A lot of websites have this habit of using a fake name, story and picture to make it seem like the person behind the site is like the person reading it. It’s a trick to make the product seem more legitimate and less like a scam. In this case, the name Debbie Jones is being used to promote a scam called Excel Cash Flow – although other sites may also use the same term.
I’ve reviewed Excel Cash Flow in the past, so I’m not going to focus on the site and its product too much here. Basically, it is a link posting scam and the site certainly doesn’t live up to its claims of potential income.
The site uses this story to introduce you to the concept of the site, and how ‘amazing’ it is:
It sounds legitimate enough, but there are a couple of problems with it.
The first problem is the image. That isn’t a photo of Debbie Jones. It’s actually just a photo that someone has purchased from a stock photo site. Granted, the site never directly claims that the photo is of Debbie Jones, but it is strongly implied.
The choice of language in the story is also a bit concerning.
This mightn’t look unusual at first glance, but the story claims that the owner of the site is Australian. If that’s the case, why spell check the American way? Australians spell the word as cheque, not check.
Later on, the site talks about how Excel Cash Flow is the best work at home program in America. It’s like the site can’t make up its mind about whether ‘Debbie’ is in Australia or America. Or… you know… like they just made her up.
The ‘People’ Behind The Site
One really odd thing about Excel Cash Flow, is that the site can’t seem to make up its mind about who owns it. I found a version of the site that used Debbie Jones as the person’s name throughout the site, and a version that used the name Cami White. Yet, the sites were almost identical otherwise.
In fact, you can search that last phrase on Google and see that quite a few sites use it.
In fact, the entire story on the site is completely generic and gives little evidence that there is anything real about it at all. That’s the thing with stories about how people made money, most of them are made up. After all, if the site is hiding who is actually behind it, it’s pretty likely that they are also making up the story.
None of this is encouraging, and it certainly shows that the ‘people’ behind the site and their stories certainly aren’t real.
The problem with this approach is that most people will look at the site and take it at face value. So, they will assume that Debbie Jones really exists and that she is making money through the program the site is promoting.
The whole concept of this site, like many before it, is that you can make a lot of money online if you buy into what the site is promoting. The sales pitch and the story from ‘Debbie’ certainly makes the whole thing seem appealing, so some people do end up making the purchase.
The site even offers this calculator to figure out just how much money you can potentially make:
It is completely unrealistic, of course. Link posting is a dying industry, and it has been for quite some time. Despite what the site claims, companies aren’t all that interested in getting people to post links. Links have actually lost a lot of their value, because Google doesn’t rank sites based on the number of links going to them.
Because the demand for links isn’t all that high, you can’t actually get paid a lot of money for them either. So, you might get paid ten cents or something like that for posting a link, but certainly not $20 per link.
Additionally, you only earn any money if the link you post actually sticks, which it often won’t. After all, if you are posting links to poor quality or scam sites, you can expect that most places will take those links back down again pretty quickly.
All of that makes the process of earning money this way pretty difficult. Certainly, it means that you are never going to earn the amount of money that the site claims.
Most products like this last just a few short months then disappear. That's the nature of hype in the business of making money online.
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Scams for making money online tend to make you think that they have a solution for earning money quickly and easily. Sadly, reality doesn’t actually work like that, so people end up out of pocket pretty fast.
However, it is actually possible to make money online – but doing so requires that you put in the time and effort, both to learn what you are doing and to actually get a decent website off the ground. I cover this topic in my free affiliate marketing course, so come check it out if you are even a little curious. You may not think you can start an online business right now, but anyone can do it with the proper training and support.