A lot of people who have online businesses blow off the idea of using social media because of how informal it is, how the people on it may be immature or simply that it takes too much time. Regardless of what you think about it, social media is continuing to be highly popular and has the potential to dramatically increase the amount of traffic you get to any type of web site.
Here are some of the main types of social media and their benefits for generating traffic.
Personally, I like Facebook, but most people don’t like using it for business because of how trivial the site seems. Trivial or not, Facebook is very popular and there are some very easy ways to use Facebook for your online business.
The first thing to consider when using Facebook is to be professional. You don’t want to promote your business from your personal Facebook page; because the last think you want is for your readers to see embarrassing photos of you.
To really make Facebook work for you, you want to make and find friends on Facebook and either create a group or join other groups. The idea is to make as many connections as possible. This is the tedious part, but you don’t have to do it very often.
Pinterest has been growing in popularity as a social media platform for online businesses to use, but bear in mind that Pinterest is a little different than most forms of social media and might take a little while to get used to. The advantage of Pinterest is in viral marketing, where users share, or in this case ‘repin’ information from other users. The best way to go about using Pinterest is to create original content that can then be circulated across the social networking tool.
The best way to find out about it is simply to go out, research and learn. Pinterest and Facebook are just two examples of social media tools and the tools available continue to grow
Using Social Media
Social media lets you connect with people who don’t browse blogs or might not stumble across your website. There are many tools available that let you link your social media accounts to one another and to your website. This means that people have the ability to ‘like’, ‘+1’, ‘pin’ or ‘digg’ things you post, sharing them with more people along the way. It can be a pain to get links to social media set up, but it is worth taking the time to have a look at this.
If you don’t have a lot of time, you might want to consider picking a few specific types of social media and focusing on these. StumbleUpon and Pinterest are both something to consider, as well as Flickr and sites like LinkedIn, which are more professionally minded. Whatever type of social media you are wanting to use, my main piece of advice would be to take the time to do it properly. Even using a single social media site can be very valuable.