Product Name: Traffic Overload
Product Owner: Hakim Daniel
Advertised Price: $9.95
What is it?
Traffic Overload is a video course that promises to teach you a “secret method” for driving traffic to your website. (psst, the secret is to buy banner ads)
Unfortunately, Traffic Overload is another over-promising, under-delivering product that discusses one tactic and barely scratches the surface of what it really takes to build a business online. The whole idea behind Traffic Overload? Buy banner ads from other websites or ad networks. Pfft. Yeah, that’s it. Oh, and the “video course” is really just one video that’s about ten minutes long. Obviously, the lack of information and originality is what causes this to be a product I won’t recommend.
Before You Buy
When you buy Traffic Overload you’re asked to consider purchasing some other things as well. These additional offers range in price from about $27 to $7.
The first offer is for a webinar, where Hakim is going to share additional thoughts and case studies from his previous ad campaigns. This is something that could be valuable, but of course, that really depends on Hakim. However, I always find it interesting to watch and see how other people approach their advertising online.
Just to attend this webinar it will cost you an additional $27, a pretty steep price for a webinar in my opinion.
Another upsell provides you with pre-designed templates you can use instead of hiring a designer. So for an additional $17 you get PSD (photoshop documents) that you can edit and change to fit your needs.
To be honest, I don’t know much about using pre-designed templates, especially not for advertisements but you’d need to have photoshop and the skills to use it to take advantage of this offer. I tend to think if you have all that then you probably don’t need templates.
What I Liked
Good Advice on Researching Your Where Your Ads Are Placed
One thing Hakim suggested is researching the websites you’re going to be advertising with.
This a suggestion I really like because, 1) it’s often overlooked, 2) this gives you a much better idea of how your campaigns might turn out, so you can better judge if the price for the ad is fair or not.
Hakim doesn’t just say, You should do your research, he gives you a few fairly specific methods for doing so. Some of the methods he suggests involve checking the social media accounts of the website you’re advertising with but he goes beyond that. He shows you what to look for and which social networks you should focus on based on the “big three” niches: Health, wealth, and relationships.
I should also say that Hakim’s advice to check out the level of engagement on the website is really good too. Basically he says you should check out things like comments to see if the website’s visitors are actually engaging with the content there at all. If not, it’s not very likely that you’ll see a good return on your advertising dollars.
What I Didn't Like
It’s a Dying Tactic
When was the last time you clicked on a banner ad, or any type of ad for that matter?
The truth is, traditional advertising like banner ads, and flashy popups are dying. The internet has become almost completely blind to them. In the early 90s you may have seen an eighty to ninety percent click-thru rate on you ads. That’s just not true anymore.
The image you see below is taken from what’s called a heat-map survey.
What that means is, websites can install a software to see where their visitor’s eyes and mouse are going. The red spots indicate a higher level of focus and volume. Basically the image shows that the entire internet is avoiding typical ad placements.
You can see that even ads placed directly in the middle of text are completely overlooked (indicated by the green arrow). No matter where they are, people spot them and avoid them naturally now, like a reflex.
So the idea that buying ads is going to solve all your problems just isn’t true. Only the most clever, well laid-out, relevant ads get clicks, and even then it’s very few. My point is, buying ads isn’t as simple as 1,2,3, you’ve got to have a lot of experience and knowledge and money to make it work.
Lot’s of Additional Costs
So we already know that buying Traffic Overload isn’t the end of our expenses, because the advice given is to “buy ads”. Okay, so that’s a lot of additional costs you probably didn’t expect when you bought the product but that’s not all.
If you’ve never done any sort of paid advertising online before then you’re in for a world of pain. Anyone I’ve ever talked to has told me that their first experience buying ads was grueling and costly, because you don’t know what you’re doing at that point.
I’ve heard nightmares of people losing thousands of dollars due to a simple mistake. Mistakes like these can be avoided, don’t get me wrong, but you need to educate yourself to avoid them, and that involves yet another expense of both, time and money.
Buying ads involves setting up a sales-funnel, writing the ad (some spend thousands on this part alone), hiring a designer and finally testing it all out. It takes time to perfect paid advertising campaigns online. This isn’t to say you shouldn’t eventually try it, but it’s not for the faint of heart and certainly not for beginners.
With all the extra costs and information you’re going to need implement this advice you would think Hakim would be willing to offer support.
After all, he swears by this tactic. Yet he only gives you a ten minute video. Obviously that’s not enough information to really get you started. It would be great if Hakim offered his personal support to you but he doesn’t. In that case, the next best things is some type of community, like a forum or Facebook group so you can learn from other members. Unfortunately he couldn’t even do that for you.
The lack of support here is surprising. With no community and no visible support link or email address you’re left on your own to figure all this out. What a shame.