Welcome to Day 2!
Internet marketing is a broad term used to describe any type of “marketing” on the internet. There are many types of internet marketing.
Affiliate marketing is one of the easiest ways to earn money on the internet. It's what I do to make money, and it's what I'm going to teach you to do so you can earn your own money online.
What's Affiliate Marketing?
Essentially, you are getting paid a commission to promote a product or service.
How does this process work? Let's explore.
When you want to buy something, typically you do a search in a search engine, Google.
For example, I want to buy a smoker to make some smoked ribs this summer, but I have no idea how to smoke meat.
I don't know what's the best smoker for me to buy.
Potential questions I have could be:
- what smoker makes the best ribs?
- how much meat can you make in a smoker?
- does a smoker use real wood or liquid smoke?
- should I buy an electric smoker or a propane smoker?
- what's the best smoker for newbies?
- how long does a smoker last?
- how long does it take to smoke pork ribs?
These are all things I'm curious about because I want to make really good ribs.
You can see from this picture above that not all the results are click-worthy to me. First off, I don't care what Amazon is selling. It's just a paid ad, and won't tell me much. I want to read what real people say about smokers.
AmazingRibs.com sounds like a great choice, and I'm definitely interested to see who won the 2018 contest for best backyard smoker!
I'd also like to click SeriousEats.com to see what kind of smoker I can get for under $500.
On both of those websites, you'll find affiliate links, which means if I click their link and buy a grill, they make some money.
I'm still not really ready to buy at this point, so I do another search, this time for “best backyard pellet smoker”.
Here are the results:
There's a few of the some websites from the last search, but a couple of new ones popped up as well. Each one has a unique title and interesting reason to click. Some have stars in the results, or display an author name, or show a preview of pricing.
Each of these websites is a person that's making money online.
Many of these people are not professionals! They are people just like you that have a hobby or interest, and they made a website about it.
What’s the point?
You don't have to manufacture grills. You don't need to start a cooking show. You don't have to open up a storefront in your town and start selling smokers. You can make money talking about grillin' and smokin' with a simple website and some articles that you write yourself.
This is just one topic, and there are hundreds of thousands of possible topics to choose from.
Let’s look at one more example.
Last year I started learning about stocks and I wanted to take a course on the internet.
So I typed into Google, “Online courses learn stock investing”, and that turned up quite a few results – way too many for me to decide.
I then modified my search to “Best online courses for beginners learning to invest in stocks”.
That turned up a couple reviews which I read, and eventually followed the advice of a blogger who had taken some stock investing courses before.
He made a couple of recommendations, and I picked one that sounded good to me.
He probably got paid a commission!
Next, let’s take a look at what exactly you'll be doing to make money online through affiliate marketing.
Step 1: Pick A Topic (Niche)
Pick something you are interested in. ANY website can make money. If you are interested in a topic, there's going to be thousands of other people that are also interested. Don't worry about things like competition, profit level, or an exact plan to make money right now. (Experienced professionals will consider these things, but that can means months of research to pick the perfect topic.)
This is your first website, so you want to pick something you'll enjoy. You can tweak the website as you grow, and start a second website later. The most important thing right now is to learn the process rather than hit a home run on your first try.
Step 2: Build a Website
This may seem scary to someone who’s never done it before, but getting a basic website set up is actually pretty easy these days. In fact, you can do it in 30 seconds with SiteRubix. SiteRubix is like a custom (newbie friendly) version of WordPress, which is one of the most popular website builders in the world. Most personal blogs and affiliate sites you see online will use WordPress because it's so easy to use!
Step 3: Find Affiliate Programs
This is how you make your money. Singing up for affiliate programs is FREE! They'll pay you a commission for each sale you make. Sometimes, a company will just give you one link and that's it. The rest is up to you! Other companies have a whole program with an affiliate manager, pre-made banners, tracking links, and maybe even bonuses for increasing your sales numbers.
Step 4: Research And Create Content
You need to provide people with helpful information. We’re not making an online shopping mall Amazon product showcase here!
By providing people with useful, unique content, you gain authority on the internet. Authority means better ranking in search engines, which means more visitors, more sales, and more money! This is hard for a lot of newbies, but I have lots of trainings inside the WA community I created to help. One is called 8 Simple Article Styles To Make Money Online.
One basic style is the “top 10” style article, where you review the top 10 items in a category like “Top 10 drones for kids” or “Top 25 vegan brownie recipes online”.
What's the topic you chose? Can you think of a top 10 list related to your topic?
How to research and write for your website is an in-depth discussion that we can have later. For now, a basic understanding that you'll be writing articles for your website is good enough!
Step 5: Expand & Promote
Once you’ve got the core website up, the work doesn’t stop there. To promote your website on the internet you can create video, share pictures, write articles, answer questions, participate in forums, have your own podcast, guest blog on other peoples websites, and tons more stuff.
If you’ve chosen a good ‘niche’, then you can essentially make one website the source of all your income. You don't need to run 20 tiny websites on different topics when you can have one big website on a topic you love.
Don’t feel bad if some of the terms and concepts I mentioned here aren't 100% clear to you. The goal of this course isn’t to be an expert in 5 days. Our goal is to construct a broad framework in your mind. As I mentioned before, your “action” training starts in the free Online Entrepreneur Certification Course over at Wealthy Affiliate.
Tomorrow we’ll take a look at some of the scams that are out there, and how to identify and protect yourself from “gurus” that are just out to make a quick buck off you. If you've ever bought or researched any “make money” or “biz op” products, you MUST read tomorrow's lesson.
I'm well aware that there are a lot of products out there that claim you can make money in 24 hours or with no work at all. I want to show you why those claims are not true, and the way normal people make money online with consistent work.
In day 4, we’ll dig into some some specific online business models that can help you diversify your income.
Tasks For Today:
Task 1: Think back to the last product or service you purchased on the internet. How did you find it? What was your thought process? Were you able to find the information you were looking for?
Task 2: Write down 3 hobbies or interests you have, and list a couple of paid products or services related to them. My hobbies are motorcycles and beer. Do you dive or enjoy gardening? Are video games, computers, or fashion some of your passions?
Task 3: Watch this video in Wealthy Affiliate about Choosing Your Niche.