So you are now about 5 months into your online marketing journey with me and Wealthy Affiliate. It's very hard for me know how far you've gotten with your website at this point, so I will try to provide some beginner and advanced versions related to video on your website.
The reason I want to get into video right now, is that it's one of the most powerful tools you can add to your marketing campaign. If you CAN, then you SHOULD. And although it may be scary, difficult, or embarrassing (if you film yourself), a little bit of practice goes a long way.
I used to HATE being on camera. I also used to hate editing video even more. Now, it's just part of my schedule. So if I can change, you can too!
But you don't always have to be on camera to use video, so don't run away quite yet.
Why Use Video?
I'll make this short and sweet.
Reason #1: Competition
Video ranks quickly, and it ranks well. If you ever come across a niche with tough competition where no one is using videos, you can swoop in like a video ninja and dominate the search results with a few honest, high quality videos.
Reason #2: Conversions
People love video. It's fun to watch. It's informative. And for many, it's easier (or more interesting) than reading the same thing. Using a combination of both video and text based content has been proven numerous times to be more effective than either alone. Happy visitors means they stay on your site and come back later. That means better rank in the SERPs for you. That means more conversions, and more money in your pocket.
Reason #3: It's Fun!
I'm sure a few of you are rolling your eyes right now, but if you've been blogging as much as you should be, no doubt you've hit a wall at some point. I go though phases where I just can't stand sitting down at my keyboard to type another blog post. Adding a bit of video to the mix can mean some respite for you. Take a break from typing. Sit in front of a camera and just hang out with your readers for a bit. Be casual, be honest, and have fun. You're still producing profitable content for your website, and people like a bit of variety as well so it's a WIN for everyone involved.
Video Making & Marketing Strategies
Using Other People's Videos
Did you know that any video on YouTube is up for grabs? Yes, you can use any video that's listed publicly on YouTube and put that video on your website.
No, you cannot download it and upload it to your channel. That's copyright infringement. Actually, a lot of scams out there tell you it's OK to do, but it's not.
But you absolutely CAN embed the video. Click “share”, “embed”, copy the code, and paste it into the TEXT editor of your WordPress blog. Watch me do it here
It's not a good idea to have just a plain video with no text – you certainly won't get any traffic or responses from that. But video, in combination with an awesome blog posts can be a very powerful tool. Many people do unboxings, reviews, testimonials, and vlogs on YouTube in a huge variety of niches.
They get the views and any money from advertising on the video, you get to use the awesome content for your website!
Making Simple Audio + Image Based Videos
Using a simple video editor, you can make videos from images. You'll have to figure out how to do this for the software you use (I've only used one or two), but it's definitely possible with basic video editors.
I don't use Mac, but I think iMovie is probably a good one. I know for a fact Windows Movie Maker is free for Windows users and lots of YouTubers use it to make simple edits.
What you do then, is simply record your voice either in an audio file using your laptop mic or a professional mic. Put the audio + video together in a file, produce the video, and upload it to YouTube. Voila! You now have your first (albeit simple) video for your YouTube channel.
Sorry for the lack of precise instruction here, I haven't personally done this. I know it's possible though (see the next suggestion), so you'll have to figure some of that on your own.
Hiring Someone To Make Simple Audio + Image Based Videos
This is what I actually did. I found someone to do it for me! I purchased some images from Canstockphoto.com (about $1 each). Then I paid someone to do an audio recording of one of my blog posts. Then I hired someone to put the audio file and images into a video file for me.
It's not. I used Fiverr, a website where you can hire people to do stuff for $5!
- 5x images = $5
- Audio recording = $5
- Video creation = $5
Total Cost: $15
If you do that for every blog post it can get a bit expensive, but this method is worth a try if you don't have the voice, or want to invest in audio/video editing equipment.
Creating Simple Review Videos
Most laptops an monitors nowadays have a webcam pre installed, and even an external HD cam is pretty cheap. I got the top of the line web cam for about $100 last year. I've made about 200 videos and 50+ live webinar recordings, so it's definitely been worth the investment.
Whatever webcam you have, you can use it to make simple review style videos about the products and services you promote. Have you use it? Great, tell us how you like it (or don't). If you've never bought it you can still offer your honest opinion about what others are saying about it.
In fact, before I forget, here's a page on how to write reviews of products you don't own: https://onemorecupof-coffee.com/how-to-write-product-reviews-of-things-you-dont-own/
I know many of you are shy to be on camera. Some people are able to do a review just showing their hands opening something or using it. This is an option, but I think most people prefer to see the real person doing the review. This established a huge trust factor, even if you are awkward on camera.
And trust me when I say that you will learn!
Here's my first video
And here's a recent one
Crazy right? The quality different is pretty big, and you might think I look comfortable on camera in the first one, but I was super nervous! You can always delete them later or even turn off comments if you are afraid of what people will say on YouTube (they can get really mean sometimes)
Also, don't forget your smartphone can record video and upload straight to YouTube too!
Tutorials is another way to utilize videos effectively. Doing a tutorial can mean that you stand in front of the camera and show people how to do something, much like the “testimonial” or “review” mentioned above.
But if you are involved in any kind of web-based niche, creating what's called a “screencast” can be very effective. Here's a playlist with a bunch of tutorial from my YT channel: https://www.youtube.com/playlist?list=PLTzcAmmMPcV3kDoPEXJks-AEAhdY-kJd3
I know Apple people use ScreenFlow. This guy on WA has about 20 videos explaining how to use this software effectively!
For everyone else, Screencast-o-Matic is what a lot of people use to get started.
I use something called Camtasia, which is very good for screencasts, but pretty average for editing webcam video. There's a whole blog post and two videos about this software on my blog (link below) It's a bit pricey, but I use it all the time. It's one of those things that's hard to swallow at first, but my websites would not be as successful as they are today without it.
Video Across Multiple Video Hosting Websites
Don't forget that there are many video hosting websites! Of course YouTube is #1 by far, but Meta Cafe is pretty close, and Vimeo is great for professional and unique looking player + video hosting. I use YouTube for public videos and Vimeo for private videos (with a business account which is mega expensive).
My suggestion is to start with just YouTube and then explore other options if you like the video thing.
Top Video Resources
If video is your thing, you really need to watch some of Tim Schmoyer's videos from Video Creators TV: https://www.youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ