Product Name: Youngevity
Product Owner: Youngevity
Price: $10 fee
Upsells: Products and kits
What is it?
Have you ever been tempted by the companies like Avon or Amway that offer this fantastic income opportunity for being a distributor (or more accurately a salesperson) of their products? Youngevity is another company like this, and sells a range of health and wellness products that do tend to be overpriced.
As I will show you, this type of income opportunity tends to be heavily exaggerated and very unrealistic, with most people losing money rather than earning it.
Youngevity is one of very many health and nutrition companies that operate through a MLM structure. It is a very ineffective way to make money for most people (which has been proven time and time again) and is much more difficult than the company lets on.
Before You Buy
Be careful with purchases from this company, many of the products and starter kits come with an autoship, meaning that you will be billed regularly. It’s easy to order a product without realizing this and finding an unexpected bill a month later.
What I Liked
I like the fact that the site for this company looks clean and professional, and that it is relatively easy to navigate. This means that all of the information is available for people before they get involved with the company, which hopefully stops some people wasting time and money.
What I Didn’t Like
For some reason, there are a large number of companies that operate with this model in the health and nutrition field. For Youngevity and many other companies, the products look nice and they look convincing. However, most of the time, these companies are just being misleading.
Often, this makes people more likely to spend money on them, particularly as Youngevity attaches a lot of health claims to their products. For example, one of their products is Imortalium, which is an anti-aging product with a huge amount of hype surrounding it.
Yet, despite the hype put into the product, the research simply doesn’t back it up. The company itself references just four studies, and none of these are specific to the product itself. In fact, most of the studies aren’t really relevant.
In essence, Youngevity is selling overpriced products that are unlikely to meet any of the health claims attached to them. Health products from Youngevity and similar companies tend to be little more than placebos and certainly aren’t worth the money that the company charges for them.
For anyone considering being a distributor for Youngevity, knowing whether or not the products work is really important. After all, it’s much easier to sell something that does work compared to something that doesn’t.
An interesting thing about this particular company is that it offers pricing information for its products on its website as well as the ability to order products directly. This is a more open and honest approach than most similar companies, however, it’s not a good thing for anyone trying to make money as a distributor.
As it is, selling products as a distributor is challenging.
The products of Youngevity are overpriced compared to many competing products out there and most people haven’t even heard of the company. In reality, any company that relies on distributors is going to have products that are artificially high in price, because the company has an extra group of people that it has to pay.
This makes it very difficult to sell the products. The only time I have seen products by companies like this be popular is in cases like Avon where the product being sold is somewhat unique and is often of a good price compared to competitors. However, even then, it remains challenging to make money through the company.
In practice, any distributor for Youngevity must compete against the products from other companies, other distributors and also against the company selling the product on their own site.
Furthermore, distributors are trying to sell products to people who largely aren’t interested in them and may not have even heard of the company. This is an incredibly challenging approach and one that takes a lot of patience, convincing and luck.
Youngevity places a strong emphasis on the recruitment side of its business.
Youngevity suggests that this is the logical next step from being a distributor, but really that isn’t the case. Realistically, there is a huge difference between selling products and recruiting others, both in terms of the processes involved and in terms of commitment.
Yet, the way that the compensation for the company is set up, the only realistic way to earn long-term income is to recruit others. This means that you are trying to recruit people into an income opportunity before it is working all that well for you.
It also means that you would have to hide any concerns about the company and support the people that you recruit. Furthermore, how much money you make, depends on how much money the people you recruit make.
The overall approach that Youngevity takes is known as a MLM (or multilevel marketing). Its emphasis on recruiting is what makes it a pyramid style MLM. The biggest difference between a “pyramid scheme” and pyramid style MLM is that MLM companies do have an actual product. However, as you can see, their compensation plan is still very much a pyramid structure.
This structure means that the higher a person is up in the pyramid, the more successful they are going to be. In practice, this means that the successful distributors for Youngevity have recruited a large number of others and the people that they recruited have remained active in selling and in recruiting others.
At the end of the day, the MLM approach forces you to rely on Youngevity and its products, making you completely dependent on the company. As business models go, it is a horrible situation, because you have no more security than at a traditional job.
***This is the point where people who have been indoctrinated into the company and brainwashed into thinking they've spent their money on something valuable chime in: “But corporate America is a pyramid scheme”. There's a CEO and he has a group of managers. Each manager oversees a few supervisors. Supervisors manage the employees…and so on.
HOWEVER, the truth is this: It's not the job of a CEO to recruit other CEOs, neither is that the job of any other employee of the company. Also, it's not a prerequisite that employees of Save Mart shop there or that Starbucks employees actually buy Coffee at Starbucks in order to have a job.
Tim Cook does not stand in an apple store trying to sell iPhones, nor does he personally recruit people to work at the Geinus Bar. McDonalds Franchise owners are not allowed to sell other McDonald's Franchises.
With an emphasis on recruiting, it seems like everyone in your dowline and upline are doing the same job: recruiting other people into the company. They will do the same. Eventually there will be no more people to recruit.
An Alternative to MLM and Youngevity
It is very possible to earn money from home as your own boss without having to rely on a company like Youngevity and its complicated compensation plans. Additionally, you can earn money by promoting products that have a decent price and people actually want to buy.
A highly effective way of doing just that is through an approach called affiliate marketing.
Affiliate marketing allows you to make money through a website, without having to try and sell things in person. Additionally, you choose what products you promote and what companies you work with, meaning that the control is entirely in your hands.
Because your customers are people who visit your website, the amount of money you can potentially earn is also much higher. In particular, when you sell through direct marketing (as is the case with Youngevity) then each individual sales requires a considerable amount of work.
With affiliate marketing, the work is required for setting up your website, writing content and driving traffic to it, but not in the individual sales. This means that you can get many more sales out of the same amount of work.
Youngevity’s opportunity isn’t really an opportunity at all, but a way to get people to work for the company without the company taking any risk at all. It is not a good way to earn money and can be both frustrating and expensive for people that try.
Whatever type of product you decide to promote, it's important to own your own website to grow your business.
Parties only work if you have a network of friends with money in their pockets. Network marketing only works if your friends are interested in joining business opportunities.
With a website you can reach the entire world, and only promote great products to people interested in what you have to say. Plus, you open up doors to multiple streams of revenue like affiliate sales, ad click revenue, paid advertising, and even selling your own digital products.
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