Product Name: Local King
Product Owner: Alda Tor
Advertised Price: $9.54
What is it?
Local King is a quick 14-page guide that describes the method Alda Tor (product creator) uses to make money via local Marketing. It is not a local marketing guide, but more of a step-by-step view of the methods Alda uses to build a customer base of local businesses who he can then offer services to.
Some of the tactics in this product are okay. But for the most part, it's flawed. The main idea behind the product is good, but unfortunately, Alda uses his experience in internet marketing to take advantage of unsuspecting local small business owners. He then, of course, advises you to do the same thing.
Before You Buy
Local King offers a couple upsells. If you're interested in the original product then you might be interested in these as well.
The first upsell, oddly enough, is one that offers you the chance to see all the upsells they offer to their local customers. This is at least relevant to the original product. But it will cost you an additional $97 though.
Ouch! No thanks.
This one is a totally automated system. Apparently it takes everything you learn from the original Local King product and automates it. But that's not really true. What this product really is, is just another guide that teaches you how to outsource everything. It gives you their prefered list of outsourcing resources and a few “best practices”.
We will get into later, why their outsourcing techniques are a bad idea to follow. This upsell will cost you another $27.
I see no value in either of these additional products, so I passed on them.
What I Liked
There are some good nuggets of information in this product. Local marketing is big business and if you can figure out a way to make a name for yourself among local business owner's you'll always have plenty of work.
Here's what I liked…
The basic idea of this product is to come up with a list of services to offer to local business owners. You attract them with a free service and then hope they will be more services from you. It's a good idea that actually works.
There are plenty of people making substantial incomes with local marketing. Of course there's a little more to it than what's in this guide but the basic idea is great.
What I Didn't Like
There are some major flaws with this product. I've outlined a few of them for you below.
Outsourcing to Fiverr
One service Alda suggests you offer to local business owners is, SEO (search engine optimization). This type of service can help their website appear higher in search results. Obviously this is a good thing, because it means more customers for the business owner.
But he recommends you outsource this service to Fiverr.com. For those of you who don't know, Fiverr is a website where you can get all sorts of services done for around five bucks.
Just as a general rule of thumb, there are some things that you just don't go to Fiverr for. Don't get me wrong, Fiverr is a very unique marketplace that has lots of great gigs. But for technical things, it's usually best to avoid it. The reason is, you never really know what you're going to get from services like this on Fiverr.
He says he charged $12,000 to the business owner for this service. However, he outsourced it to some random seller on Fiverr for a fraction of that.
There are a lot of reasons you shouldn't do that, but here's the biggest one:
Backlinks have been known to destroy a website's chances of being found online. It's somewhat technical, but put simply: Search engines remove websites with bad backlinks, so they have to be high quality links in order to not be removed.
That's a big risk that I wouldn't want to take with someone else's business. Especially when there are plenty of other services you can offer. Or if you do offer those services, outsource them to a reputable company.
Alda basically screwed that company for $12k as far as I'm concerned.
Overcharging Business Owners
Throughout this guide charging the customer as much as possible is mentioned over and over. While I'm okay with capitalism, and everyone making good money, I'm not okay with overcharging. But that's my personal point of view, let me explain why that's bad advice: the small business community.
Small business owners are tough and competitive with each other, but they are also a very tightly knit community. In any given area — big city or small town — small business owners communicate with each other constantly.
They attend local events, bid on the same jobs and know the same people. They trade cards, vendors, services and just about everything else you can think of.
If you overcharge one of them they will find out eventually, and then your reputation is ruined permanently.
I've heard many stories of guys that start out in local marketing with just one client, and end up with more than they can handle. Their business grew by word of mouth, because they delivered good value for what was bought. Do the opposite, and you can expect the opposite results.
Another, more serious problem I have with Local King, is the lack of support. And I don't just mean support for a refund, or technical problems. It's an ebook, so there aren't going to be too many technical issues.
What I mean is, support for you, your questions and your continued education on this topic. If you did decide to start offering local services, there is no one there to help you.
You're certain to run into at least a few things you're going to need help with. What then?
That's the real problem with Local King and products like it. You need help if you want to build a business online. If you can't get that help your chances for success are seriously hindered.
There are plenty of ways to make money online, but I've always found affiliate marketing to be the easiest to understand, and the cheapest to get started in. An $11 domain is all you need to get started. You can learn how to do what I do here.
Even if you are still interested in local marketing, I recommend you build a few websites, get some free traffic to them, and learn how paid advertising works. Experiment on your own time, and get the hang of things. Once you've done that, you can dig more into how to land local clients and what they need. Shoot me an email and I can send you some good webinars.