Company Name: Jordan Essentials
Do I Recommend Jordan Essentials?
While some people make money with Jordan Essentials, the company isn’t an amazing opportunity. Instead, it is a fairly typical health and skincare MLM, with decent products. For this reason, I recommend affiliate marketing as an alternative. You’re still promoting the same types of items but in a more powerful way.
What Products Does Jordan Essentials Sell?
Jordan Essentials uses the tagline ‘Healthy Skin, Healthy Life’, which sums up its product focus well. Most of their products are designed for the skin in some way or another. For example, one key option is their skin relief range, which is priced from $9 to $22.
These are all the same items, just different packaging. The products use sunflower oil, shea butter and cocoa butter, along with various other items related to skin health. They’re also free from various compounds.
This ‘free from’ aspect is one of the features of the company. The idea is that the products contain fewer unhealthy chemicals than most competing brands. Other items follow a similar pattern, like their magnesium lotion. Of course, the specific ingredients do vary and some products will require more chemicals than others.
This idea would be appealing to many people. There is a growing movement that focuses on decreasing exposure to chemicals. This alone would help promote sales.
Jordan Essentials offers a wide range to choose from too and goes beyond basic skincare. Their categories include:
- Bath & Body
- Essential Oils
- Face Care & Anti-Aging
- Mineral Makeup
The selection in these categories is often decent, which is great from the sales perspective. The company does also offer something called Joyful Jordan. This is a monthly subscription box that contains surprise items. The box is just $15, so it doesn’t contain many products each month.
Still, it could be a fun idea. If nothing else, it is something different to promote. I haven’t seen many MLMs try this idea.
While the products are appealing, they’re not cheap. For example, a 2 oz tube of skin relief is $9 and an 8 oz tub is $22. Patterns are similar across other items as well.
The products are specialized and contain fewer chemicals, which helps explain the price points. The prices aren’t too unusual for this field either.
Even so, they are high enough to make some people hesitate. Many people also aren’t convinced about the benefits of this type of product. If that’s the case, the high price point would be a definite disadvantage and would impact your ability to promote the items.
This suggests that you should carefully think about your audience. Consider whether they would be willing to invest in products like these and whether they would be able to afford them regularly. If they can’t, then Jordan Essentials probably isn’t the best company for you.
Finding Success With Health And Beauty
Companies like Jordan Essentials aren’t scams. This one even has a lot going for it, including a strong focus on the products rather than the opportunity. The items are also ones that people would want to buy.
One problem is that direct sales and recruitment is simply old-fashioned.
These days people tend to shop online much more often. They also focus more heavily on comparing products and working out what is best for their needs. After all, you can order something online and have it turn up within a few days, with no fuss or hassle.
In contrast, ordering from a distributor is often frustrating. Even the parties (which can be fun) take up time and energy. Some people simply won’t have those to give.
This doesn’t mean that you won’t make sales. But, it is one more layer of complexity to consider.
And, as always, most of the income comes from recruitment. There is some potential to make money just from sales but that is incredibly limited. Instead, the system is designed for you to get others involved.
So then, let’s make one thing clear – if you’re not good at face-to-face sales and recruitment, stay away from Jordan Essentials. You need to do well in these two areas to have a decent chance. The company doesn’t seem to offer much training to support you either. There’s also a good chance that the person who recruits you won’t be an expert.
The style is old-fashioned anyway. Why not take advantage of technology instead and make your money that way? The idea lets you reach more people and involves fewer complexities all around.
There are also many different items to choose from. I can think of countless health and beauty affiliate programs, all of which let you make money promoting products. There are also many related fields as well, like yoga, essential oils and cosmetics.
Is Jordan Essentials A Good Business Opportunity?
As I’ve already mentioned, the business side of Jordan Essentials involves both sales and recruitment. You can just focus on sales but the income potential tends to be lower. Instead, the model is designed to get people actively recruiting.
The style is far from ideal. But admittedly, it does have some advantages. Some people choose the approach because they enjoy the social side of the company, including hosting parties to make sales.
People who are good at sales and recruitment can even do well for themselves. There are certainly success stories from MLMs, including some people who have made a career out of the idea. So, let’s look at Jordan Essentials itself.
The first step is simply earning money from sales. Commissions start at 25% per sale and go up to 35%. The difference is based on sales, not ranks. To hit 30%, you need to make $1,500 in sales volume per month, while 35% requires twice that.
These sales are made by placing orders or through a website from the company. There is no need to purchase items and then resell them, thankfully.
It’s also nice that you can earn bonuses from sales. Even so, the requirements are pretty high. I imagine most people couldn’t hit $1,500 in sales every week.
The company does suggest that this is easy – as $1,500 in sales is ‘just’ one $375 event per week. But, there are some problems with this claim.
- Parties take time and money. Organizing and running a party can be an intense process, even if you enjoy them. Costs include any samples or gifts you pass out and any nibbles provided, along with the gas required to get where you’re going.
- You have to find hosts. The party model involves having people to host. To hold four successful parties a month you would have to find four different hosts. This is achievable but will get harder as you go along.
- The novelty wears off – fast. MLM parties can be fun at first and even profitable. But, your audience has to invest time too and the entire event is one large sales pitch. People typically get less interested as time goes on and may start resenting the idea.
- Parties are common. Countless MLMs operate through the party model, including ones that focus on skincare and health products. Even if your audience hasn’t heard of Jordan Essentials before, they’ve probably been invited to other parties. This does decrease the likelihood that they’ll be interested.
- Social circles overlap. The idea is that each party has its own host and the host invites their friends. Because the groups are different each time, your chances of sales are higher. If you’re wanting to hold four or more parties a month, new audience members are essential. Yet, people’s social circles overlap, especially as many of the hosts will be your friends and family. This often means the same people get invited to parties time and time again.
- Sales decline. These patterns also mean that sales decline as you go along.
To hit the goals with party sales, you need to regularly find new customers and new hosts. This is possible but it involves considerable planning and outreach. Is that realistic for you?
Beyond basic sales is the idea of recruitment. This is the main source of income. The company states that you can earn between 3% and 12% overrides on their sales volume. This basically means that you’re getting up to 12% commission on sales that your team members make.
Those are sales that you didn’t make personally. In many cases, you may have had nothing to do with them. This is where the model starts to seem amazing and it sounds like you’re making passive income. But, that’s not quite true.
First of all, the amounts you earn are based on a system. In most cases, this is rank-based and your team is structured kind of like a pyramid. You earn different percentages based on how far people are beneath you in the structure, depending on what the underlying system is.
Jordan Essentials doesn’t give much information about how their plan works, so it isn’t clear what the structure is or what ranks are involved. Even so, I can tell you the general idea.
The basic aim is to progress up through ranks. Each new rank comes with more potential income and may be associated with bonuses as well. You typically need to get a few ranks in (at least) to earn from multiple generations below you. Even then, the amounts you earn are typically small. You need to get higher in the ranks to earn more.
The requirements for ranks tend to get complicated fast. They’re often based on the sales of your team, your personal sales and your team structure. As a result, you have to rely on your team being successful for you to progress.
That brings me to the other main issue – management.
The overrides you receive aren’t actually passive income. Instead, you need to strongly focus on developing and managing your team. This often involves encouraging and training members. You may need to go along to some of their parties too and teach them in person how to sell well. Some members will need more support and handholding than others.
The end result gets pretty time-consuming.
In theory, you could cut down your own sales and focus more on management as your team got larger. But, you’re still heavily relying on them being successful and there are many requirements along the way.
The Online Component
Earlier on, I mentioned that direct sales is an old-fashioned idea – which is true. Jordan Essentials does try to get around this by offering the ability to sell online as well.
This is done through a replicated website from the company. You get to pick the name of your site but everything else is done for you. Because of this, the site is almost exactly the same as every other distributor. Your name will be in a few places, along with possibly your bio and an image but that’s about it.
The style does have benefits. It means you can make sales more easily and you can promote to a remote audience.
But, you don’t have any control over the site. This means you cannot rank it in Google. Instead, you would have to rely on tools like your own website or social media to drive traffic to it.
Of course, the main intent is to share your site with friends and family. Driving traffic to the site probably wouldn’t help much anyway, as customers can buy directly from the Jordan Essentials site.
The site is free for the first three months and then costs $9.95 per month, which is a common pattern. You can actually cancel the site entirely if you want to and enter any orders manually. I wouldn’t recommend that though. The site offers convenience to customers and could easily increase sales.
Even with decent products, Jordan Essentials isn’t an amazing way to make money. If you are considering it, make sure you weigh up the various challenges carefully.
Whatever type of product you decide to promote, it's VITAL that you generate leads to grow your business.
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