If you believe the marketing, Kindle Sniper (or KDL Sniper) is going to change your life forever. It offers the chance to make thousands of dollars with a single website and type of product. Oh, and it’s a secret website at that. Do I sound a little sarcastic? That’s because I’ve seen variations on this same sales pitch time and time again. Many even use the same phrasing, along with that ‘secret’ angle.
In this case, Kindle Sniper is pitching the idea of publishing books on Amazon. It’s an appealing idea, especially for any budding authors. Amazon has made it much easier for authors to get their work out there by providing the ability to self-publish through Kindle Direct Publishing.
That aspect is completely viable as a way to get published and even as a chance to earn money. So, what about the thousands of dollars claim? Could that be true as well?
What You Actually Get
The sales video makes it sound like you’re getting something amazing with Kindle Sniper. The product itself just doesn’t live up to those ideas. All you’re getting is a PDF that provides information about publishing eBooks.
If that PDF was filled with detailed information, unique insights and fantastic tips, it might be worth the money. That’s not the case. Most of the information it provides is generic. For example, there are two pages on the topic of fiction versus nonfiction and another two about focusing on quality rather than quantity. The PDF isn’t especially long either.
Most people reading the PDF would be disappointed. It offers very basic information about publishing on Kindle, without any particularly special insights. You could find the same details for free with a few quick internet searches. Many of the ideas are pretty logical anyway. For example, most people already know that quality is more important than quantity when it comes to writing.
A related issue is the overall emphasis. The information provided focuses on choosing a topic and publishing a book. That’s not the hard part. One of the biggest challenges in publishing an eBook is beating the competition. Amazon has made publishing incredibly easy. The market has been flooded with books as a consequence. This competition makes it so much more difficult to get noticed.
There are various tactics that can help in the area, including promotion on your own site and using social media to your advantage. Kindle Sniper touches on some of these through upsells and even tries to get people to buy hosting. Even then, the product doesn’t offer enough information to ensure that you’re successful.
The main advantage is that Kindle Sniper isn’t too expensive. You can get it for $27 if you try to click away from the site once. It’s also sold through Clickbank, so you can easily get a refund. Despite this, the product isn’t worth the effort. You’re not going to learn anything unusual or worthwhile about publishing your own books.
Claims Versus Reality
The lack of information with Kindle Sniper sucks, but it isn’t even the biggest problem. A more concerning area is the way that the product is marketed. The sales video makes it sound like you are getting access to something incredible.
It includes the typical testimonials from people who say that the product has turned their life around, ones that make some odd claims. For example, the testimonials give no information about what they wrote or how it sold, just that they made money. If you wrote a book that sold well on Amazon, you’d be talking about it, right? Not these people. They’re willing to give specifics about their income but say nothing at all about their work.
Of course, the people in the testimonial videos are just actors, mostly from Fiverr. The approach is a common form of manipulation, one that’s designed to sell the product. I’ve even seen some of these same people in other testimonial videos. That’s never a good sign.
On a side note, no one received a special invitation to the site either, despite what the sales video claims. You might have found it through searching Google or through a spam email, but you certainly weren’t targeted with an invitation.
Then there are the income claims. These are way out of proportion, especially when the narrator claims that he spends less than 10 minutes working each day.
The sales pitch here is also extremely familiar. Check out the image below. It comes from the AZ Code, but uses very similar formatting and almost identical phrasing to the Kindle Sniper video.
Both products are talking about making money from Amazon (which is the ‘secret’ site), although they’re highlighting different methods. They also claim that no one is using Amazon to make money. That’s an outright lie. Just look at how many eBooks are currently available on Kindle. Plenty of people are publishing on Amazon. Others are using the Amazon affiliate program or selling physical products on Amazon.
There are also countless courses, books and websites that emphasize earning money through Amazon. I’ve written multiple articles on the topic myself, as do many other bloggers that I know about.
Publishing Your Own Book
Writing and publishing a book is never going to be a fast and easy way to make money. There is a decent amount of time involved, even just from the writing component. You also need to plan well and have a marketing strategy in place.
All of this is entirely possible. If you’ve got valuable information to offer in the non-fiction field or are a creative writer, then you could make money by publishing a book. When books become popular, they can be a good source of passive income. They’re also interesting as an additional revenue stream.
Just don’t expect thousands of dollars overnight. Most authors struggle to get their work noticed, especially at the beginning. Having your own website and a decent social media presence can speed matters along. Even so, those processes also take time and planning to be useful.
While you may earn money, most authors don’t get rich from their writing. There are exceptions, but don’t go into the field expecting to become a millionaire. It’s also worth taking the time to sit down and consider what you’re expecting and the outcomes that you’re looking for.
If you still want to write and sell a book, having the right information can help with the process. This might even give you an edge in the marketing. That information isn’t going to come from Kindle Sniper.
You might want to look for things where you can gauge the quality ahead of time. For example, Udemy and similar sites provide online training on many topics, including publishing for Kindle. Details are provided about the courses, along with reviews, so you know what you’re getting before you pay any money.
You can also look at Kindle itself. There are plenty of eBooks to choose from, including some on writing and others on publishing. These will have reviews. Most will also cost less than $27, so you’re getting better information at a lower price.
I hate seeing publishing being promoted as a fast and easy way to earn. As many authors will attest, there is nothing especially fast about creating a book that will make money. It’s also an approach that many people will struggle with. After all, you need to do a large amount of work initially and you can’t be certain that your finished work will sell.
Kindle Sniper also fails to live up to its claims, and that's why I cannot recommend it!