Building a website is one of the things that really holds people back from venturing into any online arena. Sure there are free platforms like Blogger, WordPress.com, Webs, Jimdo, and more, but there is a bit of an amateur feel to these sites, and there are many disadvantages to using them, especially when trying to profit from your efforts.
Today you are going to learn where to get help building a website for profit. You'll be able to build it and have a good idea of where to start the next phase of your education by the end of this post. You can use this for a personal blog, a professional business website, or just as a way to make mone with niche marketing (that's what I do).
My platform of choice is called WordPress. There's a WordPress.com which you may be familiar with, but the one I'm talking about is WordPress.org. The difference is that WordPress.com is a blogging community. You website would be mywebsite.wordpress.com and have a bunch of rules + limitations attached to the site. WordPress.org allows you to download and install the same setup on your own domain, to which there are NO limitations or rules.
You own it. You make the rules.
Trust me when I say that building a website is not the difficult part of creating a presence on the web. Watch this video below. You will see how to make a website using WordPress in two different places.
Before you watch, there are two steps I did before making this video
1) Buy a domain ($10) from Godaddy: Get one Here
2) Point the Domain to Your Hosts Servers
- Host at Wealthy Affiliate (unlimited free hosting in Premium Package)
- Host at Hostgator
- What's The difference? Read about WA versus Hostgator Hosting
Now the hard part
That's the easy stuff. I'll bet you didn't think building a site could be done that fast, right? I would break down the difficult thing into four categories. I will also show you how to get help for each.
You've probably got a pretty boring setup right now, but don't be fooled. WordPress is an extremely versatile platform, and you can create something simple and clean or something a bit more fancy. These are both examples of themes from Elegant Themes, and great website where you can get unlimited access to awesome themes for $39 per year. There are currently 86 theme, and the yearly price comes with support.
There's also a customization forum where you can request that people help you customize the them to your liking (yes, some people will even tell you the code you need). It's a bit hit and miss because the customization bit is just an extra (and not officially supported), but it's a great way to get in touch with freelance web designers. I hired someone from here to change some things I needed for about $60.
The theme you are looking at now is an Elegant Theme, and I use them for all my websites now. Premium WordPress themes really do look a lot better than free ones. You can sign up for Elegant Themes here.
2) Content Creation
THE most challenging thing for a lot of new bloggers is going to be creating content. What? You're starting a “website”, not a “blog”? Very often the words are used interchangeably, so you might mean the same thing. But if you have your heard set on a site with just a couple pages, you may want to reconsider. It's going to be very hard to gain any traction in Google with such little authority.
The reasons that consistent blogging is so important these days is that there are just billions of gigabytes of information that are getting share on the internet daily. You need to, in some way or another, demonstrate to the search engines that your corner of the web is worth featuring in the search results. Why should they care that you spend $5000 for a super fancy website? They don't.
They want to see that you have some authority to what you are writing about. Regular blog posts that get shared on social media channels like Google+, Facebook, and Twitter, blog comments, and links from related websites are all going to contribute to your authority online. How can you establish authority without saying anything? Hope is not a valid business strategy.
That's why you need a blog.
Don't know how to make a blog post? Watch this video
Some people are natural writers and know exactly what they want to write about. But just because you write, it doesn't mean people will care. Part of having a successful blog or website is knowing how to market it.
This may be obvious if you are wanting to drive traffic to the site for business purposes, but many casual bloggers for get that the internet is a sea of people just like you, all hoping to get found…just like you. The advantage goes to the person with the better marketing campaign.
Don't like the idea of marketing your blog? Get used to the idea that the only people who will read it are going to be family and friends.
Traffic is going to come from three sources.
- Organic Traffic
- Paid Traffic
- Referral Traffic
We won't talk about paid traffic here. There are hundreds of free resources on that, including this one here. I just read that and it was in immense help to me.
Organic traffic about getting found in search. A HUGE part of this, especially when getting started, is about doing proper keyword research. Watch the video below to see why this matters, and how to do this. In fact, if you need help getting free traffic to your blog, Wealthy Affiliate is the #1 resource I use for reliable training on how to get traffic.
Video from WA on how to find good traffic sources through keywords
This is another huge topic. Getting help monetizing your blog certainly comes with challenges because guides can only go so far. Every niche is different, every marketing style varies with the individual, and YOU know your audience best. That being said, if you need help in this are, the following training is a great place to start
I also wrote this blog post called 7 Legitimate Ways To Make Money Online that's worth taking a look if you need help with the monetization aspects of your website.
Did this explain everything clearly? Is there something missing? Let me know what you need help with and I can answer your question in the comment section below or write a separate blog post on whatever topic you want. Let me know, I'm happy to help you get started.
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