The lure of a business in a box, or a website that requires no work but produces cash like a virtual ATM is one that has created an entire niche market of advertisers that appeal to exactly those needs. No business skill necessary, no marketing knowledge needed, and for a one time fee you can have a real online business. It's amazing, it's new, and you have been selected for a one time discount that won't stay around for long. This is the world of done for you websites.
Not all companies are terrible, but most are. Let's take a look at some of the problems to look out for if you are thinking of choosing a place to create a website to kick-start your online business, and I'll provide you with some better options that could actually be producing income instead of some of these gimmicks that are advertised on the phone and in your inbox.
Top 5 Problems With “Done For You Websites”
1. They Are Ugly
Right out of the box you are going to get a cookie cutter website. There's no way around this. If you want a custom designed website it's going to cost you for code, graphics, and for someone to put all the puzzle pieces together. Then it's going to cost you for maintenance fees.
There's nothing wrong with cookie cutter sites if you tweak them enough make them your own. Even with drag and drop editors (like the one that I use), if you experiment enough, even a total noob can do some pretty cool stuff. But be prepared to be underwhelmed with what they deliver. If you are not sure what you are looking at, just assume it's ugly.
The point is that for all the talk they give you about being “ready to go”, these sites are likely going to need at least a few hours of work to get them half-way acceptable and ready to make sales. Visual stuff is big on the internet, and an ugly site is going to scare away customers.
2. There's No Content
This is a huge, huge problem. Did I mention that it's a huge problem? Content is the currency of the internet. Content is the stuff that you write on your websites or blog. If you don't write content, you don't exist online.
What you get with sites like IncomeShops give you nothing but a bare bones ecommerce site. That means you have a truckload of products on there, but there's no way for people to find them? Did you think it would be that easy to compete with the thousands of other brand names that already have decades on the internet and are ranked on the first page of Google? It's not easy! Those rankings are driven by content.
And still other companies like Accelerated Web Solutions give you some content, but they make the huge mistake of spinning, or recycling their content. This is a huge no-no in Google and will send your site to the “sandbox”, which is certainly not as fun as it sounds. It's like a “time out”. Anyway, having spun content is just as bad as having none.
The solution? You need to write about your products and services. You need to know something about what you are promoting, or be able to do a decent amount of research. Doing this is all in a days work as an internet marketer, but you need to proper training to figure out how to do it.
3. There's No Traffic
Without people on your site, you aren't going to make sales. Kind of related to #2 from above, you need to figure out how to get people on your site and interested in what you are selling! I don't care how much is “done for you”, but without a couple of pairs of eyeballs on your products or services the site will make you exactly $0. Trust me. I have lots of sites that make me $0.
Traffic comes from rankings in Google (from content), or from paid advertising. Again, paid advertising takes A LOT of skill. In fact, I haven't even mastered it yet. Its' very easy to spend more money than you make from sales, meaning that you are losing money instead of making it.
I'll be they didn't tell you that when they were selling you this awesome profit-getting website, now did they?
4. Unrealistic Expectations
The thing that makes me most angry about sites like Web Knowledge LTD is that they prey on people that don't know any better. Internet based scams and phone call based scams usually start telling you that they have customers that make $500-$2000 per month. They often try to “bring you back to Earth” by saying that they will not make you a millionaire, but adding an extra $500 per month is definitely within your reach.
This is true. It's possible. But then they want to charge you $600 for a website that's worth about $10. And then they try to sell you various upgrades for coaching, mentoring, support, and website upgrades. Then they give a one time discount for however much you are willing to pay.
The whole time they are forgetting to tell you that they don't provide enough training to actually teach you how to effective promote your site on the internet, and they certainly don't mention that it's going to take you months, if not years to be able to make $1000 per month from your site.
Though there are lots of variables, I usually tell people to expect to work 3 – 6 months for 3 – 5 hours per day, 5 days a week, and then you can expect to start making sales. Just making sales! Expect to work for 1 year or more before you can see consistent income of more than a few hundred dollars per month.
5. High Cost, Low Value
I started to rant about this in #4 a bit, but decided to save the big finish for this point. Really, most of these sites that are offering a done for you websites are offering just that – a website. And a website isn't worth diddly-squat if you don't know what to do with it.
Those that offer training along with their site usually have a few lame videos that speed through a few essential concepts and then send you off to the races. Two months later you are wondering where the traffic is and why you aren't making sales.
The truth is that this takes time and discussion to figure out. There are some fundamental concepts you need to wrap your head around – things like keyword research, competition, writing ad copy, site colors, navigation, linking strategies, and social media promotion. I know that's a lot of jargon, but if you spend enough time with the right kind of training, that stuff will come together like pieces to a puzzle.
The key thing you need to pay for is training, not the site. A website by itself is worth about $10-$20. A website in the right hands can be worth thousands of dollars in your pocket every single month.
Again, you need to start looking for the right training, not a pretty website. The training will teach you how to make a website that makes sales. A website without training will do you no good at all!
Don't be disappointed by a ready made site. Make your own website. And get training on what to do with it. Choose a practice domain and play around with it (it's free), and follow some simple training to get started. You get two sites for free, and you can create or destroy them as you please. But don't forget that training! (it's the big green button once you get inside the members area).