Jordan Essentials is best defined as a skincare company, one that has a strong emphasis on natural ingredients. The company uses the tagline ‘Healthy Skin, Healthy Life’, which sums up its product focus well.
This isn't your classic high-class skincare that we're talking about, where you might be paying $50 or more for a tiny bottle. The angle is different entirely. The products are more similar to what you might find at a boutique store or market, where the lotions and soaps are not mass-produced.
The end result is that the products look good and seem professional, without being excessively expensive. They're also free from a variety of (potentially) harmful chemicals, which makes a great selling point.
Another point to highlight is the skincare industry itself. This is always a popular field and the products are in high demand. The demand means that the potential to make sales is significant. Nevertheless, you also have a high amount of competition to contend with.
Jordan Essentials ends up being an interesting addition to the field. Their product line is interesting enough that you may be able to garner people's attention. If nothing else, the products would be appealing gifts. So, is this enough to make Jordan Essentials a good choice for income? That question is the focus of today's discussion.
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Two Ways To Make Money With Jordan Essentials
As a network marketing company, Jordan Essentials follows familiar patterns. Distributors can earn from product sales alone or by developing a team as well. The team angle provides more income potential, along with extra challenges.
There are multiple things to consider in each area, which is why this post takes a deep delve into Jordan Essentials. In doing so, I will also take a look at the income potential of Jordan Essentials
Jordan Essentials currently offers a decent selection of items. Most of these relate to skincare or the body in some way, although the company has expanded into essential oils as well. Their main product areas are as follows:
- Bath and Body
- Face Care and Anti Aging
- Essential Oils
- Mineral Makeup
- Spritz Your Pits & Aluminum Free Deodorant
An important feature is that most of the products are reasonably priced. Many products are less than $15 and the more expensive ones still seem to be at roughly the right price point.
You could still find similarly priced products in the store, along with less expensive ones. Even so, the price points here are low for an MLM. They're also low enough that they might feel like a good deal to customers, especially if they've suffered through MLM pitches before.
That being said, the price does vary by product type. For example, the Age-Defying Skincare section does include some more expensive items. Even then, the prices aren't too bad for the type of item we're talking about.
There is also an emphasis on what Jorden Essentials does not put in its products. This ‘free from’ aspect is one of the features of the company. The idea is that the products contain fewer unhealthy chemicals than most competing brands. The aluminum-free deodorant is one example. Many other products contain information about what chemicals are avoided.
This idea would be appealing to many people. There is a growing movement that focuses on decreasing exposure to chemicals. This alone would help promote sales.
Parties And Making Sales
Jordan Essentials follows a fairly classic MLM model, which means that you're mainly making sales at parties (like an updated Tupperware party, basically). The events are social occasions and can be an enjoyable way to show off products and make sales.
As for income, commissions start at 25% per sale and go up to 35%. The difference is based on sales, not ranks. To hit 30%, you need to make $1,500 in sales volume per month, while 35% requires twice that.
These sales are made by placing orders or through a website from the company. There is no need to purchase items and then resell them, thankfully.
It’s also nice that you can earn bonuses from sales. Even so, the requirements are pretty high. I imagine most people couldn’t hit $1,500 in sales every week.
The company does suggest that this is easy – as $1,500 in sales is ‘just’ one $375 event per week. But, there are some problems with this claim.
- Parties take time and money. Organizing and running a party can be an intense process, even if you enjoy them. Costs include any samples or gifts you pass out and any nibbles provided, along with the gas required to get where you’re going.
- You have to find hosts. The party model involves having people to host. To hold four successful parties a month you would have to find four different hosts. This is achievable but will get harder as you go along.
- The novelty wears off – fast. MLM parties can be fun at first and even profitable. But, your audience has to invest time too and the entire event is one large sales pitch. People typically get less interested as time goes on and may start resenting the idea.
- Parties are common. Countless MLMs operate through the party model, including ones that focus on skincare and health products. Even if your audience hasn’t heard of Jordan Essentials before, they’ve probably been invited to other parties. This does decrease the likelihood that they’ll be interested in.
- Social circles overlap. The idea is that each party has its own host and the host invites their friends. Because the groups are different each time, your chances of sales are higher. If you’re wanting to hold four or more parties a month, new audience members are essential. Yet, people’s social circles overlap, especially as many of the hosts will be your friends and family. This often means the same people get invited to parties time and time again.
- Sales decline. These patterns also mean that sales decline as you go along.
To hit the goals with party sales, you need to regularly find new customers and new hosts. This is possible but it involves considerable planning and outreach. Is that realistic for you?
The Online Component
You're not limited to the party approach. Jordan Essentials does provide a website that you can make sales from. The style does have benefits. It means you can make sales more easily and you can promote it to a remote audience.
The site also gives you the ability to get repeat sales. After all, customers who already know that they like the products mightn't want to go to a party. Allowing them to order online makes everything easier.
The process is achieved through a replicated website from the company. You get to pick the name of your site but everything else is done for you. Because of this, the site is almost exactly the same as every other distributor. Your name will be in a few places, along with possibly your bio and an image but that’s about it.
But, you don’t have any control over the site. This means you cannot rank it on Google. Instead, you would have to rely on tools like your own website or social media to drive traffic to it.
Of course, the main intent is to share your site with friends and family. Driving traffic to the site probably wouldn’t help much anyway, as customers can buy directly from the Jordan Essentials site.
The site is free for the first three months and then costs $9.95 per month, which is a common pattern. You can actually cancel the site entirely if you want to and enter any orders manually. I wouldn’t recommend that though. The site offers convenience to customers and could easily increase sales.
One other area to mention is minimums. Jordan Essentials only has one requirement for distributors – place an order per year. That's all you need to keep earning from the company. This aspect means that Jordan Essentials could work well for some income on the side.
The main business side of Jordan Essentials involves both sales and recruitment. You can just focus on sales but the income potential tends to be lower. Instead, the model is designed to get people actively recruiting.
The company states that you can earn between 3% and 12% override on their sales volume. This basically means that you’re getting up to a 12% commission on sales that your team members make.
Those are sales that you didn’t make personally. In many cases, you may have had nothing to do with them. This is where the model starts to seem amazing and it sounds like you’re making passive income. But, that’s not quite true.
First of all, the amounts you earn are based on a system. In most cases, this is rank-based and your team is structured kind of like a pyramid. You earn different percentages based on how far people are beneath you in the structure, depending on what the underlying system is.
Jordan Essentials doesn’t give much information about how their plan works, so it isn’t clear what the structure is or what ranks are involved. Even so, I can tell you the general idea.
The basic aim is to progress up through ranks. Each new rank comes with more potential income and may be associated with bonuses as well. You typically need to get a few ranks in (at least) to earn from multiple generations below you. Even then, the amounts you earn are typically small. You need to get higher in the ranks to earn more.
The requirements for ranks tend to get complicated fast. They’re often based on the sales of your team, your personal sales, and your team structure. As a result, you have to rely on your team to be successful for you to progress.
That brings me to the other main issue – management.
The overrides you receive aren’t actually passive income. Instead, you need to strongly focus on developing and managing your team. This often involves encouraging and training members. You may need to go along to some of their parties too and teach them in person how to sell well. Some members will need more support and handholding than others.
The end result gets pretty time-consuming.
In theory, you could cut down your own sales and focus more on management as your team got larger. But, you’re still heavily relying on them being successful and there are many requirements along the way.
What is this - the 1950's selling Tupperware? Gimme a break. It's 2020. If you want to build a business, you NEED to be online or your business will be dead in less than 10 years.
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