Product Name: Desktop Lightning
Product Owner: Unknown
Advertised Price: $14.95/month or $19.95/month
What Is It?
Desktop software that allows you to send promotions to other people that also have this software installed on their computer.
Desktop Lightning wouldn’t be such a bad idea if it were not a pyramid style MLM. The idea is that you get people to install the software on their computer, they get people to do the same, and those people also do it…up to 15 levels deep.
Then you send out messages (promotions) to all those folks desktops and hope they buy something.
I will admit that this is a unique piece of software, but getting people to install it on their personal computers THEN actually buying something is going to be a lot more difficult than they make it out to be.
Before You Buy
I ran into this product after reviewing something called 7 Minute Paycheck. Not much was said about it except that I had to upgrade to the Platinum version. It sounded like a scam, so I had to check it out.
The website for Desktop Lightning was surprisingly transparent, at least in describing how the software works. You just install it, convince other people to install it, then send out promotions to their computer.
It’s not email so you don’t have to worry about typical autoresponder stuff getting sent to spam. The issue is that if you don’t know how to do proper relationship marketing, your pitch is essentially getting folks into a pyramid scheme.
“Hey bro, install this software so I can send you promotions. Then you can do the same and earn money. If you want your downline to make money, get them to install it too”.
I will also admit that this is technically not a pyramid scheme so before any network marketing junkies jump down my throat, know that I understand that. I just mean that there are some similarities in how you recruit members.
What I Liked
It’s actually not a bad idea to have some kind of messaging system to allow you to send promotions to people on your “list”. Email marketing can cause a lot of frustration with poor delivery rates and understanding the dynamics of how to get people to open and buy stuff.
I’m not saying that NONE of those difficulties exist when you are messaging people to their desktop, but heck, if you can convince someone to install the software, then it appears as if you already have some level of trust with them.
I was also pleasantly surprised at how transparent the sales video was. The software truly was free to download, and they explained how the whole process works.
I disagree strongly about the effectiveness of this business models and marketing technique, but I won’t say it’s impossible to make money with Desktop Lightning.
What I Didn’t Like
Lack of Training
The major issue with Desktop Lightning is the lack of training provided. You are living in a fantasy land if you think that you are just going to magically find people that are willing to install software on their computer just because you tell them that they can make money.
Even if they install the software, you still have to week out the tire-kickers, the people without money, and folks that are still wary of what’s going on.
At the end of the day, considering the extremely low conversion rate with this type of product and business model, you might need thousands of people to install this on their computer. Do you know how to do this? Probably not. Do they properly teach you from square 1? Nope.
Misuse of The Word Viral
Maybe this is nitpicking here, but there is nothing “viral” about the network marketing business model. “Going Viral” means that something gets shared around the internet with no effort of your own. The sharing snowballs, and pretty soon most people have seen or done something.
They are using the word viral here to describe the pyramid style business model. You invite 200 people. They invite 200 people. Those people invite another 200 each and pretty soon you have thousands of folks in your downline.
But anyone in the network marketing industry knows that you have to work your butt off to get those results. I really dislike MLM, but I know that the most successful network marketers are successful because they are hard workers.
This thing is not going viral. You are going to have to scrape tooth and nail for every single person in your downline.
No Marketing Strategy
At the end of the day, there’s really no marketing strategy to be seen in Desktop Lightning. Install the software and send promotions – that’s it!
Wow. If only online business really was that easy.
What you need to realize is that part of selling something is showing people that it’s worth their money and can solve a problem of theirs.
I have a strong suspicion that without proper training, most people using this will quickly degrade into spamming their downline with multiple biz-ops. This is actually what a lot of training products try to do nowadays anyway. They combine 2-3 other MLM companies, give it a new product name, and call it a day. The idea is that you get people to buy as much stuff as possible, call it a “powerful combination”, and send them out to do the same thing. Disgusting.
UPDATE: Within less than in day I already received my first TOTAL BS marketing junk from the makers of this product.
This is exactly the sensationalist, deceptive marketing that I've come to hate about the internet marketing industry. Any company that has to lie to you to get your attention should not be trusted. They were promoting some kind of email security software. I actually thought that they had a security breach or something like this which is why I opened it. Turns out, my email account was not at risk.
What do I do for a living and why am I so critical of Desktop Lightning?
I am an affiliate marketer, which means I build websites about topics that interest me, write articles about those topics, and promote products related to those topics.
I don’t have to grow a downline, and I don’t have to “convince” people to buy anything. Most of the stuff I promote are products I’ve tried myself, or know a lot about.
If you would like to learn how to make a website about something that interests you and also learn how to make money from that website, I recommend you look at the same training center where I learned as a beginner.
They offer 2 levels of membership (free and premium), and have an excellent support community of folks that can help you out with all your newbie questions.
It was a nice idea, but I don’t like the business model, lack of training, and I don’t think it’s really as simple as they want you to believe. If you are into MLM, there are several other MLMs (that I also dislike) that I would even recommend above this.