How many different types of attorneys do you know? I have a lawyer friend who works for the state tax commission, one who works for the attorney general, one who is a marriage and family lawyer, and one who specializes in real estate.
There are many kinds of lawyers because of legal issues impact so many areas of our lives. However, not everyone wants to hire a lawyer or can afford to do so. In these instances, legal affiliate programs can help by connecting people with the affordable legal assistance they need.
The best legal affiliate programs include everything from legal forms and talking with lawyers online to business automation software developed specifically for attorneys. If you’re interested, read through the following list of the top ten legal affiliate programs and see if there is a way for you to put these programs to use for you.
If you can’t think of anything, don’t worry. I’ll share some ideas of my own at the end of this article.
Table of Contents
Legal Affiliate Programs
- Law Depot
- Legal Zoom
- Oak View Law Group
- Practice Panther
- Rocket Lawyer
- Best Case Leads
- Legal Nature
- GA Divorce Online
- Bigle Legal
1. Law Depot
- URL: Law Depot Affiliate Program
- Commission: 30%
- Cookie: 365 days
Law Depot carries hundreds of forms and legal contracts that customers can access to help legal processes go quickly and smoothly. Categories include estate papers, real estate, financial, business, and family.
There are several types of documents in each category. For example, under family, customers can find prenuptial agreements and child travel consent forms. Under real estate, they can find lease agreements, eviction notices, quitclaim deeds, and more.
The affiliate program is run in house. Affiliates are given access to high converting banners and links that they can use to promote the products, as well as comprehensive report tools and dedicated support from the affiliate manager.
Why You Should Promote Law Depot: The commission rate and cookie length are both exceptional. This company offers a variety of legal forms to make life easier for customers.
2. Legal Zoom
- URL: Legal Zoom Affiliate Program
- Commission: 15%
- Cookie: 30 days
Legal Zoom is a legal document company supplying documents for business formation, wills and trusts, and intellectual property. This company also offers legal plans that allow customers to speak directly with attorneys to get their questions answered.
Legal Zoom administers its affiliate program through Pepperjam. Once an affiliate fills out an application, it takes five to seven days to hear back about whether they’re accepted or not. This company is not interested in coupon websites. Payments are sent out every month through AHC or PayPal.
Why You Should Promote Legal Zoom: Affiliate marketers who refer a large volume of sales can earn higher commission rates.
3. Oak View Law Group
- URL: Oak View Law Group Affiliate Program
- Commission: 12.5% per sale
- Cookie: Unknown
Oak View Law Group specializes in helping customers consolidate or settle debt, including credit card debt. This company also offers help with other legal issues, such as forming a company, writing a will, bankruptcies, trusts, and defamation protection.
This firm runs its own affiliate program. Affiliates have access to powerful reporting tools and promotional materials to use when marketing the products. Many types of websites can fit with this program, although it doesn’t accept adult, pharmaceutical, or gambling sites.
The affiliate program has two models that affiliates can choose from: a pay-per-lead model, or a pay-per-sale model. Affiliates are paid for bringing in leads, except leads from Vermont, Connecticut, Colorado, Pennsylvania, or Wisconsin.
Why You Should Promote Oak View Law Group: This company has two payment models to choose from and a decent commission rate. This company offers a nice variety of legal help that can assist a wide variety of customers.
4. Practice Panther
- URL: Practice Panther Affiliate Program
- Commission: $100 per sign up
- Cookie: Unknown
Practice Panther sells business automation solutions to law practices. These solutions include software and calendar integrations, billing concerns, basic communications, and client relationship management. Pricing starts at $39 per month and goes up to $79 per month. Practice Panther offers free 7-day trial periods for all of its plans.
Affiliates who sign up for the program, which is run in-house, can start promoting the plans within 30 seconds of being approved. This company allows for a wide range of promotional methods, including mass texting and social media as well as promoting the plans on affiliate websites. Affiliates are provided with graphics, banners, and other promotional materials to help them market the way they want to.
Why You Should Promote Practice Panther: This company stands out because its customers are law firms rather than people who need legal help. The $100 flat-rate commission is decent, too.
5. Rocket Lawyer
- URL: Rocket Lawyer Affiliate Program
- Commission: unlisted
- Cookie: 30 days
Rocket Lawyer provides online legal help to customers in a variety of areas, including providing a nice range of legal documents and the ability to talk to a lawyer online. Some of the legal issues this company deals with are divorce settlement, wills, quitclaim deeds, eviction notices, lease agreements, and business contracts.
One nice thing about the website is the pricing tab, which compares member prices to nonmember prices for a nice selection of common legal issues. Members get help for many of these types of problems for free, while others are discounted. Rocket Lawyer offers a free 7-day trial for its services, but the full price of the plan isn’t listed on the website.
The affiliate program is run in-house.
Why You Should Promote Rocket Lawyer: While Rocket Lawyer doesn’t list its commission rate, the website does indicate that high-volume affiliates can earn more in commissions. This company has been featured in Forbes, The Wall Street Journal, and other prominent media outlets.
6. Best Case Leads
- URL: Best Case Leads Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Best Case Leads provides attorneys with leads for legal issues, including coronavirus pandemic leads. Interested firms or attorneys can enter their practice area and state into a search bar to learn about pricing.
This company runs its own affiliate program and approves affiliates within 5-7 business days of receiving an application. Affiliates earn money by bringing in leads. They can use the company’s geo-targeting databases to promote products locally, as well as marketing in other ways. This company is not interested in partnering with coupon sites.
Why You Should Promote Best Case Leads: Best Case Leads provides helpful business leads to law firms, but it doesn’t disclose its pricing, commission rate, or cookie length, so it’s difficult to tell how much you could make with this company.
7. Legal Nature
- URL: Legal Nature Affiliate Program
- Commission: 30%, recurring
- Cookie: 90 days
Legal Nature offers legal products and documents for individuals, landlords, and businesses. Categories cover everything from human resources and healthcare to estate planning, property issues, marriage, and divorce.
Plan prices start at $84 per year and go up to $499 per year. Individual documents cost around $35-$79 each. The affiliate program is run through ShareASale.
One great thing about this company is that it provides monthly recurring commissions to affiliates, and it has a high retention rate, so affiliates can make a nice residual income from every referral.
Why You Should Promote This Company: The commission rate and cookie length are both generous, and the recurring commissions with a high retention rate make this an even better deal for affiliate marketers.
8. GA Divorce Online
- URL: GA Divorce Online Affiliate Program
- Commission: 25%
- Cookie: Unknown
GA Divorce Online sells legal documents specific to divorce. Customers complete a questionnaire and purchase their documents. They receive their documents online immediately. Then they can have a legal technician help complete the forms, or they can complete the forms themselves.
The forms range in cost from $39 for a marital separation agreement to $199 for a marital agreement and Georgia divorce combo that’s been prepared by a legal technician.
One nice thing about the website is that it has a law guide tab that provides answers to a lot of legal questions regarding divorce in Georgia.
The affiliate program is run by the company itself. Affiliates are provided with text and banner links to place on their website.
Why You Should Promote GA Divorce Online: This company stands out because it only carries legal forms specific to divorce in Georgia. The commission rate is generous, too.
9. Bigle Legal
- URL: Bigle Legal Affiliate Program
- Commission: 20%
- Cookie: Unknown
Bigle Legal, a European company, sells legal document automation software. This software can be resold by legal services companies, or it can be offered as part of the services to their own customers, and the company has solutions for real estate, corporations, law firms, and notaries.
The software package costs €49-€59 per month, depending on whether customers pay annually or monthly. This company also offers a free 30-day trial period for those who want to try the DIY software before purchasing it.
The affiliate program is run in house, and the company usually responds to new affiliate applications within 3-5 business days. Affiliates have access to marketing products, tech support, and a training type of software to help customers use the main software successfully over time.
Why You Should Promote Bigle Legal: The commission rate is great, and the free trial period could help convert shoppers.
- URL: MyCorporation Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
MyCorporation addresses the legal side of business formation with both a white-label program and an affiliate referral program. This company welcomes CPAs, legal advisors, and accountants for the white label program, and affiliate marketers and website owners for the referral program.
With the referral program, affiliate marketers can earn commissions on a number of products through MyCorporation’s parent business, Deluxe. MyCorporation is among those products, along with Deluxe business services, Deluxe business products, free logos, Checks Unlimited, and more.
The affiliate program is run in house.
Why You Should Promote MyCorporation: Although the company doesn’t list its affiliate commission rate or cookie length, affiliates are able to promote several products beyond MyCorporation’s business formation services.
Affiliate Website Ideas
This list of the top ten legal affiliate programs is just a place to start, but you might already be having some ideas about how to put them to use with your affiliate programs. If not, don’t worry—I have a few ideas of my own to share.
For example, a website targeted toward small mom and pop restaurants could include business startup forms and services from many of these programs, including MyCorporation from the list above. A website like this could also feature companies that can customize employee uniforms, industrial kitchen equipment, tables and chairs, and financial management software.
A second idea is a website for families. Programs offering legal forms, such as Legal Nature from the list above, could be featured for options like wills, prenuptial agreements, estate planning, marriage separations, and child travel agreements. A website like this could also promote family-themed cruises and vacations, Disney movies, and book clubs.
A final idea is a website to help real estate agents boost their sales. Hypnotherapy tracks for sales, client management software, image consulting, and even fashion could be promoted on this type of website. Any of the programs from the list above that carry forms for real estate could be featured here, too.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!