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Not For Readers, Not for Search Engines, Then For Whom?
I have never used PLR content, nor will I ever do so. I can't even understand why someone would.
The premise behind PLR content is that it's free to use, and a fast way to get content on your site. If not on your website, it's a fast way to get a free guide to give away as a way to capture email addresses. Basically, it's information, usually in text form, that's free for anyone to use and edit however they want.
Wow, I've never seen so many bad ideas in one place before.
Using PLR content can potentially destroy your website, and at least hurt your reputation as a leader and trustworthy expert. Let me explain.
Because you are able to use this same content, so is everybody else. That means it's posted in other places on the internet in some for or another. That's duplicate content my friends. Duplicate content doesn't get ranked, or at least doesn't rank well. Using large amounts of duplicate content on your blog can get you dinged algorithmically or manually, and send your site to the sandbox.
So from an SEO standpoint, there's really no benefit to the time saved by not writing original content.
From a visitor standpoint, no one wants to read that stuff anyway. It's usually written in a very vague way, so that it can be used by multiple people in multiple niches. This kind of bland, non-targeted content is just plain boring. It's like the old saying that if you try to please everyone you end up pleasing no one.
You are an expert. You know your audience best, not some random ghostwriter from 3 years ago writing about he/she understand just enough to write a comprehensible article. Write for your readers. They don't want to read some flavorless dribble you picked up for $10 because it save you 20 minutes.
Arguments for PLR and Why They Don't Make Sense
PLR was not meant to be used verbatim. You have to change it.
Why would I pay for something I have to edit? I can write a decently interesting and informative article about a topic I know about in 20-30 minutes depending on the length. I can write about 1k words on the same topic in an hour. It'll take me just as long (either example) to edit someone else's work to tailor it to my audience or change enough stuff to have it qualify as unique content.
It's a good way to get in a niche you are not an expert in
Why are you giving advice about something you don't know about? Sure, there's money to be made, but can you really discern good advice from the bad? Educate yourself, then get in the niche. I made the mistake years ago of writing about things I didn't really understand. Years later, I'm still in the niche, but I constantly find previous posts and articles that make it clear I did not know what I'm talking about. It's OK to be a beginner expert, but don't spread false information.
Use it in a free PDF guide and other media that's not indexed
OK, if a guide really was super good and you had white label rights to it, I could see that as working. But something that's made for public use is going to be used by a lot of people. This is your business we're talking about! Why start off your customer relationship with bland, useless, and boring content? If you really want to make money in a niche or market, pay for something to be written or write it yourself.
So maybe it'll cost you a few hundred dollars to have an expert write a 1k-3k words on a subject that you don't know about, or it'll take a few hours to write and edit the same amount about something you know about. Once that initial cost is over, you'll have an awesome (or semi-awesome) guide to give away. Build a relationship with your visitors, don't try to suck them dry of their money by saving yourself as much time and money as possible.
Becoming an Expert
I know that using PLR content seems like an easy way out, saving yourself time, money, and hassle. But very often, the easy way out is not the way to get things done. If you really want to succeed in your niche, you need to become an expert or at least passionate about learning. Do that by immersing yourself in communities, forums, blogs, and social media groups that are also in the same niche. As you learn and network, you will gain views, friends, start working your way towards making a name for yourself in your niche.