Amazon is a huge player in the online marketplace – currently offering somewhere around 400 million different products. With so many different items, Amazon offers products in almost every area that you can imagine, making it an incredibly popular choice for shoppers.
There are multiple ways to take advantage of this, including using Amazon FBA to sell physical products. But, with this post, we’re looking at how you can get paid to write reviews for Amazon. After all, reviews are how people decide what products to buy and companies want good reviews for their items. So, there is money to be made.
There are legit ways and lucrative ways to do this, but there are also misleading ways. I imagine that most of you are thinking of getting paid to write those mini-reviews on the Amazon website. I'll show you why those are not really worth your time, as well as how to make excellent money writing reviews of Amazon products on your own website.
Writing Reviews On Amazon.com
The most common way to make money with reviews is by building your own site, which is something that we’ll come back to later. But, another approach is through reviews hosted on Amazon's website (you can also do a similar thing with Yelp).
The site has an extensive review system that allows customers to leave feedback about products that they purchased. The reviews provide a visual indicator of the quality of a product and can significantly influence sales.
Amazon also uses the information to determine the order that products are displayed and which ones are featured. Products with lots of reviews, or a high ratio of positive reviews get featured higher on the search results page. It's no wonder that companies are desperate to collect Amazon reviews.
In some cases, these companies simply ask for an honest review, so you’re free to say that you love a product or that you hate it. However, there's no reward for that, or at least not a monetary one (other than potential future discounts, or entry into a raffle contest)
It's not easy to get positive reviews! Many people are too lazy, or only feel motivated when they are unhappy with a product and want to get revenge on company. Some reviewers make the mistake of writing a negative review of the product when it was the seller or shipping company that cause their negative experience.
So for any of these above reasons, there are absolutely companies out there that will pay for a positive review of their product on Amazon.
The official Terms and Conditions for Amazon have changed. At one point, companies could solicit reviews and even offer free products, providing this was explicitly stated in the review. This is no longer the case and paid reviews have decreased as a result.
The demand still exists and, as a result, you can still make money this way. Just bear in mind, you will be violating Amazon’s Terms and Conditions in the process. If you are still interested, there are two general approaches that you can take.
Make Money Working For Review Sites
There are many review-style websites out there that facilitate the reviewing process. They do this by helping companies and reviewers to interact with one another. They get review requests from companies and then pass them on to the people who work for site. The companies who want reviews pay a fee and the writers typically get a portion of that.
The style is effective for companies that want reviews and it is good for reviewers as well. This is particularly common in the field of eBooks because the products are digital and easily shared.
Countless websites offer services to promote eBooks on Amazon. Many of these sites rely on paid reviews as a key component of that service. One site that I’ve seen pays people enough to cover both the review and the purchase of the book.
Reviewers are told to purchase at a specific time and then have a set period to write and publish their review. The surge in traffic from the reviewers purchasing can often propel a book into a best seller list on Amazon. Plus, once the reviews come in, the book ends up with an appealing rating overall.
If you want to get started in this field, you have to find companies that are actively hiring. This can be tricky because most won’t explicitly state what they do since it's against the terms of service for many companies (including Amazon).
To get around this, you could pay attention to people who write reviews on Amazon and try to figure out which ones might be getting paid. For example, people who are paid to review books on Amazon often review the weirdest combination of books, including many low-quality ones. If you contact them, some may be willing to give you the information about who they work for.
There are also some lists online about sites that connect reviewers and companies. The site MoneyPantry has a good article that you can get started with and their list was updated earlier this year.
I'd just like to make clear at this point, Amazon.com will not pay you to write reviews, even if you are an “influencer”.
Make Money Working For Yourself
Review sites make it easy to find work but you often won’t earn much per review. It's an in-demand position because it seems easy and fun, so attracts people from around the world. In fact, some places will just give you product in return for your review, meaning you make no income at all. If you want to earn more, you’ll need to branch out for yourself.
One approach is to be noticed on Amazon. Many top reviewers regularly get requests to review products and they may receive free items for doing so. This practice is now against Amazon’s policies but it doesn’t stop companies from soliciting these reviews. And, many reviewers do continue to get compensated for their reviews in some way.
You do also need to be recognized as a significant reviewer. This will often mean getting into the top 10,000 reviewers and writing reviews that are very useful. As such, your reviews may need to be more comprehensive than most. Getting to this point is achievable but it will take significant time and effort.
A second method is to sell your services. For example, some people advertise on Fiverr, offering reviews for Amazon and/or for other services. If you do this, you can set your own fee, which potentially means more income.
However, if you’re going to promote in this way, you have to make yourself look desirable. This means having many reviews on your Amazon account already, including many for products that you’ve actually purchased and used.
In either case, you should maintain a good balance of reviews on your Amazon account, which will involve doing unpaid ones along the way. For example, if you’re being paid to write positive reviews, you’ll want some negative ones on your account to balance those out.
Is The Process Worth It?
Writing reviews on Amazon.com does work for making money. For example, I know a freelancer who writes book reviews for Amazon on the side. She earns perhaps $2 to $3 per review and might get 20 of those per month, so there isn’t a large amount of money in it. And, if you factor in the reading time, the pay is pretty abysmal.
But, she mostly reviews to get a little extra cash and a range of free eBooks. In many cases, she’ll also write the review based on skimming the book, rather than reading it cover to cover. In her case, the style works well. Nevertheless, even if she worked for dozens of different companies, her income would never be particularly high. It's still trading dollars for hours, just like any other type of work.
For people getting approached by companies directly, the income potential is variable. Often, companies won’t want to pay you at all. Instead, you’ll be getting a free product to try. If that’s what you want, the style can work. But, if you specifically want to earn money, being a top reviewer won’t help you much.
If you’re advertising your services independently, the income potential is higher but it still isn’t great. After all, companies need a significant number of reviews to see any benefit from them. So, they don’t want to be paying a large amount per review. Plus, you really have to work on your brand to sell a service that's already cheap elsewhere. Why should someone pay you $10 for a review? Is it worth it to them?
Posting Amazon Reviews On Your Own Site
I make money writing product reviews on my own website, which includes many products from Amazon. I don't do much with Amazon on this website you're on right now, but I have other websites on other topics.
The approach I take is more powerful for building a long term income that you can rely each month. Instead of writing reviews on Amazon itself, I write them on my own websites. I then make money through Amazon Associates, which is the affiliate program that Amazon offers.
This means that I’m not getting compensated per review but rather per purchase. There is much more income potential in this approach because you can increase the traffic to your site over time, easily getting 1,000+ visits per day within many product categories. Even if you make $10 per review, you have to write 100 reviews just to make $1000. But if you write one full page review on your website, that page stays online forever, potentially creating a passive income stream for years to come.
The best part is that even though you're an “online business”, you don't even have to buy inventory or ship out products since you're not an “online store” (you're an informational review site). You just need to be able to write your opinion, kind of like a blog post. There are plenty of ways to do this. The main two to consider are to:
- Purchase the product and write from firsthand experience
- Do research online and curate/consolidate information
With affiliate programs, you earn a commission on any sales that you make. For Amazon, that commission isn’t particularly large (it starts out at around 4%-10%). As a result, I often promote other products within the pages of my websites as well. Still, the largeness and trustworthiness of the Amazon brand can bring some key advantages to the table and the sales do add up over time. To ramp up sales, I'll also write supplemental content to help and inform the reader.
For example, I'll start with a review of Pacific Shaving Company's caffeinated shaving cream (great stuff). Maybe it only gets 20 visits per day to the page, and only a couple sales per month. To boost traffic and income, I'll then write articles around the same topic, such as:
- 4 reasons men get razor burn
- how to prevent a bumpy face after shaving
- top 10 shaving creams for men
Pacific Co's cream is my favorite, so I'll link those articles to my product review, and people can decide to purchase from there. Over time, I can start getting more and more visitors to my review page, boosting my Google rank, and income.
This method of review products and writing informational articles on my own website is very effective for growing online income over time, and many people, including myself, do this full time. You can start your own review website on any topic you want, and put links from thousands of companies to earn money online. There are countless angles to choose from too, such as booze, camping, disaster prep or fishing – and that's just scratching the surface.