Company Name: Pure Romance
What Is It?
A party-based MLM where distributors sell sex toys and other related products.
The concept behind Pure Romance makes some sense to me and I can see there being some demand for the products and the parties. However, even with that, this is not something that you could turn into a long-term successful business. At the end of the day, the company uses a similar structure to other MLMs, one that places a strong emphasis on recruitment and team building. That simply isn’t an effective way to make money.
I’ve always found that MLMs promote the same or similar products with very little variation. That’s part of the reason why it is so hard to make money in a MLM because you are competing with a lot of different people and companies selling similar products.
But, for every rule, there is an exception.
Over time, I’ve talked about a few exceptions to this rule, where MLM companies think outside the box a little. A company selling solar panels is one example of this and a company selling toys for kids is another example.
This time, we’re going to talk about one more example and this time, it’s a little bit of a taboo topic.
The MLM at hand is called Pure Romance. Despite the name, the company isn’t really about romance (although… that kind of depends on how you look at it). Instead, the company focuses on sexual products and sexual health. So, this includes sex toys, as well as a range of other topics including oils, lingerie, guides, games and bath products.
The company is targeted at women, although there are some products for men and also some that are focused on couples. The company does a good job with its marketing, making the topic appear as non-threatening as possible. Even though the company does sell products for males, it restricts its parties to female attendees only.
That’s a fairly unusual approach for a company selling sex products but the approach does potentially make the products appealing to a wider range.
As for the products themselves, they’re about what you would expect. I mean, realistically, sex toys and other products aren’t particularly hard to find nowadays and there isn’t anything all that unusual about the collection on this website. The only unusual aspect of the product selection is some of the sexual health products and some educational products.
With that in mind, I’m not going to go into the products themselves too much, especially as the topic is still taboo for many people.
However, I will note that the prices aren’t horrible but they aren’t all that great either. It would be a matter of comparing products on a case-by-case basis, but I imagine that in most cases you could get similar products at a lower price (or higher quality) elsewhere.
The sex toy range is also relatively small compared to other sites. That might be a problem for anyone who buys sex toys regularly. However, the relatively small selection might actually be beneficial for anyone who hasn’t used sex toys much in the past. After all, a large selection of any type of product can often seem overwhelming.
At the end of the day, the products from this company aren’t particularly special and they aren’t hard to find elsewhere. But, in some ways, that’s not really the point. Unlike most MLMs, the selling point of Pure Romance is the concept just as much as the products themselves.
I find the concept behind Pure Romance pretty interesting. For many people, sex is a taboo topic and because of this, there are many people that don’t think about ways to improve their sex life. In many cases, they might be too embarrassed to talk about the topic and would certainly not have the confidence to actually go to an adult store.
This MLM takes a challenging and embarrassing topic and puts it in an environment that can feel safe and acceptable. It gives women the chance to turn a taboo topic into something fun and social. It also gives people the chance to become more sex-positive.
All of this suggests that Pure Romance does have some potential.
Realistically, people can simply buy sex toys and other sexual and romantic products online and in adult stores. But, that approach is embarrassing for many and a lot of people simply wouldn’t know what they are looking for. So, there is some merit to the approach of this MLM.
But, the unusual product line does also create some challenges. The biggest of these is that you have a relatively narrow audience.
In particular, people who are sex-positive and regularly use sex toys and other products probably already shop in adult stores or online. Those environments will tend to offer a wider selection than Pure Romance and will often offer better prices as well. For example, many online stores regularly have discounts, which can dramatically drop down the prices of many products.
At the same time, convincing newer people to get involved in Pure Romance parties could be challenging. As I said before, this is a taboo topic area and one that many people are uncomfortable with. So, that also limits your potential audience.
Hey girl, do you want to talk about our masturbating habits in front of a group of other people?
Even with these issues, there is still a decent-sized audience to go after.
However, I’d suggest taking the time to seriously consider whether or not your potential audience would be interested in this area. With any MLM, you can certainly expand your audience over time and in fact, you need to in order to be successful.
But, if most of your connections are to people who simply wouldn’t be interested, then the MLM might not be a good choice for you at all.
So, how does this all break down as an income opportunity?
Well, the first thing is that this is a party-based MLM. That structure means that you are essentially holding meetings where you promote the products, give information and try to elicit sales. The company also promotes a number of different themes that parties can be centered around. These are:
- Bachelorette Party
- Back on the Market
- Birthday Party
- Girl’s Night In
- Little Black Dress
- Wine & Chocolate
From the descriptions, it sounds like the themes have a slightly different focus and might also promote different types of products. For example, a Bachelorette Party might have an emphasis on toys for couples while a Girl’s Night In party might be all about solo toys.
No matter what, I suspect that most hostesses would serve alcohol at the parties to try and break the ice a little bit. After all, the topic is a challenging one.
Using parties makes a certain amount of sense for this particular MLM because the concept is partly focused on educating women about their sexuality and empowering them. But, that doesn’t necessarily mean the approach is a profitable one for consultants.
For one thing, parties get old fast.
So, the general idea is that you keep having the parties and inviting some new people and some of the same people, making sales as you go. I’ve known people who have done this for different companies and the approach doesn’t work as well as it sounds.
At the first party or two, people tend to be excited and make purchases. But, after that, people often find that there isn’t anything new they want (after all, the selection doesn’t change much) and the whole thing just isn’t as exciting. Over time, the end result is that fewer people come to the parties and fewer still make purchases.
In concept, you’re supposed to expand the number of people you get coming to those parties and increase your profit that way. But, that is always a lot harder than it actually sounds.
Additionally, this is a MLM, so you’re supposed to recruit others into the company.
That recruitment is where making money with a MLM suddenly gets a lot more difficult. One problem is that you often end up competing with the people you recruit. After all, you will often recruit people from the same circle of friends. So, you will find that many of the same people get invited to your parties and the parties of the people you recruit.
This can reduce how many people actually go to your parties and affect your profits.
If you recruit enough people and have a big enough network, this mightn’t be an issue. However, for many Pure Romance members, this challenge would dramatically reduce their potential to make money.
It’s worth noting that members often aren’t happy with how their experience turn out.
The Commission Scheme
On the site itself, the company doesn’t provide all that much information about its opportunity. The main information it notes is that people who host parties get a gift and a discount on products. But, that doesn’t offer any information about what you can actually earn. Even the FAQs on the site don’t provide information on the income opportunity.
Like many MLMs, the concept is that if you want to know more about the opportunity, you need to contact a consultant.
Personally, I hate that perspective. If I’m thinking about joining a company, I want to know as much as I can beforehand. Consultants are biased towards the company and they often directly benefit from recruiting you. So, as you can imagine, a consultant is never going to be a great way to get accurate information. Additionally, you often find that consultants actually don’t know as much as they should and they might even tell you incorrect information as a result.
The company offers a number of starter kits, like this one here:
The pictured kit is $179 (their cheapest one), the next kit up is $479 and the most expensive is $1,079. It’s worth noting that the more expensive kits seem to just contain duplicates of the same items that are in the small kit.
Which kit members buy determines the discount they get on their own purchases and other factors also influence the discount. In particular, consultants initially get around 40% discount and can get as much as 60% discount.
That discount is important, as this is a MLM where you buy the products yourself then try to sell them on. I have always hated this model because it is riskier for you. After all, you don’t really know what people are going to want to buy and you’ll often end up paying for things that you don’t ever sell. To make matters worse, there isn’t all that much you can do with sex toys that no one wants (they aren’t even suitable as a gift most of the time).
Beyond this, the company seems to have the typical approaches of a MLM, where you get more bonuses for recruiting more people and growing your team. So, your income entirely dependent on your team.
The concept behind Pure Romance is the company’s biggest advantage. MLMs don’t typically sell this type of product and there are very few places that sell sexual products in a non-threatening manner. But, a good concept is not necessarily a profitable one.
Like every MLM, this company relies on you recruiting others and getting as many sales as possible. Personally, I think that both of those aspects would be challenging, especially because of the taboo the topic.
MLM VS Affiliate Marketing
Why follow an MLM at all? As with most network marketing or direct selling companies, the people making the big bucks are the ones recruiting other sellers, NOT the ones selling products.
If you are interested in sex, sex toys, or sexual health, you can definitely make money in this industry. The trend is growing rapidly!
But there are other ways to make money that don’t require so much initial investment, and don't require you to manage a team. For example affiliate marketing! You can manage a small website, promote products from other companies, and never have to leave your home in order to make money. No parties, no convincing friends, no “selling”.
You can also check out the free research I did on the adult toys niche, which will give you more insight into trends, products to promote, and companies that will pay you to feature their products on your website/blog.
This is not a “scam” company like a lot of MLMs I review. However, I just don't think this is the best way to make money with this niche market.
Whatever type of product you decide to promote, it's important to own your own website to grow your business.
Parties only work if you have a network of friends with money in their pockets. Network marketing only works if your friends are interested in joining business opportunities.
With a website you can reach the entire world, and only promote great products to people interested in what you have to say. Plus, you open up doors to multiple streams of revenue like affiliate sales, ad click revenue, paid advertising, and even selling your own digital products.
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