Company Name: Vfinity
Costs: $24.95 and up
What Is It
A MLM weight loss and nutrition company sporting a grand total of three products.
Vfinity is a typical MLM company, with the same types of products and approaches as countless other companies out there. With expensive products, a very limited selection and no proof of benefits, making any sales at all would be difficult and getting a full business going would be so much harder. To make matters worse, the company doesn’t even make its compensation plan clear until after you have signed up.
To start off with Vfinity has a very small product range, just three products. The products are V1, V2 and V3 and each are only sold in 30-day packs. All three of the products are focused on weight loss and for the most part they even offer the same health claims.
While the products are marketed independently, the company does have a clear focus on trying to get people to buy and use all three products at the same time.
There are a lot of different MLM companies out there, but a concerning number of them seem to focus on the weight loss and nutrition niche. Reps for Vfinity would probably tell you that it’s because the company has this ‘amazing’ formula – or something to that effect. After all, what would a MLM be without a band of followers with cult-like devotion?
In reality, the logic behind nutrition and weight loss is much simpler. They are areas where there is always going to be high demand. Plus, there really is no way for a consumer to tell whether the products actually work or not.
For example, one of the main products of Vfinity is the V3 max pill. It is a supplement that is supposed to improve energy, increase metabolism and suppress appetite, all of which can potentially help a person to lose weight.
A glance at the ingredients list shows that the pills are cocktails of a range of different compounds.
Vfinity doesn’t offer any evidence about how these compounds are supposed to help you lose weight, aside from the claim that the mix is ‘superior’ and ‘prime’, which honestly doesn’t mean anything.
How does anyone really know whether a pill (or a shake) makes them lose weight? They don’t really. You might notice yourself losing weight on a pill like this, but that may simply be because you have put yourself in the frame of mind to lose weight to start off with. Even if the pills do work for suppressing appetite, then you would just be losing weight by starving yourself, which is only ever going to work in the short term.
Reviews for Vfinity’s products are relatively scarce online, largely because most people seem to buy the products from distributors. Additionally, any sites that offer legitimate reviews of the products tend to get drowned out by the large number of distributors promoting their wares.
One indication of this is that many of the reviews focus on how ‘fantastic’ the product is without giving any details or any useful information. Many times it hard to know whether the reviewer even used the product at all.
Compared to Other Products
The big question is how the products from Vfinity stack up against everything else in the market. Well for starters, they are expensive. The individual components are $119.95, $59.95 and $64.95 for V1, V2 and V3, respectively, and that is for a 30-day supply.
The 30-day claim is also based on the idea that people are having a single serving of the product each day, even though some of the marketing implies having doses more often.
Let’s take V1 as an example. This is essentially a protein shake, and there are a large number of similar shake mixes on the market. The biggest difference is the ‘propriety blend’ element of V1, but it really isn’t clear whether this part of the product actually offers any health benefits or not. Certainly, Vfinity doesn’t make any approaches to prove its claims.
With Vfinity, you are paying almost $120 for 34.22 oz (970 grams) of product. A slightly smaller pack (31.18 oz) of Slim Fast would cost you $16.99 on Amazon or around $9 in the store. Mixes that are more organic with less added sugar tend to be more expensive, but still much lower than Vfinity, like the one below:
In this case, it is a bigger bag (44.4 oz) and even the non-discounted price is less expensive than Vfinity.
The only real evidence that Vfinity offers to suggest that it is better than other products in the market is testimonials and these are pretty much worthless. Testimonials might sound great, but they are by biased people. In the case of Vfinity, the testimonials focus on weight loss, but those people may well have lost the same amount of weight on another product or even without a product.
Note: This is “Forbes Living”, not Forbes Magazine. Forbes Living is a budget internet TV show about ‘health and wellness'. Any endorsement or feature of Vfinity is most likely a paid advertisement, or ADVERTORIAL. That's like an ad disguised as an informational piece of news.
Inventing sources that verify the legitimacy of their company or misleading buyers into thinking that a source validates the quality of a product is a common MLM tactic. Vemma did this by having the Pheonix Suns endorse their energy drink.
There's another MLM diet program that did this with an internet TV show (I reviewed before), but I can't remember what it was called. I'll add the link when I find it.
Getting started in the opportunity portion of Vfinity requires you to buy a starter kit. The cheapest one of these costs $24.95 and just comes with information. The more expensive versions also come with products, but the cheapest of these is $229.95.
While the opportunity itself is easy to join, the company makes it pretty hard to find out information about compensation or how the plan is supposed to work. The information that they do offer is this:
As compensation plans go, the seven-point list isn’t exactly helpful and it doesn’t give any information about actual earnings. The only thing it does indicate is that the commission plan is going to be complicated.
In particular, this structure means that the company focuses strongly on recruitment and not on the product itself. Out of the seven parts of the plan above, only the second one even refers to selling products at all, and numbers three to seven are all connected to recruiting other people.
I did find a video for the opportunity online, which appears to be official, especially as multiple YouTubers have posted the exact same video. However, the actual Vfinity site never links to the video at all. The video does go into some elements of the commission plan, but not in much detail.
One of the most significant pieces of information from the video is this illustration of how your business is supposed to grow:
This structure is very typical of MLMs and it is also the same structure of pyramid schemes. On paper, the structure looks effective, because you are earning money from multiple other people, but it is never as good as it looks.
The only real way to be effective in this type of structure is to recruit a lot of people and have them be effective in the business. This isn’t something that Vfinity really teaches you how to do and it isn’t easy.
Selling and Recruiting
With Vfinity, you are at a disadvantage immediately, because the company only offers the three products and they really are overpriced and overhyped. Your job is to convince other people to buy the products or subscribe to the opportunity.
Selling for a MLM is tricky no matter how you go about it. The MLM model seems to focus on overpriced products that do not appear to be any better than the rest of the market. As a distributor for the company, you can rely on the value of the product to promote it. Instead, you have to turn to marketing tricks, such as exaggerated claims and personal anecdotes, something that many distributors do.
Many people end up simply bugging friends and family to sell the products, often hyping the products and the company along the way. This doesn’t’ work very well for sales because you will run out of unique audience fast, and you’ll probably annoy most of your friends and family in the process.
I’ve never liked the MLM model, but the products are really what make or break a MLM company. Most companies, like Vfinity sell overpriced products that aren’t really better than anything else out there. Making any sales at all gets a million times harder when the product you are selling isn’t desirable.
The temporary (or perceived) success of an MLM is rarely about the quality of products, and more about the fanaticism of its distributors spreading misinformation about the quality of its products. Once hype dies down and real customer start buying the products, it's clear that they are rarely better than the competitors, and carry a lot of baggage from inexperienced business owners desperate for “financial freedom”.
MLM VS Affiliate Marketing
With MLM, you are constrained to whatever the company at hand is selling. In this case, that leaves you with just three products. Lack of effective training and a non-existent network of people to sell to means most folks fail.
But, why do it that way?
Why not start your own affiliate business, promoting products that you are interested in and using your own personality to sell them. Sell them to people on the INTERNET, instead of hosting cocktail parties trying to convince your friends they need to lose weight!
You can use your own website as a way of reaching many more people who are looking for what you are selling, instead of the other way around. Affiliate marketing is how I am able to work from home.
Whatever type of product you decide to promote, it's VITAL that you generate leads to grow your business.
But let's face it, "parties" are boring, and no one likes the annoying Facebook friend who's always promoting a biz-op.
That's why I use this lead generation system. Learn how to generate leads outside of your circle of friends and family and discover what it means to truly own your own business, rather than just be a cheerleader for one network marketing company.