Company Name: Miessence
Costs: $50 to start
What Is It?
A beauty-based MLM that emphasizes organic products.
Miessence does offer organic products that appear to be high quality, which could be a selling point. Yet, at the same time, the company’s products are expensive, and there is little indication about how good the products actually are. The compensation scheme for the company also heavily focuses on recruitment, so for most people, earning money would be difficult and require considerable time and money.
With Miessence, the first thing that caught my eye was the company’s focus. The marketing and rhetoric strongly focuses on the fact that the range is certified organic, and on the idea that it is healthy for the environment and for people.
Without a doubt, this is a marketing technique. After all, people tend to have a pretty strong focus on the environment nowadays, and this does affect their decisions about where to shop and what to buy.
The company does also claim to be the first brand globally to produce organic versions of the types of products that it makes.
Personally I doubt that. Companies have been focusing being organic and ‘green’ as a selling point for quite some time now. Miessence may be the first company to simultaneously produce an organic line in all of those areas (skincare, haircare… etc.), but honestly that’s not such a grand claim.
This aspect is really important when it comes to the company’s products, because their organic nature is one of the key selling points.
So, the produces from Miessence fall into six categories. These are:
- Body/oral care
- Home care
Across all the categories, the company does offer a decent number of products, with probably more than 100 individual products and a range of value packs and combinations. That variety is important if you were going to try and sell the products, as more variety makes it easier to appeal to a wider audience.
The Products Themselves
The products that the company promotes are really about what you would expect from this type of company. For example, this is one of the products.
The products are all health and beauty focused, and this makes reviewing them a major challenge. One issue is that you can’t tell a lot about a health or beauty product without actually using it. The other thing is that this type of product is very subjective. So, some people might love it and others hate it, but that gives little information about whether the product itself is any good.
The site does publish testimonials for its products, like this here for the product above:
Honestly though, reviews like this don’t mean anything, Miessence is a MLM company, so there is a large number of distributors out there that want the company to look as good as possible. It’s likely that many of the reviews hosted on the site came from distributors, or from people who are biased in some way.
The same problem turns up when you search for reviews online. It’s pretty much impossible to work out when a reviewer actually liked the product and when they are being biased because of their connection to the company.
For me, the biggest indication is when a reviewer is prepared to be negative. Typically, distributors for a company (and many affiliate marketers for that matter) will only say good things about the company or its products.
In the case of Misessence, I did find one site (thesustainablecouple.com) that offered realistic reviews of the products. Specifically, the writer noted that she loved some of them, but one of the products she tried was no good.
Another site looked at reviews for 12 products from the range, giving an average score of 6.3.
In general, this information suggests that the products may be decent, but certainly not amazing. Likewise, you might find that some of their products are less appealing than others. That mightn’t be a problem if you were specifically buying the products because they are organic, but even then, I suspect there are better options out there.
If the prices for these products were reasonable, I would say that the products might be worth a try. After all, the organic certification is unusual, especially as the company certifies many of its products to food grade (whether or not that makes a health difference is hard to know).
But, most of the products are expensive, even for organic products. Here’s one example:
Likewise, products like cleanser are more than $50, while exfoliant is more than $30. Some people will pay high prices to get quality, but many more people won’t. That’s especially true in the case of a MLM, because people often aren’t really sure what they are getting for their money.
The price alone would make these products hard to sell, even though their organic nature does offer some advantage.
The other side to the company is the opportunity. This is a way for people to earn money and discounts by representing the company. As with most MLMs, there is two sides to the opportunity.
The first is making money by actually selling products. This is the approach that most people expect when joining an opportunity and it is the simplest. If you know a decent number of people interested in buying the products from Miessence, then this approach might be effective. Unfortunately, you don’t really earn all that much from selling the products.
Instead, most of the potential for earning money comes from recruiting others. You can even see this in their basic breakdown of how you can earn money:
Out of those five points, only one is directly related to selling products. Everything else is connected to recruitment and building a team under you. This is where a MLM starts to look a lot less attractive.
Under a MLM model, you get increasing bonuses as you recruit others and build a team. The idea is that you recruit people and make sales, and then the people you recruit do likewise. The larger your team is (and the more sales it makes), the better our income.
This places a huge emphasis on recruitment, which can be a challenge. After all, this means finding people who are willing to invest time and money into a business. At the same time, you risk competition between the people you recruit, and those people may well be directly competing with you.
One other thing is the complexity of the plan. Like other MLM companies, Miessence offers a range of bonuses and some of these have complex requirements. For example, your potential to earn money increase as you progress up the ranks. But, to do this, you need a certain number of people under you and a certain amount of sales within your team. In some cases, a certain number of the people under you have to reach the second rank.
Meeting all of the criteria isn’t easy, especially as your team’s success may vary considerable from one month to the next. In fact, you may well find that team members drop out of the company altogether as their needs change, which could have dramatic impacts on your own potential to make money.
If you’re into skincare, cosmetics and similar products, then Miessence may well look appealing. The problem is that making money with this type of company isn’t as easy as it seems. As I mentioned before, the system heavily relies on recruiting others into the company. So, you have to be able to recruit, and your success depends on how successful the people on your team are.
That’s not an ideal situation for your own business.
After all, it means that you can never be truly independent and you can’t really have control over your own income.
To make matters worse, you are completely dependent on the company. So, if Miessence ever folds, you could lose your source of income very quickly. That would be a horrible situation if you did manage to get far up the ranks in the company.
The thing is, MLMs do fold. The business model relies on the company continuing to recruit new distributors. That can’t happen forever. Sooner or later, companies run out of people to recruit and the interest in their products decrease.
The strong focus on recruitment also means that the companies are skirting the law a little bit. That could contribute to the company closing at a later date. For example, the MLM lyoness was accused of being a pyramid scheme and had to go into court. While the company did win the lawsuit, the situation is an indication of the increased focus that is being placed on MLMs.
MLM VS Affiliate Marketing
Even the best MLMs are fraught with difficulties. To make money you really do have to rely on recruiting, and you have so little control over your own income. Yet, people join MLMs like Miessence all the time.
Part of the reason they join is that MLMs look like such good opportunities. Realistically however, you can make money online without ever having to join any opportunity and without recruiting anyone into your ‘biz op'. There is already so much potential online – much more than most people realize.
Affiliate marketing is a very different approach to earning money. With affiliate marketing, you have your own website, and you promote the companies and products that you choose. There is no focus on recruitment and you can change what you promote when you want to. With this type of business, you are the one in control, every step of the way.
Whatever type of product you decide to promote, it's VITAL that you generate leads to grow your business.
But let's face it, "parties" are boring, and no one likes the annoying Facebook friend who's always promoting a biz-op.
That's why I use this lead generation system. Learn how to generate leads outside of your circle of friends and family and discover what it means to truly own your own business, rather than just be a cheerleader for one network marketing company.
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