One of my close friends had about five miscarriages before she was able to carry a baby to term. Another had five children while dealing with depression, and she experienced severe morning sickness for all nine months of her pregnancies.
Pregnancy can be different for every woman, and it comes with unique challenges. For some people, getting pregnant is a challenge in itself. Once a baby is growing in the womb, difficulties shift to issues like finding comfortable clothing, eating right when nothing sounds good, and trying to come up with a birthing plan.
Affiliate marketers can make things easier by connecting expectant mothers with companies that can make their pregnancies more comfortable. This list of the top 10 pregnancy affiliate programs is a good place to start. As you read through it, think about ways you might be able to use these programs in your niche market efforts. And once the baby is born, life doesn't stop there, so neither should your affiliate promotions. Here's a list of new mom affiliate programs to consider as well.
Table of Contents
Pregnancy Affiliate Programs
- Mom Smart Not Hard
- Motherhood Closet
- Fairhaven Health
- Fit And Healthy Pregnancy
- She Births
- Belly Armor
- Figure 8
- Giving Birth Naturally
- Thyme Maternity
1. Mom Smart Not Hard
- URL: Mom Smart Not Hard Affiliate Program
- Commission: 50%
- Cookie: Unknown
Mom Smart Not Hard is a community dedicated to helping women through the pregnancy process and beyond. This company has been featured in U.S. News And World Report, Parents, Motherly, and Pregnant Chicken. The website includes helpful tips for raising families, packing hospital bags, and successful breastfeeding.
Affiliates earn commissions from sales of the Breastfeeding Handbook and the Nesting Planner. The Nesting Planner is available for the first, second, and third trimesters of pregnancy, so expectant mothers can jump into the nesting process with the version of the planner that meets their needs best.
Mom Smart Not Hard runs its affiliate program through SendOwl. The affiliate website page includes an email address for contacting the company to get started as an affiliate marketer.
Why You Should Promote Mom Smart Not Hard: The 50% commission rate is great, and the ability to choose different versions of the Nesting Planner could bump up the shopping cart total.
- URL: BabyPlus Affiliate Program
- Cookie: Lifetime
BabyPlus is a prenatal learning system that won the Mom’s Choice Award, Honoring Excellence in 2014. The company has been featured in Pregnancy And Newborn Magazine and Cloud Mom.
The system provides auditory stimulation for babies in the womb by allowing babies to compare different patterns of sounds to the maternal heartbeat. Expectant mothers can begin wearing the device for an hour a day between weeks 18-32 of pregnancy to help develop the learning skills of their growing baby.
The education system costs around $200, and a carrying pouch is available for around $15. The company plans to release more products that affiliates can sell, as well.
The affiliate program is run through AvantLink. All of the promotional materials are ready for affiliates to use, but affiliates can also request customized marketing materials.
Why You Should Promote BabyPlus: The lifetime cookie and high order value are hard to beat, and the technology is backed up scientifically, which could help convert some shoppers.
3. Motherhood Closet
- URL: Motherhood Closet Affiliate Program
- Commission: 10%; maximum of $20 per sale
- Cookie: 30 days
Motherhood Closet is a maternity consignment store offering gently-used designer maternity clothing at up to 90% off the original retail value. The company sells high-end brands of clothing, including Rosie Pope, A Pea In The Pod Collection, Seraphine, Ella Moss, Citizens Of Humanity, and more.
Customers can shop by style, size, or designer brands, and there’s a special section for career clothing. Grab bags and baby gifts are also available, and there’s an option to borrow pieces of clothing as well as buy them. New mothers can consign their own pre-worn maternity clothing here, as well.
Affiliate marketers are provided with marketing materials, including exclusive offers, gift card contest giveaways, and customized solutions.
Why You Should Promote Motherhood Closet: The ability to get designer brands, save money, and cut back on consumer waste at the same time could attract a variety of shoppers. It’s a little disappointing to see a cap on the amount of commission you can make per sale, but 10% is still a decent commission rate.
4. Fairhaven Health
- URL: Fairhaven Health Affiliate Program
- Commission: 10-20%
- Cookie: Unknown
Fairhaven Health supplies fertility and pregnancy-related items that are designed by doctors, so they’re safe and effective. This company is a member of the Natural Products Association and the American Pregnancy Association.
The company carries a few breastfeeding items, but most of the products support fertility or pregnancy. The fertility products include items like basal thermometers, organic teas, fertility yoga DVDs, supplements, and ovulation tests. Pregnancy products range from skin creams for expanding abdomens to morning sickness supplements and prenatal yoga videos.
The base commission rate is 20% for most products, but the commission rate for the OvaCue Fertility Monitor is 10%.
Why You Should Promote Fairhaven Health: The focus on fertility could attract some shoppers, and there’s a nice selection of products to choose from. The commission rate is generous, too.
5. Fit And Healthy Pregnancy
- URL: Fit And Healthy Pregnancy Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Fit And Healthy Pregnancy is designed to help expectant mothers stay fit and well so they can quickly lose the fat they gain during pregnancy once their baby is born. The program offers a comprehensive diet and nutrition plan.
Affiliate Marketers who are interested in learning more about this company, including the commission rate and cookie length, can sign up with FlexOffers using the link listed above.
Why You Should Promote Fit And Healthy Pregnancy: Although the commission rate isn’t known, this company could fit well with some health and wellness niche market strategies. The focus on staying fit through proper nutrition could be a converting factor for some shoppers, as well.
6. She Births
- URL: She Births Affiliate Program
- Commission: 10%
- Cookie: Unknown
She Births offers comprehensive programs that provide information and support for pregnancy, birth, and early parenting. They are recognized as the only scientifically verified childbirth education program in the world. The programs are designed by Nadine Richardson in 2008 and have since empowered more than 5,000 couples.
They offer a Weekend Course or Online Course which are designed to give the power of childbirth back to expecting couples. Through their programs, pregnant couples are allowed to create a positive birth experience even when medical assistance is needed or chosen.
Why You Should Promote She Births: Welcomes all families including solo mums, same-sex couples, elective c-section, and elective epidural mums.
7. Belly Armor
- URL: Belly Armor Affiliate Program
- Commission: 15%
- Cookie: 60 days
Belly Armor offers information and tools to protect children in the womb and newborns against the risks of everyday radiation. Their products are made with RadiaShield® Fabric, a silver-based, highly conductive textile, with similar shielding properties as a 1/4 inch thick sheet of aluminum.
Belly Armor's ultra-lightweight, machine washable line of t-shirts, blankets, and belly bands shield your unborn baby against everyday radiation with up to 99.9% effectiveness. Non-ionizing radiation is the type of radiation that we're regularly exposed to because it's emitted from cell phones, TVs, computers, laptops, mp3 players, power lines, and more.
They have partnered with ShareASale to administer their affiliate programs. Affiliates can earn a 15% commission on each sale. Cooking tracking is up to 60 days with an average order value of $110. Affiliates will also have access to creative banners and text ads and to a dedicated management team.
Why You Should Promote Belly Armor: They have been featured in major publications such as The Wall Street Journal, People, NY Times, The Doctors, Baby Talk, Pregnancy and Newborn, NBC, and TIME magazine.
8. Figure 8
- URL: Figure 8 Affiliate Program
- Commission: 10%
- Cookie: Unknown
Figure 8 carries maternity clothing, nursing outfits, and clothes for women trying to regain their shape after pregnancy. This store stocks inventory from well-known brands such as Seraphine and Jackie Polo.
Products include basic tops, pants, and dresses as well as underwear, swimsuits, sleepwear, belts, career styles, workout clothing, and hospital gowns. Figure 8 also sells matching mom-and-baby-girl outfits.
One nice thing about this company is that it carries a selection of organic clothing, and it offers suggestions for comfortable clothing for women who have had C-sections. Figure 8 also carries new mom essentials like diaper bags and strollers as well as items like nursing pads.
Why You Should Promote Figure 8: The organic clothing option and the variety of clothing types could convert some shoppers. The commission rate is decent, too.
9. Giving Birth Naturally
- URL: Giving Birth Naturally Affiliate Program
- Commission: 30%
- Cookie: 6 months
Giving Birth Naturally offers evidence-based pregnancy and childbirth classes, including trade-marked classes called Birth Outside The Box and Study Womb. These online classes are designed to help women prepare for natural childbirth without fear, hassle, or the expense of traditional, onsite birthing classes.
The courses are arranged so that customers can move through the modules in 7 weeks or 12 weeks, or they can pace themselves. There’s also a print version available. The curriculum comes with quizzes, sample birth plans, birthing journals, relaxation audio tracks, and even meal tracking forms. The classes are currently priced at $50 for the entire program.
Why You Should Promote Giving Birth Naturally: The product contains a lot of great features for an affordable price, and it’s convenient for customers, as well. For affiliate marketers, the 30% commission rate is terrific.
10. Thyme Maternity
- URL: Thyme Maternity Affiliate Program
- Commission: Unlisted
- Cookie: 1 day
Thyme Maternity is a fashion brand offering clothes for pregnancy, nursing, and new babies. The website has a tab for lingerie, which was somewhat unique, as well as a tab for Mommy Talk, which includes information articles for expectant mothers.
Besides clothing, Thyme Maternity sells a mobile app called Bumpfie that allows pregnant women to track pregnancy moments from week to week. Other products include baby items like diaper bags and blankets, hospital bags, specialty pillows, nursing kits, and skincare.
Why You Should Promote Thyme Maternity: The app is a nice feature. However, the cookie length is only one day. The commission rate isn’t listed, either, so it’s difficult to tell how much you could make through affiliate sales with this company.
Affiliate Website Ideas
Now that you’ve read through this list of the top 10 pregnancy affiliate programs, can you think of some ways to apply them to your niche affiliate website? I have a few ideas of my own. I’ll share them with you here. Feel free to use them as springboards for your own ideas.
First of all, a website for skincare could be a great place to start. Organic cleansers and moisturizers could be featured here, as well as essential oils and microfiber face cloths. You could also promote pregnancy affiliate programs that include cocoa butter lotions for stretch marks and other pregnancy-related skin issues.
Another idea is a website that focuses on fitness for busy moms. Pregnancy workout clothes and prenatal yoga DVDs and could be featured on a website like this one. You could also promote workout subscription websites, supplements, home gyms, sneakers, and health-related nutrition websites like PlateJoy.
One more idea is a website that targets all-natural lifestyles. A website like this one could feature natural childbirth classes, acupressure videos and books, and hypnotherapy for pain management during the birthing process. You could also feature organic clothing, cleansers, and foods on this type of website, as well as gardening tools, aquaponics kits, and aromatherapy products.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!