Product Name: Hangout Cash Evolution
Product Owner: Chris Cole
Advertised Price: $17
What is it?
Hangout Cash Evolution is a members-only video course that offers information about using Google Hangouts to build an online business. There are more than sixty videos that cover everything from the basics of using Google Hangouts, to intermediate money-making tactics.
This course is huge. It's much bigger than it needs to be. Chris Cole provides a lot of content, but much of it is very, very basic. If you want to know how to use Hangouts you can go to YouTube for free. I'd say 50% of the course covers that topic. It's just not necessary.
Moving beyond that, Google Hangouts are not the ideal platform for hosting serious video events. The platform is still very young and has a lot of problems. It's not a bad product, and not a bad price, but this is just not something that impressed me.
Before You Buy
This is not Chris' first attempt at a course like this one. He created Hangout Cash Code, which I reviewed recently (and got a thumbs up rating 73/100). That product still had some of the same fundamental problems, but overall was a better course, although it was much simpler and shorter.
There are also a couple upsells.
The first upsell will cost you an additional $17. This upsell is presented to you on a sales page that contains a video of Chris telling that there's even more content to discover. If you purchase this upsell you will gain access to all that extra content.
I'm not sure how he could possible fit anymore content into this course, but apparently he did.
This isn't really an upsell, it's technically a “downsell”. Chris offers to take $5 off the price from the previous upsell for the same product, which is basically just the extra content.
What's funny about this though, is that they didn't change anything except for the top of the page. They just slapped this image to the top.
The rest of the page was identical. even the video. It seems like they would have changed the video, or at least removed it. It just seems like a lazy move to me.
What I Liked
Hangout Cash Evolution does have few good things going for it. I think the product's creator, Chris Cole, has good intentions and truly wanted to provide a valuable resource for his buyer's.
Here's a couple things I liked.
You Can Learn A Lot About Hangouts
There's a lot of good information inside Hangout Cash Evolution. Chris does a great job of explaining almost all of the basic inner-workings of Google Hangouts. He does most of this in a module called Hangouts 101.
In this module he walks you through every step of the process: from setting up and starting a hangout to the differences between the various types of Hangouts. If you don't know anything at all about Google Hangouts or YouTube, this might help you.
Well Put Together
One thing that really got my attention for the beginning was how well this course was put together. Chris Cole definitely spent some time (and money) putting this whole thing together.
The members are is beautiful, the modules are laid out and defined clearly for easy navigation and there's no clutter or distractions. This makes it easy to login and get to the part of the course you want.
Also, there are buttons on the right side of each video that will take you back to the previous video, or forward to the next one.
It's a simple addition but it saves you a lot of time clicking back, or exiting out of video just to go back to the main page for whatever specific module you might be on. Clearly there was a lot of effort put in.
What I Didn't Like
The Idea of Building a Business Based On Hangouts
“Hangouts are Versatile” says Chris Cole during his opening video. That is not true. Hangouts are the furthest thing from versatile. They are a clunky, resource hogging immature software that is unreliable at best.
I've used Google Hangouts for 2+ years and I'm here to tell you, there hasn't been one time when things ran smoothly. Even during the process of making Hangout Cash Evolution, Chris Cole had several problems with them.
His guests got kicked off, couldn't figure out the technology, didn't have enough bandwidth to successfully run a Google Hangout. And that's not because of Chris or his product. That's because Google Hangouts just do that.
Eventually I'm sure that Google will fix these issues, but these problems have been well known and well-documented ever since Google released them.
There's just no way anyone could run a successful sustainable business on the back of the Google Hangouts app. It sounds good in theory — even interesting and fun — but the reality is it just doesn't work.
I still use use HOA's, and enjoy running live events with them. As a way to “kickstart” your business for free, they can be alright. But basing your business on this platform is a mistake. I would much rather use a professional webinar hosting software than HOAs.
Promotions Within the Members Area
If there's something I don't like more than anything else about marketing, it's when marketers and product creators try to disguise advertisements and promotions as “Tips” or “useful training”.
Attention Internet Marketers!
If you want your buyers to checkout other products that are unrelated to the one they just purchased from you….just tell them that. There's really nothing wrong with doing it. If you do it that way.
But when you hide your true motives and try to trick your customers you just look dumb. We all know what we're looking at.
A perfect example of this is what Chris Cole does in his module called “Live Q&A Sessions”.
In this module Chris is basically interviewing other marketers about their products. These products have little to do with Hangout Cash Evolution except if you plan to do interviews via HOAs.They are just a bunch of random products that Chris, no doubt, collects a commission to promote.
Here's the link he uses below one of these “Q&A” videos.
Notice how it has his name inserted in the link. That's called an affiliate link, which means he gets a commission for promoting that product. Just to be clear here: I'm not saying there's anything wrong with promoting other products. What I'm saying is, he should not try to hide that fact.
Too Much Basic Advice
If you put all the other things to the side for a moment, this course is still to basic on most levels. It's not a scam, and for the most part it's not a bad product. But it is very basic.
The first ten videos could have been summed up in one video. Instead, they dragged on and on about Hangout setup, downloading apps and general use. All of which is covered on thousands of websites including YouTube and even within the hangouts app. Plus, he's already released something almost identical before.
Not a bad product, but I feel like it was lacking in many ways.
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