Choosing The Right Products To Sell on Your Site
Beginner Niche Marketer's Guide Vol. 6
Now we're cookin'. We have a site, a niche, and know how to get traffic out site. So what do we sell and how do we make money? This is an important question because you can have all of the previous elements and still not be making money!
You are so close!
Let's take a look at how to choose some products that will sell. At the bottom, you'll see the #1 mistake that will kill your earnings, and the one thing that will save your butt (and your business).
Look in Google Trends
This is likely big picture stuff because Google Trends needs a lot of data to actually tell you anything. If you are thinking of promoting some kind of unique item or niche services, it will likely not be listed here. But if the products related to your niche are in the iPhone or Tesla range of popularity, this service can give you insight into what's getting more or less popular. To be honest, I haven't used this much, but I know a lot of people that do.
Look on Amazon Top Sellers
Getting more into the actual products, rather than product trends, Amazon is the biggest online marketplace in the world, and they tell you what's selling best. It may see counterintuitive to promote what everyone else is promoting because of the competition, but it's better to have a small slice of a big pie than a big slice of a tiny pie.
Sign up for Google Alerts
Google Alerts can be used to get notifications to your inbox about specific phrases or topics. Again, with the iPhone example, if you are promoting stuff related to mobile technology, maybe you put in “iPhone accessories” into your Google Alerts. Then when someone blogs about iPhone cases, screen protectors, apps, headphones, or other related stuff, you get those blogs and websites delivered to you instead of needing to go find it. Not everything is going to be a winner, but this will make your product research and discovery faster and easier.
Browse Related Forums and Social Media
This is a very powerful one, so don't forget it. People talk online. Duh. Listen. Stalk. Browse. Your customers are telling you exactly what they want and how they want it. Of course, the information isn't always that digestible, so you need to read between the lines some of the time.
Join related forums and social media groups. Get involved in Twitter chat, or at least follow a few accounts. Join some Facebook groups, and like some pages to put their info in your FB stream. Get some blogs to deliver their posts in your inbox. It's all out there, and you don't even have to try that hard to find it. You answers will appear with a good ol' search in Google.
Choose A Variety of Products
Getting into the meat of WHICH products to promote now that you have a long list of potential items, make sure you get a variety of things on your blog, not just what you like. It's perfectly OK to have a “top 10 list” of your favs, or even to start with things that you prefer. It makes sense because it's what you are most passionate about.
But remember that there are a million other people out there and they all think differently than you. Once you clear some of your favs, pick some random stuff or at least get some kind of mixed bag to appeal to different audiences. I have found that with some niches that I promote, the “normal” people prefer services that I would not choose. I quickly noticed that one service was selling more than 3x better than other services I was recommending above it. So I moved it to my #1 recommendation based on “customer reviews” and increased revenue even further. I wouldn't have been able to do that if I hadn't tried other things outside my own scope of interest.
Video: How To Find And Affiliate Program For Your Niche
You can also check out my full series of posts about finding a good affiliate program for you and your online business.
Look for Products Directly Related to Solving a Problem
If you want to get a bit analytical, think about which products in your niche solve the deepest rooted problems that your customer faces. A pink pair of snow boots isn't going to help much if they don't work. But a really awesome pair of snow boots that keep your toes warm in -30 degree snow and wind solves problem that you literally can't live without solving. Buying a really cool computer game is a want, but buying some software you NEED to complete a specific job at work is a lot easier sell, and will probably produce faster results.
I'm kind of drawing a blank right now for better examples of problem solving, so if you have some for me, leave them in the comments. But the idea should be clear. Find out what people are going to NEED, show them why they need to buy it, and allow them to buy it easily. You have just made a sale.
A last resort…ok, something that's worked for me more than once is simply to grab a giant list of everything related to your niche and work your way through the list one by one. It's boring. It's mechanical. But it works.
Keep quality in mind of course, and don't burn yourself out. But the point of this suggestion, and the reason is has worked for me is twofold. One, you get a constant stream of content on your site. Content increases traffic and social engagement, thus starting the snowball effect that will help your site start to rank better.
The other thing this does is as mentioned above, you get a wide variety of products on your site. Sometimes you simply can't know what will be a hit or what you will rank well for. If you have two blog posts, you have two chances to make a sale. If you have 300 blog posts, you have 300 chances to make a sales. Those numbers wouldn't hold up in any statistics exam, but the wider your web, the more flies you're going to catch.
The #1 Mistake Newbies Make
The #1 mistake I see newbies make however, is not finding expensive enough items to promote. I see lots of blogs that are promoting $10 items that pay a 4% commission or less. This means you are making pennies per sale. You have to sell hundreds of items every single day just to make a decent income from your site if this is the case.
But turn the tables around and sell some high ticket items with at least half-decent commissions and suddenly you're making dollars per sale. If you can find a way to make $25 per sale (maybe a 50% commission on a $50 sale or 25% commission on a $100 sale), you only need to make 4 sales per day to clear your first $100 day.
If you were making $1 per say you would need to make 100 sales per day. Converting at 4% (very high in some niches), that means you need 400 visits per day! That's a lot for a beginner! Still converting at 4%, with the previous example you only need 100 visits per day, which is totally achievable in a couple of months of work.
Everyone likes to budget, and everyone wants to provide good deals for their visitors. Hey, we have the customer in mind, right? That's good, but many people want the best, they don't what's cheapest. And it's your job to identify the best, the cheapest, and the most suitable for the customer. That's what you get paid for!
List some high ticket items on your site and highlight some of their awesome features. They make these products because SOMEBODY wants them. It might not be you, but somebody does, and somebody will buy it, with or without you.
Long Term Strategy
This is getting into some “big boy” marketing stuff, so may be a little advanced for beginners, but try to think long term. Think about what sales will get you MORE sales in the future. If you sell a coffee cup, end of story. The person has a cup, you have a commission. Bye bye!
But sell a DIY solar water heater instructional guide, and you can sell the parts to go along with it. You can also sell other solar related products. You could even promote other “green” and energy saving products alongside, or as part of an email marketing campaign. You can also sell a repair guide, upgrades, and maybe even a subscription to a membership site.
A sale doesn't have to end with a sale. It can be just the beginning of a mutually beneficial relationship. Like I said, that's kind of an advanced concept, and at this point you may not have the experience or resources to implement a strategy like that. But keep in in mind, and you never know what type of opportunities or ideas will come up in your research.
Above all, remember that there are millions of people buying online. You are not making sales because you are doing something wrong. It's OK, don't feel bad. But identify the problem and make changes accordingly. Can't identify the problem? Make a good guess, and if you wrong, guess again. Trying and failing only costs time. Quitting will cost you an entire lifetime of internet income.
In case you missed 'em
- Vol. 1 : How to Choose a Good Domain Name
- Vol. 2 : Best Hosting For Newbies
- Vol. 3 : How to Build a Website for Cheap
- Vol. 4 : Choosing a Profitable Niche
- Vol. 5 : Get Free, Targeted Traffic
Got some ideas that help you make your first sale or kicked off your blog and the path to consistent sales? Share some below, the discussion will be much appreciated by other readers of this post.