Company Name: O2 Worldwide
Do I Recommend O2 Worldwide?
O2 Worldwide uses excessive marketing to make itself sound amazing. Yet, at its heart, the company just offers three products and an unimpressive compensation plan.
As with most MLMs, you could make money with O2 Worldwide and I’m sure some people do. But, I still wouldn’t recommend it. Instead, there are other companies and methods that will let you earn an income more effectively and with less hassle, such as affiliate marketing.
What Products Does O2 Worldwide Sell?
O2 Worldwide focuses on the idea that people are stressed and running themselves into the ground. To change this, they promote a range of oxygen-based products, which are meant to help. In particular, the company provides three different items, which you can see below.
According to the company, the O2 drops contain ‘activated stabilized oxygen with lyophilic third state minerals’. In layman’s terms, it’s basically oxygen and trace minerals in a supplement form. The underlying concept is that even though we’re surrounded by oxygen, we often cannot get it into the cells that need it.
If nothing else, the product is certainly unusual. I’ve never seen oxygen drops before, although apparently there are other products out there. It’s hard to know whether they actually offer any benefits though, especially as the site doesn’t link to research studies.
Personally, I’m not convinced. The whole thing just sounds like hype and there isn’t a large amount of evidence online. Reviews are fairly mixed too, with some people raving about the drops, while others see no effect at all.
The next product is Daybreak, which is all about energy. That includes various claims about how it can make you more productive and improve your focus – although similar marketing is present for countless different products, including energy drinks.
The product itself is a supplement and contains a range of different herbal and nutrient-based ingredients. It’s hard to know whether the pills actually work or not – especially as many of these ingredients have been subject to minimal research.
I wasn’t able to find many reviews for the product either. From glancing at the ingredients, it seems possible that the supplement would have some effect on energy, mostly because it contains caffeine. But, it’s highly unlikely to have a dramatic impact and probably won’t live up to the marketing claims.
The final product is Nightfall. This one focuses on helping you to sleep, which isn’t especially surprising. Once again, the product is a mixture of many different compounds, including both minerals and herbs.
Some of the ingredients here have been loosely associated with sleep but most won’t have a dramatic effect. The exception to that rule is melatonin, which does help people to sleep.
The patterns with Daybreak and Nightfall mean that you would probably get similar advantages from a cup coffee in the morning and a melatonin tablet at night. Still, some people may feel differently and the products do offer a range of nutrients if nothing else.
There isn’t much information about the prices of these products, but a little digging suggests that they are somewhere between $30 and $60 each, depending on what you buy and how you buy it. That’s for distributors though, and the sales prices for customers are probably higher.
In terms of price, those totals aren’t horrendous, not when you consider all the supplements on the market. Still, many people don’t want to spend that much every month on supplements, especially not if they want all three of the products.
Anyone interested in O2 Worldwide would need to be very passionate about these three products and convinced that they work – as this is all the company offers.
Objectively, the product selection is questionable. There doesn’t seem to be much science behind the individual items and the company focuses mostly on hype. Besides that, there are many other similar products on the market, including nootropic supplements, which follow the same general idea as Daybreak.
Even if you find that the products work for you, they may not for everyone. This is one of the tricky things about marketing supplements because people simply won’t buy from you if they don’t work. And, with only three products to choose from, your options are limited.
Is O2 Worldwide A Good Business Opportunity?
Products aside, O2 Worldwide seems to have some advantages on the business side of things and makes the following claims.
I’m not personally convinced about the last two items on the list, the earlier ones are encouraging. This basically gives you the chance to get involve in O2 Worldwide and see if you can make money, without having to invest a significant amount of money first. That’s very unusual in the MLM field and should be a key advantage.
There is a catch though. You cannot just join the company outright. Instead, you need a sponsor code from somebody that is currently involved. If you heard of the company through a distributor, then this won’t be a problem. But, if you didn’t, finding a code can take a little time.
Besides that, the claim isn’t true anyway.
When I went through the steps to make an account, the first step was to select a pack, with the cheapest one being $39.95. That’s not an encouraging situation and means the initial marketing was misleading.
It’s not clear whether there are any additional costs or not. If there aren’t, then getting involved is still fairly inexpensive. Realistically, $40 is less than most similar companies and you often have to pay upwards of $100 for a starter kit.
As for the compensation plan itself, well, it’s not as impressive as O2 suggests. Instead, it mostly consists of the same general bonuses and structure that countless other companies offer. For example, this is one illustration they provide of their ‘Two Team Plan’.
The title is unusual but the concept here is the same as many other MLMs that use two-leg or split-leg teams. Basically, the bonuses that you get are tied into the way the two sides perform compared to one another. The structure is promoted as powerful but can also be more difficult to manage and maintain.
Despite the claims about ranks, O2 Worldwide still uses the same rank system that every other MLM uses. Under this approach, there are various ranks, which you progress up by building your team. To do so, your team has to meet certain requirements, including various ranks within the team.
Those requirements get more difficult as you go up the ranks but the extra commission and bonuses increase as well. This concept is why you see some people making a large amount of money from a company like this. If you can get high enough in the organization, the money making potential is high.
But, actually getting there is a completely different story.
This is where the whole idea falls apart for most people. After all, recruitment is toughIn fact, there are hundreds of similar companies out there and people quickly get sick of being approached and asked to join the next new thing.
The team building component is why I personally avoid MLMs. I’ve found that most the people I know simply aren’t interested – and certainly don’t have the dedication needed to be successful. I don’t know about you, but I’d much prefer to build a business that is based off my own skills and efforts, rather than having to rely on other people as well.
One other aspect is the commission. Most MLMs offer somewhere between 25% and 33% commission on retail sales, although this varies considerably. O2 Worldwide claims to offer 50% commission, which is high. However, this is phrased as ‘50% of the CV’ and the company summarizes it like this.
So, a $60 purchase nets you around $20, so the commission rate is closer to one-third. That’s still fairly decent but the relationship between CV and price may not always be consistent.
What’s Behind O2 Worldwide?
Finally, the business behind O2 Worldwide doesn’t have the best reputation. The site is run by something called ‘Let Us Close’, which was a marketing system scam from a few years back. There was even a second site, called ‘The Elite Networker’ that was hosted by Let Us Close, in much the same way that O2 Worldwide is now.
That’s really not an encouraging history – particularly for a company that uses excessive marketing and scarce evidence. To me, the pattern suggests O2 Worldwide will suddenly stop trading at some point in time, as they seem to have done that before.
This may not act as evidence of the quality of products on sale or about the potential to make money. But, it is an indication that the company may not stick around in the long-term and that is always something to be wary of.
MLM VS Affiliate Marketing
Regardless of the company you choose, the MLM model always ends up being complicated. Even if the products are amazing, you need to build and maintain a team, while still trying to make sales on your own. In many cases, you end up directly competing against team members, while alienating friends and family members in the process.
Even with this, people often end up joining an MLM, simply because the chance to work for yourself sounds so amazing. And, it is. For some people, this type of model does also work, especially if they have good social connections or are effective salespeople.
But, you’re never truly working for yourself with an MLM anyway. This is a key reason why I recommend affiliate marketing instead and the idea also has more long-term potential.
Affiliate marketing has some similarities to an MLM but it’s also vastly different. The largest overlap is that you’re still selling products and making commissions from those sales. To do so, you’re mostly operating online. This lets you sell to a global audience, rather than having to constantly bug your friends and family.
Building a successful affiliate business does still take work, especially as you are developing a website and a reputation of your own. But, unlike MLM, you’re in control the entire time. Plus, you don’t have to rely on others for your success.
This approach lets you create a business that is much more profitable and sustainable. In contrast, with any MLM, there is always the chance that the company will go under and you’ll lose your income potential. You can get around that issue with affiliate marketing by promoting from multiple companies at the same time or by choosing ones that aren’t going anywhere.
O2 Worldwide promotes itself as being radical but it really isn’t. Instead, it offers just three products with little proof about their effectiveness. When you consider this and their unimpressive compensation plan, it simply isn’t worth it. While you could make money with O2 Worldwide, you’d be better off finding a company that at least has decent products.
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