designed to promote weight loss. The system costs $159.99 for a one-time purchase. Members get a discount, as do people who order using auto shipping.
The idea is that customers use the system for at least three months. That means at least three purchases, one each month. To lose weight, customers are meant to take the three products daily and make three lifestyle changes.
The changes are all healthy – although they’re also common sense. Unless you were doing them already, making three such changes would probably lead to weight loss, regardless of the products.
For people who already make most of those changes, the overall system might have little to no impact.
Reviews are also mixed. Some people have lost weight successfully, others haven’t. Many people suggest that the Sustain shake tastes awful. That’s a serious problem – as there are so many other protein shakes on the market.
The system is also oddly promoted as being a Mediterranean-diet approach. Yet, none of the changes are particularly Mediterranean. Taking supplements and protein shakes certainly isn’t part of the Mediterranean diet approach.
The company may provide some Mediterranean recipes and advice as part of membership but that seems to be about it. Honestly, the Mediterranean aspect seems to be mostly marketing, little more.
What about the other products?
Modere is most famous for its M3 system but it does offer various other items. These fall into four distinct categories.
Not surprisingly, the Collagen Sciences section is based on the health benefits of collagen. The products all contain collagen in some manner, with many acting like supplements and offering other components to improve health.
There is the potential for health benefits – and collagen itself has been researched in depth. Still, the idea is far from unique. You’re also looking at expensive products again. For example, the one-time purchase price here is $69.99.
The Health and Wellness category offers various supplements and related products. For example, I saw supplements for omega-3, fiber, vitamins, prebiotics and digestive enzymes, as well as ones targeted at specific needs, like sleep health and eye health.
This is a good way to increase the selection. Many of the items are expensive but not absurdly so. For example, the 60-count bottle of omega-3 pills is $22.99 without discount. I’ve seen better prices and worse ones.
Personal care follows a similar pattern. The selection isn’t unusual and you’ll find the same products from other brands. But, if you got people passionate about the unique items from Modere, it’s easy to see how you could sell these ones too.
Finally, there is a small selection of Home Care items. These are options like hand wash, laundry powder and dishwashing liquid, which contain fewer chemicals than conventional options. Like most similar products, these are a little expensive and come in fairly small containers. But, the price points aren’t unusual for the type of product.
All-in-all, there is a decent selection of products. Some are more unusual and tend to be more highly priced as well. Others are more common and have a lower price point.
This combination of products would be good for attracting a wide audience and helping people find items that work for them. Modere also has consistent marketing and promotes its products well, so even the conventional items feel somewhat high-quality.
Living Clean, Health And Income
Wanting to be healthy and live well is hardly a new idea. But, it has become exceptionally popular in recent years. Modere cashes in on this, using phrases like ‘live clean’, along with discussions of weight loss and fighting aging.
From a sales perspective, the idea is both powerful and problematic.
One good thing is that people want to be healthier. All the hype and marketing around the idea has made it much more popular. This should make sales much easier. Health can even be considered an evergreen field. Ideas about what is healthy may change over time but the general focus on getting healthier remains consistent.
Health is also surprisingly subjective.
By that, I mean people can’t really tell whether most products actually work. Take the M3 Body System for example. You can track weight loss, sure. But, people tend to make other changes when they join any system and often lose weight regardless.
With most products, customers have no objective way to know whether or not the item worked. They might lose weight or feel like they have more energy, but those outcomes could be from other changes or the placebo effect.
For sales, this is mostly good. Your customers might convince themselves that the items work, leading to increased sales.
Modere even works well in this field. They have powerful marketing and use all the right terms. The products look high quality too and get decent enough reviews.
So far, so good, right?
The problem is that health is an incredibly competitive field. There are countless similar companies out there, all with their own angles. For example, NeoLife, TruVision Health and Bod.ē Pro are all MLMs that offer health products. There are many other examples, along with physical and online-only companies.
When you compare it with all these, Modere doesn’t stand out that much. They have some advantages, sure. But, the products are still expensive. You might convince some people to buy them, which could be enough, depending on your goals.
Still, for long-term income, you need to be able to make consistent sales and recruit others. With so much competition out there, the process would be tough.
The question is, why bother? As appealing as it may be, Modere isn’t revolutionary. You would honestly have a better chance making money from health articles and/or promoting health products through affiliate programs. At least then, you get to pick products and angles that are more competitive.
Is Modere A Good Business Opportunity?
The products from Modere are good enough that you could sell them, as long as you had the right audience. They’re not my first pick for health but you might be passionate about them. If you are, making money through Modere may seem particularly appealing.
The first thing to mention is complexity.
Most MLMs have a base commission rate for sales. With Modere, you earn up to 60% from a customer’s initial order and up to 25% from subsequent ones. Precisely what you earn is based on your rank in the company. The breakdown looks like this:
Getting up to 60% is nice, sure. But, the design places heavy emphasis on recruiting new people, with sales being secondary. That’s never appealing for long-term success.
There is also an odd quirk. As well as the commission rates here, you earn Live Clean Shopping Credits. These are associated with rank as well and offer $100 for Bronze, $150 for Silver and $200 for Gold and above. They seem to be bonuses, so you get the appropriate one for your rank once a month.
The credits are basically currency with the company. So, they’re a type of income, but only if you want to buy the products for yourself.
There are also various bonuses for sales. One is a Retention Bonus, based on how much customers reorder. Likewise, there are bonuses for hitting goals quickly.
Overall, the design works but it is a little odd. It’s unusual to see such a distinction between initial sales and reorders, especially when customers are meant to follow the M3 system for three months.
And, of course, there are the ranks. Most of the bonuses increase as you go up the ranks. But, Modere is unusual here too. In particular, there are two different rank systems.
The first is based on sales and number of active customers. This is the one highlighted above, which starts at Promoter and includes, Bronze, Silver, Gold and various Platinum tiers. The requirements look like this:
There is also a set of builder ranks. These begin at Consultant and include Team Builder, Social Marketing Director and Elite Social Marketer. The style here is the same as other companies. To progress through these ranks, you need to hit targets with your sales and the structure of your team. For example, the early ranks look like this:
Honestly, there is far too much complexity. There are two different rank systems, many individual bonuses and differences in how initial sales and reorders are treated. It all feels unnecessary.
Could you earn money? Of course. That’s true for almost every MLM. But, the complexity puts you at a considerable disadvantage.
As with most similar companies, there is little information about what you’re taught. Distributors suggest that there is a back office with decent training, which can help get you started.
However, you wouldn’t know what you’re getting until after you sign up.
Most of the time, training will be limited. You may learn the basics about how Modere works, how to host parties and how to get people interested. But, you’re unlikely to learn the finer points of salesmanship and actually being successful.
Being effective at making sales does take considerable skills. It seems unlikely that you could learn those through digital training alone. You would also have more sales potential if you could take advantage of social media. But, few MLMs offer detailed training in this area. I’ve seen nothing to suggest that Modere is any different.
Costs And Ongoing Requirements
First of all, Modere is easy to join and is fairly inexpensive. It just costs $29.95 to become a Social Marketing Consultant (or Social Marketer) for the company.
Like many companies, Modere does have ongoing requirements. To get commissions, you need to hit 150 Activity Points (AP) or 75 Marketing Points (MP) each month. AP refers to all purchases and sales that you make, while MP is just purchases you make for yourself.
If you could reach that 150 AP tier, then you could skip buying any products yourself. That lowers your ongoing costs and increases profit potential.
But, you have to reach that amount every month. There is no margin for error. If you can’t hit the goal, you would have to buy items yourself to earn commissions.
Monthly requirements are a serious problem. Even if you’re amazing at sales, you’re likely to have some good months and some bad ones. I personally prefer companies without any sales requirement (which is more common in affiliate marketing). If you do want an MLM, look for one that has lower requirements, ideally every three or six months, rather than monthly.
In the long-term, monthly requirements could even cost you money. Unless you’re carefully tracking, you may not even realize how much you’re spending on products.
There is also a Builder Package for Modere, costing $399. Social Marketers don’t need to buy it but there is pressure to do so. You are also signed up under someone who earns money from your purchases, especially your first one. This can often mean extra pressure to buy products you don’t need or want.
If you were passionate about the products, Modere may be worth considering. But, be wary of the extra complexities and the pressure to spend money.
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