Company Name: Acti-Labs
Costs: Around $30 (no starter kit)
Do I Recommend Acti-Labs?
If you had the right audience, I believe that you could make money with Acti-Labs. The products are appealing enough for that goal and you don’t have to buy them first. Even so, I don’t recommend the company. The items just aren’t competitive enough, especially in the overcrowded cosmetics industry. I suggest looking into affiliate marketing instead. There are more brands to choose from with that approach and greater overall potential.
What Products Does Acti-Labs Sell?
Acti-Labs can be broadly considered a cosmetics company. They offer products in a variety of areas, including skin care items and makeup.
Key product categories include: Cleanse & Purify, Cosmeceutical Treatments, Cosmeceutical Creams, Body Care, Brushes, Lips, Eyes and Daily Essential. Despite some unusual terms, the items are roughly what you would expect from a cosmetics company.
The underlying idea is hardly unique. But, that’s not surprising. Cosmetics is a popular industry and there is always demand for new and unusual products. The company does a good job with marketing too, making the products stand out in a few different ways.
First, there is the idea that the recipes and items come from France. The manufacturer is French as well, although the products are sold in both the United States and the United Kingdom. The focus includes the use of the Eiffel Tower in the company’s logo and the word choice across the site.
The color choice also helps the items seem high-quality, as does the minimalist packaging style.
Another aspect is the focus on science. For example, one product is Concentrated Hyaluronic Serum. The company includes information about the benefits that it is supposed to offer, along with some statistics.
From a sales perspective, all of these areas work well. They give distributors extra topics to talk about and ways to make the products stand out. This is absolutely essential when you consider how many cosmetics companies are out there.
But, this is all marketing. What about the products themselves?
Well, none are unique. Even the ones that rely on science use similar ideas that other brands have. The precise ingredients and their ratios will change, but the products themselves are what you would expect.
The marketing all focuses on quality, so it’s no surprise that the products are fairly expensive too. For example, the Concentrated Hyaluronic Acid I mentioned before is $27.50 for a 15 ml container.
The prices do vary, depending on the type of product. So, some are more reasonable than others. But, you’re looking at more expensive products than many other brands.
The prices are still realistic for what is on offer and people often pay more for high-quality cosmetics. In fact, for the right audience, these prices may even be normal. Many people do associate price with quality after all.
The one challenge is that reviews of the actual products aren’t common. I found a few when searching online, including some glowing ones. But, many of those reviews state or imply that the person is a distributor. This makes it difficult to be sure how accurate the perspectives are.
On the plus side, I didn’t notice many negative reviews either. It mostly just felt like relatively few people had tried the products. Or, if people have tried them, they’re certainly not being vocal online.
This might simply be because Acti-Labs hasn’t been selling in the United States for long. Still, I would have expected more reviews.
The end result is that Acti-Labs has decent marketing and a good focus, but few reviews. This may still be enough to promote sales, especially if you’re passionate about the products yourself.
Is Acti-Labs A Good Business Opportunity?
Acti-Labs is unusual in that the site focuses entirely on the products. In fact, most visitors might not realize that it is a way to make money at all. This is fantastic from the products perspective. Companies that do this typically focus much more strongly on their products and on providing quality items.
But, the style is less useful for making money. It also means there’s much less transparency. As a result, potential distributors know little about what to expect when they sign up.
Thankfully, the information is still out there. This part of the post highlights the key features of the compensation plan from Acti-Labs, along with how the plan compares to other companies.
So, let’s get started.
The basic idea remains the same regardless of the company. You earn some commission by promoting the selling the products. This is typically in the range of 15% to 30%, although I’ve seen higher and lower too. For Acti-Labs, the initial commission rate is 20% and you can increase this to 25% through bonuses.
The company calls it generous and states that you’re earning from the very first sale. In practice though, it’s about average.
Don’t get me wrong, 20% commission still gives you the chance to earn from sales. If you make consistent sales, the income potential might even be high, especially as the products aren’t cheap. But, there’s still nothing unusual about the figure and it’s not generous, not in the MLM field.
For team commissions, Acti-Labs uses a unilevel model. This means that the people you recruit are placed under you in your downline, the people they recruit are placed under them and so on. The company illustrates it as such, for a relatively low level distributor.
Each tier is a generation and you earn a percentage of their sales. What that percentage is depends on your rank in the company.
There isn’t much information available about this aspect but some of the ranks are as follows:
- 1 Carat: 3% from 1st generation team sales
- 2 Carat: 3% from 1st generation, 4% from 2nd generation
- 3 Carat: 3% from 1st generation, 4% from 2nd generation, 5% from 3rd generation
- 4 Carat: 3% from 1st generation, 4% from 2nd generation, 5% from 3rd generation, 6% from 4th generation
- 5 Carat: 3% from 1st generation, 4% from 2nd generation, 5% from 3rd generation, 6% from 4th generation, 7% from 5th
There may be more ranks beyond these but you get the picture. Now, as a general rule, ranks tend to get more difficult as you go along and you need to meet certain criteria for each rank. Those criteria often include hitting sales targets, along with having a certain structure in your team.
For example, to hit the 5 Carat rank, you might need some 2 Carat and some 3 Carat members in your team and a certain overall level of sales. However, this isn’t clear and Acti-Labs doesn’t provide much detail online.
This style means the ranks quickly get difficult to hit. As a result, most MLM members tend to be in the first rank or two, regardless of what company you consider.
There are probably extra bonuses from Acti-Labs as well that offer additional income chances. Once again, there are few details. But, I wouldn’t be surprised to see a fast start bonus or something similar.
While Acti-Labs is mostly similar to other companies, there is one interesting difference – the team commission rates.
In most cases, the residuals earned from a team tend to decrease as you go down the generations. They also change as you go up the ranks. For example, the first rank might earn 5% from the 1st generation and 4% from the second. The fourth rank might earn 7% from the 1st, 6% from the second and also earn from more generations down.
The approach from Acti-Labs is theoretically more powerful. The reason is that each generation should be larger than the previous one. So, if you have a large team, the income potential may be higher than with other companies.
But, the design stacks the deck against you. It means you’re earning less, on average, for commissions from the first few generations. And realistically, most people won’t get past that point.
The end design favors people who can successfully build large and deep teams. It’s a poor fit for everyone else.
One final note, there are ongoing sales requirements. These are monthly goals you need to meet to earn a commission. You may be able to write in for an exception if you have a bad month or two. But, as a general rule, you’re expected to meet the goals.
It’s not clear what the sales levels are. But, do bear the pattern in mind. After all, life is unpredictable and hitting monthly targets is never as easy as it sounds.
Making Sales Online
These days, direct marketing itself is a somewhat old-fashioned idea. After all, customers have to order through a distributor and wait for the item to be delivered. Any problems or refunds normally have to go through the distributor too. That gives the customer very little control and can be a frustrating experience.
With so many direct marketing companies out there, customers often get fairly sick of the idea as well and all the hype that surrounds it. Many people also prefer the convenience of shopping online.
The internet is also powerful for promotion, especially nowadays. If you want to get noticed, search engines and social media are both essential tools.
So, if you’re going to sell anything from a company like Acti-Labs, taking full advantage of the internet just makes sense.
The company is interesting, as it does have a greater online focus than many others. Your sales are also primarily made through a replicated website. As such, you’re not obliged to buy the products first and then resell them. That style is ideal in most situations, as it means fewer costs for you and less risk.
Information online suggests that there is internet-based training. However, there is no indication of what this involves or how comprehensive it is. Reviewers suggest that the training seems to mostly cover the basics, rather than going in depth.
That’s true for most other MLMs as well.
To take full advantage of the website you’re provided, you would need to learn effective ways of driving traffic to it. Social media marketing techniques are one example. You might also want to build your own website and promote through content marketing.
Needless to say, Acti-Labs isn’t going to offer much training in these areas, not in any depth. So, you’ll always be at a disadvantage, while operating in a highly competitive market.
Making Money With Cosmetics
If you’re thinking about Acti-Labs, it’s important to consider your audience. Cosmetics do sell and they’re always popular. But, many people are brand loyal. Others will have a specific budget and might not be willing to pay the prices from Acti-Labs.
After all, direct marketing is mostly about making sales to people you know. You might be able to do some promotion online and obtain new contacts over time. Even so, you start out with friends, family and acquaintances. If they’re not interested in the products, then the odds of success are much lower.
This is even true if you take advantage of the online aspect of Acti-Labs. Sure, you might find more success if you can traffic and sales from other parts of the country. But, the products are never going to be as competitive as non-MLM alternatives.
My research and experience has taught me that MLMs are best suited to those who are very good at peer-to-peer sales and have a substantial audience that is willing to buy regularly. You also need to be ready and able to grow that audience over time.
In all honesty, most people can’t meet those criteria. You could try your hand at Acti-Labs (or something similar) anyway. But, you might end up losing more money than you make.
On the other hand, you could turn to cosmetics affiliate programs. These still let you focus on the same types of items. But, you can promote online instead of in-person. There are typically fewer ongoing requirements too and the overall cost is much lower as well.
If nothing else, the style is a different idea, one that is more suitable for many people.
Acti-Labs does have appealing products – and might be worth trying if you love the items. But, the team building aspect would work against you. As a result, most people would struggle to make significant long-term income.
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