Product Name: Traffic Recon
Product Owner: Matt Callen
Advertised Price: $9.97
Traffic Recon is a new spin on an old strategy. It’s just another course about link building.
What is it?
In the SEO world, there are Black hat marketers and there are White hat marketers.
- Black hats violate Google’s terms of service for short term gains of traffic.
- White hats abide by Google’s terms and conditions and aim for more long term traffic gains.
Traffic Recon is a video course that teaches gray hat SEO techniques. This is a course for intermediate level marketers that already know a little about search engine marketing.
Before You Buy
From the beginning, Matt claims that as long as you give Google what they want you'll never have to worry about traffic. Okay, sounds good so far. Then he goes on to say that he has uncovered the secret to Google’s algorithm, which by the way, comes as a $97 upsell.
Google’s algorithm is probably the most closely guarded secret on the planet. Even the most blackhat marketers will tell you it’s impossible to figure this out. Once I navigated away from this garbage, I was taken to upsell number two which seemed to be almost identical to the first.
Needless to say, I see no value in either of these.
What I liked
This course is made up of ten videos in a member’s area. The first three videos touched on some basic SEO strategies that I feel are important for everyone. In these first few videos Matt did a great job of explaining the differences between ‘Black hat’ marketing methods and ‘White hat’ marketing methods.
It isn't often in courses like this one, that you get some good (let alone honest) information about the basic principles of search engine marketing. Matt knows he has to explain these principles or no one will understand the rest of his course.
It’s a shame the other videos in the course didn't continue this way of thinking.
What I didn't like
For starters, the methods in this course are against Google’s terms of service. You can’t build a long term business using things taught in this course. Eventually Google will stop sending traffic to your site, then you're back where you started, maybe even worse.
All that work
Using what Traffic Recon teaches, you will be doing a lot of work. I’m not against work but not when I know it will all be taken away from me eventually. Traffic Recon teaches a strategy that’s becoming more and more popular among Black hat marketers, called “Link Networks.”
It’s important to note here, that once these things get popular, Google finds a way to stop them.
Link networks are built around a central website. This central website is where you have your products, or sales funnel in place. Basically, it’s where your money is made. The idea is that you create multiple small authority sites that point back to your money site.
This is supposed to build up the central site's authority enough to rank on the first page of Google. It’s nothing more than a link building scheme, and it will not last long, if at all.
Building a link network means building and maintaining multiple sites, at least ten. That’s ten domain names, ten sites you need content for and ten separate hosting packages. Remember, ten is the bare minimum you need to create a link network.
In the same time it takes to set up ten domains you could be well on your way to a successful long term business. There is no need to try and maintain multiple websites.
Most blackhat marketers claim to get no more than a few months out of a link network before Google stops sending traffic to it. And that's the most you can look forward to. Though link building in the way outlined in Traffic Recon is probably considered more grey hat than black hat, you still run the risk of seriously damaging your business in the long term.
To get started using Traffic Recon’s method, you’re looking at a minimum investment of of $360 and at least two months time. Remember that investment of time and money is just to get things set up. That is not for the actual work and cost that it takes to run those sites.
For less than that you can get an entire year at Wealthy Affiliate and learn long term, newbie-friendly, strategies to build your online business from a community with unlimited support from other people that have already built their own businesses.