Company Name: Creative Memories
Do I Recommend Creative Memories?
Creative Memories is different than most other MLMs, with a strong focus on individual sales and a lower emphasis on recruiting. They also offer high-quality products, many of which are popular among scrapbookers. These aspects can make it a good choice for anyone who enjoys scrapbooking and has friends who also do.
As a result, I cautiously recommend Creative Memories but not as a full-time income opportunity. While it may be good for a little income, you end up relying on one company and just on their product selection. In contrast, affiliate marketing would let you take advantage of the same type of products but offers more long-term growth potential.
What Products Does Creative Memories Sell?
Creative Memories is a well-known company, specializing in scrapbooking and all of the related materials. For example, this includes a selection of different punches and cutting systems, designed with different types of projects in mind.
There are also many packs of paper, stickers, embellishments and similar items.
Aside from some of the tools and packs, most products from Creative Memories are fairly inexpensive, often costing less than $10. This is low enough that people would consider these as impulse purchases, rather than spending a long time thinking whether or not they should buy them.
The products themselves also tend to get good reviews, with people using them for a wide range of different products. For example, there are many Pinterest boards that offer scrapbook layout ideas, which can often be achieved using the products from Creative Memories. The company has also been in this business for decades, so they do have a good handle on what works and which products are popular among customers.
The biggest advantage that Creative Memories has with products is that many are related to one another. So, the items often fall under themes and there may be multiple products for each theme. This is appealing for anyone who scrapbooks, as the elements should complement one another.
Additionally, some of the products are unique to Creative Memories. This means that you probably won’t find the exact same patterns elsewhere.
That being said, there are many similar products already on the market. After all, scrapbooking is a popular hobby and there is no shortage of different items. Some of those are also cheaper.
For example, most of the sticker packs from Creative Memories are around $8. That’s not an uncommon price and I’ve seen similar examples in physical stores. Nevertheless, you can also find much cheaper sticker sets with a little shopping around – and some people won’t be willing to pay $8 for a small selection of stickers.
Overall, the products are good, for the right audience. That’s true for any company, but, it’s also a point that’s often overlooked.
If you want to make money from Creative Memories, then you need to be sure that the people you are targeting will be interested in the product selection and willing to pay the prices. For people who are already scrapbook fanatics, the products may be an easy sell.
But, if your friends and family members don’t currently scrapbook and/or are on a tight budget, then your chances become that much lower.
Is Creative Memories A Good Business Opportunity?
Creative Memories has an interesting history. The company was founded around 30 years ago but since then both co-founders have left the company and it has been through two bankruptcy reorganizations. Since 2014, the company has been under new leadership, which has led to a different product selection and overall philosophy, along with changes to the compensation plan.
These patterns are both good and bad. On the negative side, they mean that the company is prone to change, which means that the products can change over time, as can the way that you get paid.
But, on the other hand, there is a strong emphasis on maintaining the company and ensuring that it still sells high-quality products, regardless of shifts in leadership. This aspect helps to ensure stability. As such, Creative Memories is likely to stick around, which can’t be said of all direct marketing companies.
It also maintains a decent reputation, especially in terms of the products on offer. That’s a key advantage when you’re trying to earn money and it could make a significant difference.
The 2014 leadership change also seems to have affected how advisors earn money with the company. In particular, Creative Memories has a simpler compensation plan than most other MLMs and has a much stronger emphasis on directly selling the products.
For example, one key method of making sales is through websites, rather than face-to-face. Advisors are given their own web portal, where they earn a commission based on their sales. This ranges from 10% all the way up to 40%, depending on the current account balance.
Now, this isn’t a personalized website, so it will look exactly the same for each person. But, you could actually sell the products on a wider scale if you wanted to by building your own marketing website and using that to promote your Creative Memories site. Likewise, you can use places like Pinterest to drive traffic, especially as scrapbooking is such a popular theme on there.
The actual compensation approach is extremely unusual. Most of your income potential comes from your account balance, which includes all of the bonuses and levels within the company.
For that matter, even team-based commission rates are associated with account balance. This is the final column of the table below. So, as your account balance increases, your personal profits are higher and so is the amount you earn from team members.
As with conventional MLMs, this does mean that the best way to make money is to grow your team. After all, you’re earning money directly from their success. So, the larger and more effective your team is, the more money you will earn overall.
The style means that you’re not forced to build a specific team structure and you don’t have to progress through ranks either. This creates a much easier approach to follow and understand. There is also no pressure to buy products yourself or to meet sales quotas, which is amazing.
There is, however, one unique issue to mention with this design. Everything you do is tied into your account balance. This suggests that the best profits come from keeping money in your account, rather than withdrawing it. Doing that isn’t great if you’re trying to make a monthly income.
Actually Being Successful
Creative Memories has many advantages. The company itself has a good reputation, the products are decent and scrapbooking remains a very popular hobby, with many people spending large amounts of money on it. All of this should mean that you can make sales.
The structure also works exceptionally well and means you have to rely less on a team than with a conventional MLM. But, there are still challenges. The biggest one of these is competition.
Basically, scrapbooking is huge and the products are everywhere. For example, stores like Walmart, Kmart and even Meijer all have surprisingly decent selections of scrapbooking supplies. And that doesn’t even count places like Hobby Lobby who specialize in crafts. There are also many online stores that focus on scrapbooking specifically and others that offer scrapbooking supplies.
The problem is, the products from Creative Memories aren’t really that unique, not in an industry that is already saturated with options.
Sure, you can convince people to buy by showing off your own scrapbooks and even by throwing scrapbooking parties. And, if you have the right audience – this may be an effective approach. But, do be aware of the competition, as it will make sales that much more difficult.
On a side note, Creative Memories isn’t a new company. In fact, there are already many people actively selling the products, both online and in local communities. Many of the products have even found their way onto Amazon and eBay, even though distributors aren’t meant to be selling in that way.
All of this just serves to further increase the competition. So, even if your friends and family are interested in Creative Memories products, there are countless places that they can go to buy them.
The basic answer is, yes, you can make money and be successful. In fact, the model even makes this easier than most other MLMs. To do so, you do need dedication and commitment, along with an audience that suits the products.
MLM VS Affiliate Marketing
If you’re passionate about scrapbooking Creative Memories is an interesting choice. Honestly, the company has a lot going for it, which is rare for an MLM. Nevertheless, you are still locked into a single company and you’re limited by their current product selection.
Personally, if I were trying to make money through Creative Memories, I would focus on building my own independent website first and then market through that. But, if you do that, why just stick to Creative Memories? There are many other companies that sell similar products, so why not make money from the best choices, rather than being stuck with a single brand?
This basic idea is known as affiliate marketing, where you’re earning a commission based on sales. The main difference is that everything is done online, so you don’t need to buy physical products yourself. This gives you a much wider reach and more control over your own business.
For that matter, it would even be possible to do affiliate marketing and promote Creative Memories products on the same website. The techniques are complementary in that way, and the skills needed to grow an affiliate marketing business would help in marketing Creative Memories as well.
Alternatively, you could just stick with affiliate marketing, especially as most affiliate programs don’t have fees (unlike Creative Memories, which bills you annually).
In many ways, Creative Memories is barely an MLM at all and you could even make money without getting involved in recruiting, if you wanted to. This design makes it a better option than most similar companies, especially as the products are good.
Still, it’s a competitive field and there are many similar products out there, so success may be difficult to find.
Whatever type of product you decide to promote, it's VITAL that you generate leads to grow your business.
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