Company Name: Younique
Do I Recommend Younique?
Younique may seem like just another cosmetics direct sales company but it does have some interesting advantages. The presence of a simpler compensation plan is a key argument for trying the company out and you can make money with Younique through that system.
Even so, the company is best suited for small amounts of income. If you’re wanting something more sustainable and long-term, affiliate marketing is a more powerful choice.
What Products Does Younique Sell?
Younique is a cosmetics company. As such, many of the products are makeup, along with skincare and related products for the body and the face. Visually, the site is stunning and the company offers many different products. Some of those come in various shades, such as this selection for cream eyeshadow.
Many of the items are familiar and not particularly exciting. But, that’s hardly surprising. After all, products like mascara and foundation are fairly similar across companies. There are minor differences, of course, but the fundamental aspects of the products remain the same.
That’s not a bad thing either. People know what they want with makeup and companies do need to provide this. Overall, Younique seems to strike a good balance with what they offer, providing some uniqueness along with having exactly what customers are looking for.
As for prices, the products would often be considered premium but not excessively expensive. For example, some of their lipsticks are $19, while a single cream eyeshadow is $26. While they may not be the cheapest products, they’re well within the range of what people expect to pay.
And honestly, people who are passionate about makeup regularly pay much more than this for their items.
The overall product selection is good enough, especially when you consider all the different shades. But, some areas are surprisingly limited. For example, Younique offers just one toner and one bronzer. Whether they need more than that is debatable but many people do enjoy having choices.
One final question about the products is their quality.
This is exceptionally difficult to know from the site alone and pictures don’t give any indication of how items look or feel in practice. Younique is also an MLM. As such, many of the product reviews are incredibly biased. Distributors won’t always do this intentionally. But honestly, anyone who is passionate about a brand is more likely to see the good in any products.
Makeup is also very personal. What one person loves, another may hate. Likewise, some makeup may work well with one skin tone and not on another. One good set of reviews can be found here. The author may still have some bias but she is more honest than most and provides a good indication of what you can and cannot expect.
On the other hand, an aggregate review site gave one of Younique’s products an average of 2.5, based on 77 reviews. This is just one item, of course. But, it does suggest that the products aren’t for everyone.
From the reviews I’ve found, many people do love the products, while others experience some problems. This may simply be to do with differences in needs and preferences, rather than the individual items.
There are enough positive reviews to suggest that you could make sales. That’s especially true for items like eyeshadow, which tends to behave in a similar way for each person.
Even so, these patterns suggest that you should make sure the products fit your needs before you consider being a distributor. It may also be worth finding out what friends think. After all, the income potential is going to be very limited if people hate the products.
Is Younique A Good Business Opportunity?
The products from Younique are appealing enough that you could make sales. Cosmetics is also an evergreen industry, so there is always interest in the products. People will often become brand loyal as well. If you can get them passionate about Younique then you could potentially create long-term customers.
These aspects suggest that Younique is worth trying. But, it’s also important to consider how you make money.
Because Younique is an MLM, the approach has two components. One is to sell the products and the other is to build a team. But, Younique is also unusual. The compensation plan is much simpler than others and there is a greater focus on sales.
Under this plan, compensation and bonuses are both associated with your rank in the company. There are eight total ranks, split into four categories, as explained below:
- Entry Presenter: White & Yellow
- Exemplary Presenter: Pink & Blue
- Elite Presenter: Green & Orange
- Exclusive Presenter: Purple & Black
The first rank (White) offers 20% commission on all retail sales. To move up to Yellow, you need to hit $125 in lifetime sales. That’s $125 total, not $125 per month.
The next rank (Yellow) is unusual because you’re still not earning from a team. The company argues that people need to learn to sell before they get involved in team building. The commission for this rank is 25%. To move up, you need $1,000 in sales. Again, this is total sales (and includes the $125 for the previous month).
I love this style. It places the emphasis on sales first and foremost, which is where it should be.
From this point, the system does get more familiar. As you go up the ranks, you start to work on recruit a team and the bonuses that you get increase as well.
The plan does contain fewer bonuses than other companies and you can’t earn from as many generations as you may expect.
In fact, there is only one main bonus outside of this plan, which is a Fast Start bonus. For that, you need to recruit three people and earn $2,000 in sales within the first 90 days.
If you hit the goals, you earn $250. But, this payment is in y-cash, which is basically credit with the company. The bonus is still beneficial but it isn’t the same as cash. Thankfully, everything else seems to pay you actual money through a bank card the company creates for you.
The reason for the simplicity is probably the focus on sales. In fact, the requirements to progress through the ranks are less complicated than other companies as well. You do still need to get decent sales across your team and to recruit others. In the later ranks, you need to make sure some of your team members are promoted as well.
But, even the highest rank requirements are relatively simple. There are no requirements for a specific team structure or for volume in different legs of the team. Instead, the focus is just on the team as a whole and on sales at different levels.
The company does mention that you should be focusing on sales entirely for the White and Yellow ranks and then mostly on recruitment and team building for the rest.
As with most companies, the requirements for the Pink rank and above are monthly. If you don’t hit the goal within a given month, you are dropped back to Yellow and earn no commission from your team.
On the plus side, you can still earn from your personal retail sales when this happens. But, it does mean that if you have a bad month, you lose the chance to earn commission from your team, which sucks.
The end result is that Younique is simpler than most other MLMs. This should make it easier to follow and less confusing for beginners. But, there are fewer bonuses as well and you can only increase commission rate by raising your rank (not through sales).
For most people, the design would be beneficial and makes the company easier to get going with. But, if you are hoping to build an extremely large and profitable team, Younique isn’t the right MLM to go with.
Younique has one other key advantage – it uses the online environment well. Members are provided with a replicated website, one that can be used to make sales. Parties can also be held digitally. This makes it easier to reach people and to get sales.
The site also makes it easy for people to share the parties on social media. This could help promote sales as well.
Of course, virtual parties are a double-edged sword. They are powerful for convenience but they do decrease the social component. There is also less urgency and sales pressure with a virtual party, which could lower the amount of sales you get.
As distributors are quick to point out, the MLM model isn’t a scam. You can theoretically earn money through it and some people do. Earning some money isn’t even unusual. Many distributors will make sales, especially if the company offers decent products (as Younique does).
For people just wanting to earn a little money, the style can even be a good choice. After all, direct sales are social by nature and offer the chance to interact with others more regularly than you might otherwise. The process may be especially fun if you love the products anyway.
The challenge comes from creating a significant and sustainable source of income.
To do that you either need to make an extremely high level of sales or you need to build a team. For most people, team building will be the answer – as getting enough sales on your own would require a very large network and powerful sales skills.
As you’ve already seen, team building is where it all gets tricky. There are various structures, requirements and commission levels in place, with the whole thing getting more complicated as you go along.
This means you can’t just recruit people and hope for the best. Instead, you need to train and support them along the way. You may have to encourage them as well and push them to make sales and to recruit.
Personally, this is the part that frustrates me the most. Some people will be motivated and interested in doing the best that they can. But, many others won’t be. I’ve seen first-hand how resistant people can be to hard work and building a business. Often, they will drop out long before they see any measure of success.
Any type of business does involve dedication and hard work, that’s to be expected. But, with an MLM, you’re stuck having to rely on others. For all the motivating and training that you try – you can’t actually force people to be effective. That’s a decision they must make themselves.
So, why do it? Why build an income stream that relies on a single company and the idea that others will be effective?
Many people get involved because this was the opportunity pitched to them. But, you can actually make money from makeup and cosmetics entirely on your own, without relying on a team at all.
The trick is to use makeup affiliate programs. These allow you to earn commission by selling makeup, without needing to recruit anyone at all. The programs are typically online, which gives you a much larger audience to work with. You can also promote multiple brands, choosing ones that are popular or that you personally like.
The best solution between these options depends on your needs.
If you like the social component of Younique and don’t want to make a large amount of money, the model could work well. You might even choose to do some recruiting along the way. On the other hand, if you’re wanting a full-time income eventually, affiliate marketing may be a better fit.
Younique has many redeeming features, including a popular product type and a simple compensation plan. Even so, it is best if you want a little money on the side, not as a significant income stream.
Whatever type of product you decide to promote, it's important to own your own website to grow your business.
Parties only work if you have a network of friends with money in their pockets. Network marketing only works if your friends are interested in joining business opportunities.
With a website you can reach the entire world, and only promote great products to people interested in what you have to say. Plus, you open up doors to multiple streams of revenue like affiliate sales, ad click revenue, paid advertising, and even selling your own digital products.
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