Product Name: Total Tube Traffic
Product Owner: Chris Cole & Stace Ace
Advertised Price: $8.95
What is it?
Total Tube Traffic is a video course that discusses some of the things you can do to optimize your YouTube videos to attract more traffic from searchers. It's a 1 hour Hangout with Chris Cole and Stace Ace. Total Tube Traffic teaches the basics of video SEO for YouTube videos.
Total Tube Traffic provides some valuable insights into the optimization of Youtube videos. If you don't know about video SEO then this product is definitely worth a look. It's an interview-style video with some great tips for beginners who are looking to improve their reach and audience on YouTube.
Before You Buy
Shockingly there is only one upsell that comes from buying this product. They don't make it very clear what the upsell is about though. I did a little digging and put 2-and-2 together to find out that it's some kind of video series.
It looks like it's an ongoing training that was put together in a series of videos for you to buy, all at one time. The cost is $10 for this upsell, but I'm a little leary to recommend it. Not because I think it's low quality, but because they did such a poor job of explaining what it is, and its benefits on the sales page.
What I Liked
Total Tube Traffic is one product I don't mind giving a good recommendation. It covers the topic of YouTube video optimization very well, which is exactly what was promised on the salespage. You can't build an entire business off this alone, but you can definitely improve your engagement and reach on YouTube.
Simple Product Access
At first, when I accessed the product, I was a little let down. It's nothing more than a video player, an audio player (if you prefer audio) with a few resources and bonuses at the bottom of the page. I expected a little more.
But the more I thought of it, I realized that there was no need for anything else. The product, and the page it's on, is simple and easy to use. You only have a couple options, so there's no distractions, no upsells, and no advertisements.
That's something I'm not used to seeing, but I was happy to access the product without a bunch of garbage distracting me.
Lots of Useful Tips
There's no doubt that anyone who watches this — unless you're video marketing expert — will come away with several useful strategies to implement. The guys talk for more than an hour about all the things they have learned about YouTube optimization, and they cover a lot.
Some of the things they talk about include:
- Optimizing the video file (before uploading to YouTube)
- Backlinking from websites and social media properties
- Finding the best tags for your videos
- Improving the description
They talk about a lot of things — more than I could fit into one post — but all of it is valuable. I was surprised at how many different strategies they were able to fit into the video. BTW here's a post my buddy Leo Emery did on YouTube video SEO and using video for marketing that can serve to whet your palate.
What I Didn't Like
Of course no product is perfect. And although I feel like this is a great product that delivers on its promise, it does have a few problems.
The Focus on Backlinks
Throughout the video Chris and Stace seem to always revert back to backlinking. If you're not familiar with the term, “Backlinking” is a technique used to increase the chances of your content (in this case, video) showing up higher and more frequently in in search results.
It's usually reserved for more serious search engine marketers in competitive niches, like weight loss, for example. Backlinking requires you to go out to other blogs, websites, forums, etc, to find people who will link to your content from theirs.
It really doesn't provide any added value for the people watching the video. In fact, backlinks are rumored to be far less effective than they were a few years ago. Stace even mentions this point in the video. However, they talk about this technique a lot.
I feel like all that talk is really a waste of time, because backlinks will eventually (probably) be useless.
Most times I like product that is created with video instead of a PDF or some other type of text document. Videos tend to be easier to consume and provide more value, however with Total Tube Traffic that's not the case.
Most video courses are done using screen recordings, so you get an over the shoulder look at whatever the instructor (or product creator) is trying to teach you within the training. Chris and Stace did not do that. Instead, they have an interview-style video, which is good, but it doesn't give you the same kind of value as a screen recording.
With their video, all you get is two guys talking about strategies without ever showing you any of them. Don't get me wrong there's still lots of value in that, but they should have done a little of both.
No Support Found
Another big problem with Total Tube Traffic is the lack of support. I guess they felt like they covered things well enough not to have to provide support, but that's just lazy. No matter what the product is, or what it teaches, support should always be provided with information products like this one. And when you consider that this training covers such a technical topic (video optimization) you would think they would expect, at least a few questions from their buyer's.
For lots of free tips on video creation, SEO, marketing, and YouTube monetization strategies, Video Creators TV is the best YouTube channel around.
This product did a good job of teaching a portion of what it takes to run a successful online business, but it doesn’t show the whole picture. To see the big picture, and get a roadmap from start to finish of how to run an online business, I only recommend one website. Joining this membership website includes access to me for 1-on-1 support while building your business.
There's also tons of video marketing advice and recorded webinars in the members area if that's what you're specifically looking for. Marketing this day isn't much with video!