Company Name: Motives Cosmetics
What Is It?
A cosmetic-focused MLM, which places a much stronger emphasis on its products than on the opportunity that it offers.
Motives Cosmetics does a lot of things right. The products aren’t extremely expensive and they seem like they would be appealing to people into makeup. There is also very little hype on the site, which certainly weighs in their favor in my opinion.
It is still a MLM company, so making money relies strongly on the actions of your team and the company doesn’t offer much information about that side of things. Still, it’s relatively good as far as MLMs go.
Motives Cosmetics (which seems to be called that or just Motives) is a cosmetics company, so the products they provide are exactly what you would expect them to be. Some of the main categories of products include nails, eyes, face, skincare, sun protection and accessories.
One major advantage is that the company has a pretty large selection of products. For example, there are more than 100 different eyeshadow products, and that’s just one subsection of the eye category.
The site is also really easy to navigate, making it a simple process for people to find the products they want on there. That’s actually a really important feature, because the company lets distributors sell products online.
The prices for the products aren’t horrible either. For example, this is one of the many eyeshadow options:
Yes, you can find cheaper in some places. But, that price range is fairly standard for a relatively high quality example of eyeshadow.
That pattern was consistent across the site. In some cases, products might be more expensive than you would find in stores, but not excessively so. For example, many of the prices were in line with what you might find with Avon, and a considerable number of people do buy Avon makeup regularly.
One issue is that you can’t know anything about the quality of the products just by looking at the website. If the makeup is of good quality, then the pricing is probably about right. But, if it’s low quality, then the products are overpriced.
There isn’t a lot of objective information online offering much indication about quality. I did find one positive review at a site called My Eyeshadow Consultant, but it’s still hard to be certain.
Personally, I would suggest finding a way to try out the products before even considering becoming a consultant. Making money through this company would only be remotely viable if the products were worth the money that the company charges. Though you may snag a few initial customers, the key to making good money with anything is repeat customers.
As it is, the brand is pretty unknown, which makes selling more difficult. Think about how skeptical you are of unknown brands versus the ones you know from TV. Some folks do go for the lesser known, companies, especially if they are 'boutique', or unique in some way, but you certainly don’t want to be trying to sell a poor quality product while trying to get someone to switch brands.
Starter Kit Costs
This kind of counts as a product and kind of doesn’t, but I wanted to mention it briefly anyway.
Joining up with the company costs $149.95 plus tax, which is on the high end for a MLM. Some of the cost comes from that fact that members are paying for a starter kit, rather than just the right to sell products.
In this case, the kit comes with a range of different makeup, along with catalogs, order forms and some samples. A kit like that would make starting up a bit easier, because you don’t have to buy products yourself just to show them off. It’s still a lot of money though, especially if you aren’t certain about the company.
Most MLMs strongly focus on the opportunity, often to the point that the products are secondary. That’s not the case here. Instead Motives Cosmetics places most of its emphasis on the products themselves. It’s a fantastic approach, and it lets the company recruit people that are passionate about the company and its products, rather than people focused on the making money side of things.
To start off with, distributors (or ‘beauty advisors’) earn around 30% profit from the sales that they make. This is probably the result of buying them at members’ prices and selling the products at a higher price, but the commission plan doesn’t elaborate. That profit margin is also shown in this basic table the company offers.
That information applies just to basic retail sales, which are the sales that members make themselves. But, let’s not forget that the company is a MLM, and much of the income potential comes from that side of things.
This table is actually most of the explanation the company provides about the team aspect. Like other MLMs, it seems that Motives Cosmetics requires members to have two teams (a left and a right team) and these both have to meet a certain amount of performance.
The table uses terms like BV and BA to describe those requirements (in small print no less), but those values are actually not described on the commission plan itself. In fact, I couldn’t find a description of the terms anywhere on the site.
To me, that’s a pretty concerning issue. It means that people don’t fully know what they are signing up for when they join the company, and many may have unrealistic expectations. It also seems likely that the commission plan is intentionally kept simple so that it doesn’t scare of potential new members.
I can see an advantage and disadvantage to presenting facts in this method, so am undecided on whether it's good or bad to do it this way. Sometimes, it's just simpler to jump in and figure out the details later. Sometimes, too little information can get you to start things you otherwise wouldn't do. What do you think?
Selling Through Parties
One area of emphasis with Motives Cosmetics is the idea of holding Beauty Parties and selling products through them. This isn’t an uncommon approach, and MLMs like Origami Owl and Clever Containers have a similar focus.
Parties give distributors a chance to get a group of people together and show off how the products work. They also create a bit of peer pressure, so if one person buys products from the party, others generally follow suit.
The company estimates that members can earn $300 or more from a party, which means you would have to make around $1,000 or more in sales at a party.
How easy or difficult that is probably depends on who comes and what their budget is.
Parties certainly aren’t as easy as the company suggests. But, they can be an interesting tool. In the case of makeup, giving makeovers or mini-makeovers can provide a good way to show off the products. So, the approach can work.
The company also lets people sell products through catalogs and online. That means there are a lot of options, more than many MLM companies offer.
Thoughts On Selling Makeup
In many ways, Motives Cosmetics reminds me of Avon, although it doesn’t have the same reputation. Like Avon, the focus of the company is much more on the products than on the opportunity.
The makeup niche is also an interesting one.
Yes, there is a lot of competition, but people do tend to get passionate and brand loyal. So, theoretically representatives could convert people over to using this brand over others, which would then result in repeat sales.
At the same time, makeup is a product that people go through and replace, and people often end up looking for new colors and types of makeup even before they are out of what they have currently. This also makes it easier to cash in on repeat customers!
However, at the same time, the makeup field does limit the people you can sell to. After all, you would be selling almost exclusively to women, and you would be limited to women who wear makeup regularly and can afford the prices from Motives Cosmetics.
If you have a passion for beauty and makeup, Motives Cosmetics could be a viable option for making some money, especially if you've tried and enjoy their products.
Personally though, I wouldn’t recommend this company to anyone wanting to earn significant income. Because of the MLM structure, you have to rely on building teams, making sales yourself and ensuring that sales are made within your teams. Without a strong team or a large amount of sales, the amount you earn from the company is likely to be low.
Like Avon and some other MLMs, this is a company that some people might get involved in to offset the cost of their own products. If you just relied on commissions (rather than building a team) and largely sold to friends and their friends, you could make a little money from the company without an insane amount of networking.
For some people that approach might be appealing.
But, trying to earn a full-time or even a part-time income with Motives Cosmetics would be very tough if you don't have an existing network, and do not have the leadership skills to run a team. Still, if you are going to try a MLM or if you are really into cosmetics, Motives Cosmetics isn’t too bad – not when you compare it to what else is out there.
MLM VS Affiliate Marketing
It’s easy to turn to MLMs as a potential alternative to a traditional job. After all, they look so great on paper and they are often heavily hyped. Often people jump into MLMs quickly and don’t realize just how challenging they can be until they have invested a considerable amount of time and money into the dream.
As you can probably tell – I really don’t like MLMs. Yes, they have the potential to help you earn money and some people are even very successful in them. But, their structure actually makes it difficult to make money, which is why so many people make very little.
More than anything, it’s the MLM part of the structure that’s the problem. This structure means that you have to rely on your team to make a good income. I hate that approach. You shouldn’t have to depend on others to make your business successful, not like that. If you do, what’s the point in even having your own business?
That’s why I like affiliate marketing so much more. It has some similarities to a MLM in that you get commissions for making sales. But, there is no team to worry about. Plus, you can scale affiliate marketing by outsourcing certain parts of your business. Plus, if your affiliate business is online, your websites can earn revenue 24/7…even when you're sleeping!
I don't often give network marketing companies a thumbs up, but this one looks alright! It's not for me, obviously, since I'm a guy, but I could see it resonating with some people seeking a side income…especially if they have a passion for beauty and makeup.
Whatever type of product you decide to promote, it's important to own your own website to grow your business.
Parties only work if you have a network of friends with money in their pockets. Network marketing only works if your friends are interested in joining business opportunities.
With a website you can reach the entire world, and only promote great products to people interested in what you have to say. Plus, you open up doors to multiple streams of revenue like affiliate sales, ad click revenue, paid advertising, and even selling your own digital products.
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